Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I like to think I've come a long way since I first started turning The Dallas/Fort Worth Software Review into WorldVillage.com. I now have a string of profitable websites. I speak regularly at conferences across the country. I've produced a top-selling iPhone app. And I've written a bunch of books, including a New York Times bestseller. But I know I didn't do any of this alone. Not only did I always have the support of... Continue Reading

I believe that anyone can make money as an online publisher. I've always believed that and I've seen enough people set up websites and generate income to keep believing it. But I know there's something wrong with this picture. I'm not going to kid myself and it would be plain wrong to try to kid anyone else. Some publishers are going to have an easier time than others. Continue Reading

I've got a pretty colorful past. I got my first job when I was fourteen-years old, working behind the counter of a fast-food restaurant at Northbrook Court shopping mall in Northbrook, Illinois. After all, I needed to save up money to buy a TRS-80 Model I computer from Radio Shack! Once I acquired my driver's license, I worked in the health & beauty department at Venture. Yes, I was a stockboy. At the age of... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading