Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

What is hype? From dictionary.com, one definition is "exaggerated publicity" For example... "The amazing super-duper fantasmagorical stapler can save thousands of dollars each year in lost time and help you lose 30 pounds in three minutes!" Ok, that IS over-the-top hype. What about where Internet marketing products are concerned? Is there hype? Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

It was touch and go early this week as the shocking news hit the wires. News so terrifying, so insidious, and so darned ridiculous that many were questioning whether or not the pod people had taken over. Of course, I am speaking Stephen Joseph, the moron (re: attorney) in San Francisco (where else?) who filed to BAN Oreo cookies in California. Why? He said the popular cookie contains a life-threatening compound called trans fat. EEEEEEK... Continue Reading