I have a confession to make. I am a packrat. It's not like when I die they are going to find stacks of National Geographic magazines in my house, but I do have a tendency to hold on to stuff that I think is cool. My old software collection always blows away people who visit my home. Perhaps I'll make a video of that someday. Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

When I was working on Click Here to Order, I had a problem. How could I describe all of the accomplishments achieved by the people I was interviewing? Although each of the marketers I spoke to was usually best known for creating one unique model, which they were now sharing with others, almost all of them had hugely rich pasts as well. Continue Reading

You know what I like best about Twitter? It isn't the fact that it's easy to use and a ton of fun (although those are important). It isn't the fact that I can communicate with some fantastic people, get answers to questions and pick up information and advice that I couldn't have learned any other way (although those are important too.) And it isn't even that it's a fantastic marketing tool that drives traffic, builds... Continue Reading