Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

I wish I hadn't done it. And I wish I could tell you all the things that I wish I hadn't done but there are too many incidents to remember them all. I probably smack my forehead about a dozen times a day and wonder what I've let myself in for. I know lots of people say that they have no regrets. They might even be telling the truth. But that doesn't mean that they've... Continue Reading

I regularly receive joint venture proposals from people. A small percentage of them have some really good ideas and products, but the majority of them are not good at all. Today I received an email from a couple gentlemen in Australia. I hope the email and my response will be instructive for the recipients and for others as they seek to do joint ventures. Continue Reading

You've heard this phrase a thousand times. "It's not what you know, it's WHO you know." Do you believe it? It's true! At the age of 17 I got a dream job at the local computer and video store... ... because I knew the owner. At the age of 20 I got a summer job at an advertising agency and learned a ton... ... because my mother worked there. At the age of 24 I... Continue Reading

I'm global! I was contacted several months ago by a man named Kuruma in Japan. He asked if he could translate my ebook into Japanese and sell it to the market in his native tongue. We shook virtual hands on a deal, and the product is now available! AdSense Secrets in Japanese It's pretty exciting as it is taking off already! The ebook is also available in a Spanish edition at Secretos Adsense An Italian... Continue Reading

Teresa Heinz Kerry has put her foot in her mouth again. Liberals are always accusing conservatives of "hate speech". According to a story in the Associated Press, Teresa Heinz Kerry says "only an idiot" would fail to support her husband's health care plan. But Heinz Kerry, the wife of Democratic presidential candidate John Kerry, told the (Lancaster) Intelligencer Journal that "of course, there are idiots." Kerry's proposal includes health care subsidies for children, the unemployed... Continue Reading

Earlier this year, I went to my local T-Mobile store and purchased a Sidekick, a unique cell phone and PDA that is pretty slick looking. T-Mobile has a 14-day trial period, so I took advantage of it, not really sure if I would want to keep it. Plus, I had already decided that I would be returning this phone as I found I could get it cheaper on Amazon.com. The phone retails for $350, but... Continue Reading

Once again, if you are just joining us on this story, you may wish to click here to read so far. After the incredibly overwhelming reception (about 8 emails) I received from my print publication, I knew I needed to do something to get more exposure. It was then I met Ken Burge. He and I met around 1994 and instantly enjoyed discussing all things computers. I believe he was working for Texas Instruments at... Continue Reading