When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

As the World Wide Web enters its second decade of existence, .com has become a ubiquitous surname. From the obvious pets.com and business.com to the unique sendmeadollar.com and hollywoodjesus.com, it is clear that .com has become King of the domain roost. .net and .org have been around almost as long, but they are like the red-headed stepchildren at K-Mart. (No offense to red-headed kids, but all offense meant to K-Mart.) .net was initially intended for... Continue Reading