I love it when academics launch studies of the entrepreneurial world. Sometimes, they come up with truly valuable and fascinating information. I can't think of any off-hand, but I'm sure they must do sometimes. More usually though, the buffoons claim that their observations have discovered something truly amazing and revolutionary... something that those of us who were actually doing it knew all along. While the prof. is getting another publication and a nomination for a... Continue Reading

Now that my book, Twitter Power, is moving up the charts (#15 on Bookscan last week!), I have a lot of people asking me how effective Twitter actually is for business. Certainly, it is difficult to put a price tag on relationships that have been built on Twitter. It's also very hard to quantify the effects of branding on a Twitter profile page correctly designed. But the question remains... Does Twitter use convert to sales? Continue Reading

You already know that most small businesses fail. It's a warning that's been given out to every entrepreneur with an idea, drive and the imagination to succeed for as long as people have been saying, "I should be working for me." Well, here's something you probably don't want to hear. Most blogs die too. People start them with the best of intentions. They tell themselves that they'll write every day, they'll pick up masses of... Continue Reading

I've got no idea how many blog posts, articles and pages of content I've written for the Internet. I've been doing it for years, so if you're wondering if there are ever times when I sit in front of the computer and wonder what I can write about today, the answer is... Yes. Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

There is a lot of talk about niche marketing strategies. What are the things that smart marketers do to get their site listed high on the search engines? Well, things online have changed dramatically since I got started in 1995. Back then you could register killer domains for a song and be the first kid on the block to have a site established in a major niche. But as the years have passed, certain sites... Continue Reading

It's not always easy thinking up something to write about. However frequently (or otherwise) you update your site, you have to think of a topic, decide whether your users will find it interesting, estimate whether it will bring in ad clicks and turn it into content. Often, that's not a problem. You might be bursting with things you want to say. Sometimes though, you'll be left scratching your head and wondering what on earth you... Continue Reading

The blogging world is cursing the big "G" and scratching their heads as their Google pagerank has suddenly taken a turn for the worse. Not unlike a stock market tumble, this change caught everyone off guard and has left many bloggers and content-based sites wondering what they did wrong. The pagerank algorithm has been a supposed indicator of the authority and value that Google has placed on a web page. On a scale of zero... Continue Reading

A few years ago, making money on the Internet was a breeze. All you had to do was open the dictionary, register each of the words you saw on the page as dotcoms and sell them to someone in California for the price of a South American country's national debt. It doesn't quite work that way any more. These days, domain name buyers want to see figures. They want to know how much traffic a... Continue Reading

There are over 29 Billion web pages in the world. There are over 108 Million web sites in the world. There are over 85,000 Squidoo sites in the world. And mine is now #3... ...in the world! Continue Reading

The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn't know how he was going to complete it. Lamott's father had some wise advice. He told his son to do it "bird by bird." Lamott used that analogy to describe the process of writing a book. You can think of it as a way of creating a... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

I received this question via AskJoelComm.com Joel, I can't find my passion. I have been a workaholic my whole life in areas that I do not enjoy. I don't even know what I enjoy doing. To make matters worse, my experience is not something that can become a product unless I compete with the top corporations. I have gathered and researched a lot of information on how to market, sales pages, setting up websites, etc... Continue Reading

I have been into computers since the TRS-80 Model I came out in the late seventies. I am not a programmer, but I can put a PC together from scratch, install an operating system and just about any software. I can tweak a machine under the hood and have been able to solve just about any problem I have encountered. To my family, friends and associates, I am the local computer guru. But even I... Continue Reading

After the week I had last week, the icing was put on the proverbial cake yesterday afternoon. I found that I have been paying way too much for my health insurance thanks to my agent at Al Boenker insurance (The link is there so you know to avoid them). He is no longer with the company, but I was ticked just the same. I left the office at 2 pm and came home to find... Continue Reading