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New FTC Rules for Testimonials and Endorsements in Marketing

Posted on October 10, 2009 08:54 AM

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

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It's Easy To Start A Revolution

Posted on September 23, 2009 08:00 AM

Big changes don't usually happen overnight. There are usually a few quiet moves first -- little tweaks and adjustments that no one really notices. And then suddenly, one more little change makes a huge difference, pushes it over the tipping point and forces everyone to pay attention. Continue Reading

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Behind the Scenes of The Daily Show

Posted on July 23, 2009 12:02 PM

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

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How To Be A Star

Posted on May 17, 2009 08:00 AM

I'm not much of a celebrity-watcher. I don't read tabloids and I couldn't care less who's dating whom in Hollywoodland. But I'm still pleased to see that so many celebrities have chosen to use Twitter. I'm pleased because those celebrities are bringing lots of regular folk like you and me with them. Those people might have come to chat with Oprah or Ashton Kutcher but they'll hang around and talk with the rest of us... Continue Reading

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A visit to Microsoft

Posted on April 5, 2009 01:15 PM

This week, I had the pleasure of being asked to speak to Microsoft employees on the subject of Twitter. Eckhart Boehme invited me to talk about how businesses are using Twitter, demonstrating that Microsoft is taking a very engaged position on social media. I was treated quite well by Eckhart and his team, and I met a number of very bright Microsoft people. The campus is ENORMOUS. I saw buildings numbered all the way up... Continue Reading

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Juggling Multiple Projects

Posted on February 17, 2009 08:00 AM

I wish I hadn't done it. And I wish I could tell you all the things that I wish I hadn't done but there are too many incidents to remember them all. I probably smack my forehead about a dozen times a day and wonder what I've let myself in for. I know lots of people say that they have no regrets. They might even be telling the truth. But that doesn't mean that they've... Continue Reading

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Mobile Marketing Case Studies

Posted on February 7, 2009 08:00 PM

Our company is serious about mobile marketing. From iPhone applications to text marketing, we're involved in developing products and services that leverage the power of mobile. I recently spoke at JV Alert Live and discussed various mobile applications that we've developed in order to illustrate different mobile business models. The session was broadcast live on Ustream.TV. The camera-man didn't do the best job of following me around, but you can enjoy the replay below. Continue Reading

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Top Ten Worst Ideas for iPhone Applications

Posted on January 28, 2009 12:26 PM

On today's broadcast Dan and I discussed the latest goings-on at InfoMedia HQ. We messed around with the co-host feature of uStream.tv and found out how difficult it can be to have a discussion with a 20-second delay! Dan created a new list featuring the top ten worst ideas for iPhone applications. It's funny stuff. Watch the replay below and be sure to leave your comments! Continue Reading

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Top Ten Signs that Obama is President

Posted on January 21, 2009 01:53 PM

He's been President for just twenty-four hours, but we're already seen a global impact. On today's show we discussed the top ten signs that Obama is President. We also introduced our new Mobile Syndication Solutions service for those who want their own iPhone application. I also have a new sound button to push, which makes Dan crazy. All that and more on this edition of Joel Comm LIVE! Continue Reading

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How Video Can Make Your Life Easier -- And Wealthier

Posted on January 11, 2009 08:00 AM

You've probably noticed that I'm a big fan of video content. I don't think text is going to disappear from the Web completely but I do think we're going to see more and more video content appearing on the Internet. I also think that users now expect to find clips on the sites they visit. I'm not the only one who thinks that way. Google obviously thinks so too, which was why it bought YouTube... Continue Reading

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A iTunes App Store #1 Celebration

Posted on January 7, 2009 06:56 PM

Today on the show, we celebrated the success of iFart Mobile, the #1 application in the iTunes iPhone app store. The monkeys took over the set, we gave away prizes, gave demos of some apps and read a Top Ten list. It was a fun time and I really appreciate those who join us each week for Internet marketing insanity! Continue Reading

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Can You Turn Pictures Into AdSense Profits?

Posted on December 26, 2008 08:00 AM

AdSense has a weakness. It's not very good at handling images. Fill your blog or your website with pictures of your cat, your family or your vacation in Yosemite and you might please your readers, but Google won't know what to make of it. Unless you have a sizeable amount of text on your Web page, its robots won't be able to decide what you're talking about. You'll get Public Service Ads that don't earn... Continue Reading

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Is Your Website An Evil-Doer?

Posted on December 13, 2008 08:00 AM

Google doesn't just have the best search engine on the Web. It doesn't just have the best contextual advertising system on the Web. Heck, it doesn't just have the best advertising system of any form of media in the world. It also has the best corporate slogan. "Do no evil" is a great attitude for any business. Continue Reading

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TwitPWR.com

Posted on December 10, 2008 02:09 PM

It's been assumed that the more followers you have on Twitter, the more power you have. However, I think true Twitter power comes from the ability to have your followers follow your links. That's why I am not using TinyURL to shorten my urls any more. I am using Twitpwr.com. Dan and I discussed this new site on Joel Comm LIVE! today. We also answered questions and revealed our new iPhone application. Watch the replay... Continue Reading

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A visit from Mrs. Comm

Posted on December 5, 2008 09:23 AM

Today's episode found Dan in a very dark mood. Our top ten list was "Signs that the Christmas Season had started". Funny stuff. We answered questions about Internet marketing and had a spontaneous visit from my lovely bride. Watch the stream below. You've got nothing better to do, right? Continue Reading

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Can I Ask You A Question?

Posted on November 29, 2008 08:00 AM

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

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Smart Water, Baconnaise and Internet Marketing Answers

Posted on November 12, 2008 12:15 PM

It's an unplanned Joel Comm LIVE! featuring Internet marketing discussion, a new top ten list, and a reference to the new bacon-flavored spread. Joel's mom drops into the chat room and we talk about upcoming product launches. It's fun and games with a side helping of useful instruction. Check out this week's episode now! Continue Reading

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Top Ten Signs Obama Won the Election

Posted on November 5, 2008 05:37 PM

It's the day after election day and Barack Obama is President-Elect of the USA. On today's episode, we had a fun time discussing the election, Internet marketing,flying monkeys and more. Joined by Eric Farewell and Dan Nickerson, we fielded a number of questions and had some laughs. Watch for the official recount and a new top ten list. It's all here. Enjoy Continue Reading

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Saturday Night Live with Joel Comm at Elevate 2008

Posted on October 25, 2008 10:21 PM

It was a very special 2-hour broadcast live from my first Internet marketing conference, Elevate 2008. Streamed and filmed before a live studio audience, the show was packed with great content, a trivia showdown, questions from the audience, flying monkeys, prizes and special guests. We had a great time and I'm sure you'll love watching as well. We lost the stream at one point, so the show is available in two parts. Continue Reading

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Breaking Desks and Political Banter

Posted on October 15, 2008 02:12 PM

It was a one-of-a-kind show today, with special guest J.T. Foxx. Nationally-syndicated radio show host, J.T. has plenty of opinions on politics and business. With the election coming up, it was interesting to hear his point of view. Dan brought us a new Top Ten list, and the long-awaited destruction of our desk finally happened. It has all the components of a classic show. Watch the replay now! Continue Reading

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Leave Them Wanting More

Posted on September 30, 2008 08:00 AM

If you do your job well, you shouldn't get paid anything at all for it. That doesn't sound fair, does it? But as an online publisher, that's exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think. And it could be information that just makes them happy to read it. If the information that you're offering is... Continue Reading

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Online Publishing Is Changing... Mostly

Posted on September 25, 2008 08:00 AM

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

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Do You Build Traffic The Easy Way... Or The Hard Way?

Posted on September 15, 2008 08:00 AM

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

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My appearance on Legendary Marketers

Posted on August 3, 2008 09:37 PM

Earlier this year I had the privilege of welcoming Dave Woodward to Colorado for an interview. Dave was filming a series called "Legendary Marketers" and he had asked if I would be a participant. The series would visit successful marketers at their homes (and office in my case) to give the viewers a better sense of who we are and what we do. I was thrilled at this opportunity and am even more pleased with... Continue Reading

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If I Owned Twitter

Posted on July 27, 2008 10:34 PM

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

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Free Twitter Report

Posted on July 20, 2008 12:21 PM

Twitter is one of the web's leading innovative sites. People are just discovering new ways to interact with others, build relationships, share ideas AND market themselves and their products/services online. I've put together a 30-page report that will give you an overview of Twitter and how you can use it to help accomplish your goals. Things are changing VERY quickly online, so forgive me if some of the material is dated by next month! What's... Continue Reading

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What if you broadcast a show and nobody came?

Posted on July 10, 2008 12:03 AM

It's another wonderful day in Northern Colorado, and Dan Nickerson and I have placed another episode of "Joel Comm LIVE!" in the can. Did you miss the show? There's a visit from Rich Schefren (virtually speaking), a new Top Ten list, Q&A and Flying Monkey Time. Enjoy the show? Continue Reading

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Shopzilla Secrets

Posted on April 13, 2008 11:04 PM

Shopzilla is one of the largest online shopping sites. You've probably used them before for their price comparison tool. Recently, Shopzilla has been beta-testing a contextual ad program that would allow site publishers to place Shopzilla ads on their pages and get paid every time someone clicked on an ad, in the same vein as AdSense. I'm impressed with their program and I decided to research them further. My research led me to write a... Continue Reading

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Speed PPC

Posted on April 10, 2008 12:53 AM

Can I be honest with you? I have written the first few lines of this entry several times and I just can't seem to find the words to tell you what I want to tell you today. The fact is... I'm so freakin' excited about something I just came across that I couldn't wait to share it with you! Continue Reading

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Get a Free Google AdSense Sticker

Posted on March 20, 2008 03:19 PM

Just got a fun email from the Google AdSense team. They have printed up a batch of AdSense stickers and are offering them for free. All you need to do is send a self-addressed stamped envelope to them and they will drop a sticker or two in it for you. AdSense has been good to me, so I'll probably find a good place to put my sticker. Would it be sacrilege to deface my Macbook... Continue Reading

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Getting Your Share Of Microsoft's $44 Billion

Posted on March 6, 2008 12:02 PM

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

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One in Seventy-One Million

Posted on March 4, 2008 03:58 AM

Do you ever go to Google to search for your name? A search for David results in 719,000,000 web pages. Zoiks! A search for Brenda presents 31,500,000 results. And search for Fred will get you 120,000,000 results, including a stock chart for Fred's, Inc, whoever that is. Last year, I Googled my name to see where I came up in the results. Continue Reading

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Affiliate Summit West 2008 - A Meeting of the Minds

Posted on February 26, 2008 11:22 PM

I've just spent an incredible three days in Las Vegas at the Affiliate Summit. This gathering of nearly 3000 people was one of the largest concentrations of affiliate marketers in history. While I did enjoy some of the workshops, the greatest benefit was from networking with others in the industry. I finally got to meet famous bloggers such as Amit Mehta, John Chow, Andrew Wee and Zac Johnson, just to name a few. All these... Continue Reading

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Kindle Your Revenue Stream

Posted on February 5, 2008 12:17 AM

I'm a big fan of Amazon.com. I spend far too much money there but they also give me a fair bit of money too through book sales and affiliate links. I think they've done a fantastic job of selling products online and helping website publishers earn from their content. They might be the Walmart of Internet retailing, but they're definitely not the Apple of whiz-bang gadgetry. Their new Kindle book-reading machine is a great idea... Continue Reading

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WidgetBuck Secrets

Posted on January 11, 2008 03:18 AM

I love quick and easy changes that make a significant difference. A few months back, I learned of a contextual advertising service that was compatible with Google AdSense. It took me less than 15 minutes to place their code on my pages. In my first month, I made an additional $1000 just from that fifteen minutes. Not bad! And it gets better... Continue Reading

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WidgetBucks is a winner

Posted on December 20, 2007 06:21 AM

I love keeping my eye out for new ad services that can make you and me money. Google AdSense continues to pay off. Kontera is a winner is my books. And I've had some positive things happen with YPN and Chitika. But I've come across something new which pays off INSTANTLY! Continue Reading

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Follow me on Twitter

Posted on December 16, 2007 11:24 AM

Twitter this. Twitter that. Twitter, twitter, twitter. I must confess. I'm still not sure what the point is of Twitter. Basically, Twitter allows you to tell the world what you are doing at any given moment, embed a clever little widget on your site so they can keep up with you, and you in turn can see what they are doing. I'm not sure I get it. Nevertheless, apparantly millions of people do get it... Continue Reading

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Body Alive from Tony Little

Posted on November 27, 2007 12:50 PM

A few months ago I wrote an article discussing why I dislike network marketing. One of the main reasons is because many organizations suggest that you recruit your family and friends to join you in your quest to get rich. Bah. I just don't like that. BUT, as I mentioned on my blog, the Internet now affords an opportunity to get involved in network marketing without having to sell to your "warm" market. Continue Reading

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Entrecard

Posted on November 19, 2007 12:40 PM

When I was at Blogworld last week, I came upon the booth of a company called "Entrecard." Their display caught my attention and I introduced myself to the CEO, Graham Langdom. To my surprise, Graham is also the creator of The Million Dollar Wiki. The reason I was surprised is that I had become familiar with that site the week before and had purchased a few pages on the site! Anyhow, knowing how innovative Graham... Continue Reading

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It's Where You Click That Counts

Posted on November 14, 2007 11:49 PM

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

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Google Pagerank Shakeup

Posted on October 25, 2007 12:13 AM

The blogging world is cursing the big "G" and scratching their heads as their Google pagerank has suddenly taken a turn for the worse. Not unlike a stock market tumble, this change caught everyone off guard and has left many bloggers and content-based sites wondering what they did wrong. The pagerank algorithm has been a supposed indicator of the authority and value that Google has placed on a web page. On a scale of zero... Continue Reading

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Many Ways To Make Money Online

Posted on October 15, 2007 09:11 AM

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

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iPhone Review

Posted on September 1, 2007 12:34 AM

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

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Turning Long Posts Into Lots of Money

Posted on August 13, 2007 07:08 AM

I like to keep things short. I know that you're busy. I know that you've got a million things to do today. And I know that if you're reading this, you're not building your online publishing business. So I don't want to take up too much of your time. That's why I tend to keep my posts brief and to the point. In general, my philosophy is that if I can't say what I want... Continue Reading

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Blog Tag - One Thing I Learned at Affiliate Summit

Posted on July 22, 2007 05:32 AM

Tag me once, tag me twice. What the heck. Both Rosalind Gardner and Kris Jones 'tagged' me to create this blog entry. Here goes... Continue Reading

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I Hate Miami

Posted on July 10, 2007 03:52 PM

I'm not a negative person. Generally, I've got a smile on my face and a bounce in my step. But the moment I got off the plane in Miami for Affiliate Summit, I felt like I needed a shower. No offense intended to any of my subscribers or friends that live at the tip of Florida, but I found it to be just a notch below absolutely miserable. Continue Reading

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On the Border

Posted on July 9, 2007 12:03 AM

If you've created some new AdSense code recently, you've probably noticed that you now have an extra decision to make. Once you've picked your format and chosen your color schemes, you have to decide how you want the corners of your units: square, slightly rounded or very rounded? For most of us, the answer to that question is going to be "Who cares?" Continue Reading

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Google Opens Up the Referrals Market

Posted on June 8, 2007 12:31 AM

I've been pretty lukewarm about Google's referral products. They've been pushing them pretty hard but I haven't been impressed. I'm not convinced that the Google Pack contains anything worth writing home about. I don't care enough about Mozilla to recommend that everyone downloads Firefox. And the commissions that Google is offering for its downloads just aren't big enough to take up real estate on my Web pages. I'd rather put together a joint venture with... Continue Reading

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You Too, Can Squidoo

Posted on April 5, 2007 12:34 AM

Work in any industry long enough, and you'll find that there's a knack to it. Get that right and it doesn't matter what else you do, you'll always make money. For retailers, the rule is to treat the customer as king. For racing drivers, speed is king. For Internet publishers, content is king. And for Squidoo publishers? Well, that's a little different. I've been having a lot of fun with my Squidoo lens recently. I've... Continue Reading

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Content Composer

Posted on March 29, 2007 01:03 AM

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

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Amazon Announces Content Links

Posted on March 28, 2007 01:04 PM

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

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Multiple Revenue Streams

Posted on March 21, 2007 12:09 AM

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

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The ABC's of A/B Split Testing

Posted on March 2, 2007 11:23 AM

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

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Saturday Morning Stew

Posted on February 24, 2007 10:37 AM

Saturday morning ramblings. I know, it might be Saturday afternoon or Sunday... or even Monday, when you receive this. Nevertheless, it's Saturday morning as a write. So there. :-P Here come the ramblings, kind of a stew from me to you :-) Continue Reading

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Kontera - Making Friends with AdSense

Posted on February 20, 2007 12:04 AM

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

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The New Google Referral Program

Posted on February 7, 2007 12:00 AM

I love the way Google works. The company has created a fantastic system for turning space on Web pages into fat checks. Even though it's got a bunch of competitors all with their own methods of delivering contextualized ads, Google is still top of the pile. But not everything Google does is as big a success as AdSense. Its referral programs, for example, never brought me a great deal of revenue. I haven't heard of... Continue Reading

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Breaking News for All Site Publishers!

Posted on February 5, 2007 08:24 AM

I hope it got your attention, because what I am about to share with you can be HUGE. And I have THREE things I need to share with you. So be sure you read all the way to end or you might miss out on the best stuff! Ok, here's the deal (pardon my excitement, but this really is big!) As you know, AdSense is not the only contextual advertising service on the web. Google... Continue Reading

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In Tune with TOS

Posted on February 2, 2007 12:59 AM

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

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Chitika and AdSense

Posted on January 31, 2007 05:33 PM

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

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Watch Your Server Logs

Posted on January 21, 2007 11:21 PM

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

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Outsource This!

Posted on January 19, 2007 12:49 AM

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

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Google AdSense Breaking News

Posted on January 18, 2007 01:17 PM

People have been asking me three questions about the AdSense program, and their new terms of service and AdSense support team have now clarified all of these issues. ~~~~~~~~~~~~~~~~~ Question 1) Does Google allow other ads to run on the same page as AdSense Ads? Answer 1) The official word is a qualified "yes". You may not run ads that are designed to resemble AdSense ads. For example, Yahoo! Publisher Network ads look very similar... Continue Reading

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Do You Know Why Your CTR Is Dropping?

Posted on January 17, 2007 10:59 AM

I hate it when it happens. I'm sure you do too. You've set up your site, you've optimized your ads, you've watched your income rise and at last you're getting your rewards. Each month you receive a nice fat check from the generous people at Google. And then all of a sudden, the numbers start to shrink. You haven't changed a thing. Your ad units are still in the same places. You're still discussing the... Continue Reading

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What SEO Mistakes Have You Made?

Posted on December 20, 2006 04:19 PM

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

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Free Instant AdSense Templates from Santa Joel

Posted on December 17, 2006 11:20 AM

I love giving gifts. I can't help myself. I am one of those who prefer watching others open presents on Christmas morning to opening my own. There's just something special about seeing a smile on someone's face when they open a present I've given them that brings joy to my heart. Continue Reading

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A Christmas Gift from Joel

Posted on December 14, 2006 01:09 PM

I've got a Christmas gift for you! No strings attached. It's a gift, pure and simple. :-) As you are probably well aware, Google AdSense is not the only way to generate money on your site with contextual ad services. I've written a brand new report called: "Contextual Ad Systems: Earning Beyond AdSense" And I want to give it to you for free... Continue Reading

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Watching the AdSense Competition

Posted on December 10, 2006 10:32 AM

There’s something to be said for monopolies. Obviously, they’re great when you own one but they have another advantage too. They make life easier. They don’t make life better. But they do make life easier. Just think how much time you’d save if you were to walk into a supermarket and find only one type of bread and one brand of laundry powder and one sort of breakfast cereal. The bread might taste like chalk... Continue Reading

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Simple Ways to Improve Your Content

Posted on November 25, 2006 04:05 AM

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

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Changes to AdSense Program

Posted on October 23, 2006 12:54 AM

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

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Copywriting Secrets

Posted on October 16, 2006 01:24 PM

One of the most frequent comments I got during the launch of Instant AdSense Templates was how good the copy on the page was. Tons of people told me that the offer was just irresistable and that the copy sizzled! Some of the best Internet marketers have learned what they know about writing copy from Dan Kennedy and Bill Glazer. Continue Reading

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What Do I Blog About?

Posted on August 28, 2006 12:29 AM

One of the fastest ways to get started with a web site is to create a blog. Absolutely anyone can get started with blogging in less than FIVE minutes by setting up a free blog at Blogger.com. Yes, it's free. Once you get the blog set up, follow their simple instructions for creating your blog content. And then, the real fun starts... Continue Reading

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HyperVRE

Posted on August 22, 2006 04:11 PM

Eric Holmlund has been telling me about HyperVRE. He's like, "Joel, this is perfect for your AdSense students... and it's free!" I said, "Reeeeally..." So I took a look at it. And I am impressed. Eric said that I could show you his video that demonstrates exactly how this free tool works. HyperVRE Continue Reading

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Building on the Basics

Posted on July 28, 2006 10:51 AM

When I give talks explaining how people can use AdSense to earn high revenues, I focus on some very specific strategies. I do the same in my book. I explain which ad formats work best, discuss where to put them, how to blend them into the page and how to influence the ads that appear so that you can make sure you’re always earning the highest revenues possible. Continue Reading

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Omakase

Posted on July 24, 2006 01:12 AM

Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions. And with the beta launch of Amazon.com's new contextual ad service, Omakase takes on a new meaning. DId you just say, Amazon.com and contextual ad service in the same breath? Yes... yes, I did. Continue Reading

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The Affiliate Manager Available Tuesday

Posted on June 25, 2006 02:16 PM

I've been writing about Anik Singal's upcoming affiliate training course, The Affiliate Manger 1st Edition, for a week or so now. I created a special 15 minute video review of this course that has been viewed hundreds of times at Affiliate Classroom. This much-anticipated comprehensive course will go on sale at 12 noon on Tuesday, June 27th. And I've got a special BONUS DVD for those who order a copy of Anik's course through a... Continue Reading

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500 Words - Move Over Pixel Ads

Posted on June 23, 2006 07:13 PM

Remember the pixel ad craze started by milliondollarhomepage.com last year? It was definitely a novelty that fuled a huge windfall for the owner of the site and a bit of notoriety for some of the sites that bought pixels. However, there was ultimately no linking benefit to the sites that paid for the pixels. Enter 500Words, a site that takes linking to the next level... one that should be of far greater interest to those... Continue Reading

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Instant AdSense Templates

Posted on June 13, 2006 10:42 AM

Search the web for AdSense and you will find an absolute avalanche of products and services related to Google's popular contextual advertising service. Most of the these products are software or tools designed to game the system, taking advantage of the weaknesses in the search engines in order to generate a quick buck with AdSense. You know what I am talking about. These are the tools that build "garbage" pages that exist for no reason... Continue Reading

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Entrepreneur Days

Posted on June 11, 2006 12:04 AM

First you are born. Then you go to school. Year upon year upon year of the best public education your tax dollars can buy. After twelve years, you hit a fork in the road with a choice to make... Do I get a job or go to college? For many, the decision to go to college seems clear cut. After all, we're told that you need a college degree to get a good job in... Continue Reading

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Move Over DaVinci Code: Unknown Author's "The AdSense Code" Is #3 Bestseller On Amazon

Posted on May 25, 2006 01:29 PM

Internet entrepreneur Joel Comm and his new book: "The AdSense Code: What Google Never Told You About Making Money with AdSense." reveal how anyone can generate passive income on the Internet. Since only those books that appeared on Oprah ranked higher, Comm figures Oprah and her audience would find his Internet income strategies the real story. Read on for today's news release... Continue Reading

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Premier AdSense Coaching Club

Posted on May 9, 2006 01:09 PM

Here's a copy of the news release that went out on PRWeb today. Edmond, OK (PRWEB) May 9, 2006 -- With Internet publishers looking for ways to monetize their sites, Google has become one of the most revered sites due to their contextual advertising program, Google AdSense. This text-based ad service is generating four, five, and six-figure incomes for many website owners. With this increased interest in this revolutionary revenue-generating program, site owners are looking... Continue Reading

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Google vs Microsoft

Posted on May 1, 2006 09:49 PM

Whenever I do teleseminars and publicly speak, I tell people that we are entering a new age of the Internet. Internet v1.0 was the beginning of the web. Money was tossed about like confetti as venture capitalist waved millions of Benjamins at anything with a dotcom for a suffix. Then the bubble burst. Enter Internet v2.0. Continue Reading

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Yahoo Publishing Network

Posted on April 28, 2006 11:09 PM

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

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Creative Sponsorships to Get Traffic and Branding

Posted on April 16, 2006 11:13 AM

There are so many ways to promote business online. Adsense is a focus for me, because it has been so lucrative, and because there are so many businesses building their brand through the Adwords program. What's very interesting is that there are entire worlds of promotion outside of the Adwords Pay Per Click model. "Sponsorship" type programs are one example, which can bring traffic to not only your web site, but to your brand, through... Continue Reading

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MSN AdCenter Rejects My Ads

Posted on April 1, 2006 09:03 PM

I got invited to the beta test of the MSN AdCenter a month or so ago. Not many people have had the opportunity to advertise via MSN, so I thought I would give it a a try. I finally got around to running a test campaign to promote my AdSense ebook using their contextual ad system. MSN rejected my ads! Continue Reading

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My Xbox 360 Has Arrived

Posted on March 7, 2006 10:59 PM

I am extremely impressed with the folks at TextPayMe.com. Not only is their "send funds by cell phone" service ultra-cool, but they have made good on their free Xbox 360 offer in record time! Continue Reading

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Free XBox 360 Confirmed

Posted on February 26, 2006 10:23 AM

Yesterday I wrote about TextPayMe and their free service that allows you to send and receive funds from any cellphone. It's like PayPal, only more 21st century. I also mentioned that they have a cool referral program. Simply get 36 other people to sign up with their service and they will give you a FREE XBox 306. The people who sign up get paid $5 just for signing up as well. This morning I received... Continue Reading

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How I Won a Free XBox 360 in Less Than 24 Hours

Posted on February 25, 2006 12:00 AM

You've undoubtedly seen offers for free XBox 360's all over the web. Most of them make you jump through all kinds of hoops in order to get the goods. I just found an offer that anyone can take advantage of and win a free XBox 360! Seriously, read on... Continue Reading

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My AdSense Feed

Posted on January 23, 2006 04:48 PM

I have recently started adding my AdSense articles to EzineArticles.com. It's a great way to distribute content to the masses. A cool tool they provide is the ability to create your own RSS feed of your articles, which is exactly what I have done. Continue Reading

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The Leader - An Anonymous Poem

Posted on December 4, 2005 11:21 PM

Here's an interesting story out of Pakistan. Pakistan censors poetic salute to Bush by Isambard Wilkinson in Islamabad (12/05/2005) A poem in a school textbook has been removed by embarrassed education officials in Pakistan after it was found that the first letters of each line spelt out "President George W Bush." The 20-line anonymous poem, The Leader, lists the qualities of "a man who will do what he must" and bears a passing resemblance to... Continue Reading

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Religion and Politics

Posted on November 25, 2005 05:15 AM

"Bush is stupid" is always a great way to start a conversation. Seriously... bold, definitive statements are the doorway from which we can expand our knowledge base and increase in wisdom. Continue Reading

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Michel Fortin Strikes Gold

Posted on November 16, 2005 05:11 PM

A couple weeks ago at Big Seminar, I told you that I had the opportunity to meet world-class copywriter, Michel Fortin, along with his lovely fiancee, Sylvie Charrier. What I didn't tell you at the time was the news of a new contextual advertising tool that Michel revealed to me and other attendees. I didn't want to discuss it before it became available, but the day has arrived! Continue Reading

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Woot.com

Posted on October 19, 2005 11:09 PM

Clever copy and limited supply is the modus operandi at Woot.com. I wish I had thought of this concept. But I didn't. Instead, I am a customer. Woot.com features one product each weekday. They have a limited supply of these products and they offer tham at a great price. But the coolest part is the witty copywriting that accompanies the product of the day. No reason to copy their text here. It is fresh every... Continue Reading

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Help! Mom! There are Liberals Under My Bed!

Posted on September 22, 2005 12:29 AM

Yesterday, I received a press release announcing a new book that my readers might find of interest. The book is called "Help! Mom! There Are Liberals Under My Bed" by Katharine DeBrecht. Being a solid conservative, I got a laugh out of the title and had to read on to find out what the book is all about. Since I haven't read the book myself yet (but have ordered it), I will just post this... Continue Reading

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Kontera

Posted on September 21, 2005 12:33 AM

Google AdSense ads have become ubiquitous. It's hard to find many sites that aren't running their contextual text advertisements. However, there ARE other options available for site publishers wishing to monetize their web pages. I recently came across a site called Kontera. They have a different approach to contextual advertising. Rather than display ads directly on the site, their engine looks at a web page and highlights certain keywords on the page by placing a... Continue Reading

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Google AdSense Forums

Posted on August 23, 2005 12:20 AM

Google AdSense has becoming a primary source of income for many Internet publishers. The ubiquitous AdSense text ad has brought life into many sagging business models and created opportunity for mom and pop site owners to actually make some money. In response to many requests from the readers of my AdSense ebook, last week I quiety launched AdSenseChat.com, an online discussion board for site owners who use Google AdSense. Continue Reading

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Broadway - The American Musical

Posted on August 21, 2005 12:41 AM

I've always been a fan of the Broadway musical. When I was young, I remember hearing my mom and dad play the soundtracks to many popular musicals on their record player. Fiddler on the Roof, Company, Carousel, The Sound of Music and West Side Story were staples around my house. Combined with a few trips of my own to the theater, I developed a taste for this genre before I became a teenager. Continue Reading

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Keyword Burner

Posted on August 16, 2005 12:54 AM

Building a web site is easy. Getting traffic to it is a whole different beast. Google, Yahoo! and MSN rule the roost of the search engine market, but figuring out how to show up at the top of the results is no easy task. My friend, Rick Butts, has come up with a killer tool that I starting using today. When I say killer.. I mean killer. If you have a web site, you've got... Continue Reading

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Bush Comes out for Intelligent Design

Posted on August 3, 2005 10:34 AM

In the midst of a global war on terror, it's good to see the President coming out for some of the battles on the home front. WASHINGTON, Aug. 3 (UPI) -- U.S. President George Bush reignited debate over evolution by advocating teaching concept of intelligent design in schools. That view promotes the idea that an unseen force is behind the development of humanity. Scientists claim intelligent design has no supporting evidence and is an attempt... Continue Reading

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Vintage Computer Games

Posted on May 16, 2005 09:40 PM

For the past few years, I have been slowly building a collection which has taken over my closet. Having grown up playing video games, I was there when the first home PC was introduced. I remember the thrill of playing Hitchhikers Guide to the Galaxy as a text adventure. (Incidentally, you can now play online for free. I remember when the first person shooter was born in the form of Wolfenstein 3D. I was there... Continue Reading

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A Case for the Internet

Posted on April 15, 2005 12:01 PM

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading

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Google Adsense Secrets

Posted on February 12, 2005 11:54 PM

Google Adsense text ads have become ubiquitous on the web. You can even find them on this web page. Just look for "Ads by Google". Many web site owners are generating extra cash by placing Google ads on their web pages. But very few know the secrets that are generating enormous cash flow for some sites. I have written an ebook that reveals Google Adsense Secrets. It shows how sites are multiplying their Google Adsense... Continue Reading

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The Amazing Race 6

Posted on January 20, 2005 11:13 AM

The Amazing Race 6 has turned into a hit show, gathering more steam as each season goes by. Pretty impressive for a show many thought would not return after season 2. Unfortunately, this season contains some of the least likable people the show has seen. The producers have opted for cookie-cutter model types for many of the couples. Several of the others have just been utterly uninteresting. Fortunately, the exotic locations and unusual tasks continue... Continue Reading

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Home Design Software Reviews

Posted on January 10, 2005 09:49 PM

We are in the process of designing a new home which we intend to build this year. A few years ago, we bought two acres of land in our city. We have been holding on to it and think the time is ripe to place a home on the property. My father is an architect, so he is drawing the plans. Thanks Dad! But I thought it would be a fun thing to play with... Continue Reading

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Arguing till I am blue in the face...

Posted on October 6, 2004 08:35 PM

About fifteen years ago, I started using bulletin board services online. These were pre-world wide web servers that ran out of people's homes. You would dial up the BBS on your 1200 baud modem and connect to a text-only based site. These sites would provide forums for discussion, information for reading and programs for downloading. Some of the more progressive boards had games you could play online, text only of course. Way back then, I... Continue Reading

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Zell Miller Hits a Home Run!

Posted on September 2, 2004 12:01 AM

Zell Miller is a Senator from the great state of Georgia. Previously, he was Governor of the state. On Wednesday night, he stood before the delagates of the Republican National Convention, and all of America (and the world) via television, and gave one of the most impassioned speeches I have heard in some time. He clearly made the case for why we MUST re-elect President George W. Bush for a second term of office. Here's... Continue Reading

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Google Adsense

Posted on May 25, 2004 05:47 AM

Over the past few years, Google has come on strong as a leader in the Internet search engine industry, giving Yahoo!, MSN and AOL a run for their money. With an initial public offering just around the corner, can anything stop this behemoth? I hope not. I love Google! One of their most recent additions to the site is their pay-per-click advertising program, Google Adwords. Here's how it works. You advertise your site on Google... Continue Reading

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Cloning now a reality?

Posted on April 15, 2004 12:07 PM

When I first saw the advertisement for the Godsend Institute, my first thought was "well that was only a matter of time". Along with the smiling, happy faces appearing on the banner ad which I clicked on, the ad presented this text... "When God fails you, come to Godsend. Cloning made simple" The slick web site presents a company with a service on the cutting edge. The Godsend Institute has perfected the art of cloning... Continue Reading

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Clicky

Posted on March 28, 2004 12:57 AM

For your entertainment pleasure, I present five fun sites to liven up your surfing experience... Chicken Shoot - a barnyard blast! Home of the Underdogs - Download old computer games Just Adventure - a dying genre of computer games Yahoo! Games - Look for my face as an avatar in the table games Hitchhiker's Guide to the Galaxy - play the original Douglas Adams/Infocom text adventure online Continue Reading

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The Passion of the Christ - My Review

Posted on March 1, 2004 03:18 PM

I saw The Passion of the Christ last night. I have to agree with something Glenn Beck said after viewing the film. It's unreviewable. Yet, there is so much to say. I hope you will endure my babbling to find something worthwhile in the words to come. By now, you have heard about this movie. I have been writing about it for nearly 9 months now as the opening day has drawn closer. One entry... Continue Reading

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Best Movies of All Time

Posted on November 16, 2003 02:22 PM

I've been scouring my extensive DVD collection lately, attempting to figure out what makes a great movie. Certainly, films have the potential to entertain us. But a real filmmaker wants to do more than make us laugh or cry. True cinematic art is manifested in an engaging storyline, convincing acting and masterful directing that trancends the big screen, either affirming or transforming the way in which we see our world. As a Christian, I view... Continue Reading

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Day 14: The Freedom Trail

Posted on October 18, 2003 08:17 PM

I am so exhausted after today! We walked the "Freedom Trail" in Boston with our friends Ro and Kyle. Starting at the Bostom Common (the first public park in the U.S.) and ending up at the Bunker Hill monument, the Freedom Trail meandered, twisted and turned for over two miles through over a dozen historical sites that captured the essence of the struggle for our Nation's Independence. We started by driving to the mass transit... Continue Reading

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Red River, Day 5

Posted on July 24, 2003 10:45 PM

What a busy day! Jenna and I started the day with a one-hour horseback ride. She rode Questa and I rode Buck. They took us 600 feet up the mountain on a sometimes precarious trail. It was a great deal of fun. Socrates got to meet one of the horses as well. He wanted to see them until he got up close. He must have been thinking, "That's the biggest dog I've ever seen!" Afterwards... Continue Reading

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A dot.com story, Part VII: Let there be pages!

Posted on June 11, 2003 12:18 AM

It's been a week since the last entry. To catch up on the story so far, Click here. Next came the logo, created by Josh Williams. I printed out a large version of the image and ironed it on a tshirt. Josh also created the next generation image map for our front page. Check it out. We never did use this one on the main page, but it gave us a good idea of what... Continue Reading

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A dot.com story, Part VI: Manifesting the Vision

Posted on June 3, 2003 01:02 PM

First-time visitor? You may want to Click here to read the story thus far. I can not recall where we met the guy who would be our first link to the net, nor can I remember his name. All I remember is the company was called "Powernet", and they had a multi-level marketing scheme for Internet dial-up accounts. I think I have blocked out much of what took place with these people because they left... Continue Reading

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A dot.com story, Part II: Hold the Presses!

Posted on May 23, 2003 01:01 AM

If you are just joining us on this story, you may wish to click here to read so far. Continuing... Those were the days of BBS's, bulletin board systems, where you would dial in to another computer with your blazing fast 2400 baud modem in order to post messages, download software and play text-based games online. It was also the time when AOL, Compuserve, Prodigy, GEnie and Delphi were battling it out to see who... Continue Reading

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A dot.com story, Part I: I can do that!

Posted on May 20, 2003 11:46 AM

Come and listen to a story of boom and bust. A tale of exhuberent highs and devastating lows. A yarn so dramatic, so engaing, so tragic... wait... wrong story. This is about my experience with the Internet and how I rode the wave from the beginning, only to end up here. Ready? Come gather 'round... Part I: I can do that! I have always been a computer freek. Since Radio Shack launched the first TRS-80... Continue Reading

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