I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Everyone has heard of Chicken Soup for the Soul and the zillion titles that were derived from this massive best-seller. What you don't know is that I am friends with the man who helped make that series so huge! His name is Rick Frishman and he knows a few things about getting attention. ;-) Rick has just released a new book of his own called "Where's Your Wow?" that reveals 16 ways to make your... Continue Reading

There are those who start at the bottom of a company with the aspiration to rise to the top, and there are those for whom the words upwardly mobile do not apply. I encountered Mr. Latter attending to the United Skycap station in LAX today. My associates and I bring our bags to the guy and we go through the regular procedure. "What is your destination?", "Show me your identification" and "How many bags will... Continue Reading

I'm not a big fan of the major airlines. In fact I have written several entries that demonstrated poor customer service by United and American. However, I had a uniquely good experience on United a couple days ago and wanted to share it with you. I was traveling to Los Angeles with Joel Ownby and Tim Prince, en route to Yanik Silver's Internet Underground conference in Los Angeles. The three of us board the 737... Continue Reading

I've been paying close attention to customer service wherever I go these days. In my business, I tell my support team to go the extra mile when assisting customers. I believe this pays off big time in the long run. But I am amazed at how many businesses do not pay attention to the simplest of customer service details. In the past few days, I have made observations at Best Buy, Gamestop, Qdoba and... my... Continue Reading

I'm at a loss for words. I've started this newsletter half a dozen times trying to find the right way to share some information with you. Sometimes the words don't come. Eloquence doesn't seem to be in the cards for me today. It's not that the topic isn't interesting. It's just that I've got writer's block. Has that ever happened to you? There are days that I am able to create new content for my... Continue Reading

Did you know Google is on track to make $14 billion in ad revenue this year? And while no one knows the exact percentage they are paying out to AdSense publishers, it is estimated to be in the ballpark of 60%-70%. Only Google knows for sure. And you know I am big fan of AdSense. I've made a lot of money with it. BUT, and that is a big BUT... ... there ARE alternatives to... Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

Reality TV. The words conjure up images of people doing crazy things for cash. On Survivor its having the endurance to brave the elements and make it on a deserted island with a bunch of strangers. On American Idol its being embarrased before the entire country as Simon Cowell makes you his whipping boy. On The Apprentice its about giving up your well-paying business to take a lower paying job with Donald Trump. And what... Continue Reading

If there's one thing I keep saying time and time again, it's that anyone who wants to make lots of money online needs to go to conferences. And every time I say it, I see some people looking back at me with blank faces. I understand. Conferences cost money. If you're just starting out, it can feel like they cost a lot of money. And if you've never been to a business conference before, it... Continue Reading

How would you like to be able to discover the all-time top paying keywords for AdSense? Would you like to access search and bid data for over eight million AdSense keywords? Wouldn't it be helpful to locate hot domain names that are still available? It's time to do AdSense smarter! Check out this site now and find out why AdSense Smarter is the best top paying keywords tool available and learn how you can profit... Continue Reading

OK, you know that I love AdSense... it's a great way to build a business. But if you've been watching me, you know that I like all kinds of different online businesses. And one type of website that has COMPLETELY transformed MY business is membership sites. Or another fancy term for this is "continuity programs". Continue Reading

I had the pleasure of enjoying the company of my brother and his family this past weekend. They live in suburban Chicago, so it was a treat for them to come to the mountains and enjoy a little slower pace for a few days. By the way, you'll want to watch for my bro. He is a brilliant CPA with some keen insights into money management. I foresee a website and a book in the... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

You already know that ad units placed above the fold tend to get the most clicks. But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page? That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page. The problem comes when you start optimizing. Continue Reading

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

American Furniture Warehouse in Fort Collins, Colorado is officially on my "naughty" list. I write this entry today as an open letter to Jake Jabs, owner of this furniture chain. Since we moved to Colorado this month (February 2007), we had to purchase new furnishings for our home. We decided to visit American Furniture Warehouse as their selection was vast and their prices seemed fair. We spent thousands of dollars on 24 pieces of new... Continue Reading

I'm sure you've heard the 'buzz' about social networking and Web 2.0. Millions of people have signed up for their own MySpace site, including me! Have you actually discovered how to make *REAL MONEY* with it and generate TONS of free traffic with MySpace and other social networking sites? Recently I managed to get hold of a "private" two-hour telephone conversation featuring two 'under the radar' experts discussing how they are driving BIG traffic and... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

People have been asking me three questions about the AdSense program, and their new terms of service and AdSense support team have now clarified all of these issues. ~~~~~~~~~~~~~~~~~ Question 1) Does Google allow other ads to run on the same page as AdSense Ads? Answer 1) The official word is a qualified "yes". You may not run ads that are designed to resemble AdSense ads. For example, Yahoo! Publisher Network ads look very similar... Continue Reading

There’s something to be said for monopolies. Obviously, they’re great when you own one but they have another advantage too. They make life easier. They don’t make life better. But they do make life easier. Just think how much time you’d save if you were to walk into a supermarket and find only one type of bread and one brand of laundry powder and one sort of breakfast cereal. The bread might taste like chalk... Continue Reading

The information age really does move at the speed of light. Technology is advancing faster than we ever conceived possible. I've been online for 26 years now. In 1980, I bought my first computer, a TRS-80. This machine had 4K of RAM (not 4MB... 4K) and a cassette player that was used as a storage device. There wasn't even a floppy disc drive! I owned a 300 baud modem that I used to dial into... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

As I travel to conferences and receive email from people, the questions I am asked have a recurring theme. One of the most frequent questions is not so much about technology as it is about individuality. The question is, "What kind of web site should I build to make money online?" And that, my friends, is the wrong question. The right question is not about web sites or keywords. The right question is about you. Continue Reading

Hardly a week goes by that you don't hear about the newest/latest/greatest/world's-best-thing-since-sliced-bread ebook, software or member site. I confess, I do like to share quality products and services with my readers, but there are many that I wouldn't touch with a ten foot pole. Why not? Because they aren't in your best interests. Yes, there is money to be made in selling "stuff". And while I have no problem with earning commissions, my reputation is... Continue Reading

Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions. And with the beta launch of Amazon.com's new contextual ad service, Omakase takes on a new meaning. DId you just say, Amazon.com and contextual ad service in the same breath? Yes... yes, I did. Continue Reading

If you've been following my life at all, you know I've been working with my mother to help her build her website, TravelsWithSheila.com. Acting on my advice, my mom has issued a press release today. Continue Reading

I feel a rant coming on. Yes, it is time for "Joel's pet peeve". So what's my beef today? It's fast food restaurants that treat you like a second class citizen if you request water instead of a soft drink by giving you a special cup for your water. And this cup is different than the regular soft drink cup. It's always smaller than the smallest soft drink size. Continue Reading

When I look at the Internet marketing landscape, I often see a vast wasteland of "me too" products and services. It seems many people are simply trying to capitalize on someone else's success. However, every now and then I see an ORIGINAL product come along... and I am excited to share it with you! Today I want to tell you about ZipSense, the world's first ZBook! Continue Reading

There are two things you can't avoid in life. Death and taxes. And McDonalds. Ok, THREE things you can't avoid in life. Out of the three, one of them signifies the end, one of them tastes bad and one of them becomes more prominent every April. I hate taxes. But I am a good citizen and I pay my taxes. "Render unto Caesar" ... yada yada yada If you haven't filed your return yet, April... Continue Reading

As you may know from my blog, I am currently attending Yanik Silver's Underground Internet Marketing Seminar in Washington, D.C. I'm meeting so many brilliant and fascinating people, and I'm constantly learning more about ways to grow my business, and ultimately help YOU grow your business online! Anyhow, I just got back from lunch at Subway. Subway is NOT my restaurant of choice. I ate there by default. You may like it, but it's blech... Continue Reading

If you are an AdSense publisher, you have undoubtedly heard about top-paying keyword reports that promise to give you the keys to the AdSense kingdom. Some of these reports have been worth the money, but most have been a total waste of time. AdSense Publishers ALERT! I just got finished doing an interview with Roxanne McHenry, co-creator of a revolutionary AdSense tool that EVERY AdSense publisher needs to know about. I have been in the... Continue Reading

If you are an AdSense publisher, you know that Google tells you very little about your ads. They tell you how many ads you have displayed. They tell you how many ads have been clicked. And they tell you how much money they are paying you. If you use channels, you are able to gather a bit more data regarding the success or failure of a page or an ad to deliver revenue. But other... Continue Reading

I love finding promising online businesses and bringing attention to them. Last year, one of my clients introduced me to a product that he was creating called Got-Zip. As a long-time affiliate to many merchants, I took special interest to this new service as it turned the affiliate system on it's ear. Instead of paying out commissions for sales that orginated on a link through your web site, Got Zip levels the playing field and... Continue Reading

I just received an email from Mike Filsaime. For those who already know Mike, you already know he is an Internet Marketing legend. For those who don't know him, you are about to find out WHY he is a legend. Continue Reading

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading

Want to know how to make money with Google Adsense? I am going to be sharing my secrets in an EXCLUSIVE FREE Teleseminar hosted by Ezine Marketing Expert, Christopher Knight. The live teleseminar is scheduled for Tuesday, March 22nd, 2005 at 7 pm CST. If you have a web site, you'll want to sign up for this FREE live event that will cover: An overview of why Adsense can work for your site Who typically... Continue Reading

A few years back, I was into selling on ebay big time. Since I am collector of old computer games, I found a market for like-minded collectors on ebay, reselling some of my $1 floppy disk software for as much as $50. It was a sweet deal. But I also learned a little bit about how the collector's market works on ebay, and I began looking out for retail products that would eventually become collector's... Continue Reading

Off the top of my head, here is what I would love to see take place during Bush's second term... Finish the war in Iraq within the first year. Level Fallujah if absolutely necessary. We MUST show strength and send a message that we are serious about taking out terrorists before they take us out. Mr. President, it is time to CLOSE our borders to illegals! There are over 20 million illegal aliens living off... Continue Reading

A few years back, I purchased a Pioneer DVD recorder for my home PC. I enjoyed burning a handful of videos onto disc (home movies), but I haven't really gotten much use from the unit. Incompatibility problems, buggy drivers and other obstacles have made it a bit less attractive then when I first purchased it. I've had my eyes on a DVD recorder for my home theater ever since that time, pining for the day... Continue Reading

Earlier this year, I went to my local T-Mobile store and purchased a Sidekick, a unique cell phone and PDA that is pretty slick looking. T-Mobile has a 14-day trial period, so I took advantage of it, not really sure if I would want to keep it. Plus, I had already decided that I would be returning this phone as I found I could get it cheaper on Amazon.com. The phone retails for $350, but... Continue Reading

I hate dealing with insurance. When you pay a premium, you are betting that you will need to make a claim. With health insurance, you are betting that you are going to get sick! About eight years ago, I bought a policy with Fortis, one of the world's largest banking and insurance companies. At that time, we decided that all we needed was a major medical policy. So we choose a $2500 per person deductible... Continue Reading

Oops, they did it again. Once again, MoveOn.org has posted a commercial spot created by one of its members depicting George W. Bush and Adolph Hitler as cut from the same cloth. The Simon Weisenthal Center has condemned these ads and is demanding an apology from MoveOn.org. I hope my Jewish friends out there take note of this extremist act and vote accordingly in the next election. Democrats do NOT stand with you or with... Continue Reading

After the week I had last week, the icing was put on the proverbial cake yesterday afternoon. I found that I have been paying way too much for my health insurance thanks to my agent at Al Boenker insurance (The link is there so you know to avoid them). He is no longer with the company, but I was ticked just the same. I left the office at 2 pm and came home to find... Continue Reading