Our iPhone development team is responsible for some great apps in the iTunes app store. iVote Mobile was in the first batch of 500 apps that were released in the app store when it first went live in Summer of 2008. Last holiday season, iFart took the world by storm. It has gone on to become one of the most frequently mentioned iPhone apps in the world. Our team was among the first to develop... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Twitter looks so easy, doesn't it? You don't have to plan and research like you do when you're writing a blog post. You can write whatever's on your mind and hit the Update button. Random thoughts make for perfectly good tweets. You don't have to think about search engine optimization. Tweets do turn up on Google but links in tweets don't count towards page rank and there's no way - or reason -- to optimize... Continue Reading

Here's something you're not going to hear too often these days. I'm glad I don't have a job. I'm happy that I don't have to commute to someone else's office, make nice to the boss, wonder what I have to do to move up in life... and hope and pray that I still have my job next month. That's the situation for many people these days, and I'm so happy that I've discovered that it... Continue Reading

Yesterday I posted a video of my brother-in-law's legendary karaoke performance. Many have asked if I was going to post my performance. Being a high-profile marketer, I should no better than to do that. After all, why would I want people to see how badly I sing? But I thought about it and decided that transparency is a good thing. In fact, the more you share your life with your customers, the more they have... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

"What's the secret to creating a successful online business?" I probably get asked that question about a million times a year. Here's the answer... But first, I should warn you. You're not going to like it... In fact, you're probably going to hate it and run off to Google to look for something else to read. But I have to give it to you straight, so here it is Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading

I'm going to let you in on a little secret... I can't write computer code. It's true... I can't code my way out of a paper bag. Well, maybe that's not a big surprise, but here's another secret... I can't do graphic design. That is, unless you count stick figures. I can draw those. May I tell you another secret? Continue Reading

Aloha! As you know, I am on vacation in Maui. As I write this, I am watching the sun rise behind the mountains, listening to the waves crash and enjoying the small birds that are landing on my balcony railing. Yes, it is just another day in tropical paradise. And yet, I am compelled to write... to share what is on my mind. Because with all the success I have enjoyed, I am reminded that... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Most new businesses fail. It’s a fact we’re all familiar with... and as entrepreneurs, one we all ignore. It’s easy to do. For one thing, online those statistics probably aren’t that bad. With AdSense, you’re almost guaranteed some income. Use the right strategies and techniques, and there’s no reason why that income shouldn’t be very good indeed. Continue Reading

Wouldn't it be great if we could optimize our websites for AdSense then just kick back and enjoy the income? We wouldn't have to worry about trying new ad formats or checking new strategies or wondering what else we could be doing to increase our revenues. We certainly wouldn't have to watch out for the sort of change that could radically affect the way our pages are arranged. One such change could be just around... Continue Reading

For nearly ten years I have provided useful resources for parents who want to keep their kids safe online. With the overwhelming amount of pornography, predators and violence on the Internet, how can wise parents allow their children to surf the web, check email and instant message without fear of these modern-day ills? I've written an ebook on this topic called "Internet Safety Secrets". Continue Reading

You know the kind I am talking about. The wife is sick, so I am up early to take them to school. The server is crashing, so I am on the phone with my webmasters attempting to resolve it. The call comes from school. My son may have chipped his tooth. He can't eat anything solid, so I pick him up and buy him a bowl of soup and take him to the dentist. Overwhelmed... Continue Reading