Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I've made a lot of money out of Internet marketing. I live in a beautiful home in a wonderful part of the country. I work with some fantastic, clever, creative people who together generate more profit-making ideas than we know what to do with. And most importantly, I have an amazing family and while I do have a busy life, being my own boss gives me the freedom to enjoy time with them. I feel... Continue Reading

Have you ever asked a child what they want for Christmas? They'll tell you exactly what they want, describe it in glorious detail, even point it out to you in the store so that you don't make a mistake and come home with the wrong version. Then on Christmas morning you get to see their eyes light up as they open the wrapping. It's a thrill... until New Year's Day when the toy is lying... Continue Reading

I'm not much of a celebrity-watcher. I don't read tabloids and I couldn't care less who's dating whom in Hollywoodland. But I'm still pleased to see that so many celebrities have chosen to use Twitter. I'm pleased because those celebrities are bringing lots of regular folk like you and me with them. Those people might have come to chat with Oprah or Ashton Kutcher but they'll hang around and talk with the rest of us... Continue Reading

I've been doing a lot of traveling lately. I've been from California to New York, to Utah and Seattle, and to Denver more times than I can count. In theory, none of that traveling should be necessary. Twitter, after all, is the ultimate networking tool. I can be sitting anywhere and by firing up Tweetie on my iPhone, find myself swapping tweets with Tim O'Brien of the New York Times or exchanging ideas with best-selling... Continue Reading

I consider myself very fortunate. I have a beautiful home with a beautiful view of the Rockies in a beautiful part of the country. I also have a great office staffed with fantastic people. And the two are separate. That isn't everyone's goal. I've met lots of people whose dream is to give up the commute and start working from home. I can understand that. I've done that. Continue Reading

I wish I hadn't done it. And I wish I could tell you all the things that I wish I hadn't done but there are too many incidents to remember them all. I probably smack my forehead about a dozen times a day and wonder what I've let myself in for. I know lots of people say that they have no regrets. They might even be telling the truth. But that doesn't mean that they've... Continue Reading

I use Twitter very naturally. I rarely schedule a tweet. If I have something to say, I say it. If I feel the notion to reply to an @joelcomm tweet, I reply. If I want to take photos while on the move, I'll use Tweetie and Twitpic. And if I want to talk business, I talk business. I am not on Twitter all the time, but I also do check in at least once/day to... Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading

Ron Matthews pointed this video out to me yesterday, telling me it was totally worth 16 minutes of my life. He was so right. It's worth 16 minutes of your life, too. Enjoy :-) Continue Reading

It took me a while to figure it out. It took me a little longer to accept it. (My wife, by the way, was way ahead of me on this one. She'd been telling me this for years...) I'm not... Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out... then you give it to someone else to put on their website. They get all the ad revenue and you get... what, exactly? Well, you get a link and if the site is good that could be worth more in steady streams of traffic than Continue Reading

Google. Amazon.com. eBay. Yahoo! MySpace. Facebook. Everyone has heard of these Internet giants. These companies have generated billions of dollars in revenue and made their founders multi-millionaires. The mainstream media talks about them religiously. But ask yourself a question... Continue Reading

Have you ever wondered what people did BEFORE they become Internet marketers? It's pretty cool to see that the greatest success stories are people just like you and me. I will tell you this about me. I used to be a DJ. Yup, I worked in the nightclubs to begin with, but then the entrepreneur in me discovered that there was more money to be made in playing music at private events. So I started... Continue Reading

I've been frustrated lately. Here's the thing... As you know, I speak at a number of conferences. At these conferences, I teach people how to make money online and many of them purchase one of my products to help them build their online business. I know that what I teach works and that the products I offer have value. I know this because I receive testimonials from people all the time. But its the ones... Continue Reading

There are those who start at the bottom of a company with the aspiration to rise to the top, and there are those for whom the words upwardly mobile do not apply. I encountered Mr. Latter attending to the United Skycap station in LAX today. My associates and I bring our bags to the guy and we go through the regular procedure. "What is your destination?", "Show me your identification" and "How many bags will... Continue Reading

Be careful... If you don't add the right amount of each ingredient, you could ruin the entire meal. Easy now... If you mix those chemicals incorrectly, it could be explosive. Watch it... If the calculations aren't perfect, the shuttle may never make it off the launching pad. Many things in life demand precision. There are some absolutes that do not allow for the least bit of give. One wrong step and the greatest ideas can... Continue Reading

So I've got this great idea for a screenplay. The story goes like this... Due to severe beatings she had received as a child, a thirty-something year old woman develops a strange phobia and doesn't leave the bathroom for two years. I know, bizarre, yes? It gets more interesting. The woman spends the majority of her time on the toilet. Yes, on the toilet. In fact, she spends SO much time on the toilet that... Continue Reading

Wow, what an incredible day! Wait until you hear this. I thought it was going to be a day like every other day. But you never know what kind of curve balls life is going to toss your way. Here's how it started... First of all I wake up and find this email in my box from a producer at a MAJOR cable network ... "Congratulations on your show, 'The Next Internet Millionaire.' We've reviewed... Continue Reading

A few months back, I launched this groundbreaking Internet marketing course to the world... The Secret Classroom ... and the feedback has been fantastic! I regularly receive emails from people telling me what an impact this course has had on their online business. I wanted to take a moment today and share one of these emails with you. I think it says way more about the value of The Secret Classroom than I could ever... Continue Reading

Does American Airlines have good customer service? Once again, I find myself on the "I can't believe this is happening" end of a telephone conversation with a customer service rep. Here's the story. I had booked a flight using reward miles to fly someone from Dallas to Denver in a couple weeks. As it turns out, he is going to drive here a few days early and won't require the initial leg of the flight... Continue Reading

Blogging is a huge opportunity... and a lot of people are missing out. They're missing out for one reason. They don't believe they can write. They might have slept through their English classes at school. They don't know what a semi-colon is for. And since entering the workforce, they might never have had to write anything longer than a grocery list. And now I'm telling them that they can make their living -- and more... Continue Reading

A few months ago I wrote an article discussing why I dislike network marketing. One of the main reasons is because many organizations suggest that you recruit your family and friends to join you in your quest to get rich. Bah. I just don't like that. BUT, as I mentioned on my blog, the Internet now affords an opportunity to get involved in network marketing without having to sell to your "warm" market. Continue Reading

Everyday I receive emails from people telling me that they have the best product since sliced bread, and asking me to do a joint venture with them. It is physically impossible for me to promote every product that comes my way. In fact, I am becoming more and more selective, making sure that I only share products with my customers if there is great value. Honestly, you wouldn't want to see a lot of the... Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

"It was a dark and stormy night." That may as well be the beginning of this newsletter, because I have started writing it five times now. I get past the first line, read it, and delete it. So I figure you just can't go wrong with "It was a dark and stormy night." Well, perhaps if I was writing fiction... The fact is that I've got a lot to tell you this week and I'm... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

You've heard it all before... $20,000 in one day! $100,000 in a week! A Gazillion dollars in a month! The Internet marketing community is being inundated with messages telling people how they can make outrageous sums of money in a very short period of time. Sometimes these claims are valid. Other times they seem like "pie in the sky". Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

"Take this job and shove it... I ain't workin' here no more" And so went the lyrics of the popular country-western song belted out by Johnny Paycheck. It is a common practice to place a phone call to a local radio station and ask them to play this song when you "fire your boss" Let's face it. It's a fun tune. And more people than ever before are telling their bosses to "take this job... Continue Reading

I'm sitting at the airport in Atlanta, Georgia, awaiting my return flight to Colorado. After living on the front range for nearly three months, I already find myself missing the beautiful mountains and am eager to get home. I wanted to send this newsletter today because I have just spent the last few days at Big Seminar #9, where I had the privilege of speaking to four hundred attendees and teaching how anyone can make... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Last week, I wrote how my World of Warcraft account was compromised over a wireless network while at a hotel in Washington, D.C. My entire account was emptied of my hard-earned gold and loot. I was left without anything. I wrote to the support team at Blizzard with complete details of my account and what had happened. They wrote me back telling me that my case would be escalated to the investigation team, and that... Continue Reading

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

Let's play a game. Take the following quiz by filling in the blanks... 1) A _______ in the hand is worth two in the bush. 2) A rolling stone gathers no _____. 3) A penny _______ is a penny earned. 4) A stitch in time saves ______. 5) Without ________, you can't make any money with your website. Continue Reading

Do you remember the television commercial for a hair shampoo where the key concept was viral marketing? The phrase in the commercial went... "They'll tell two friends... and they'll tell two friends... and so on, and so on..." Yes, it was a very clear example of viral marketing. And whether we are talking about shampoo, automobiles, candy bars or web sites, viral marketing still works! If you were able to take your next visitor and... Continue Reading

NOTE! - This issue has been resolved by American Furniture Warehouse customer service as of February 22nd. Please see this blog entry for the rest of the story. We now return to you the initial entry as originally posted... American Furniture Warehouse in Fort Collins, Colorado is officially on my "naughty" list. I write this entry today as an open letter to Jake Jabs, owner of this furniture chain. Since we moved to Colorado this... Continue Reading

It's Sunday and I'm getting ready to head to church with my family... so I'll be brief. In fact, I usually don't mail on Sundays, but it is to your benefit that I do so today. I'm going to let you in on a little secret that can put cash in your pocket today. Continue Reading

I hope it got your attention, because what I am about to share with you can be HUGE. And I have THREE things I need to share with you. So be sure you read all the way to end or you might miss out on the best stuff! Ok, here's the deal (pardon my excitement, but this really is big!) As you know, AdSense is not the only contextual advertising service on the web. Google... Continue Reading

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

I am blogging from Chicago O'Hare International Airport, where I am my family are awaiting an 8:55 pm departure to Oklahoma City. We've been here since 1 pm and our first flight was cancelled. With bad weather in Chicago and OKC, I'm not sure we're going to make it home tonight at all. Such is life, right? So I thought I'd make the best use of my time and write for a bit. In particular... Continue Reading

I can't believe what I am about to tell you. In all sincere honesty, I can not believe it. But it's all true. I have just totaled up the data size of Instant AdSense Templates... Continue Reading

I met Eric Rockefeller this past summer at an Internet marketing summer. This young guy was full of energy and questions. He was catching the vision of what is possible on the Internet, and he began telling me that he was working on his own product. Well, it's happened. Actually, it launches TODAY. The List Monster Eric has succeeded in putting together an incredible series of interviews with some of the world's very best list... Continue Reading

One of the fastest ways to get started with a web site is to create a blog. Absolutely anyone can get started with blogging in less than FIVE minutes by setting up a free blog at Blogger.com. Yes, it's free. Once you get the blog set up, follow their simple instructions for creating your blog content. And then, the real fun starts... Continue Reading

Citibank credit cards - I have them in my wallet. Why Citibank? Because these are American Airlines Aadvantage credit cards, and I charge absolutely everything in order to earn as many air miles on American Airlines as possible. I do a lot of traveling and enjoy flying free or upgrading to First Class when I can. But I am really upset with Citibank at the moment. Continue Reading

Eric Holmlund has been telling me about HyperVRE. He's like, "Joel, this is perfect for your AdSense students... and it's free!" I said, "Reeeeally..." So I took a look at it. And I am impressed. Eric said that I could show you his video that demonstrates exactly how this free tool works. HyperVRE Continue Reading

Who knew one week ago that my 500Words.com site would have caused such a stir? Take a look at all the places that are buzzing with news of the site... Revenews Warrior Forums Digital Point forums It's interesting to see people's reactions to the site. Some are knee-jerk and others are very well thought through. Anyhow, here's the good news... Continue Reading

If you've been following my life at all, you know I've been working with my mother to help her build her website, TravelsWithSheila.com. Acting on my advice, my mom has issued a press release today. Continue Reading

Stop the presses! Jeremy Gislason just sent me an email telling me that the Marketing Main Event 2 is now available for 1000 people. What is the Marketing Main Event? Only the largest collection of membership reseller licences, private label rights, master rights, resell rights, contributed products, instant sales pages and sales links, exclusive joint ventures, special offers, V.R.E. content generators, training and learning zones EVER! Continue Reading

I don't travel nearly as much as I would like to. There's just something about visiting foreign lands and new places that is exciting! My mother is the world traveler in the family. Her adventure travel web site is rapidly becoming an incredible resource for those interested in planning their own exotic vacation, as well as those who just enjoy a good travelogue. Continue Reading

A week does not go by that I don't get an email from someone telling me that their AdSense account was closed. Most often, the email from the AdSense team starts with... "It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the... Continue Reading

I'm sitting in a conference room in Dallas, Texas, attending the Focus 4 the Future "No Limits" Internet marketing seminar. At the moment, Perry Marshall is sharing his story and telling people about making money with Google AdWords. Perry is a super-nice guy and his success story is totally legit. Continue Reading

Three months ago, I told you that my cholesterol levels were high. My LDL (bad cholesterol) was approximately 138. My total cholesterol was 214. My primary care physician immediately wanted to place me on Lipitor. I told him that I was not eager to get on this medication as I heard it had some long-term side effects. I also do not like the idea of becoming dependent on the chemical compound du jour. So I... Continue Reading

Ever since I attended Armand Morin's Big Seminar in Los Angeles last November, I have been telling others about the incredible experience and value of this bi-annual Internet marketing event. I can say with no reservations that Big Seminar CHANGED MY LIFE! The conference opened my mind to new possibilities and revenue streams that I had under my nose all along. And the networking opportunities... the people I met... were the most valuable part of... Continue Reading

Just the other day I was telling you about Glenn Dietzel from Awaken the Author Within. I had the opportunity to spend a couple days with Glenn. We had a fabulous time getting to know each other and at the last minute decided to put together a podcast as I was driving him to the airport so he could catch his flight home. Since we recorded this in the car, I am calling it a... Continue Reading

It is true. I am an Arbonne consultant. (Actually, that may be past-tense by the time you read this...) For those unfamiliar with Arbonne, they are a fast-growing company focused on health care and skin care products. They claim the products are all natural and most of the people who try them truly love them. The downside is that they are ridiculously expensive. Still, you get what you pay for. For the record, I have... Continue Reading

I'm getting real tired of the mainstream press and other countries telling the United States that we are stingy over the amount of support we are giving and bringing to the Tsunami victims. Granted, the irrelevant and ever-more annoying United Nations is backpeddling from their comments, but many are continuing this lament just the same. The fact of the matter is, the United States and our people are the most generous people in the world... Continue Reading

The Swiftboat Veterans for Truth have come out with a brief commercial spot telling the truth about John Kerry's military service. It is a devastating blow to the lies and fabrications that Kerry/Edwards are telling on the campaign trail. Americans deserve to know the truth, and these REAL war heroes are putting themselves on the line to speak it. Click here to view the commercial Continue Reading

It is a very sad day in America, and indeed, the world. Ronald Reagan, the 40th President of the United States of America has left this world and entered eternity. I was still a young skull full of mush when Reagan took office. I had not yet learned critical thinking skills and I believed many of the lies that were spoken of him in the liberal media. My conservative awakening took place in 1988. It... Continue Reading

I hate dealing with insurance. When you pay a premium, you are betting that you will need to make a claim. With health insurance, you are betting that you are going to get sick! About eight years ago, I bought a policy with Fortis, one of the world's largest banking and insurance companies. At that time, we decided that all we needed was a major medical policy. So we choose a $2500 per person deductible... Continue Reading

I've been telling you about a newcomer on the video game/DVD rental market, GameZNFlix.com. They have finally launched their new site and they just announced that Ben Curtis (the former spokesman for Dell Computer) is going to be appearing in their new television commercials. This is a huge coup for GameZNFlix.com as they seek to compete with Netflix in the huge DVD rental market. The thing that makes their company different is that the monthly... Continue Reading

Mary and I rarely go to the movies these days. I hate going to a crowded theater with people who talk during the film or make incessant noises as they scarf down their popcorn and jujubees. We are far more likely to enjoy a film in the comforts of our own home. We rarely see a film until it has come to DVD. Last night, we watched Seabiscuit. While I did not live through the... Continue Reading

I don't play with penny stocks much, but I've got my eye on a company with great potential. Point Group Holdings (Symbol PGHI) recently acquired VeeGeez.com, an online video game rental site. It's like NetFlix, only they rent video games instead of DVDs. If you'll remember, NetFlix went from $6 to almost $80 this past year. The DVD rental business is huge. So is the video game rental market. VeeGeez has some existing competition, but... Continue Reading