Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

I was in San Francisco last week and I had a great opportunity to visit with Sterling Valentine. Sterling is an former DJ who has become a great friend. And on this trip I also discovered that Sterling is a man of many talents. He is a singer/songwriter. So I asked him to pick up his guitar and play for me. He did. Here's a portion of Sterling singing "Someday". Oh, and somehow he got... Continue Reading

I'm currently in Los Angeles for the annual Book Expo America, otherwise known as BEA. Why BEA? I have a book coming out on August 1st and I showed up to support my publisher and do some networking. Now I must confess. I am a trade show junkie. I love the vast conference centers with aisles and aisles of vendors hawking their goods and services. I'm especially a sucker for the freebies and swag. It's... Continue Reading

I'm going to let you in on a little secret... I can't write computer code. It's true... I can't code my way out of a paper bag. Well, maybe that's not a big surprise, but here's another secret... I can't do graphic design. That is, unless you count stick figures. I can draw those. May I tell you another secret? Continue Reading

I remember seeing Ben Stein for the first time in Ferris Bueller's Day Off. Who could forget the monotone deadpan teacher repeating "anyone... anyone... Bueller... Bueller". And then there was "Win Ben Stein's Money", a campy television quiz show that demonstrated Ben's ability to stand toe-to-toe with the best of them. I sure would have liked to have seen him go up against Ken Jennings. As a columnist for the Wall Street Journal and a... Continue Reading

I was going to write something really interesting, but I couldn't think of what to say! Writer's block. It hits every blogger from time to time. So what do you do to overcome and push through? I've got some ideas. check out the video below to see what I think. Continue Reading

A few months back, I launched this groundbreaking Internet marketing course to the world... The Secret Classroom ... and the feedback has been fantastic! I regularly receive emails from people telling me what an impact this course has had on their online business. I wanted to take a moment today and share one of these emails with you. I think it says way more about the value of The Secret Classroom than I could ever... Continue Reading

I'm at a loss for words. I've started this newsletter half a dozen times trying to find the right way to share some information with you. Sometimes the words don't come. Eloquence doesn't seem to be in the cards for me today. It's not that the topic isn't interesting. It's just that I've got writer's block. Has that ever happened to you? There are days that I am able to create new content for my... Continue Reading

I keep saying that anyone can make money out of an AdSense site. I still think that's true. Anyone can find something to write about that will interest other people and bring them in to click on ads. Everyone has a job, a favorite activity, a hobby, a pastime or some other interest that they can write a few hundred words about several times each week. And yet, so many people choose to write about... Continue Reading

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

Writer's block. Like the cement barricade at the end of an unfinished highway, the writer's block stands before me... mocking me... challenging me... It happens to everyone, but I sure didn't expect it to hit today. Because content creation is such a critical part of making money with your blog, writer's block can be the site owner's worst nightmare. What do I write about today?!?! Here's how I handle writer's block. Continue Reading

What is The Secret? No, no... not THAT Secret. That's an email for another day. MY secret is actually going to be revealed live at Armand Morin's Big Seminar on Friday morning. And the buzz is building. Everyone is asking me "What IS it, Joel?" My reply? You'll have to wait until Friday to see... just like everyone else. Continue Reading

I treat my online businesses pretty seriously. I have to. They feed and house my family and that's a pretty serious business. But sometimes I wonder if I'm not missing something. Just surf at random around the blogs at Blogger.com and you'll come across a bunch of sites that have been put up for no other reason than to make the people who write them smile. They might make the half-dozen or so regular readers... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

I love it when people add comments to my posts. Sure, I write a blog to share my information and tips... and to tell the world what I think sometimes too. But it helps to know that someone out there is actually reading what I'm saying. It helps even more to see what they think about what I'm saying! But comments at the end of articles aren't just a nice boost for the writer of... Continue Reading

The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn't know how he was going to complete it. Lamott's father had some wise advice. He told his son to do it "bird by bird." Lamott used that analogy to describe the process of writing a book. You can think of it as a way of creating a... Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

I'll be the first to admit that I have made some mistakes in my life. Hey, I'm human and I don't expect to always get it right. It was a mistake for me to tell people about Mike Filsaime's report, "The Death of Internet Marketing" before it was actually time to do so. Ooops. My bad. Sorry, Mike. It was a mistake to accidently use another marketer's trademarked name in reference to a different marketer's... Continue Reading

With the help of my friend Mike Koenigs from the Infomercial Toolkit, I have made my very first professionally produced infomercial! The video was created to promote my Instant AdSense Templates product (which is currently on sale). We were able to easily create the script using the Easy Scriptwriter, shot the video while I was in Minneapolis teaching at a conference and Mike did the final editing and production for me. Want to see the... Continue Reading

On the road again... Just can't wait to be on the road again... ... that is as long as I am either on vacation with my family or traveling to a seminar! And that's what I am doing tomorrow... heading to Philadelphia for Ken McArthur's JV Alert Live seminar, where I will be joining other speakers and attendees for three days of intense learning, brainstorming and networking. I absolutely love going to seminars. Want to... Continue Reading

Just how much money can you make with Google AdSense? In January 2006, I had the opportunity to speak to a group of copywriters on the topic of AdSense. In the video clip that follows, I share the story of how I initially failed with AdSense... and then I share what happened next. Continue Reading

I love to play games with my family. Board games, card games, party games. We like them all. Sure, sometimes we have a hard time agreeing on what to play. But once we get going we usually have a fun time. We are always on the lookout for new games to play. And with so many choices, how do you know which games will give the biggest bang for the buck? Continue Reading

When I was sixteen years old and purchased my first computer (A Tandy TRS-80), my mother asked me "What are you going to do with a computer?" Many years later, she now knows exactly what I will do with a computer... My mother has been slow to adapt to new technology, but I have nudged her along gently and she now can't imagine not using the Internet to research her adventure travel escapades. Continue Reading

Instant Article Ghost Writer is no longer available... Continue Reading

It's been a fascinating weekend. I've been hanging out at Harlan Kilsteins Copywriting Workshop and have met some fascinating people. I presented advanced Google AdSense strategies to the group today and was excited to see the light bulbs go on over so many heads. I am pleased that a select few have decided to join my AdSense Apprentice program, and excited that they will be jioning me on a series of telecourses scheduled to take... Continue Reading

It's hard to think about San Francisco without hearing Steve Perry of Journey singing the seveties hit, "Lights". You know, "When the lights go down in the city... and the sun shines on the ba-ay" Continue Reading

When I was at the Big Seminar, it seemed every speaker from the stage was talking about a hot copywriter Harlan Kilstein. Even mega-copywriting star John Carlton singled him out as someone to reckon with. All that put a smile on my face because Harlan was one of my Adsense coaching clients. Continue Reading

A couple weeks ago at Big Seminar, I told you that I had the opportunity to meet world-class copywriter, Michel Fortin, along with his lovely fiancee, Sylvie Charrier. What I didn't tell you at the time was the news of a new contextual advertising tool that Michel revealed to me and other attendees. I didn't want to discuss it before it became available, but the day has arrived! Continue Reading

I am currently in Los Angeles attending Armand Morin's Big Seminar, an Internet marketing conference unlike any I have previously attended. This is Armand's sixth conference of this nature (he does them bi-annually) and you can tell that he really loves what he does. There are over 400 people here and the atmosphere is absolutely electric. It is a top-notch, classy operation. From the hotel to the speakers to the food and everything in between... Continue Reading

So what was the deal with hurricane preparedness in Louisiana? Who was really at fault? Perhaps this article from the L.A. Times can shed some light. Louisiana Officials Indicted Before Katrina Hit Federal audits found dubious expenditures by the state's emergency preparedness agency, which will administer FEMA hurricane aid. By Ken Silverstein and Josh Meyer, Times Staff Writers WASHINGTON — Senior officials in Louisiana's emergency planning agency already were awaiting trial over allegations stemming from... Continue Reading

Is it April 1st? No, really. It's gotta be a practical joke. Bill Clinton as world saviour I'm just going to assume that it is only the writer of this article that is smoking the wacky weed. And maybe Koffi Annan, the corrupt leader of the U.N. who knows a good partner in crime when he sees one. I guess its a good thing I don't like milk. Continue Reading

Growing up with the Muppets, I did not hesitate to buy this DVD. After watching 30 minutes of it with my 10 year-old daughter and wife, we turned it off in disgust. My daughter said, "This is NOT the Wizard of Oz". And my wife and I repeatedly exchanged glances as we could not believe the inappropriate humor that was laced hroughout this movie. Jokes about being sexy... jokes about nipples... jokes that do NOT... Continue Reading

Who would have thought that the rubber faced wildman from In Living Color would become an accomplished actor? While not crazy about Ace Ventura, I thoroughly enjoyed Jim Carrey in The Mask. I even appreciated the dark turn he took in The Cable Guy. But it was his part as Truman Burbank in The Truman Show that caused me to truly respect Jim Carrey's talent. With a superb screenplay, excellent cinematography and a top-notch supporting... Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

I've been following the coverage of Mel Gibson's upcoming film, "The Passion of Christ", with great anticipation. Unfortunately, Mel is being castigated by some people for being anti-semitic in his portrayel of the Jews in the film. I find it amazing that the same people who have been subject to people attempting to rewrite history (as far as the holocaust is concerned) are now attempting to rewrite history as to an accurate account of the... Continue Reading

We start my list of the Best Movies Ever (from my personal DVD collection) with an unlikely candidate. That Thing You Do (1996) makes the cut at #15 because, well, it just makes me feel good! Written and directed by Tom Hanks, That Thing You Do manages to take a trite, cliched storyline, add a perfect supporting cast and a hook that won't let go, and turn it into pure movie magic. The film tells... Continue Reading

Alright you anti-war crowd. How you like these apples? 300,000 Iraqis May Be in Mass Graves By BASSEM MROUE and NIKO PRICE Associated Press Writers November 8, 2003, 10:10 PM EST BAGHDAD, Iraq -- Saddam Hussein's government is believed to have buried as many as 300,000 opponents in 263 mass graves that dot the Iraqi landscape, the top human rights official in the U.S.-led civilian administration said Saturday. Sandy Hodgkinson said the administration has been... Continue Reading

Definitely the best thing to come along in talk radio since Rush Limbaugh, Glenn Beck is rapidly becoming the "must-listen to" host of the decade. Limbaugh is still the King of talk radio (sorry Howard Stern), but Beck brings a freshness that has been missing. Politically, he manages to hit the nail on the head again and again, giving voice to what many of us already think and believe, but with an insightful approach that... Continue Reading

While on vacation in Enid, OK, we took the kids to see Finding Nemo. It may just be the BEST Pixar animated feature to date! As they have done with several recent flicks, Pixar first taunted us with a short film. Knick Knack was their very first computer animated short film. This story of a snowman in a snow globe pining for the disproportionate blond from Miami had me in stitches for several minutes. 'Nuff... Continue Reading

Once again, if you are just joining us on this story, you may wish to click here to read so far. After the incredibly overwhelming reception (about 8 emails) I received from my print publication, I knew I needed to do something to get more exposure. It was then I met Ken Burge. Ken is a great guy and a programming guru. He and I met around 1994 and instantly enjoyed discussing all things computers... Continue Reading

WorldVillage.com is seeking to add more content to the site, and we are looking to YOU to become a WorldVillage Editor! Do you have an interest in an area that you believe others would also take interest? Are you a writer? Do you like to review web sites? Do you have tips for parents? Students? How about cooking tips? We are open to many ideas and are looking for people who are excited about being... Continue Reading

Went to see The Matrix Reloaded this evening. Following are some brief thoughts on the film. WARNING! There are spoilers here, so you many not want to read if you haven't seen it! . . . . . . . . . . Naturally, The Matrix Reloaded faced many challenges, not the least of which was being the sequel to The Matrix. With that said, the film was a disappointment on several levels. 1) The... Continue Reading