Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Twitter isn't the only microblogging service on the Web. It's not even the best microblogging service on the Web. In Twitter Power, I describe a number of sites that also let members post short notes to tell friends and followers what they're up to. Plurk, for example, is alive and kicking, and it looks great. It has neat icons, a clever, horizontal timeline and all sorts of add-ons and gizmos that make it look a... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

I love coming up with new ways to demonstrate the power of Twitter. With such a massive network of users, it's fun the push the boundaries and see what is possible. I decided I would make myself available to anyone who wanted to interact. I had to set aside time to do this because its just not possible to answer every @ reply that comes your way. So around 2:20 pm MDT today, I decided... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

My team and I came up with the idea for an iPhone fart application in summer of 2008. We knew it would be a hit. We just needed to develop it. We took great pride in developing iFart Mobile. It was more than another iPhone application. It was a true entertainment machine with a unique interface. It didn't LOOK like an iPhone app. When we submitted the application to Apple, it was put "in review... Continue Reading

I've been a fan of Facebook for a couple years. I think it's a great way to network with others and build your business. I've used the site create my own groups, build a fan page, post videos, interact with family, friends and fans, and basically enjoyed its functionality. I've always abided by their terms of service, even though thousands of people break the rules every day. I'm a credible marketer with a 15-year history... Continue Reading

I've seen it. It's a glint in the eye, an intensity in the look, a feverish scribbling of notes during a talk. It's the desire for passive revenue - to set up a system that produces money while you spend the rest of your life on a beach in Cancun, occasionally checking how much you made today while doing nothing. I love to see that desire because, frankly, I have it too. That's why it's... Continue Reading

Google doesn't just have the best search engine on the Web. It doesn't just have the best contextual advertising system on the Web. Heck, it doesn't just have the best advertising system of any form of media in the world. It also has the best corporate slogan. "Do no evil" is a great attitude for any business. Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

I was joined today by my friend, Nathan Anderson. Nathan is famous for developing MetaWebs.com and is now the owner of SEO Club. Rule #1 of SEO Club? Don't talk about what you learn in SEO Club! On today's program we discussed search engine optimization, answered questions and had a great time. Check out the episode below! Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

I don't know where I'd be without joint ventures. I'd still have my AdSense income, which is nice, but I'd certainly be a lot poorer. I'd have fewer friends. And the people who acted on my recommendations would be a lot worse off too. Joint ventures are a vital part of my business. They should be a vital part of yours too. I still say that the best place to find joint venture opportunities is... Continue Reading

It's one thing to have consenting adults eat worms on a reality show. It's a totally different story when children are being exploited for entertainment. And that is exactly what is taking place with Kid Nation, CBS television's much-hyped reality show. Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

Work in any industry long enough, and you'll find that there's a knack to it. Get that right and it doesn't matter what else you do, you'll always make money. For retailers, the rule is to treat the customer as king. For racing drivers, speed is king. For Internet publishers, content is king. And for Squidoo publishers? Well, that's a little different. I've been having a lot of fun with my Squidoo lens recently. I've... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds. Can you guess which reason came out on top? Nope, it wasn't poor content. (That came in at numbers 6 and 7.) It wasn't the advertising. (Only three people said that.) And it wasn't too much selling. (That was number 14 on the list.) It was too many posts. Continue Reading

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

In an unprecented political maneuver, Senate Democrats invoked "rule 21", overriding the Republican majority and sending the Sentate into a closed door session, purportedly to discuss pre-war intelligence. Nonsense. Continue Reading

Here we go again. A federal judge in California (9th Circuit Court of Appeals) has ruled that the Pledge of Allegiance is unconstitutional because it includes the words "Under God". This highlights the reason that it is critical for Bush's appointee, Judge John Roberts, to be confirmed by the U.S. Senate. We need strict constitutionalists sitting on the bench, and not activists judges who rewrite the law in order to promote their own agenda. Roberts... Continue Reading

Building a web site is easy. Getting traffic to it is a whole different beast. Google, Yahoo! and MSN rule the roost of the search engine market, but figuring out how to show up at the top of the results is no easy task. My friend, Rick Butts, has come up with a killer tool that I starting using today. When I say killer.. I mean killer. If you have a web site, you've got... Continue Reading

In the midst of a global war on terror, it's good to see the President coming out for some of the battles on the home front. WASHINGTON, Aug. 3 (UPI) -- U.S. President George Bush reignited debate over evolution by advocating teaching concept of intelligent design in schools. That view promotes the idea that an unseen force is behind the development of humanity. Scientists claim intelligent design has no supporting evidence and is an attempt... Continue Reading

After a long drawn-out fight, Michael Schiavo has succeeded in his goal to starve his wife to death. Terri Schiavo is dead and has entered eternity. Michael Schiavo must live on with the consequences of his murderous choices. It is a dark day in American history. We have been tested ethically and morally, and have failed as a nation. We are moving towards the European model of euthenasia, where other people decide whether or not... Continue Reading

The post-election banter continues, as the blue states bemoan the fact that the "hicks and hayseeds" in the red states have held them hostage by re-electing George W. Bush to the Presidency. Some on the fringe left have created a new map of North America divided in to two areas, with the west coast states, the Great Lakes states and New England lumped together with Canada (the United States of Canada) and the rest of... Continue Reading

There's something about building new web sites that stokes me. It's that feeling of making something from nothing that gets my creative juices flowing. Certainly, it is important to run a profitable business. But sometimes it is more satisfying to build a site that people enjoy. It seems I am always in the center of two or three new projects, and I rarely run out of ideas to build more. My biggest weakness is not... Continue Reading

The California Supreme Court got one right. SAN FRANCISCO (AP) - The California Supreme Court on Thursday voided the nearly 4,000 same-sex marriages sanctioned in San Francisco this year and ruled unanimously that the mayor overstepped his authority by issuing marriage licenses to gay and lesbian couples. The court said the city violated the law when it issued the certificates, since both legislation and a voter-approved measure defined marriage as a union between a man... Continue Reading

Contrary to the hysterical claims that The Passion of The Christ would cause rampant anti-semitic acts, instead we have a story of a sinner coming to repentence after viewing the film. From the Houston Chronicle Detectives say the death of a 19-year-old woman originally ruled a suicide has turned into a murder case after a repentant man who'd watched The Passion of the Christ confessed to killing her because she was carrying his child. Fort... Continue Reading

After spending time in Philadelphia, Boston and Washington D.C., I am more persuaded that the system of government that we operate under is as close to perfect that can be had on this planet. However, it is people that corrupt the system through their greed and selfish motives. Tonight, the Republican Senate majority has called a 30-hour session to bring a serious matter to the attention of the American people. Over the course of the... Continue Reading