Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive. It's also thrilling, exciting... and inevitable. Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

I'm sure you've heard all the reasons for working for yourself. You can set your own schedule. You can be your own boss. You won't have to commute. You can work in your underwear. (Does anyone ever do that?) Yada yada. All true, all wonderful (except maybe the underwear bit) and all good reasons for setting up your own business. Bu there's one reason that no one ever talks about, and that's very strange because... Continue Reading

There's a huge amount to learn when you set up an online business. You have to know how to build a website, how to bring in traffic, and how to monetize your visitors so that your site gives you an income. There are plenty of very experienced experts around who can teach people how to do all of those things. There's one thing though that no one ever has to teach a new business owner. Continue Reading

I don't go to the movies much. I enjoy movies, I just don't enjoy the theater experience. Why pay top dollar to sit in a crowded cinema with chatty teens and people noisily crunching popcorn and nachos when I can buy or rent the DVD for less and enjoy the peacefulness and comfort of my home theatre. I choose to go to the Metrolux today in order to get a glimpse of An American Carol... Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading

I've been frustrated lately. Here's the thing... As you know, I speak at a number of conferences. At these conferences, I teach people how to make money online and many of them purchase one of my products to help them build their online business. I know that what I teach works and that the products I offer have value. I know this because I receive testimonials from people all the time. But its the ones... Continue Reading

I'm glad I broke it. I wouldn't be here today if I hadn't broken it. No, I'm not talking about a vase I won in a church raffle. And I certainly don't mean the world 100 meter sprint record. I didn't break a nail, though I could probably use a good manicure. And I didn't break a vow of silence. I'd have to be silent for more than ten minutes for that to take place... Continue Reading

A few months ago I wrote an article discussing why I dislike network marketing. One of the main reasons is because many organizations suggest that you recruit your family and friends to join you in your quest to get rich. Bah. I just don't like that. BUT, as I mentioned on my blog, the Internet now affords an opportunity to get involved in network marketing without having to sell to your "warm" market. Continue Reading

Are you an entrepreneur? From Dictionary.com, an entrepreneur is "a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk." Considerable initiative and risk. Because of this, entrepreneurs expect to win some and lose some. But one thing an entrepreneur will never do is stop trying. Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

Here's a hot tip... Actually, TWO hot tips! First... If you want your website to have lots and lots of traffic, you need... links. Okay, that didn't sound so hot, did it? But it is hot, because so many people ignore it. I'm not talking about incoming links. Everyone remembers that they have to work their fingers to the bone to get those. I'm talking about outgoing links. Continue Reading

I recently saw a post on a forum that described me as an Internet marketing "guru". I had this picture of me sitting on a mountaintop in the lotus position with a line of inquisitive people waiting to ask me my secret for making money online. Then I had a good laugh and realized how ludicrous the term really is. I'm not a "guru". I'm just a guy who found success online and now pass... Continue Reading

Let's play a game. Take the following quiz by filling in the blanks... 1) A _______ in the hand is worth two in the bush. 2) A rolling stone gathers no _____. 3) A penny _______ is a penny earned. 4) A stitch in time saves ______. 5) Without ________, you can't make any money with your website. Continue Reading

Change. It's one thing in life we can depend on. And it can be the thing that frightens us most. I've known people who don't like the least bit of change in their lives. They are most comfortable in keeping the status quo. Change implies risk. And risk... well, sometimes things don't turn out the way we hope they will. And sometimes they do. Continue Reading

Let's play a game. I am going to list several quotes from people, and you have to guess what they are talking about. These are all REAL quotes... Ready? Person #1 says... "Even though I am at loss for words I want to thank you again from the bottom of my heart for an experience that I will NEVER forget" Person #2 says... "I've met with more JV extraordinaires, created more wonderful relationships, and have... Continue Reading

As I travel to conferences and receive email from people, the questions I am asked have a recurring theme. One of the most frequent questions is not so much about technology as it is about individuality. The question is, "What kind of web site should I build to make money online?" And that, my friends, is the wrong question. The right question is not about web sites or keywords. The right question is about you. Continue Reading

Are you overwhelmed? I don't know about you, but I can get involved in so many projects that I occasionally feel like my brain is going to explode. Someone get the duct tape! The reality of the situation is that there is more opportunity on the web than anyone can possibly grasp. You may already be succeeding online... ... or you may be struggling. I've been both places at various times in my life and... Continue Reading

After the huge success of 500Words.com, niche word sites are starting to pop up on the web. Here are just a few of the ones you might want to look at grabbing a word on... 300 Jobs for Moms - This is a great one for work-at-home moms who have job opportunities to share. Why not grab a word and link it to your opportunity? 500 Top Blogs - If you are a blogger, this... Continue Reading

I occassionally receive email that looks like this... "Dear Joel, I have purchased your ebook and applied your strategies to my web pages. It's been a week and I am not making any money. It just doesn't work" Welcome to our microwave society. We want our popcorn done in sixty seconds. And if we can get someone else to put it in the microwave and prepare it for us, all the better. So what is... Continue Reading

Are you going to Affiliate Summit? This is the PREMIER event for webmasters and merchants online. My friend, Shawn Collins, tells me that the event is nearing sellout and record attendance. I would love to see you there! Continue Reading

All you hear from the liberal democrats these days is "Bush lied... no weapons of mass destruction... Get out of Iraq... Saddam was not tied to terrorists... etc and so forth." I came across this series of quotes from the beloved liberal leadership that should make anyone who has supported them in the past go "hmmmm" Their own words nullify their objections with this administration, and make clear that they have absolutely no platform to... Continue Reading

Netflix, Blockbuster, Wal-Mart and many others have entered the online DVD rental game. It is a very competitive market with each merchant bringing something different to the table. Today, I ran across a novel approach to DVD viewing. Peerflix.com invites you to TRADE DVDs instead of renting them. It's a pretty spiffy idea, and they have a free DVD offer which is very attractive. Here's what they offer: - Risk-free trial today. - Free DVD... Continue Reading

It is true. I am an Arbonne consultant. (Actually, that may be past-tense by the time you read this...) For those unfamiliar with Arbonne, they are a fast-growing company focused on health care and skin care products. They claim the products are all natural and most of the people who try them truly love them. The downside is that they are ridiculously expensive. Still, you get what you pay for. For the record, I have... Continue Reading

Ok, let's face it. The only people who think that Jesse Jackson is the leader of the black people is the mainstream media. They adore this man, even though he makes no sense. Top it off with the fact that he has had decades to make a difference in the black community, and he has failed terribly. Which makes it all the more entertaining when the "Reverend" Jackson says something as absurb as he said... Continue Reading

Look out folks, another anti-arthritis drug has been linked to cardiovascular problems. Pfizer says a new study found an increased risk of heart problems with the painkiller Celebrex. Last month, Vioxx was withdrawn from the market. You know what this means, doncha? Unleash the ambulence chasers! The sue-happy attorneys now have more red meat with which to deepen their pockets and chase the price of medical care and drugs higher and higher. Essentially, the study... Continue Reading

And so, the litigation hounds once again are unleashed on the prescription drug community. This time it is over Vioxx, an anti-arthitic drug manufactured by Merck. Research has long pointed to the fact that long-term use of Vioxx may contribute to heart attacks and strokes. Perhaps the FDA didn't study the drug long enough. Perhaps the pharmaceutical companies are only interested in money. Perhaps people don't read the warning labels. And perhaps some were willing... Continue Reading

For the majority of my life, Heinz ketchup has been a staple in my diet. It's good on hamburgers, hotdogs and french fries. But ever since discovering that Heinz ketchup is owned in part by the wife of Senator John F. Kerry, Heinz Ketchup has left a bad aftertaste in my mouth. I don't support Democrats. Why should my ketchup? Or so ask the creative folks at W Ketchup. What you have here is little... Continue Reading

Zell Miller is a Senator from the great state of Georgia. Previously, he was Governor of the state. On Wednesday night, he stood before the delagates of the Republican National Convention, and all of America (and the world) via television, and gave one of the most impassioned speeches I have heard in some time. He clearly made the case for why we MUST re-elect President George W. Bush for a second term of office. Here's... Continue Reading

The 4th of July. Independence Day, 2004. Time to barbeque and enjoy fireworks with family. But how many of us pause to take in the true significance of this holiday? How many of us remember the freedoms that so many died for? How many recall the courage of our Founding Fathers who risked their very lives in order to follow that which God had called them to do? America. A city on a hill where... Continue Reading

Ashley Revell is a British man who was vacationing in Las Vegas. He decided to sell ALL his possessions, including his clothing, and wager his life savings on the spin of a roulette wheel. The 32-year old man took $135,000 to the Plaza Hotel last month, did some low-stakes gambling, and then proceeded to bet the whole amount on Red. With a little less than 50/50 chance of winning, due to the two green spaces... Continue Reading

Holy Moses. If this isn't BIG BROTHER attempting to claw away at your privacy with his big hands, I don't know what is. This from the Washington Post. Fliers to Be Rated for Risk Level New System Will Scrutinize Each Passenger, Assign Color Code In the most aggressive -- and, some say, invasive -- step yet to protect air travelers, the federal government and the airlines will phase in a computer system next year to... Continue Reading