Since I've been online, I've seen some amazing changes take place on the Web. Perhaps the biggest though is how easy it's all become. Building a website used to be a chore that took months of planning, preparation and coding. By the time you'd finished putting it all together, the programming language was out of date, the design was old fashioned and it was time to start again. These days, you can put up a... Continue Reading

In the beginning there were blogs. And yea, God saw that they were good. After all, what a fantastic way for anyone to become an online publisher. Sure, the word "blog" doesn't roll off the tongue. It sounds more like you are about to upchuck yesterday's hot dog. But being short for "web log", it does work in a "oh well I guess it will do" kind of way. Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can't wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to their staff. That's all fine. I don't have a problem with any of those reasons. Provided they're all accompanied by... Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

In Twitter Power, I described blogs as one aspect of the social media revolution. I think that might have surprised some people. Blogs, after all, pre-date the kind of interaction that we can see on Facebook and LinkedIn. They're more like old-fashioned publishing, in which information comes down from a publisher instead of being created and shared by contributors. But there is one aspect of blogging that's often forgotten by Internet publishers, and it's incredibly... Continue Reading

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to be content creators as well. That's a very specialized job and because it's at the heart of what makes a... Continue Reading

A few weeks ago when iFart was at the height of its popularity, I was contacted by Rob Walker. Rob writes the Consumed article for the New York Times Magazine, published every Sunday. He thought that the success of iFart was an interesting barometer of American pop culture and asked if I would do an interview. Of course, I was delighted to provide whatever information he wanted. The article was just published in today's edition! Continue Reading

You've probably noticed that some of my websites don't have any AdSense units at all. Some people certainly have. They find it surprising. After all, I make a living teaching people how to use AdSense. I get fat checks from AdSense every month. I think that AdSense is the greatest money-dispersing invention since the automated telling machine. And yet I still don't put AdSense on all my sites. Neither should you. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

I'm sure you've heard all the reasons for working for yourself. You can set your own schedule. You can be your own boss. You won't have to commute. You can work in your underwear. (Does anyone ever do that?) Yada yada. All true, all wonderful (except maybe the underwear bit) and all good reasons for setting up your own business. Bu there's one reason that no one ever talks about, and that's very strange because... Continue Reading

You already know that most small businesses fail. It's a warning that's been given out to every entrepreneur with an idea, drive and the imagination to succeed for as long as people have been saying, "I should be working for me." Well, here's something you probably don't want to hear. Most blogs die too. People start them with the best of intentions. They tell themselves that they'll write every day, they'll pick up masses of... Continue Reading

It's all changed. It happened so fast, we hardly even noticed. But looking back, it's incredible how different everything is today. When I started out in Internet Marketing, no one had any idea who I was. No one needed to. All they had to do was know where my websites were and enjoy the content I was putting up. It was impersonal and it worked both ways. My users might only have thought of me... Continue Reading

I believe that anyone can make money as an online publisher. I've always believed that and I've seen enough people set up websites and generate income to keep believing it. But I know there's something wrong with this picture. I'm not going to kid myself and it would be plain wrong to try to kid anyone else. Some publishers are going to have an easier time than others. Continue Reading

The Internet has opened up business in all sorts of ways. It costs nothing to start a website. Anyone can write a blog. Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all. And the revenues can be fantastic. Millions of people have joined the Internet business revolution and have either swapped their day job for days of writing articles, or are enjoying some useful extra... Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

Did you ever walk into one of those old mom-and-pop hardware stores, the sort of place where piles of dusty boxes filled with metal things are stacked from floor to ceiling and nothing's got a label on it? You walk up to the counter, explain what you're trying to do and the store owner nods, starts bringing down boxes and in no time at all finds exactly the widget you were looking for. Those people... Continue Reading

Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

I've written a lot of content since I became an online publisher. I'd like to think that I've got better and better as the years have gone by but sometimes I'm not so sure. Although there are plenty of posts that still make me proud when I read them again, there's also no shortage of articles that really make me wince. They might have sentences I want to rephrase, points that aren't made clearly, and... Continue Reading

There are two reasons that people will visit your website. They'll visit to read great content. And they'll visit to feel part of a community. There's one way in which you can add valuable content to your site, get that content for free and build up your community at the same time. By receiving comments. Continue Reading

If you do your job well, you shouldn't get paid anything at all for it. That doesn't sound fair, does it? But as an online publisher, that's exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think. And it could be information that just makes them happy to read it. If the information that you're offering is... Continue Reading

Want to know the difference between a successful entrepreneur... and an entrepreneur who wants to be successful? It's really very simple... An entrepreneur acts. An entrepreneur who wants to be successful thinks of acting. But successful entrepreneurs don't just act. They act at the right speed. Continue Reading

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

It's been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have to bring in traffic to look at that content. The content itself has changed though. Videos are now an important... Continue Reading

I've got some pretty exciting news. I've been asked to write the definitive book on Twitter for business by a major publisher! I just got done with the launch of Click Here to Order, but I have already begun writing this new guide. There's a great demand for it and the time is right. So, would you like to help in my research? I am looking for stories of how you have used Twitter to... Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

It's probably the most important decision you can make as a publisher... What are you going to create a website about? So much depends on your choice: The value of your ads. The pleasure you get out of writing your content. Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

I've got no idea how many blog posts, articles and pages of content I've written for the Internet. I've been doing it for years, so if you're wondering if there are ever times when I sit in front of the computer and wonder what I can write about today, the answer is... Yes. Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out... then you give it to someone else to put on their website. They get all the ad revenue and you get... what, exactly? Well, you get a link and if the site is good that could be worth more in steady streams of traffic than Continue Reading

There are millions of blogs on the web, but there are only a handful that are creating content of value. I learned about Tyler Cruz a few months back and have been paying close attention to his latest projects. One recent project is proving very useful to those in the affiliate marketing industry. It's called Publisher Spot and it is a directory of Internet ad network companies. It is a valuable resource because it provides... Continue Reading

I was all set. Today was going to be the day. I knew from the pre-orders on my new book, "Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs", that we were on the verge of making history with an instant best-seller. And then... it happened. I received a call from my publisher, David Hancock. David is not one to be given to overexcitement, but there was something in the sound... Continue Reading

How do you become a recognized expert in your niche? I believe it begins when publish your own book. This is a key to increasing your credibility in the marketplace. On today's show, I was joined by my New York publisher, David Hancock. We fielded questions from viewers, discussed the entrepreneurial publishing model, presented a new Top Ten list and the monkey flew. Tune in for this replay below! Continue Reading

I'm currently in Los Angeles for the annual Book Expo America, otherwise known as BEA. Why BEA? I have a book coming out on August 1st and I showed up to support my publisher and do some networking. Now I must confess. I am a trade show junkie. I love the vast conference centers with aisles and aisles of vendors hawking their goods and services. I'm especially a sucker for the freebies and swag. It's... Continue Reading

I decided to bring my son with me to the Book Expo in Los Angeles. I knew that I had a pass to get in, but I was told that I would need to purchase a pass for Z. Turns out it would cost me $230. When we arrived at the conference center, I decided that I would find a friendly face behind the exhibitors registration desk and see what I could do. I asked... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

On January 30, 2005, website owners all over the world rushed to pick up a copy of Google AdSense Secrets. It was the first edition of the ebook that has now become the definitive guide to making money with AdSense. That summer, I released a second updated version of AdSense Secrets. In March 2006, the much-demanded third edition hit the virtual newstand. Checking in at 199 pages, it is the bible of the industry and... Continue Reading

Shopzilla is one of the largest online shopping sites. You've probably used them before for their price comparison tool. Recently, Shopzilla has been beta-testing a contextual ad program that would allow site publishers to place Shopzilla ads on their pages and get paid every time someone clicked on an ad, in the same vein as AdSense. I'm impressed with their program and I decided to research them further. My research led me to write a... Continue Reading

It was fall of 2005 when I was scheduled to speak at Robert Puddy's Focus 4 the Future Internet marketing conference. It was the first time I had spoken at an event and I was on a roster with Mike Filsaime, Gary Ambrose and Craig Perrine. Yes, I was nervous. But why should I be? My AdSense ebook was a huge success and my name had begun to spread in the Internet marketing community. The... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

Just got a fun email from the Google AdSense team. They have printed up a batch of AdSense stickers and are offering them for free. All you need to do is send a self-addressed stamped envelope to them and they will drop a sticker or two in it for you. AdSense has been good to me, so I'll probably find a good place to put my sticker. Would it be sacrilege to deface my Macbook... Continue Reading

Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete... I received this email from Kim Malone at Google today... Continue Reading

Wow, what an incredible day! Wait until you hear this. I thought it was going to be a day like every other day. But you never know what kind of curve balls life is going to toss your way. Here's how it started... First of all I wake up and find this email in my box from a producer at a MAJOR cable network ... "Congratulations on your show, 'The Next Internet Millionaire.' We've reviewed... Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

I'm a big fan of Amazon.com. I spend far too much money there but they also give me a fair bit of money too through book sales and affiliate links. I think they've done a fantastic job of selling products online and helping website publishers earn from their content. They might be the Walmart of Internet retailing, but they're definitely not the Apple of whiz-bang gadgetry. Their new Kindle book-reading machine is a great idea... Continue Reading

I love keeping my eye out for new ad services that can make you and me money. Google AdSense continues to pay off. Kontera is a winner is my books. And I've had some positive things happen with YPN and Chitika. But I've come across something new which pays off INSTANTLY! Continue Reading

You've heard this phrase a thousand times. "It's not what you know, it's WHO you know." Do you believe it? It's true! At the age of 17 I got a dream job at the local computer and video store... ... because I knew the owner. At the age of 20 I got a summer job at an advertising agency and learned a ton... ... because my mother worked there. At the age of 24 I... Continue Reading

Did you know Google is on track to make $14 billion in ad revenue this year? And while no one knows the exact percentage they are paying out to AdSense publishers, it is estimated to be in the ballpark of 60%-70%. Only Google knows for sure. And you know I am big fan of AdSense. I've made a lot of money with it. BUT, and that is a big BUT... ... there ARE alternatives to... Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

Put a Google search box on your website and you'll give yourself an opportunity to pick up some extra revenue. You'll also give your site a bit of extra functionality by letting users search your old posts. But you'll also be granting yourself a golden opportunity to create some joint ventures that could land you some finely targeted traffic. When you generate the code for the search box, you'll be asked if you want to... Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

I've Got Three Little Words To Say To You... No, not those words (although I'm sure you're very nice). I mean these three little words... Just do it. I know, Nike got there first. But they were right. You get nothing by doing nothing. Back when I started out on the Web, becoming an online publisher meant buying a book about HTML the size of the Yellow Pages. It meant spending half a year reading... Continue Reading

Google's referral programs have never impressed me very much. Although the commissions are now fair, they started out very low. But even at the new(ish) rates, few sites are going to benefit from them. They're only good for publishers who aim their content at other publishers. That's always been the problem with Google's referrals: there were too few products aimed at too few topics. But Google has been working on a whole new referral system... Continue Reading

I wish I could tell you that becoming a successful AdSense publisher is easy. I wish I could tell you that all you need to do is sign up to AdSense and hey presto... at the end of the week, you'll be lighting your barbeque with hundred dollar bills and using fine china dishes as Frisbees. But it doesn't work that way. Optimizing your AdSense units is hard work. And it's work that never ends. Continue Reading

How long is a piece of string? No one would ever ask such a stupid question, would they? Well, I get asked some pretty silly questions sometimes. Like "How long will it take before I become a successful online publisher?" There's no one answer to that. Not just because it depends on the number of hours you work each day, the quality of your content and your skill at generating traffic. But also because it... Continue Reading

It's one small change for Google. It could be one giant leap in your income. Or at the very least, a nice little increase. Google has changed its policies (again). Want to know what the change is and what it could mean for your revenue stream? Read on... Continue Reading

I've been pretty lukewarm about Google's referral products. They've been pushing them pretty hard but I haven't been impressed. I'm not convinced that the Google Pack contains anything worth writing home about. I don't care enough about Mozilla to recommend that everyone downloads Firefox. And the commissions that Google is offering for its downloads just aren't big enough to take up real estate on my Web pages. I'd rather put together a joint venture with... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

What is The Secret? No, no... not THAT Secret. That's an email for another day. MY secret is actually going to be revealed live at Armand Morin's Big Seminar on Friday morning. And the buzz is building. Everyone is asking me "What IS it, Joel?" My reply? You'll have to wait until Friday to see... just like everyone else. Continue Reading

Internet publishing is a strange thing. On the one hand, you can do everything yourself. It doesn't take two people to write a blog post. It doesn't take a team to design an attractive website. And it doesn't take an entire office to optimize your ad units. But on the other hand, it does take thousands of other publishers to place links to your site on their Web pages to push you up the search... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

As an AdSense publisher, I've become accustomed to earning passive income. And in doing so, I've trained myself to watch for revenue-generating opportunities. Late last year, I told you about Agloco, a new company that would be releasing a viewbar that would pay you to surf the web. The naysayers thought it would never happen. Continue Reading

Work in any industry long enough, and you'll find that there's a knack to it. Get that right and it doesn't matter what else you do, you'll always make money. For retailers, the rule is to treat the customer as king. For racing drivers, speed is king. For Internet publishers, content is king. And for Squidoo publishers? Well, that's a little different. I've been having a lot of fun with my Squidoo lens recently. I've... Continue Reading

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

Saturday morning ramblings. I know, it might be Saturday afternoon or Sunday... or even Monday, when you receive this. Nevertheless, it's Saturday morning as a write. So there. :-P Here come the ramblings, kind of a stew from me to you :-) Continue Reading

Let's face it. Google's AdSense program is absolutely ingenious. It's not perfect, but it is ingenious. Occasionally, an ad will display that is not relevant to the content on the page. But more often than not, the AdSense bot knows what ads to show. This was never truer than the ad I saw displayed on my blog entry from yesterday. Continue Reading

I love the way Google works. The company has created a fantastic system for turning space on Web pages into fat checks. Even though it's got a bunch of competitors all with their own methods of delivering contextualized ads, Google is still top of the pile. But not everything Google does is as big a success as AdSense. Its referral programs, for example, never brought me a great deal of revenue. I haven't heard of... Continue Reading

I hope it got your attention, because what I am about to share with you can be HUGE. And I have THREE things I need to share with you. So be sure you read all the way to end or you might miss out on the best stuff! Ok, here's the deal (pardon my excitement, but this really is big!) As you know, AdSense is not the only contextual advertising service on the web. Google... Continue Reading

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

People have been asking me three questions about the AdSense program, and their new terms of service and AdSense support team have now clarified all of these issues. ~~~~~~~~~~~~~~~~~ Question 1) Does Google allow other ads to run on the same page as AdSense Ads? Answer 1) The official word is a qualified "yes". You may not run ads that are designed to resemble AdSense ads. For example, Yahoo! Publisher Network ads look very similar... Continue Reading

There’s More To Marketing Than SEO... It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to be an important part of marketing your website. After all, the only thing better than targeted traffic is free targeted... Continue Reading

I'm always going on about the importance of great content. It really is the most important thing you'll put on your website. Sure, the way you format your AdSense units is important. The affiliate products you choose to promote will affect your earnings. The design and layout of your page will determine whether it looks professional and invites users to stick around and come back for more... or send them screaming back where they came... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

I love this time of year. It remind me just how fortunate I am. While many people across the country will be looking forward to spending some extra time with their families over Christmas, I get to spend as much time with my family as I want every day of the year. That was always one of the big motivations for me as an online publisher: I wanted to be free to decide when to... Continue Reading

As an AdSense publisher, one day can be much like another. Each day, you update your content, check your stats and make sure that your traffic is flowing freely. With users coming, clicking and giving you income all day every day, it can be very easy to forget which day, week or even season it is. That’s a waste of an opportunity. It’s also not true that Internet time is separate from real time. You... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Like most things on the Internet, marketing can be divided into two distinct periods: Before Google and After Google. Before Google, getting a link to your site on other sites took a huge amount of work. You'd have to write to each publisher separately. You'd have to try different CPC networks until you found one that worked for you. And you'd have to create a new Web page just for reciprocal links. After Google... well... Continue Reading

When I first started playing around with AdSense, I knew nothing. Now, I like to think that I know a few things about AdSense, but I am still learning. Want to design direct-mail flyers? Don’t ask me. I haven’t a clue. Need to know how to fill a restaurant to the rafters every night? Never owned a restaurant. Not my thing. Want to build a deck? Follow my advice and you’ll just end up with... Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

Wouldn't it be great if we could optimize our websites for AdSense then just kick back and enjoy the income? We wouldn't have to worry about trying new ad formats or checking new strategies or wondering what else we could be doing to increase our revenues. We certainly wouldn't have to watch out for the sort of change that could radically affect the way our pages are arranged. One such change could be just around... Continue Reading

When I give talks explaining how people can use AdSense to earn high revenues, I focus on some very specific strategies. I do the same in my book. I explain which ad formats work best, discuss where to put them, how to blend them into the page and how to influence the ads that appear so that you can make sure you’re always earning the highest revenues possible. Continue Reading

Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions. And with the beta launch of Amazon.com's new contextual ad service, Omakase takes on a new meaning. DId you just say, Amazon.com and contextual ad service in the same breath? Yes... yes, I did. Continue Reading

I'd love to visit Japan one day, and now I might have the perfect excuse! Just a few days ago, the 3rd edition of "What Google Never Told You About Making Money with AdSense" was released in the Japanese language. If you understand Japanese, you can check it out at AdSense-Secrets.jp Continue Reading

Search the web for AdSense and you will find an absolute avalanche of products and services related to Google's popular contextual advertising service. Most of the these products are software or tools designed to game the system, taking advantage of the weaknesses in the search engines in order to generate a quick buck with AdSense. You know what I am talking about. These are the tools that build "garbage" pages that exist for no reason... Continue Reading

Here's a question I get again and again... "Joel, what are the best AdSense tools available?" With such a proliferation of "me-too" products on the market, it can be difficult to wade through them all and select the tools that will truly benefit you as an AdSense publisher. So I have created a site called Best AdSense Tools where I will be writing about the tools you should own and the tools you should avoid. Continue Reading

Internet entrepreneur Joel Comm and his new book: "The AdSense Code: What Google Never Told You About Making Money with AdSense." reveal how anyone can generate passive income on the Internet. Since only those books that appeared on Oprah ranked higher, Comm figures Oprah and her audience would find his Internet income strategies the real story. Read on for today's news release... Continue Reading

A week does not go by that I don't get an email from someone telling me that their AdSense account was closed. Most often, the email from the AdSense team starts with... "It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the... Continue Reading

One of the biggest attractions of becoming an online publisher is that you get to become your own boss. You can work from home, at the hours you want... and completely alone. Well, the first two at least are right. Optimizing your ad units is certainly lonely work. It’s a task you have to do yourself and it involves no one but you, your computer and your stats tables. But playing with your ad units... Continue Reading

Here's a copy of the news release that went out on PRWeb today. Edmond, OK (PRWEB) May 9, 2006 -- With Internet publishers looking for ways to monetize their sites, Google has become one of the most revered sites due to their contextual advertising program, Google AdSense. This text-based ad service is generating four, five, and six-figure incomes for many website owners. With this increased interest in this revolutionary revenue-generating program, site owners are looking... Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

If you are an AdSense publisher, you have undoubtedly heard about top-paying keyword reports that promise to give you the keys to the AdSense kingdom. Some of these reports have been worth the money, but most have been a total waste of time. AdSense Publishers ALERT! I just got finished doing an interview with Roxanne McHenry, co-creator of a revolutionary AdSense tool that EVERY AdSense publisher needs to know about. I have been in the... Continue Reading

If you are an AdSense publisher, you know that Google tells you very little about your ads. They tell you how many ads you have displayed. They tell you how many ads have been clicked. And they tell you how much money they are paying you. If you use channels, you are able to gather a bit more data regarding the success or failure of a page or an ad to deliver revenue. But other... Continue Reading

Are you going to Affiliate Summit? This is the PREMIER event for webmasters and merchants online. My friend, Shawn Collins, tells me that the event is nearing sellout and record attendance. I would love to see you there! Continue Reading

About two weeks ago, I told you about a new advertising service called Chitika. What makes Chitika unique is that they have implemented features which make it completely compatible with AdSense. That means you can run it on the SAME PAGES as AdSense. I have been testing Chitika for these past weeks and I have come to the following conclusion... Continue Reading

I don't know about you, but I spend lots of time developing my web sites. I put my heart and soul (not to mention money) into creating great sites that will generate traffic and AdSense revenue. Unfortunately, there are many people who do not respect other people's work. And they will STEAL your site. I've seen it happen. Continue Reading

Google AdSense ads have become ubiquitous. It's hard to find many sites that aren't running their contextual text advertisements. However, there ARE other options available for site publishers wishing to monetize their web pages. I recently came across a site called Kontera. They have a different approach to contextual advertising. Rather than display ads directly on the site, their engine looks at a web page and highlights certain keywords on the page by placing a... Continue Reading

After the devastating hurricane hit Louisiana and Mississippi last week, I knew I had to do something to help raise money for the victims. I am pleased to say that I have now got a site up and running. If you run Google AdSense ads on your web pages, would you consider joining our relief efforts at ReliefSense? Here's how it works. Sign up and pledge to donate whatever you earn on Monday, September 14th... Continue Reading

Google AdSense has becoming a primary source of income for many Internet publishers. The ubiquitous AdSense text ad has brought life into many sagging business models and created opportunity for mom and pop site owners to actually make some money. In response to many requests from the readers of my AdSense ebook, last week I quiety launched AdSenseChat.com, an online discussion board for site owners who use Google AdSense. Continue Reading

The mainstream media stranglehold on the delivery of news is falling apart. Fox News, conservative talk radio and the Internet have proven that there are alternative means to deliver new information. Fox regularly attracts more viewers than CNN, MSNBC and CNBC COMBINED. And now this story... Tribune Co. Announces Steep Circ Declines In Los Angeles and Chicago on Day After News of Fuller's Retirement Click here for the entire story. It's a beautiful thing. Continue Reading

Over the past few years, Google has come on strong as a leader in the Internet search engine industry, giving Yahoo!, MSN and AOL a run for their money. With an initial public offering just around the corner, can anything stop this behemoth? I hope not. I love Google! One of their most recent additions to the site is their pay-per-click advertising program, Google Adwords. Here's how it works. You advertise your site on Google... Continue Reading

I have a difficult time watching, listening or reading news from the mainstream media due to its liberal bias. For years, liberals have attempted to persuade the public that they are "fair and balanced", but those of us of conservative bent know a liberal hoax when we see one. Pew research has released results of a survey conducted by The Project for Excellence in Journalism and The Committee of Concerned Journalists. The research polled 547... Continue Reading

Alright.. been at this web site thing since 1995... that's ancient in 'net years. Still, I struggle when asked to explain what I do. Typical conversation goes like this... "What do you do?" "I have an Internet business" "Oh, you build web sites. My cousin's sister's twice-removed great aunt wants to have a web site. Can you help?" "No, I don't build web sites. I have my OWN sites." "Oh. So, what do you do... Continue Reading

Come and listen to a story of boom and bust. A tale of exhuberent highs and devastating lows. A yarn so dramatic, so engaing, so tragic... wait... wrong story. This is about my experience with the Internet and how I rode the wave from the beginning, only to end up here. Ready? Come gather 'round... Part I: I can do that! I have always been a computer freek. Since Radio Shack launched the first TRS-80... Continue Reading