Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Yesterday, we went to church for Christmas Eve service. And the pastor put a twist on the message that I hadn't really considered before. He asked "How many of you believe that Jesus is the reason for the season?" Hands went up throughout the sanctuary. And then the room when silent when he said, "Jesus is NOT the reason for the season!" Continue Reading