If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out... then you give it to someone else to put on their website. They get all the ad revenue and you get... what, exactly? Well, you get a link and if the site is good that could be worth more in steady streams of traffic than Continue Reading

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

I've Got Three Little Words To Say To You... No, not those words (although I'm sure you're very nice). I mean these three little words... Just do it. I know, Nike got there first. But they were right. You get nothing by doing nothing. Back when I started out on the Web, becoming an online publisher meant buying a book about HTML the size of the Yellow Pages. It meant spending half a year reading... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading