Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Our company is serious about mobile marketing. From iPhone applications to text marketing, we're involved in developing products and services that leverage the power of mobile. I recently spoke at JV Alert Live and discussed various mobile applications that we've developed in order to illustrate different mobile business models. The session was broadcast live on Ustream.TV. The camera-man didn't do the best job of following me around, but you can enjoy the replay below. Continue Reading

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

There are millions of blogs on the web, but there are only a handful that are creating content of value. I learned about Tyler Cruz a few months back and have been paying close attention to his latest projects. One recent project is proving very useful to those in the affiliate marketing industry. It's called Publisher Spot and it is a directory of Internet ad network companies. It is a valuable resource because it provides... Continue Reading

Have you ever wondered what people did BEFORE they become Internet marketers? It's pretty cool to see that the greatest success stories are people just like you and me. I will tell you this about me. I used to be a DJ. Yup, I worked in the nightclubs to begin with, but then the entrepreneur in me discovered that there was more money to be made in playing music at private events. So I started... Continue Reading

What are people talking about when they talk about RSS feeds? Let me make it simple. In fact, let me make it REAL simple. RSS stands for "really simple syndication". Basically, it is a format for distributing and gathering content from various sources across the web. This can include newspapers, magazines and ablogs. Using something called a "news reader", you can monitor headlines and summaries from many of your favorite sources without having to go... Continue Reading

Well, here we are on the brink of another New Year. I've recapped the highlights of 2007 on my blog As we enter 2008, I am more committed than ever to provide you with the best content... the best books... the best software... the best reviews... the best sites for making money online... the best of everything! 2007 was a groundbreaking year in many respects, but 2008 is shaping up to be even bigger. I... Continue Reading

Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading

They say variety is the spice of life. I have to agree. I love variety. It keeps things exciting. It's why you see me doing multiple projects and always coming out with something new. I just can't sit still. (My wife says it is ADD, but I think she is.. Oh! Look at the butterfly!) ;-) Well, you know how I teach people to find a niche and become the expert in that niche by... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Are you overwhelmed? I don't know about you, but I can get involved in so many projects that I occasionally feel like my brain is going to explode. Someone get the duct tape! The reality of the situation is that there is more opportunity on the web than anyone can possibly grasp. You may already be succeeding online... ... or you may be struggling. I've been both places at various times in my life and... Continue Reading

There are many exciting and life changing events happening all over the calendar this fall that will help you grow your businesses and take your business to a higher level of profit and development. Attending seminars and meetings and talking with the speakers and attendees there, is one of the main methods I have used to be able to take my businesses to the next level. Continue Reading

I've been writing about Anik Singal's upcoming affiliate training course, The Affiliate Manger 1st Edition, for a week or so now. I created a special 15 minute video review of this course that has been viewed hundreds of times at Affiliate Classroom. This much-anticipated comprehensive course will go on sale at 12 noon on Tuesday, June 27th. And I've got a special BONUS DVD for those who order a copy of Anik's course through a... Continue Reading

First you are born. Then you go to school. Year upon year upon year of the best public education your tax dollars can buy. After twelve years, you hit a fork in the road with a choice to make... Do I get a job or go to college? For many, the decision to go to college seems clear cut. After all, we're told that you need a college degree to get a good job in... Continue Reading

I like the food at The Cracker Barrel. It's usually pretty good, whether we go there for breakfast or dinner. They have done a great job of positioning themselves as the "Old Country Store", a combination restaurant/retail shop, where every store is positioned on a major U.S. interstate. And every store looks virtually the same. Continue Reading

I remember a story on the cover of Time magazine about ten years ago. It had the following headline which was just a tremendous shocker to me. It said... Continue Reading

I've always been a fan of the Broadway musical. When I was young, I remember hearing my mom and dad play the soundtracks to many popular musicals on their record player. Fiddler on the Roof, Company, Carousel, The Sound of Music and West Side Story were staples around my house. Combined with a few trips of my own to the theater, I developed a taste for this genre before I became a teenager. Continue Reading

It is getting easier and easier to rent dvds and video games on the web. With BlockBuster and Wal-mart in the game, pricing is going down and service is getting competitive. I have used Blockbuster online for several months now and have been quite happy with the service. For $14.95/month, I can keep up to three DVDs at one time. On top of that, I can print out two coupons that I can take the... Continue Reading

If you have played computer games for many years, you may recall an early real-time strategy game called Lemmings. Available on many computer and video game platforms, Lemmings was one of the first truly addictive real-time strategy games that appealed to boys and girls (er, men and women?) The idea was simple. Escort a predetermined number of lemmings through a level by assigning them various skills, such as digging, building staircases, climbing, floating, bashing and... Continue Reading

We are in the process of designing a new home which we intend to build this year. A few years ago, we bought two acres of land in our city. We have been holding on to it and think the time is ripe to place a home on the property. My father is an architect, so he is drawing the plans. Thanks Dad! But I thought it would be a fun thing to play with... Continue Reading

The biggest earthquake to hit planet earth in 40 years hit Southeast Asia with a vengeance today, triggering tidal waves and tsunamis that have killed thousands of people. JAKARTA, Indonesia - The world's most powerful earthquake in 40 years triggered massive tidal waves that slammed into villages and seaside resorts across southern and southeast Asia on Sunday, killing more than 7,200 people in six countries. Tourists, fishermen, homes and cars were swept away by walls... Continue Reading

I am ticked off at Target. We shop there regularly, but not today. You may ask "why Joel, why?", and I'll tell you. For years, the Salvation Army has stood in front of various department stores and chain outlets ringing their bells, spreading good holiday cheer and collecting funds for very worthwhile causes, such as feeding the hungry and clothing the poor. When I was at Target earlier this week, I remember noticing the absence... Continue Reading

Tired of pop up windows covering your computer screen? A friend pointed out this cool tool to me. Visit the site and you can test to see how vulnerable you are to various pop ups. I rated a 70, which is above average for blocking. Click for pop up test If you don't pass the test, you might want to get this pop up blocker from Panicware. It seems to do the job pretty good... Continue Reading

Call me Mr. Wonderful. No, its not Mary's pet name for me. And no, I don't have a super-inflated sense of self. Mr. Wonderful has been my alter-ego these past two weeks in City of Heroes, a massively multiplayer online game recently released by Cryptic Studios. The fictional location of Paragon City has had a difficult time lately. What with an alien invasion and several gangs of thugs battling it out for control of the... Continue Reading

I have love. I just don't know where to put it. What can we forgive? It's been a couple weeks since my last review in the series titled, The 15 Best Movies Ever, but I now know why it has taken me so long. Initially not on my top 15 list, but a runner-up, I have been wanting to watch Magnolia for several weeks. Tonight I finally got the opportunity to do so. It is... Continue Reading

Mary and I had the opportunity to escape for a rare "date night" last night, and what a great night it was! We started the evening with dinner at Cascata Ristorante, a fine Italian dining establishment in Edmond. The atmosphere was charming and it was a pleasure to be waited on by a very professional wait staff. It all looked quite good so we decided to order two plates and share them. We ordered the... Continue Reading

About six years ago, a friend of mine introduced me to a new Christmas CD by The Trans-Siberian Orchestra. For those not familiar with the band, they are all rock and rollers, many with a heavy metal background. Their first album, Christmas Eve and other Stories is unlike anything I've ever heard before. It's a rock opera. It's spiritual. It's progressive rock. Simply put, it is an album that captures the essence of Christmas better... Continue Reading

I'm not sure how to put today's experience into words. As i reflect on our visit to Gettysburg, I feel overwhelmed by the sheer magnitude of information and emotions that I have yet to fully assimilate. We started the day by checking out of the Red Roof Inn in Harrisburg and driving to Gettysburg. It was around 1 pm when we arrived at the visitor center. I examined the CD audio driving tours and settled... Continue Reading

We left Philadelphia early this morning and jumped on the highway towards Hershey, Pennsylvania. The kids have been looking forward to our visit to Chocolate World for the whole trip, so the anticipation had been building. Hershey's Chocolate World was just plain fun. Pulling into the parking lot gives you the feeling of, "Uh oh, there goes the diet!" The first thing we did was check out the free Chocolate Tour Ride, a Disney-style track... Continue Reading

The room at the Red Roof is great, but we have the world's worst Internet connection. It doesn't matter if I use AOL or MSN, and it doesn't matter which number I dial. The phone lines here STINK! The absolute worst I can ever imagine. Ok, done ranting. Today we went to Plymouth, the site where the pilgrims landed at Plymouth Rock in 1620. It was a one hour drive through Boston and into Cape... Continue Reading

Google is good. Google is great. Check out the various results when typing in my name... Searching the web Searching Images - the first two results are computer artwork I did years ago. Searching Groups - this blew me away! Google has archived every blasted newsgroup that I participated in many years back. 8/24/97 - the launch of ClassicGames.com 7/5/95 - looking for software reviewers for our "new" site 7/26/94 - attempting to sell my... Continue Reading

We discovered a great new game yesterday. Using nothing more than a GPS device (Global Positioning Satellite), our car and the cooperation of other fun seekers, we participated in an anytime sport known as GeoCaching! Essentially, people all over the world create the treasure that others would see. Take an old shoebox and fill it with various knickknacks. Find a place to stash it, often a public park. Get your hands on a GPS device... Continue Reading

Making a list of the various web sites that I own... WorldVillage Deal of Day FreeBitz Family First Family Seek Family Software Spot PlasticBargains DotCom Profit Center The Mayor Speaks Safety Surf Virtual Whassup FunStarters Village IRC More on the way... Continue Reading

Here's one that makes me so angry I just couldn't pass it up. From the web site, The Terri Schindler-Schiavo Foundation... Terri was 26 years old when she suffered brain damage from a sudden collapse. Terri receives her food and water by means of a food tube, commonly referred to as a "straw." Terri’s other bodily functions are physically stable. Terri smiles, laughs and cries. Terri recognizes voices and responds. At times, she vocalizes sounds... Continue Reading

I decided to go check out the new Aspen Athletic Club that is opening just 1.5 miles away from our house. Mary and I have been talking about joining a club for a while, so I thought I'd stop be on my way to work. The actual club is still being built, but they have a temporary facility set up where they can sell memberships. I don't like long sales pitches and I had more... Continue Reading

I have finally gone and done it. I have purchased my first Massively Multiplayer Online Role-Playing Game for the PC, Star Wars Galaxies, from LucasArts. I have dabbled with the game for a few hours today and have found it to be quite entertaining. I am beginning to see the appeal of this genre. Certainly, there is a fair amount of battling to be done. But most impressive is the interaction with other people simultaneously... Continue Reading

Once again, if you are just joining us on this story, you may wish to click here to read so far. After the incredibly overwhelming reception (about 8 emails) I received from my print publication, I knew I needed to do something to get more exposure. It was then I met Ken Burge. He and I met around 1994 and instantly enjoyed discussing all things computers. I believe he was working for Texas Instruments at... Continue Reading

If you are just joining us on this story, you may wish to click here to read so far. Continuing... Those were the days of BBS's, bulletin board systems, where you would dial in to another computer with your blazing fast 2400 baud modem in order to post messages, download software and play text-based games online. It was also the time when AOL, Compuserve, Prodigy, GEnie and Delphi were battling it out to see who... Continue Reading

Zach and Jenna worked hard these past few weeks to be part of our church Children's Musical, "The Solid Rock Cafe". Both had solo singing parts and both were part of the choreography team on various songs. They did an awesome job! Aren't they too cool? We are so blessed. :-) Continue Reading