Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

Have you ever asked a child what they want for Christmas? They'll tell you exactly what they want, describe it in glorious detail, even point it out to you in the store so that you don't make a mistake and come home with the wrong version. Then on Christmas morning you get to see their eyes light up as they open the wrapping. It's a thrill... until New Year's Day when the toy is lying... Continue Reading

A recent question in USA Today by Steve Strauss in the "Ask the Expert" column asked the question, "Should Entrepreneur's Twitter?" Mr. Strauss answered the question with a definitive "No" and gave several reasons. One must wonder how someone who so clearly does not understand Twitter was able to speak as an "expert." As a true expert on the subject, I wish to set the record straight and dissuade entrepreneurs from acting on Mr. Strauss... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

This week, I had the pleasure of being asked to speak to Microsoft employees on the subject of Twitter. Eckhart Boehme invited me to talk about how businesses are using Twitter, demonstrating that Microsoft is taking a very engaged position on social media. I was treated quite well by Eckhart and his team, and I met a number of very bright Microsoft people. The campus is ENORMOUS. I saw buildings numbered all the way up... Continue Reading

There are lots of great things to say about being an Internet entrepreneur. You get to be your own boss, setting your own hours and working from home if you want. You get to define your own goals and connect your earnings directly to your efforts. And you get to be in full control of your life, instead of working a J.O.B. that you just can't stand. All of those things are true but there's... Continue Reading

You already know that most small businesses fail. It's a warning that's been given out to every entrepreneur with an idea, drive and the imagination to succeed for as long as people have been saying, "I should be working for me." Well, here's something you probably don't want to hear. Most blogs die too. People start them with the best of intentions. They tell themselves that they'll write every day, they'll pick up masses of... Continue Reading

AdSense has a weakness. It's not very good at handling images. Fill your blog or your website with pictures of your cat, your family or your vacation in Yosemite and you might please your readers, but Google won't know what to make of it. Unless you have a sizeable amount of text on your Web page, its robots won't be able to decide what you're talking about. You'll get Public Service Ads that don't earn... Continue Reading

It's been an interesting week in Apple-world. A few months ago, a news story broke that Apple was rejecting certain applications based on their "lack of utility." The application that made news was a fart app that allowed the user to simulate flatulence noises on their iPhone. Like most guys, I have to laugh. I don't know why. It's in our genes, I guess. Anyhow, at the same time, similar applications were submitted to Apple... Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

I regularly receive joint venture proposals from people. A small percentage of them have some really good ideas and products, but the majority of them are not good at all. Today I received an email from a couple gentlemen in Australia. I hope the email and my response will be instructive for the recipients and for others as they seek to do joint ventures. Continue Reading

Which of these would you say is true? A) Google Knows All and Sees All B) Google Will Not Rank Duplicate Content C) You Must Get Links From Related Subject Sites to Rank D) Your Site Must Focus On One Subject To Rank E) High PageRank Means Good Rankings F) To Maintain Good Rankings, You Must Add New Content G) Ranking In Google Is Hard! H) All of the above I) None of the above... Continue Reading

I'm at a loss for words. I've started this newsletter half a dozen times trying to find the right way to share some information with you. Sometimes the words don't come. Eloquence doesn't seem to be in the cards for me today. It's not that the topic isn't interesting. It's just that I've got writer's block. Has that ever happened to you? There are days that I am able to create new content for my... Continue Reading

Deciding on a topic for a blog post isn't always easy. Sometimes, you'll know exactly what you want to write. Other times, you'll struggle for an idea. But there are times when a subject just seems unavoidable. Whenever Apple releases a new product, Nintendo brings out a new game system or Harry Potter hits the news again, it seems as though everyone is writing about the same thing. And of course, those aren't the only... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

What is The Secret? No, no... not THAT Secret. That's an email for another day. MY secret is actually going to be revealed live at Armand Morin's Big Seminar on Friday morning. And the buzz is building. Everyone is asking me "What IS it, Joel?" My reply? You'll have to wait until Friday to see... just like everyone else. Continue Reading

Andy Warhol once said that every person gets their fifteen minutes of fame. I don't know if that is true, but I do know that every person has a story to tell. I am in the process of writing a new book centered around Internet marketing and individual success stories... ... and I am looking for real life stories to include in the book! So what's your story? Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

Most new businesses fail. It’s a fact we’re all familiar with... and as entrepreneurs, one we all ignore. It’s easy to do. For one thing, online those statistics probably aren’t that bad. With AdSense, you’re almost guaranteed some income. Use the right strategies and techniques, and there’s no reason why that income shouldn’t be very good indeed. Continue Reading

On September 27th, I am going to award FIVE people with a free one-year membership to the Premier AdSense Coaching Club, my members-only site designed to help people increase the profitability of their web sites. How can you enter to win one of these five memberships? Easy! I present you with... The AdSense Code Sightings Contest! Here's the deal... Continue Reading

Off the top of my head, here is what I would love to see take place during Bush's second term... Finish the war in Iraq within the first year. Level Fallujah if absolutely necessary. We MUST show strength and send a message that we are serious about taking out terrorists before they take us out. Mr. President, it is time to CLOSE our borders to illegals! There are over 20 million illegal aliens living off... Continue Reading

I rented Mystic River this week, as I have been wanting to see it ever since it received critical acclaim. This Clint Eastwood directed film has been dubbed his "masterpiece" by many, with Sean Penn and Tim Robbins both winning Oscars for their performances. Mystic River was a very moody and layered piece. Three boyhood friends are forever changed when one of them is abducted and abused for several days. The 10-minute boyhood prologue sets... Continue Reading

Over the past few years, Google has come on strong as a leader in the Internet search engine industry, giving Yahoo!, MSN and AOL a run for their money. With an initial public offering just around the corner, can anything stop this behemoth? I hope not. I love Google! One of their most recent additions to the site is their pay-per-click advertising program, Google Adwords. Here's how it works. You advertise your site on Google... Continue Reading

At first, I thought this story was a hoax. But it appears legitimate. Hold on to your seat... Childless couple told to try sex A German couple who went to a fertility clinic after eight years of marriage have found out why they are still childless - they weren't having sex. The University Clinic of Lubek said they had never heard of a case like it after examining the couple who went to see them... Continue Reading

I've been following the coverage of Mel Gibson's upcoming film, "The Passion of Christ", with great anticipation. Unfortunately, Mel is being castigated by some people for being anti-semitic in his portrayel of the Jews in the film. I find it amazing that the same people who have been subject to people attempting to rewrite history (as far as the holocaust is concerned) are now attempting to rewrite history as to an accurate account of the... Continue Reading

It was another walk in the footsteps of our Founding Fathers. The city of Philadelphia is where the Declaration of Independence was composed and signed. We can trace much of that which makes America great to the heart of this old city. We started the day by hopping a bus downtown. If I had known how crowded the bus would have been, I think we would have taken a cab. Anyhow, we arrived downtown and... Continue Reading

We left the Best Western in Niagara Falls this morning and I had a brief run-in with the general manager. When I looked at my itemized bill, I noticed that I was being charged $5.00 for each local call I made. He explained that local calls are free, but any call over 30 minutes was subject to a $5.00 charge and that this information was clearly printed in the hotel information. Well, I had called... Continue Reading

Here is the big news from the Comm household. As many of you may know, we homeschool our two children, Z and J. One of the subjects the children are learning is American History (without the revisionism perpetrated by the National Education Association). We have decided to take our homeschool on the road in order to give the kids a hands-on experience with our Nation's great heritage. To that end, we are taking a one-month... Continue Reading

Today, I am eight-years old for the second time. Sure, I carry myself in the body of a 39-year old. I'm hairier and heavier than the last time I turned eight. But make no mistake. Thanks to the magic of eBay, I am reliving my childhood in a very meaningful way. I submit to you photographs of my favorite childhood toy animal. It was a kangaroo puppet named Foopy Doo. Lest you think I have... Continue Reading