I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

Shopzilla is one of the largest online shopping sites. You've probably used them before for their price comparison tool. Recently, Shopzilla has been beta-testing a contextual ad program that would allow site publishers to place Shopzilla ads on their pages and get paid every time someone clicked on an ad, in the same vein as AdSense. I'm impressed with their program and I decided to research them further. My research led me to write a... Continue Reading

I wish I could tell you that becoming a successful AdSense publisher is easy. I wish I could tell you that all you need to do is sign up to AdSense and hey presto... at the end of the week, you'll be lighting your barbeque with hundred dollar bills and using fine china dishes as Frisbees. But it doesn't work that way. Optimizing your AdSense units is hard work. And it's work that never ends. Continue Reading

OK... We all know most people are concerned about hackers and the safety of shopping online. And we all know that trust seals can help. But is there a best seal program to address this problem? Are there any real, proven benefits of one over the other? HACKER SAFE is proven to be the most effective trust seal... Ever! Think about it for one minute... * Used by over 75,000 websites * Seen on over... Continue Reading

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

Like most things on the Internet, marketing can be divided into two distinct periods: Before Google and After Google. Before Google, getting a link to your site on other sites took a huge amount of work. You'd have to write to each publisher separately. You'd have to try different CPC networks until you found one that worked for you. And you'd have to create a new Web page just for reciprocal links. After Google... well... Continue Reading

Today is a day of reflection. I can't believe it has been five years since Islamo-fascist terrorists barbarically hijacked airplanes and flew them into the World Trade Center and The Pentagon. Time really does pass by in an instant. As we remember the destruction wrought by evil people, lets take time to remember the lives that were lost and the impact that it has had on so many other people. I'm sure that the trauma... Continue Reading

Here are some quick answers to questions that have been recently submitted at AskJoelComm.com. I read in your book "The Adsense Code" about taking ebooks and making them as free content website(s) and adding Adsense to the pages. I have several books I have authored over the years. Should each book (topic) be its own website or is a one "master" website with pages or directory by topic okay? This is a great way to... Continue Reading

Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions. And with the beta launch of Amazon.com's new contextual ad service, Omakase takes on a new meaning. DId you just say, Amazon.com and contextual ad service in the same breath? Yes... yes, I did. Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

I occassionally receive email that looks like this... "Dear Joel, I have purchased your ebook and applied your strategies to my web pages. It's been a week and I am not making any money. It just doesn't work" Welcome to our microwave society. We want our popcorn done in sixty seconds. And if we can get someone else to put it in the microwave and prepare it for us, all the better. So what is... Continue Reading

About two weeks ago, I told you about a new advertising service called Chitika. What makes Chitika unique is that they have implemented features which make it completely compatible with AdSense. That means you can run it on the SAME PAGES as AdSense. I have been testing Chitika for these past weeks and I have come to the following conclusion... Continue Reading

After a long drawn-out fight, Michael Schiavo has succeeded in his goal to starve his wife to death. Terri Schiavo is dead and has entered eternity. Michael Schiavo must live on with the consequences of his murderous choices. It is a dark day in American history. We have been tested ethically and morally, and have failed as a nation. We are moving towards the European model of euthenasia, where other people decide whether or not... Continue Reading

It's gonna get heavy folks. Hang tight. On the heels of Sunday's "Pro-Choice" march in the nation's capitol, I continue to be dumbfounded by the rhetoric of these people. Underneath the surface of "women's rights" lies multitudes of women wounded by their choice to kill their own babies. Let's face it. This argument is NOT about abortion. It is about whether or not the "fetus" in the womb is a life. If it is not... Continue Reading

Michael Medved is not alone in speaking out against those who would attempt label The Passion of Christ as "anti-semitic". Rabbi Daniel Lapin, known on the national airwaves as "America's Rabbi", has written a thoughtful article taking his fellow Jews to task. Lapin states: Those Jewish organizations that have squandered both time and money futilely protesting Passion, ostensibly in order to prevent pogroms in Pittsburgh, can hardly be proud of their performance. They failed at... Continue Reading

Once again, if you are just joining us on this story, you may wish to click here to read so far. After the incredibly overwhelming reception (about 8 emails) I received from my print publication, I knew I needed to do something to get more exposure. It was then I met Ken Burge. He and I met around 1994 and instantly enjoyed discussing all things computers. I believe he was working for Texas Instruments at... Continue Reading