Our iPhone development team is responsible for some great apps in the iTunes app store. iVote Mobile was in the first batch of 500 apps that were released in the app store when it first went live in Summer of 2008. Last holiday season, iFart took the world by storm. It has gone on to become one of the most frequently mentioned iPhone apps in the world. Our team was among the first to develop... Continue Reading

Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

Hardly a day goes by that I don't hear about a new Twitter app, web tool or other utility created to make the use of Twitter easier or more interesting. It's pretty hard to keep up with them. And it's pretty rare that I endorse a tool or app. Just as I wait to see new sites pick up steam before jumping on board, I usually don't start using new tools until they demonstrate widespread... Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

Whatever your biggest motivation for starting your business, you want to make your life easier. You want to make it wealthier, happier, freer, more comfortable... but also easier to manage. That doesn't go too well with running a website, even a small one. Being an entrepreneur is difficult, especially at the beginning when you'll be doing almost everything yourself. Even if you hire freelancersfor coding or design, you'll still have to manage their work, set... Continue Reading

One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the... Continue Reading

I love meeting new Internet entrepreneurs. I love seeing the sparkle in their eyes, the passion for their new businesses and their drive to succeed. I think it's great that people know where they're going. It's fantastic that they understand it is possible to build a successful online business, something that can give them a stable six- or even seven-figure income, and it's wonderful that they're determined to get there. Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

Have you ever asked a child what they want for Christmas? They'll tell you exactly what they want, describe it in glorious detail, even point it out to you in the store so that you don't make a mistake and come home with the wrong version. Then on Christmas morning you get to see their eyes light up as they open the wrapping. It's a thrill... until New Year's Day when the toy is lying... Continue Reading

When I started work on Twitter Power at the end of September 2008, I had about 5,000 followers. That was a pretty good amount back then: it was only a year ago that Twitter's blog was reporting that anyone with more than 80 followers was among the site's top ten percent of users. Boy, have things changed! Continue Reading

I love coming up with new ways to demonstrate the power of Twitter. With such a massive network of users, it's fun the push the boundaries and see what is possible. I decided I would make myself available to anyone who wanted to interact. I had to set aside time to do this because its just not possible to answer every @ reply that comes your way. So around 2:20 pm MDT today, I decided... Continue Reading

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

A few weeks ago we announced the release of our Mobile Syndication Solutions turn-key system where anyone could easily get their own iPhone app developed for a fraction of the going rate. I'm excited to say that a new app using this system has just been unleashed into the Apple iTunes App store. Not only that, but it is for a musician that you all know, none other than Grammy-Award winning MC Hammer! The HammerTime... Continue Reading

As I'm sure you read on my blog or elsewhere on the web, Facebook had suspended my account. After sending a few emails and having some friends with contacts at Facebook work on my behalf, my account has been reinstated. Here is the email I received from them... Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

You've probably noticed that I'm a big fan of video content. I don't think text is going to disappear from the Web completely but I do think we're going to see more and more video content appearing on the Internet. I also think that users now expect to find clips on the sites they visit. I'm not the only one who thinks that way. Google obviously thinks so too, which was why it bought YouTube... Continue Reading

As of this writing, There are over 13,000 applications in the iTunes app store. There are games, utilities, novelty apps, lifestyle apps, social networking, weather and several other categories. New apps are appearing every day. Some apps are original, but many are just more of the same. That's why I am excited to announce an entirely new genre of apps. Several months ago I and my team were considering ways to deliver our content to... Continue Reading

You already know that most small businesses fail. It's a warning that's been given out to every entrepreneur with an idea, drive and the imagination to succeed for as long as people have been saying, "I should be working for me." Well, here's something you probably don't want to hear. Most blogs die too. People start them with the best of intentions. They tell themselves that they'll write every day, they'll pick up masses of... Continue Reading

It's all changed. It happened so fast, we hardly even noticed. But looking back, it's incredible how different everything is today. When I started out in Internet Marketing, no one had any idea who I was. No one needed to. All they had to do was know where my websites were and enjoy the content I was putting up. It was impersonal and it worked both ways. My users might only have thought of me... Continue Reading

You know what I like best about Twitter? It isn't the fact that it's easy to use and a ton of fun (although those are important). It isn't the fact that I can communicate with some fantastic people, get answers to questions and pick up information and advice that I couldn't have learned any other way (although those are important too.) And it isn't even that it's a fantastic marketing tool that drives traffic, builds... Continue Reading

How many people REALLY use Twitter? And what percentage of people account for most of the activity on Twitter? These are questions I posed on Twitter today. I asked "Would you say that 1% of Twitter members do 99% of the tweets?" Some answers from my followers and some of my own research has uncovered some interesting data. Continue Reading

I believe that anyone can make money as an online publisher. I've always believed that and I've seen enough people set up websites and generate income to keep believing it. But I know there's something wrong with this picture. I'm not going to kid myself and it would be plain wrong to try to kid anyone else. Some publishers are going to have an easier time than others. Continue Reading

"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

There are two ways to write a blog. The first is to sit at the computer and type up the first thing that comes into your head. If you have interesting ideas, fun experiences and can write well, that can certainly work. There are plenty of bloggers who make a good income writing about themselves, their lives and their families. But it isn't easy. Continue Reading

On September 11th, 2008, I received an email from Matt Holt at John Wiley and Sons Publishing. Matt asked me if I would write the definitive guide on Twitter for business. And he wanted me to write it FAST. As in, we have to have the manuscript in a couple months so we can release it by February of 2009. Wow, that IS fast! Continue Reading

It happens even before your site really starts to make money. You post articles, market your content, pick up comments and find that other sites are talking about you. All of a sudden, you've moved from being one person with ideas you want to share to being the center of a community, part of a circle of online friends with a keen interest in what you have to say. Continue Reading

The Internet has opened up business in all sorts of ways. It costs nothing to start a website. Anyone can write a blog. Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all. And the revenues can be fantastic. Millions of people have joined the Internet business revolution and have either swapped their day job for days of writing articles, or are enjoying some useful extra... Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that's the only expense they'll ever need to pay. Wrong. Continue Reading

"What's the secret to creating a successful online business?" I probably get asked that question about a million times a year. Here's the answer... But first, I should warn you. You're not going to like it... In fact, you're probably going to hate it and run off to Google to look for something else to read. But I have to give it to you straight, so here it is Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

Every Internet business -- every business of any sort in fact -- starts in the same place. In the future. Most entrepreneurs think first of how they want their business to look when it's all set up. They imagine the products prepared, the marketing streams in place and the revenue flowing in while they relax and cash the checks. Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

There are two reasons that people will visit your website. They'll visit to read great content. And they'll visit to feel part of a community. There's one way in which you can add valuable content to your site, get that content for free and build up your community at the same time. By receiving comments. Continue Reading

It's been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have to bring in traffic to look at that content. The content itself has changed though. Videos are now an important... Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

I've got no idea how many blog posts, articles and pages of content I've written for the Internet. I've been doing it for years, so if you're wondering if there are ever times when I sit in front of the computer and wonder what I can write about today, the answer is... Yes. Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

Today we released v1.1 of iVote, the mobile application for the iPhone. The app has been out just a couple weeks and we've already surpassed 10,000 users. Even more exciting is that there have been over 500,000 votes cast via this application and we're picking up steam! People love voting on the dozen or so new questions we add to the application each day. You can read some of the recent results on the official... Continue Reading

You've probably noticed that I'm often talking about seminars and conferences. That's not just because I talk at some of them. It's because I think that they're essential stepping stones to online business success. I'd like to believe that's because the information that I and other marketers provide at these seminars is more valuable than magic-encrusted gold dust. As soon as someone takes it home and applies it to their business they immediately become an... Continue Reading

I'm very excited about the first day that our new iPhone application has been live. We've had about 2000 people download and use the application already and it seems to be catching on very quickly! Here's a news release that is going to hit the wire on August 22nd in which we reveal who iPhone users would vote for if the election were held today. Check it out here --> Obama vs. McCain Want to... Continue Reading

When Apple released the iPhone in 2007, they effectively announced "game over" to the rest of the cell phone world. With the release of the 3G and the iTunes App Store, Apple puts another nail in the coffin of wannabees who will arrive late to this party. The moment I saw the App Store, I realized that I had to begin producing applications that the installed user base of 10,000,000 iPhone users would embrace. I'm... Continue Reading

Amazon.com recently reported that they had sold nearly 250,000 Kindle units since the digital book reader launched in November 2007. This beats many analysts estimates and perhaps an indicator of where the book industry is headed. I am excited to announce that several of my books are now available in digital format for Kindle users! Here are the titles you can now enjoy on your Kindle... Continue Reading

Question: What is the one of the biggest obstacles that people have to creating an online business? Answer: Building a web site! I have a confession to make. I am NOT an expert at building websites. In fact, I hire out all website design and creation. I am just not good at it. But what if you can't afford to pay someone to do it? Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

I try to be very transparent about the ways I make money on the web. It's really no secret and I've nothing to lose by sharing this information with you. I don't like to hold back as that doesn't contribute to your success at all. So I'm about to reveal one of my biggest secrets for profiting online. Ok, it's really more along the lines of "incredibly obvious", but I'm amazed at how many people... Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

I'm glad I broke it. I wouldn't be here today if I hadn't broken it. No, I'm not talking about a vase I won in a church raffle. And I certainly don't mean the world 100 meter sprint record. I didn't break a nail, though I could probably use a good manicure. And I didn't break a vow of silence. I'd have to be silent for more than ten minutes for that to take place... Continue Reading

Psst... want to know a way to get tons of free users to your website instantly? And when I say tons, I mean the sort of numbers that will crash your servers, send your page views spiking through the roof and make you dizzy when you look at your AdSense stats. Here's how to do it... Just get your Web page on the front page of Digg.com. I didn't say it was an easy way... Continue Reading

I don't know where I'd be without joint ventures. I'd still have my AdSense income, which is nice, but I'd certainly be a lot poorer. I'd have fewer friends. And the people who acted on my recommendations would be a lot worse off too. Joint ventures are a vital part of my business. They should be a vital part of yours too. I still say that the best place to find joint venture opportunities is... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

It's not always easy thinking up something to write about. However frequently (or otherwise) you update your site, you have to think of a topic, decide whether your users will find it interesting, estimate whether it will bring in ad clicks and turn it into content. Often, that's not a problem. You might be bursting with things you want to say. Sometimes though, you'll be left scratching your head and wondering what on earth you... Continue Reading

Facebook. The first time I heard about this site had to be over a year ago. I was told it was a social networking site for college students, so I didn't give it much of a look. After all, I've been out of college for many years. (I won't tell you how many!) But about a month or so ago I started receiving invitations to use facebook from some friends and associates of mine. Hmmm... Continue Reading

I like to keep things short. I know that you're busy. I know that you've got a million things to do today. And I know that if you're reading this, you're not building your online publishing business. So I don't want to take up too much of your time. That's why I tend to keep my posts brief and to the point. In general, my philosophy is that if I can't say what I want... Continue Reading

Put a Google search box on your website and you'll give yourself an opportunity to pick up some extra revenue. You'll also give your site a bit of extra functionality by letting users search your old posts. But you'll also be granting yourself a golden opportunity to create some joint ventures that could land you some finely targeted traffic. When you generate the code for the search box, you'll be asked if you want to... Continue Reading

Deciding on a topic for a blog post isn't always easy. Sometimes, you'll know exactly what you want to write. Other times, you'll struggle for an idea. But there are times when a subject just seems unavoidable. Whenever Apple releases a new product, Nintendo brings out a new game system or Harry Potter hits the news again, it seems as though everyone is writing about the same thing. And of course, those aren't the only... Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

Google's referral programs have never impressed me very much. Although the commissions are now fair, they started out very low. But even at the new(ish) rates, few sites are going to benefit from them. They're only good for publishers who aim their content at other publishers. That's always been the problem with Google's referrals: there were too few products aimed at too few topics. But Google has been working on a whole new referral system... Continue Reading

I've got some. In fact, I've got a few. They've helped me get to where I am today, and they keeping me moving forward all the time too. Know what I'm talking about yet? Role-models. Continue Reading

Recently, I told you that I was pulling out of the Bookwise program. It looked like a good opportunity -- it still does look like a good opportunity -- but when they objected to the domain name I was using to profit from it, I decided to leave. One door closes... and another one opens. I've been playing around with AuctionAds, and I have to say, I've been very impressed. AuctionAds lets you put eBay... Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

One of the challenges of building pages for AdSense is that until the page is up and running, you can't really tell which ads you're going to get. And that's vital information. Apart from the fact that you can't know which ads to filter out if you don't even know which are going to show up, seeing the ads before you go live can help you decide which keywords to focus on. Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

Darren Rowse's blog at ProBlogger.net is always worth a read. He's a guy who's making a great income out of online publishing, and he's not afraid to share his knowledge. Recently, Darren put up a very interesting post about giving a second chance to old content. Sometimes, he points out, you'll put up a post that you're sure will get lots of traffic only to find that it dies away without doing anything special. There... Continue Reading

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

Google has been doing a bit of spring cleaning lately. First it redesigned its ad units. Now it's changed the look of the AdSense home page. What effect have all these changes had on your revenues? Almost none, I would think. The new ad units are slight more attractive than the old ones. But I doubt if the new look is worth more than a click or two each month. Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Work in any industry long enough, and you'll find that there's a knack to it. Get that right and it doesn't matter what else you do, you'll always make money. For retailers, the rule is to treat the customer as king. For racing drivers, speed is king. For Internet publishers, content is king. And for Squidoo publishers? Well, that's a little different. I've been having a lot of fun with my Squidoo lens recently. I've... Continue Reading

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

I treat my online businesses pretty seriously. I have to. They feed and house my family and that's a pretty serious business. But sometimes I wonder if I'm not missing something. Just surf at random around the blogs at Blogger.com and you'll come across a bunch of sites that have been put up for no other reason than to make the people who write them smile. They might make the half-dozen or so regular readers... Continue Reading

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

I love it when people add comments to my posts. Sure, I write a blog to share my information and tips... and to tell the world what I think sometimes too. But it helps to know that someone out there is actually reading what I'm saying. It helps even more to see what they think about what I'm saying! But comments at the end of articles aren't just a nice boost for the writer of... Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds. Can you guess which reason came out on top? Nope, it wasn't poor content. (That came in at numbers 6 and 7.) It wasn't the advertising. (Only three people said that.) And it wasn't too much selling. (That was number 14 on the list.) It was too many posts. Continue Reading

If you've been reading my blog for a while, you've probably noticed that I tend to say exactly what's on my mind. Sometimes, that will have nothing to do with AdSense or Internet marketing. It might be something to do with my life. It could be something that happened to me. Or it might just be one of my occasional rants brought on by... well, anything really. I'm not what you would call "politically correct... Continue Reading

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

I hate it when it happens. I'm sure you do too. You've set up your site, you've optimized your ads, you've watched your income rise and at last you're getting your rewards. Each month you receive a nice fat check from the generous people at Google. And then all of a sudden, the numbers start to shrink. You haven't changed a thing. Your ad units are still in the same places. You're still discussing the... Continue Reading

There’s More To Marketing Than SEO... It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to be an important part of marketing your website. After all, the only thing better than targeted traffic is free targeted... Continue Reading

I'm always going on about the importance of great content. It really is the most important thing you'll put on your website. Sure, the way you format your AdSense units is important. The affiliate products you choose to promote will affect your earnings. The design and layout of your page will determine whether it looks professional and invites users to stick around and come back for more... or send them screaming back where they came... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

As an AdSense publisher, one day can be much like another. Each day, you update your content, check your stats and make sure that your traffic is flowing freely. With users coming, clicking and giving you income all day every day, it can be very easy to forget which day, week or even season it is. That’s a waste of an opportunity. It’s also not true that Internet time is separate from real time. You... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Most new businesses fail. It’s a fact we’re all familiar with... and as entrepreneurs, one we all ignore. It’s easy to do. For one thing, online those statistics probably aren’t that bad. With AdSense, you’re almost guaranteed some income. Use the right strategies and techniques, and there’s no reason why that income shouldn’t be very good indeed. Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

Did you know that MySpace.com is one of the most popular sites on the internet with teenagers? And are you aware of the type of content that MySpace users are regularly accessing? If you are a parent, you might be SHOCKED to find out what your kids could be viewing! If you have teenagers that could be using MySpace, I want you to RUN, not walk, and download a copy of... "My Space 4 Parents... Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading

You knew it was bound to happen sooner or later. There is Yahoo Instant Messenger, MSN Messenger, Aol Instant Messenger and ICQ. Now, the Big Dog of search engines has entered the instant messaging market with Google Talk. The beta is now available for download. Google Talk has a colorful and simple design, similar to their web site. Your Gmail account name is your Google Talk login. Not only can you instant message friends, but... Continue Reading

Google AdSense has becoming a primary source of income for many Internet publishers. The ubiquitous AdSense text ad has brought life into many sagging business models and created opportunity for mom and pop site owners to actually make some money. In response to many requests from the readers of my AdSense ebook, last week I quiety launched AdSenseChat.com, an online discussion board for site owners who use Google AdSense. Continue Reading

Serious or superfluous? Truth or propaganda? These are some of the questions we must ask as we view political campaign commercials. Often influential and sometimes backfiring, political parties and their public relations teams attempt to discuss the issues of the day and portray their candidate as the best man for the job. Often, this entails little more than communicating how their opponent is the worst man for the job. The Living Room Candidate is a... Continue Reading

A Review of the IBIZ Virtual Keyboard Up until now, portable keyboards for PDAs have been clunky and fragile This review is being written on a device the size of a cigarette lighter with a keyboard that is invisible. I am speaking of the IBIZ Virtual Keyboard, a new device from IBIZ Technologies that combines infrared and laser technology to deliver a keyboard that is both functional and portable. Using a standard laser, the VKB... Continue Reading

Woke up bright and early to begin our tour of the Nation's Capitol. We found a subway station just across the street from the hotel and were at The Mall in a few minutes. Bam, there we were, surrounded by the greatness that is Washington, D.C. The Washington Monument to my left; the Capitol Building to my right; and The Smithsonian beckoning to us from all directions! It was my first glimpse of the city... Continue Reading

This just in from the Washington Post... Recording Industry Sues File Swappers The Recording Industry Association of America (news - web sites) (RIAA) today said it filed lawsuits against 261 people accused of trading copyrighted songs on the Internet. The group also said that it would not sue file sharers who promise in writing not to do it again. The lawsuits, which were filed in federal courts across the country, are the RIAA's latest tactics... Continue Reading

Star Wars: Knights of the Old Republic is one of the most anticipated PC games ever to be released. It is already out for XBox and has received RAVE reviews. Unfortunately, PC users will have to wait until November to buy the game. In the meantime, check out this fun Jedi Test on the KotOR web site. I came out as a 33. Can't help but be on the good side! How about you? Continue Reading