Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can't wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to their staff. That's all fine. I don't have a problem with any of those reasons. Provided they're all accompanied by... Continue Reading

In Twitter Power, I described blogs as one aspect of the social media revolution. I think that might have surprised some people. Blogs, after all, pre-date the kind of interaction that we can see on Facebook and LinkedIn. They're more like old-fashioned publishing, in which information comes down from a publisher instead of being created and shared by contributors. But there is one aspect of blogging that's often forgotten by Internet publishers, and it's incredibly... Continue Reading

A year or so ago, I started my own book publishing program. Essentially, my goal was to provide opportunity to a select group of new authors who I felt needed greater exposure. Made Easy Publishing has accepted a handful of manuscripts and I'm pleased to announce that our newest author has just hit #1 on Amazon.com! My friend, Ewen Chia, has just released his book "How I Made My First Million on the Internet and... Continue Reading

Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to be content creators as well. That's a very specialized job and because it's at the heart of what makes a... Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading

The start of any new business always contains the scariest moments. On the one hand, you're never going to feel more enthusiastic about your idea than during those first few months. You'll get to see your plan take flight and discover whether it really does have wings. On the other hand, you also have to cope with the fear that it's going to fail -- that what you thought was going to bring you a... Continue Reading

I've seen it. It's a glint in the eye, an intensity in the look, a feverish scribbling of notes during a talk. It's the desire for passive revenue - to set up a system that produces money while you spend the rest of your life on a beach in Cancun, occasionally checking how much you made today while doing nothing. I love to see that desire because, frankly, I have it too. That's why it's... Continue Reading

On September 11th, 2008, I received an email from Matt Holt at John Wiley and Sons Publishing. Matt asked me if I would write the definitive guide on Twitter for business. And he wanted me to write it FAST. As in, we have to have the manuscript in a couple months so we can release it by February of 2009. Wow, that IS fast! Continue Reading

Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that's the only expense they'll ever need to pay. Wrong. Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

There's a reason that online publishing is profitable. It's a fantastic reason and it's one of the things that makes earning income as an online entrepreneur so enjoyable. People want to learn. They want to know how to be a better gardener, a better dad, a better soccer coach, a better entrepreneur too. Anyone who can provide that information can make some money -- and help others too. And anyone can do that. You might... Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

It's been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have to bring in traffic to look at that content. The content itself has changed though. Videos are now an important... Continue Reading

It's probably the most important decision you can make as a publisher... What are you going to create a website about? So much depends on your choice: The value of your ads. The pleasure you get out of writing your content. Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

How do you become a recognized expert in your niche? I believe it begins when publish your own book. This is a key to increasing your credibility in the marketplace. On today's show, I was joined by my New York publisher, David Hancock. We fielded questions from viewers, discussed the entrepreneurial publishing model, presented a new Top Ten list and the monkey flew. Tune in for this replay below! Continue Reading

Everyone has heard of Chicken Soup for the Soul and the zillion titles that were derived from this massive best-seller. What you don't know is that I am friends with the man who helped make that series so huge! His name is Rick Frishman and he knows a few things about getting attention. ;-) Rick has just released a new book of his own called "Where's Your Wow?" that reveals 16 ways to make your... Continue Reading

It was fall of 2005 when I was scheduled to speak at Robert Puddy's Focus 4 the Future Internet marketing conference. It was the first time I had spoken at an event and I was on a roster with Mike Filsaime, Gary Ambrose and Craig Perrine. Yes, I was nervous. But why should I be? My AdSense ebook was a huge success and my name had begun to spread in the Internet marketing community. The... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

My new blog has been up for over 24 hours now, and the verdict is in! Visitors to this site overwhelmingly approve of the look and feel of the new JoelComm.com. In fact, many people are asking me questions as they want to know how I put this new site together. Well, I've got nothing to hide and I will tell all... Continue Reading

I consider myself a fortunate person. Every day, I sit in a beautiful office, surrounded by great people and look out of my window towards a fantastic view of the Rockies. I think it's a great thing. Not everyone agrees with me. I know that lots of people want something different. They want to work from home. Continue Reading

I'm glad I broke it. I wouldn't be here today if I hadn't broken it. No, I'm not talking about a vase I won in a church raffle. And I certainly don't mean the world 100 meter sprint record. I didn't break a nail, though I could probably use a good manicure. And I didn't break a vow of silence. I'd have to be silent for more than ten minutes for that to take place... Continue Reading

At conferences, you can spot them a mile away. They're shaking hands with everyone they meet. They're passing out business cards like they're free hundred dollar bills. They attend every talk and scribble notes furiously through each of them. And you can bet that when they go home they'll spend every waking hour -- which might be twenty in a day -- sitting in front of their computer working on their site, building traffic and... Continue Reading

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

I like to keep things short. I know that you're busy. I know that you've got a million things to do today. And I know that if you're reading this, you're not building your online publishing business. So I don't want to take up too much of your time. That's why I tend to keep my posts brief and to the point. In general, my philosophy is that if I can't say what I want... Continue Reading

How long is a piece of string? No one would ever ask such a stupid question, would they? Well, I get asked some pretty silly questions sometimes. Like "How long will it take before I become a successful online publisher?" There's no one answer to that. Not just because it depends on the number of hours you work each day, the quality of your content and your skill at generating traffic. But also because it... Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

One of the things that I love most about attending seminars is hearing people's stories. Everyone has their own reason for wanting to set up an online business. For some, it's the pull of being their own boss and working on their own terms. For others, it's the push of a job they can't bear and a lifestyle they want to change. For a few people though, it's not much of a choice. They might... Continue Reading

Darren Rowse's blog at ProBlogger.net is always worth a read. He's a guy who's making a great income out of online publishing, and he's not afraid to share his knowledge. Recently, Darren put up a very interesting post about giving a second chance to old content. Sometimes, he points out, you'll put up a post that you're sure will get lots of traffic only to find that it dies away without doing anything special. There... Continue Reading

I like to think I've come a long way. It didn't happen overnight and it didn't come easily. But there's a world of difference between where I am now and where I was when I put up my first website. For one thing, I've now got more than one website. For another, I have a lot of speaking appointments, a small staff to help me and I've written a lot of books that -- best... Continue Reading

Internet publishing is a strange thing. On the one hand, you can do everything yourself. It doesn't take two people to write a blog post. It doesn't take a team to design an attractive website. And it doesn't take an entire office to optimize your ad units. But on the other hand, it does take thousands of other publishers to place links to your site on their Web pages to push you up the search... Continue Reading

When I first started playing around with AdSense, I knew nothing. Now, I like to think that I know a few things about AdSense, but I am still learning. Want to design direct-mail flyers? Don’t ask me. I haven’t a clue. Need to know how to fill a restaurant to the rafters every night? Never owned a restaurant. Not my thing. Want to build a deck? Follow my advice and you’ll just end up with... Continue Reading

Internet entrepreneur Joel Comm and his new book: "The AdSense Code: What Google Never Told You About Making Money with AdSense." reveal how anyone can generate passive income on the Internet. Since only those books that appeared on Oprah ranked higher, Comm figures Oprah and her audience would find his Internet income strategies the real story. Read on for today's news release... Continue Reading

Here's a copy of the news release that went out on PRWeb today. Edmond, OK (PRWEB) May 9, 2006 -- With Internet publishers looking for ways to monetize their sites, Google has become one of the most revered sites due to their contextual advertising program, Google AdSense. This text-based ad service is generating four, five, and six-figure incomes for many website owners. With this increased interest in this revolutionary revenue-generating program, site owners are looking... Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

I received some very exciting news today. I have signed with Morgan James Publishing, Inc., a New York-based publishing house, to bring my Google AdSense ebook to the retail market as a hardcover book! That means in approximately 60 days, my book should be available at Barnes & Noble, Borders, Waldenbooks, Amazon.com and many other locations. Cool stuff, eh? Continue Reading

In the infancy of WorldVillage.com, I was fortunate to acquire the assistance of one Ron Enderland, aka, the Bald Guy. Ron provided several services to WorldVillage.com, including reviewing software, writing humorous articles and reviewing web sites. The latter is continued to this day with a new review being posted every other week. Another feature that lived on for some time was Ron's original cartoon, The Nature of Things. Inspired by The Far Side and Ron's... Continue Reading

If you are just joining us on this story, you may wish to click here to read so far. Continuing... Those were the days of BBS's, bulletin board systems, where you would dial in to another computer with your blazing fast 2400 baud modem in order to post messages, download software and play text-based games online. It was also the time when AOL, Compuserve, Prodigy, GEnie and Delphi were battling it out to see who... Continue Reading