Like most things on the Internet, marketing can be divided into two distinct periods: Before Google and After Google. Before Google, getting a link to your site on other sites took a huge amount of work. You'd have to write to each publisher separately. You'd have to try different CPC networks until you found one that worked for you. And you'd have to create a new Web page just for reciprocal links. After Google... well... Continue Reading

We live in a reciprocal Universe. All of us are trained at a very young age to take. Hopefully, we are also trained to give. Give and take. Someone asks you how you are doing... ... and you ask them how they are doing. Someone gives you a gift... ... and you are more likely to give them a gift in the future. Give and take. That's the way the Universe operates. Continue Reading