I remember when Guerrilla Marketing came out. I was so excited. Here were a bunch of different methods to run powerful marketing campaigns without spending a dime. It was revolutionary. At last, the average Joe could build a business even with a marketing budget no deeper than his pant pockets. The philosophy laid out in that book still holds good. It is still possible to sell products without buying a 30-second spot during the Superbowl. Continue Reading

Deciding on a topic for a blog post isn't always easy. Sometimes, you'll know exactly what you want to write. Other times, you'll struggle for an idea. But there are times when a subject just seems unavoidable. Whenever Apple releases a new product, Nintendo brings out a new game system or Harry Potter hits the news again, it seems as though everyone is writing about the same thing. And of course, those aren't the only... Continue Reading