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New FTC Rules for Testimonials and Endorsements in Marketing

Posted on October 10, 2009 08:54 AM

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

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Get Off the Internet!

Posted on September 16, 2009 08:00 AM

The Internet has been good to me. No, I'll say that differently. The Internet has been fantastic to me. It's changed my life, brought me some incredible deals and continues to deliver a reliable and generous revenue stream. It's allowed me to build a successful business and lead the kind of life I've always dreamed of. I don't know where I'd be without the Web. Still selling encyclopedias probably. Or disc jockeying at weddings. We... Continue Reading

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Behind the Scenes of The Daily Show

Posted on July 23, 2009 12:02 PM

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

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Love What You Do

Posted on July 23, 2009 08:00 AM

People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can't wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to their staff. That's all fine. I don't have a problem with any of those reasons. Provided they're all accompanied by... Continue Reading

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What Makes a Business Grow

Posted on May 27, 2009 08:00 AM

The people behind Twitter were incredibly lucky. They weren't lucky because they had a great idea. They weren't even lucky that no one else had thought of their idea before them. They were lucky that the system took just two weeks to build. My staff and I get together for regular brainstorming sessions. We toss out ideas left, right and center. By the time we walk out of that room, we've got a white board... Continue Reading

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Attack of the Birthday Monkeys

Posted on May 5, 2009 10:12 AM

Today is my 45th birthday. The older you get, the less birthdays seem to matter. But today I feel very special and blessed. My wife woke me with sweet birthday wishes, some balloons and a funny card. Then I drove to the office and was greeted with a surprise from my awesome staff. Check out the video below... Continue Reading

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Get Lucky, Get An Office

Posted on May 4, 2009 08:00 AM

I consider myself very fortunate. I have a beautiful home with a beautiful view of the Rockies in a beautiful part of the country. I also have a great office staffed with fantastic people. And the two are separate. That isn't everyone's goal. I've met lots of people whose dream is to give up the commute and start working from home. I can understand that. I've done that. Continue Reading

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Tweet-a-Thon 2009 a Massive Success

Posted on February 20, 2009 07:56 AM

Wow. I should probably just end the blog post with that one word, as I am speaking about Tweet-a-Thon 2009. Just wow. But you know I can't stop there! It's the morning after. I am still exhausted. But I am basking in the afterglow of what I shall remember for the rest of my life. Continue Reading

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Time to Fail

Posted on January 29, 2009 08:00 AM

Here's a confession... Not every idea I've had has been golden. In fact, I can say that many of the business ideas I've tried have managed to bring me... well, let's just say something was funding one or two lunches per week. That's one of the advantages of marketing. Everyone gets to know about your successes but your failures just fade away. Continue Reading

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Where Will Your Idea End?

Posted on December 29, 2008 08:00 AM

You know what I like best about Twitter? It isn't the fact that it's easy to use and a ton of fun (although those are important). It isn't the fact that I can communicate with some fantastic people, get answers to questions and pick up information and advice that I couldn't have learned any other way (although those are important too.) And it isn't even that it's a fantastic marketing tool that drives traffic, builds... Continue Reading

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Book Signing at Barnes and Noble

Posted on November 26, 2008 08:18 AM

I recently had the opportunity to do a book signing at our local Barnes & Noble store in Loveland, Colorado. The team at the store was very friendly and accomodating, setting up an area for me to do a couple presentations, interact with customers and sign books. They ordered plenty of copies of Click Here to Order and The AdSense Code, so there was enough for everyone. They placed a nice sign on the table... Continue Reading

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How to Outsource for Success

Posted on October 30, 2008 08:00 AM

It took me a while to figure it out. It took me a little longer to accept it. (My wife, by the way, was way ahead of me on this one. She'd been telling me this for years...) I'm not... Continue Reading

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The Photo Shoot

Posted on March 19, 2008 12:07 AM

Last summer, Revenue Magazine did an interview with me to discuss The Next Internet Millionaire. Lisa Picarille put together a great piece that you can read here. But one of my favorite things about the article were the photos taken by Alison Rose Williams of Fort Collins. Revenue hired her to come on location and take some shots of me for the magazine. While she was there, I asked if I could pay her to... Continue Reading

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Another Satisfied Customer

Posted on February 21, 2008 12:33 AM

A few months back, I launched this groundbreaking Internet marketing course to the world... The Secret Classroom ... and the feedback has been fantastic! I regularly receive emails from people telling me what an impact this course has had on their online business. I wanted to take a moment today and share one of these emails with you. I think it says way more about the value of The Secret Classroom than I could ever... Continue Reading

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A Visit to Qdoba

Posted on January 8, 2008 04:08 PM

Before we left Oklahoma, we used to eat at Moe's, a tex-mex fast food joint. It was pretty good. I especially liked the way they trained their staff to yell out "Welcome to Moe's!' every time someone walked in the front door. It made for a friendly environment where they recognized every customer on every visit. As a sidebar, Moe's only played music featuring dead musicians in their restaurant. Interesting... But when we moved to... Continue Reading

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The Definition of Success

Posted on June 21, 2007 12:10 AM

How long is a piece of string? No one would ever ask such a stupid question, would they? Well, I get asked some pretty silly questions sometimes. Like "How long will it take before I become a successful online publisher?" There's no one answer to that. Not just because it depends on the number of hours you work each day, the quality of your content and your skill at generating traffic. But also because it... Continue Reading

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You're Not Giving Up Now, Are You?

Posted on May 21, 2007 12:03 AM

One of the things that I love most about attending seminars is hearing people's stories. Everyone has their own reason for wanting to set up an online business. For some, it's the pull of being their own boss and working on their own terms. For others, it's the push of a job they can't bear and a lifestyle they want to change. For a few people though, it's not much of a choice. They might... Continue Reading

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Are You Ready to Take the Next Step?

Posted on April 21, 2007 12:22 AM

I like to think I've come a long way. It didn't happen overnight and it didn't come easily. But there's a world of difference between where I am now and where I was when I put up my first website. For one thing, I've now got more than one website. For another, I have a lot of speaking appointments, a small staff to help me and I've written a lot of books that -- best... Continue Reading

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Visit to My Office

Posted on April 19, 2007 12:00 AM

Now that I am settled in to my new office in Colorado, I thought it would be fun to show you our new space and to introduce you to my staff. Yes, it is Joel unscripted and unplugged. Watch for a special appearance by the cows, and see if you can count how many times I give the "thumbs-up" sign. It's not exactly Masterpiece Theatre, so keep your expectations low. ;-) Continue Reading

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Doing Something That's Never Been Done

Posted on April 7, 2007 08:39 AM

They say variety is the spice of life. I have to agree. I love variety. It keeps things exciting. It's why you see me doing multiple projects and always coming out with something new. I just can't sit still. (My wife says it is ADD, but I think she is.. Oh! Look at the butterfly!) ;-) Well, you know how I teach people to find a niche and become the expert in that niche by... Continue Reading

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Where in the World Are You?

Posted on March 27, 2007 07:50 AM

Where in the world are you? I thought it would be cool for people to check in and share their location on this planet we share. Maybe even tell us what you like the most about where you live. I recently arrived home from Washington, D.C. where I attended an internet marketing seminar. While I as there, I got to spend some time with Tom Kulzer of Aweber.com. For those that don't know, Aweber is... Continue Reading

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My Squidoo Extreme Makeover

Posted on February 21, 2007 04:50 PM

I've got a room with a view! My family and my office staff are finally settling in to our new home in Colorado, and it is stunningly beautiful. Every morning I awake to a new view of the mountains and every evening the sun sets behind them. This isn't heaven, but it will do for now. :-) I've put a webcam in my office, so you can see just a small portion of what I... Continue Reading

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Clutter

Posted on February 9, 2007 11:01 AM

Clutter. Our lives are full of it. And to be honest, I've never experienced more clutter in my life than right now. As I type this, movers are hauling my "stuff" into my new home in Colorado... ... and I can't believe how much stuff there is. I feel like I am being overtaken by boxes and furniture. And just when you think they've brought it all in, there is more. Clutter. Continue Reading

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Build an Empire

Posted on November 18, 2006 11:27 AM

The business-in-a-box. You've heard of 'opportunities' like this before. Usually, all you get is a box... ... and no business. When Paul Smithson (of XSite Pro fame) approached me with his "Build an Empire" business-in-a-box, I was VERY skeptical. In fact, I ALMOST didn't it listen to what he had to say. However, when he mentioned an industry that I happen to know is one of the fastest growing industries next to digital music, he... Continue Reading

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The Internet Marketing Main Event

Posted on September 18, 2006 01:42 PM

I'm blogging from my office PC... only I'm not in my office. I am, in fact, in the American Airlines Admirals Club at D/FW International Airport, awaiting my flight to Oklahoma City. With GoToMyPC, I can login to my office PC from any PC in the world. It's pretty cool stuff! And I must say, the Admirals Club is awfully nice. I'm on a one-time visit pass and am not sure it's worth the annual... Continue Reading

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The Mile-High Club Sounds Uncomfortable

Posted on December 13, 2005 09:00 AM

An intoxicated couple en route from the U.K. to Jamaica caused quite a stir in their attempts to join the "mile-high" club. The British Airways staff became suspicious when the couple's moans of pleasure were all-too-obvious. Continue Reading

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Breakfast at the Sofitel

Posted on November 26, 2005 10:06 AM

"Ready for some $13 pancakes?", I asked M as we made our way to the hotel lobby. Continue Reading

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The Truth Finds its Way

Posted on September 17, 2005 03:42 PM

So what was the deal with hurricane preparedness in Louisiana? Who was really at fault? Perhaps this article from the L.A. Times can shed some light. Louisiana Officials Indicted Before Katrina Hit Federal audits found dubious expenditures by the state's emergency preparedness agency, which will administer FEMA hurricane aid. By Ken Silverstein and Josh Meyer, Times Staff Writers WASHINGTON — Senior officials in Louisiana's emergency planning agency already were awaiting trial over allegations stemming from... Continue Reading

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Back from Camp

Posted on July 16, 2005 06:26 PM

It's been a long day. We just got back from Westcliffe, Colorado, where my family and I have spent an extremely refreshing week at family camp. Take beautiful surroundings (the Rocky Mountains), wonderful people, an incredible staff, fun activities and spiritual nourishment... mix them all together... and that sums up the week. Well, I WAS feeling refreshed. Then I came back to tons of email, a desk loaded down with to-dos and the plain-ness of... Continue Reading

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To Arbonne or Not to Arbonne

Posted on March 29, 2005 06:40 PM

It is true. I am an Arbonne consultant. (Actually, that may be past-tense by the time you read this...) For those unfamiliar with Arbonne, they are a fast-growing company focused on health care and skin care products. They claim the products are all natural and most of the people who try them truly love them. The downside is that they are ridiculously expensive. Still, you get what you pay for. For the record, I have... Continue Reading

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Air America Documentary

Posted on March 23, 2005 12:05 AM

Finally, a documentary about the left that I can't WAIT to see. This just in from Drudge... HBO MOVIE SHOWS RADIO 'AIR AMERICA' CHAOS HBO is set to air a behind the scenes look at the launching of liberal radio network AIR AMERICA. The DRUDGE REPORT has obtained a director's cut of LEFT OF THE DIAL, a grossly entertaining docu-drama of life on the other side of the AIR AMERICA microphone. The doubts. The lies... Continue Reading

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America's Heart and Soul - My Comments

Posted on November 8, 2004 10:43 PM

Way back in July 2004, Disney released America's Heart and Soul without any fanfare. I reported about the release of the movie and indicated that I was eager to see it. While the film received virtually no screen time, it is now available on DVD. I finally viewed the movie tonight and I am perplexed as to why Disney did not put some promotion muscle behind this brilliant and inspiring picture! America's Heart and Soul... Continue Reading

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Keystone, Day 2

Posted on July 16, 2004 10:51 PM

What a busy day! We started out with some breakfast and then a chairlift ride to the top of Keystone mountain. We were fortunate to have good weather this morning and the view from the top was spectacular. Zach and I decided that we would hike down the mountain, figuring it would take us an hour or so to make the 2000 foot, 3-mile descent. As it turned out, it took us 90 minutes and... Continue Reading

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Shopping Madness

Posted on November 28, 2003 11:40 PM

I have never been one to hit the stores the day after Thanksgiving. I have heard about the craziness, but never experienced it myself. It always made way more sense to wait until a more reasonable time to shop. I know there are some great deals for those willing to shop at 6 am, but I also know good deals can be found year 'round if you know where to look. For example, smart shoppers... Continue Reading

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Steve Tyrell - LIVE!

Posted on November 23, 2003 03:37 PM

Mary and I had the opportunity to escape for a rare "date night" last night, and what a great night it was! We started the evening with dinner at Cascata Ristorante, a fine Italian dining establishment in Edmond. The atmosphere was charming and it was a pleasure to be waited on by a very professional wait staff. It all looked quite good so we decided to order two plates and share them. We ordered the... Continue Reading

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Day 26: We the People

Posted on October 30, 2003 06:53 PM

Once again, we got an early start and walked all over the place. We started by going to the Washington Monument, the tallest structure in D.C. It stands 555 feet high and is truly an awesome site. We took the elevator to the top and got to look out some very small windows in each direction. Of course, there are many others attempting to get a good view, so we didn't have much time to... Continue Reading

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Day 12: Plymouth Rock

Posted on October 16, 2003 10:11 PM

The room at the Red Roof is great, but we have the world's worst Internet connection. It doesn't matter if I use AOL or MSN, and it doesn't matter which number I dial. The phone lines here STINK! The absolute worst I can ever imagine. Ok, done ranting. Today we went to Plymouth, the site where the pilgrims landed at Plymouth Rock in 1620. It was a one hour drive through Boston and into Cape... Continue Reading

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Jumping the Shark

Posted on September 3, 2003 01:12 PM

Named after the episode of Happy Days where the Fonz jumped a shark on waterskis, Jump the Shark is a guilty pleasure that can consume many hours of your time. The term refers to an exact moment in time where a television show took a turn for the worse. Reminisce with others who think Seinfeld was perfect up until the very last episode. Disagree with others who think the Brady Bunch went downhill after Cousin... Continue Reading

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Flash Mobs

Posted on August 4, 2003 10:13 AM

Inspired? Lunacy? Inspired lunacy? You decide. Basically, a group of people (the Flash Mob) plan to gather together for inexplicable reasons at a certain place and time just for the purpose of... for the purpose of... well, there's really no purpose. And therein lies the appeal. Imagine. You are shopping at Best Buy, looking for a the new Norah Jones CD (is there one yet?). You are minding your own business. Suddenly, and without warning... Continue Reading

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Manor House

Posted on July 6, 2003 12:44 AM

Mary and I just finished watching a television series called Manor House. This 3-part, 6-hour PBS series aired in 2002 and is now available on DVD. Manor House ranks as one of the best TV shows I have ever had the pleasure to watch. This was reality television at its very best, putting Survivor and Big Brother to shame (well, they are pretty shameful to begin with.) Basically, nineteen volunteers from the modern world move... Continue Reading

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A dot.com story, Part III: Floppy Foolishness

Posted on May 27, 2003 01:00 AM

Once again, if you are just joining us on this story, you may wish to click here to read so far. After the incredibly overwhelming reception (about 8 emails) I received from my print publication, I knew I needed to do something to get more exposure. It was then I met Ken Burge. He and I met around 1994 and instantly enjoyed discussing all things computers. I believe he was working for Texas Instruments at... Continue Reading

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