Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can't wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to their staff. That's all fine. I don't have a problem with any of those reasons. Provided they're all accompanied by... Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

I've been talking about social media a lot lately and one of the questions that comes up time and time again is how effective it is. It's not an easy question to answer. Ask me how effective an AdSense placement is and I can open my AdSense journal, look at the stats and tell you exactly how much extra I earned when I moved an ad unit on that page from here to there. I'll... Continue Reading

I consider myself very fortunate. I have a beautiful home with a beautiful view of the Rockies in a beautiful part of the country. I also have a great office staffed with fantastic people. And the two are separate. That isn't everyone's goal. I've met lots of people whose dream is to give up the commute and start working from home. I can understand that. I've done that. Continue Reading

Here's something you're not going to hear too often these days. I'm glad I don't have a job. I'm happy that I don't have to commute to someone else's office, make nice to the boss, wonder what I have to do to move up in life... and hope and pray that I still have my job next month. That's the situation for many people these days, and I'm so happy that I've discovered that it... Continue Reading

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

I said I was going to go into silent mode regarding our sales, but so many people have asked me what happened through Christmas Day that I have decided to release stats just one more time. We left off December 23rd with stats current from our release date on 12/12 through 12/22. Everyone is curious about what happened next. You may be shocked. I know I was when I saw the numbers. Continue Reading

Well, we've done it. A combination of marketing, timing, quality and providence has landed our application as the #1 best-selling app in the iTunes app store. I appreciate the coverage we've received through media outlets and blogs. Now that we've hit #1, I am going to post one more set of stats to add to those previously posted here. Continue Reading

How many people REALLY use Twitter? And what percentage of people account for most of the activity on Twitter? These are questions I posed on Twitter today. I asked "Would you say that 1% of Twitter members do 99% of the tweets?" Some answers from my followers and some of my own research has uncovered some interesting data. Continue Reading

"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

There are two ways to write a blog. The first is to sit at the computer and type up the first thing that comes into your head. If you have interesting ideas, fun experiences and can write well, that can certainly work. There are plenty of bloggers who make a good income writing about themselves, their lives and their families. But it isn't easy. Continue Reading

It happens even before your site really starts to make money. You post articles, market your content, pick up comments and find that other sites are talking about you. All of a sudden, you've moved from being one person with ideas you want to share to being the center of a community, part of a circle of online friends with a keen interest in what you have to say. Continue Reading

The Internet has opened up business in all sorts of ways. It costs nothing to start a website. Anyone can write a blog. Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all. And the revenues can be fantastic. Millions of people have joined the Internet business revolution and have either swapped their day job for days of writing articles, or are enjoying some useful extra... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that's the only expense they'll ever need to pay. Wrong. Continue Reading

Did you ever walk into one of those old mom-and-pop hardware stores, the sort of place where piles of dusty boxes filled with metal things are stacked from floor to ceiling and nothing's got a label on it? You walk up to the counter, explain what you're trying to do and the store owner nods, starts bringing down boxes and in no time at all finds exactly the widget you were looking for. Those people... Continue Reading

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

While attending an Internet marketing conference in Chicago, I spent a lot of time networking with my peers. As I sat at the dinner table last night, I noticed that a bunch of us were twittering on our handhelds. Simon Leung, Donna Fox, Eric Farewell, Anik Singal and several others had their PDAs or phone out and were twittering away... sometimes to each other other, even though they were sitting across the table from each... Continue Reading

I'm glad I broke it. I wouldn't be here today if I hadn't broken it. No, I'm not talking about a vase I won in a church raffle. And I certainly don't mean the world 100 meter sprint record. I didn't break a nail, though I could probably use a good manicure. And I didn't break a vow of silence. I'd have to be silent for more than ten minutes for that to take place... Continue Reading

Psst... want to know a way to get tons of free users to your website instantly? And when I say tons, I mean the sort of numbers that will crash your servers, send your page views spiking through the roof and make you dizzy when you look at your AdSense stats. Here's how to do it... Just get your Web page on the front page of Digg.com. I didn't say it was an easy way... Continue Reading

Whenever I see a news story about Google's development plans, I usually give it a read, make sure it's not going to affect my AdSense earnings... and daydream for a minute or two about running a multi-billion dollar business. Google's recent spat with eBay though caught my attention. It was one of those rare times when Google's news could actually affect my income. In case you missed it, Google scheduled a party to promote its... Continue Reading

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

I hate it when it happens. I'm sure you do too. You've set up your site, you've optimized your ads, you've watched your income rise and at last you're getting your rewards. Each month you receive a nice fat check from the generous people at Google. And then all of a sudden, the numbers start to shrink. You haven't changed a thing. Your ad units are still in the same places. You're still discussing the... Continue Reading

As an AdSense publisher, one day can be much like another. Each day, you update your content, check your stats and make sure that your traffic is flowing freely. With users coming, clicking and giving you income all day every day, it can be very easy to forget which day, week or even season it is. That’s a waste of an opportunity. It’s also not true that Internet time is separate from real time. You... Continue Reading

Most new businesses fail. It’s a fact we’re all familiar with... and as entrepreneurs, one we all ignore. It’s easy to do. For one thing, online those statistics probably aren’t that bad. With AdSense, you’re almost guaranteed some income. Use the right strategies and techniques, and there’s no reason why that income shouldn’t be very good indeed. Continue Reading

Here's a question I get again and again... "Joel, what are the best AdSense tools available?" With such a proliferation of "me-too" products on the market, it can be difficult to wade through them all and select the tools that will truly benefit you as an AdSense publisher. So I have created a site called Best AdSense Tools where I will be writing about the tools you should own and the tools you should avoid. Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

I would like to wish you a very Happy New Year! May your year be filled with good health, prosperity and lots of laughter. :-) I have a New Year's gift for you to get things off to a good start! You may download your very own FREE AdSense Buddy, a very useful tool to help you keep track of your AdSense statistics without having to login to Google's site! You can check stats by... Continue Reading