What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

A few weeks ago when iFart was at the height of its popularity, I was contacted by Rob Walker. Rob writes the Consumed article for the New York Times Magazine, published every Sunday. He thought that the success of iFart was an interesting barometer of American pop culture and asked if I would do an interview. Of course, I was delighted to provide whatever information he wanted. The article was just published in today's edition! Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

I'm always going on about the importance of great content. It really is the most important thing you'll put on your website. Sure, the way you format your AdSense units is important. The affiliate products you choose to promote will affect your earnings. The design and layout of your page will determine whether it looks professional and invites users to stick around and come back for more... or send them screaming back where they came... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

Ok, so now Al Qaida is taking credit for the blackouts on the East coast. The one paragraph that really stuck out to me was this... "The statement, which Al-Hayat obtained from the website of the International Islamic Media Center, didn't specify the way the alleged sabotage was carried out. The communiqué read: 'let the criminal Bush and his gang know that the punishment is the result of the action, the soldiers of God cut... Continue Reading

I have finally gone and done it. I have purchased my first Massively Multiplayer Online Role-Playing Game for the PC, Star Wars Galaxies, from LucasArts. I have dabbled with the game for a few hours today and have found it to be quite entertaining. I am beginning to see the appeal of this genre. Certainly, there is a fair amount of battling to be done. But most impressive is the interaction with other people simultaneously... Continue Reading

Always glad to see our friends in the media give a nod to one of my web sites. On June 8th, USA Weekend Magazine did a brief feature on shopping online in their "Where on the Web" section. DealofDay.com received a paragraph as one site of four mentioned. Thanks to Christina Wood for the mention! Continue Reading