Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive. It's also thrilling, exciting... and inevitable. Continue Reading

I like to think I've come a long way since I first started turning The Dallas/Fort Worth Software Review into WorldVillage.com. I now have a string of profitable websites. I speak regularly at conferences across the country. I've produced a top-selling iPhone app. And I've written a bunch of books, including a New York Times bestseller. But I know I didn't do any of this alone. Not only did I always have the support of... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

Ah... Kauai. We were here two years ago and had a great time. I think we did all the touristy stuff that week. Helicopter ride. Driving around both coasts... etc. Last year we went to Maui, and although beautiful, it doesn't match Kauai for beauty. Maui was also way overpriced and I can't see going there again just for a vacation. Anyhow, I don't think I've ever been in such need of a vacation and... Continue Reading

Just got a fun email from the Google AdSense team. They have printed up a batch of AdSense stickers and are offering them for free. All you need to do is send a self-addressed stamped envelope to them and they will drop a sticker or two in it for you. AdSense has been good to me, so I'll probably find a good place to put my sticker. Would it be sacrilege to deface my Macbook... Continue Reading

On Sunday at Affiliate Summit, I bumped into Shawn Collins in the hallway. He had rented a Segway scooter for the day and I had an opportunity to take it for a test drive. It's really an amazing device! It takes just a few seconds to find your balance the first time and then to get a handle on how to make it move. But in just a matter of moments, the Segway becomes an... Continue Reading

Twitter this. Twitter that. Twitter, twitter, twitter. I must confess. I'm still not sure what the point is of Twitter. Basically, Twitter allows you to tell the world what you are doing at any given moment, embed a clever little widget on your site so they can keep up with you, and you in turn can see what they are doing. I'm not sure I get it. Nevertheless, apparantly millions of people do get it... Continue Reading

I'm not a big sports fan. I used to watch a lot of baseball when I was a kid. And I watched a good bit of football in college. But as an adult, I just haven't made much time for sports. Continue Reading

I recommend a lot of products to people, and sometimes I get emails from readers complaining that they can't possibly buy everything I recommend. I don't expect you to. Not all of the products I recommend suit everyone. All of them though will help someone. If you decide not to buy a product I recommend, that's fine. Just make sure that you're not turning down something that could genuinely help your site to grow and... Continue Reading

I like to keep things short. I know that you're busy. I know that you've got a million things to do today. And I know that if you're reading this, you're not building your online publishing business. So I don't want to take up too much of your time. That's why I tend to keep my posts brief and to the point. In general, my philosophy is that if I can't say what I want... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

I was on the phone with Armand Morin last night, and I've been thinking about something he said ever since. We talked about the great ebooks that are out there... We talked about some of the cool software tools that are now available... And of course, we talked about AdSense. But here's what he said that stuck with me. Continue Reading

Where in the world are you? I thought it would be cool for people to check in and share their location on this planet we share. Maybe even tell us what you like the most about where you live. I recently arrived home from Washington, D.C. where I attended an internet marketing seminar. While I as there, I got to spend some time with Tom Kulzer of Aweber.com. For those that don't know, Aweber is... Continue Reading

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds. Can you guess which reason came out on top? Nope, it wasn't poor content. (That came in at numbers 6 and 7.) It wasn't the advertising. (Only three people said that.) And it wasn't too much selling. (That was number 14 on the list.) It was too many posts. Continue Reading

I love the way Google works. The company has created a fantastic system for turning space on Web pages into fat checks. Even though it's got a bunch of competitors all with their own methods of delivering contextualized ads, Google is still top of the pile. But not everything Google does is as big a success as AdSense. Its referral programs, for example, never brought me a great deal of revenue. I haven't heard of... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

It's time to drag out the cliches. "Wow, can you believe it's 2007 already?" "Man, that year zipped by so fast!" "Before you know it it'll be 2008..." You get the picture. It's another turning of the page. Continue Reading

I remember when I bought my first DVD player, many years ago. I instantly fell in love with the high quality audio and video that came from the DVD. And I also loved the "special feature" aspect that DVDs allowed... deleted scenes, out-takes, behind the scenes documentaries, etc. I've got a DVD collection featuring over 750 discs to date. Now I just need time to watch them! And speaking of DVDs, my friend Russell Brunson... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Hardly a week goes by that you don't hear about the newest/latest/greatest/world's-best-thing-since-sliced-bread ebook, software or member site. I confess, I do like to share quality products and services with my readers, but there are many that I wouldn't touch with a ten foot pole. Why not? Because they aren't in your best interests. Yes, there is money to be made in selling "stuff". And while I have no problem with earning commissions, my reputation is... Continue Reading

Bionicles. A Lego creation that has an incredibly rabid fan base and has spawned numerous made-for-DVD videos and a comic book series. Why am I writing about Lego Bionicles? Because my son has been collecting them for years. And because he just dropped over $100 on the newest sets to hit the market and is incredibly upset. So much so that he is returning them to the store, disheartened and disappointed. I suggested that he... Continue Reading

First you are born. Then you go to school. Year upon year upon year of the best public education your tax dollars can buy. After twelve years, you hit a fork in the road with a choice to make... Do I get a job or go to college? For many, the decision to go to college seems clear cut. After all, we're told that you need a college degree to get a good job in... Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading

"Bush is stupid" is always a great way to start a conversation. Seriously... bold, definitive statements are the doorway from which we can expand our knowledge base and increase in wisdom. Continue Reading

I really don't take enough time away from my Internet business. That's why I am glad to be on vacation this week. We are in Eureka Springs, Arkansas, nested in the Ozark Mountains in the northwestern corner of the state. Continue Reading

I've had the privilege to meet quite a few people in the Internet industry over the past ten years. I've had the pleasure of turning many business associates into dear friends. One such friend whom I am honored to know is Dave Taylor. Dave is one of the brightest, thoughtful individuals I know. And that's on top of being a super nice guy! Dave is also a "go-to" guy when it comes to blogging. In... Continue Reading

Slowly but surely, the truth about abortion is coming to the surface in the American mindset. More and more women are speaking out about how abortion has hurt them terribly, leaving a wake of destruction in their personal lives. So many of society's ills can be traced back to an abortion in someone's life. Drug addictions. Eating disorders. Sexual dysfunction. Depression. There is a cause and effect link between taking the unborns baby's life and... Continue Reading

I believe there are insidious forces at work in America to tear down the fabric of this great nation. I believe these forces primarily reside in the extreme leadership of the Democrat party and the mainstream media. I believe these forces are the ones responsible for swaying public opinion against our brave men and women fighting the war on terror. These people despise our President and the tremendous successes he has had in this war... Continue Reading

It is with much fondness that I bid adieu to World of Warcraft. I've been playing my character, Riathamus, for just over a month, and I have experienced a great deal of what the game has to offer. However, the game is so enormous, so huge, and so seemingly endless, that I am in turning in my two-handed mace and calling it quits. This game is simply too good. It's too beautiful. It's too much... Continue Reading

We are in the process of designing a new home which we intend to build this year. A few years ago, we bought two acres of land in our city. We have been holding on to it and think the time is ripe to place a home on the property. My father is an architect, so he is drawing the plans. Thanks Dad! But I thought it would be a fun thing to play with... Continue Reading

I love Amazon.com. Even though I probably shouldn't shop there due to the amount of smut they sell, I still love shopping there. But they really ticked me off today. I ordered a copy of Better Homes and Gardens Home Designer Suite 6.0 a couple weeks back. We are thinking of building a new home and I wanted to get an idea of what it might look like. Well, the program was not what I... Continue Reading

On Thanksgiving Day, I did what any respectable guy would do. Besides stuffing my face, I took some time to browse the sale papers for Friday's big bonanza. I found the usual suspects. Circuit City, Comp USA, Best Buy and Ultimate Electronics. Even Target's ad got a once over from me. Many of the bargains looked quite appealing, but there was no way in the world I was going to get up at 5:30 am... Continue Reading

Me and my family spent the last four nights in Eureka Springs, Arkansas, one of our favorite places to visit in the fall. The Ozarks rise to almost 2000 feet and are a touch of natural beauty only a few hours away from the plains of Central Oklahoma. Eureka Springs is particularly beautiful because it is a small town (population 2900) nestled in the mountains. Many of the streets are reminiscent of San Francisco, with... Continue Reading

Earlier this year, I went to my local T-Mobile store and purchased a Sidekick, a unique cell phone and PDA that is pretty slick looking. T-Mobile has a 14-day trial period, so I took advantage of it, not really sure if I would want to keep it. Plus, I had already decided that I would be returning this phone as I found I could get it cheaper on Amazon.com. The phone retails for $350, but... Continue Reading

I am one proud papa tonight. Zachary has been taking piano lessons since he was five years old. It took him a while to get going, but he has steadily improved over the years. Like his mom and dad, he has a natural love for music. This past year, I have noticed a marked difference in his playing. I am very impressed with the skill he has developed since turning twelve! Tonight was his piano... Continue Reading

How about some uplifting Spiritual links for this Sunday? America Bless God - God has already blessed America like no other country. How about turning it around and blessing Him for all He has done for us? Creation - a great flash presentation for all ages Dennis Jernigan - One of my favorite worship leaders, Dennis has a heart for seeing lives transformed by the power of God. Henderson Hills Baptist Church - Our church... Continue Reading

Let's face it. Since Michael Eisner took the helm at Disney, the "Walt" has literally been taken out of the Walt Disney Company. In the past decade or so, Disney's motion picture studio has continually promoted and released dozens of films that are anything but family-friendly. The theme parks have celebrated alternative lifestyles by promoting "gay days". Money has become the absolute bottom line and many supporters have protested this direction. Well, things are shaking... Continue Reading

Mary and I had the opportunity to escape for a rare "date night" last night, and what a great night it was! We started the evening with dinner at Cascata Ristorante, a fine Italian dining establishment in Edmond. The atmosphere was charming and it was a pleasure to be waited on by a very professional wait staff. It all looked quite good so we decided to order two plates and share them. We ordered the... Continue Reading

Today was a driving day. We left Boston, MA, and drove through Connecticut and New York on the way to Lyndhurst, New Jersey. If the weather holds up, we'll be visiting Ground Zero tomorrow. Now then. On with the contest! Win a software collection Here's how to enter. So far, we have staying in Jacksonville, MO; Champaign, IL; Dayton, OH; Cleveland, OH; Niagara Falls, Canada; Bennington, VT; Bernardston, MA; Saugus, MA; and now Lyndhurst, NJ... Continue Reading

Woke up this morning and decided that Bennington, Vermont would be a very nice place to live. The colors of the leaves are absolutely beautiful. I know it won't last long, and before you know it, the cold weather will come and the snow will fall. I don't care. The town has so much charm, history and beauty. After a quick breakfast in the room, we followed the usual ritual of packing the car and... Continue Reading

I have absolutely HAD it with MSN (ie: Microsoft Network). I need a dial-up service for when I am on the road, so I decided to cancel my Earthlink service just over two years ago and I signed on for two years with MSN at Best Buy. They were offering a $200 store gift card to sign on, so I figured what the heck. My two years is up and I am going to cancel... Continue Reading

Our last day and we've really got nothing left that we want to do. We considered going to Colorado to see the sand dunes near Alamosa, but it was over 1.5 hours away and it was going to be hot. So we opted to have lunch in town and play it by ear. But first, we stopped at the Red River Candy Mountain Fudge shop. As you may recall from yesterday's entry, the manager asked... Continue Reading

This has been one crazy week. We run three web servers on a T1 line. This week, every single one of them crashed, a couple of them more than once. I've seen a power supply blow and begin smoking. I've had a motherboard go bad. I've got two hard drives that are failing. It has been an insane week for web servers. When WorldVillage.com failed this week (ie: smoking power supply), I decided it was... Continue Reading