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Turning Your Audience Into A Community

Posted on November 26, 2008 08:00 AM

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

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Validation: The Movie

Posted on November 14, 2008 04:11 PM

Ron Matthews pointed this video out to me yesterday, telling me it was totally worth 16 minutes of my life. He was so right. It's worth 16 minutes of your life, too. Enjoy :-) Continue Reading

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Do The Design Thing

Posted on November 13, 2008 08:00 AM

There are times when I really don't like surfing the Web. I'll toss a search phrase into Google, get a list of results that look interesting and when I click on a link... I'll get a junk page that's stuffed with ads. Back I go to Google to try again. I know, I could have clicked an ad. I could have done, but I didn't. In fact, I often won't even read the content on... Continue Reading

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What Are You Doing Tomorrow?

Posted on November 6, 2008 08:00 AM

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

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The One Thing More Valuable Than Your Business

Posted on November 3, 2008 08:00 AM

There's a huge amount to learn when you set up an online business. You have to know how to build a website, how to bring in traffic, and how to monetize your visitors so that your site gives you an income. There are plenty of very experienced experts around who can teach people how to do all of those things. There's one thing though that no one ever has to teach a new business owner. Continue Reading

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So What Do You Know?

Posted on October 20, 2008 08:00 AM

There's a reason that online publishing is profitable. It's a fantastic reason and it's one of the things that makes earning income as an online entrepreneur so enjoyable. People want to learn. They want to know how to be a better gardener, a better dad, a better soccer coach, a better entrepreneur too. Anyone who can provide that information can make some money -- and help others too. And anyone can do that. You might... Continue Reading

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How Well Do You Know Your Business?

Posted on October 16, 2008 08:00 AM

Did you ever walk into one of those old mom-and-pop hardware stores, the sort of place where piles of dusty boxes filled with metal things are stacked from floor to ceiling and nothing's got a label on it? You walk up to the counter, explain what you're trying to do and the store owner nods, starts bringing down boxes and in no time at all finds exactly the widget you were looking for. Those people... Continue Reading

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The Web's Most Powerful Form Of Marketing

Posted on October 13, 2008 08:00 AM

Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

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Make money with Google AdSense

Posted on October 9, 2008 04:29 PM

Google AdSense. Over the years, I've generated hundreds of thousands of dollars in passive income with this incredible program. Believe it or not, there are a lot of people who have no idea what it is all about. The fact is Google takes in $15 billion (that's Billion with a B!) dollars each year in advertising revenue. The best part is that they are sharing a portion of that revenue to people like you and... Continue Reading

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Isn't It Time You Gave Your Site A Complement?

Posted on October 8, 2008 08:00 AM

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

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Do You Wince When You Read Your Posts?

Posted on October 6, 2008 08:00 AM

I've written a lot of content since I became an online publisher. I'd like to think that I've got better and better as the years have gone by but sometimes I'm not so sure. Although there are plenty of posts that still make me proud when I read them again, there's also no shortage of articles that really make me wince. They might have sentences I want to rephrase, points that aren't made clearly, and... Continue Reading

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Leave Them Wanting More

Posted on September 30, 2008 08:00 AM

If you do your job well, you shouldn't get paid anything at all for it. That doesn't sound fair, does it? But as an online publisher, that's exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think. And it could be information that just makes them happy to read it. If the information that you're offering is... Continue Reading

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How Fast Should You Grow?

Posted on September 29, 2008 08:00 AM

Want to know the difference between a successful entrepreneur... and an entrepreneur who wants to be successful? It's really very simple... An entrepreneur acts. An entrepreneur who wants to be successful thinks of acting. But successful entrepreneurs don't just act. They act at the right speed. Continue Reading

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Online Publishing Is Changing... Mostly

Posted on September 25, 2008 08:00 AM

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

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Want To Know How to Achieve Success

Posted on September 18, 2008 08:00 AM

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

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When Good Users Go Bad

Posted on September 15, 2008 08:25 AM

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

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Do You Build Traffic The Easy Way... Or The Hard Way?

Posted on September 15, 2008 08:00 AM

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

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Here's What to Do If You're Stuck for Something to Say

Posted on September 12, 2008 08:00 AM

I've got no idea how many blog posts, articles and pages of content I've written for the Internet. I've been doing it for years, so if you're wondering if there are ever times when I sit in front of the computer and wonder what I can write about today, the answer is... Yes. Continue Reading

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Can Your Networking Give You The Digg Effect?

Posted on September 11, 2008 08:00 AM

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

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If I Owned Twitter

Posted on July 27, 2008 10:34 PM

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

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Free Twitter Report

Posted on July 20, 2008 12:21 PM

Twitter is one of the web's leading innovative sites. People are just discovering new ways to interact with others, build relationships, share ideas AND market themselves and their products/services online. I've put together a 30-page report that will give you an overview of Twitter and how you can use it to help accomplish your goals. Things are changing VERY quickly online, so forgive me if some of the material is dated by next month! What's... Continue Reading

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Twitter Experiment #1 - Are Followers Active?

Posted on July 19, 2008 11:17 PM

While attending an Internet marketing conference in Chicago, I spent a lot of time networking with my peers. As I sat at the dinner table last night, I noticed that a bunch of us were twittering on our handhelds. Simon Leung, Donna Fox, Eric Farewell, Anik Singal and several others had their PDAs or phone out and were twittering away... sometimes to each other other, even though they were sitting across the table from each... Continue Reading

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I've been nominated to run for President

Posted on July 2, 2008 12:05 AM

Life is a funny thing. Sometimes the most unexpected things take place, and often at the strangest moments! Somehow my name has gotten around and... well, someone thought I should be nominated to run for President! When you look at the two non-choices we have in this contest, I guess it's not surprising. But I didn't even know this was happening! Here's the cool thing... Continue Reading

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Joel's Greatest Hits

Posted on June 19, 2008 12:47 AM

Have you ever wondered what people did BEFORE they become Internet marketers? It's pretty cool to see that the greatest success stories are people just like you and me. I will tell you this about me. I used to be a DJ. Yup, I worked in the nightclubs to begin with, but then the entrepreneur in me discovered that there was more money to be made in playing music at private events. So I started... Continue Reading

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The Impact Factor

Posted on May 13, 2008 12:08 AM

Several years ago, I had the privilege of meeting a gentleman who I have sinced dubbed "The nicest guy in Internet marketing." His name is Ken McArthur and he is the chief architect behind the highly successful JV Alert Live conferences. You see, Ken is incredibly successful because he continually pours himself into the lives of those around him. Whether it launching careers of other marketers or freely sharing his knowledge and expertise with anyone... Continue Reading

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Outsource Secrets Revealed

Posted on April 28, 2008 12:51 AM

I'm going to let you in on a little secret... I can't write computer code. It's true... I can't code my way out of a paper bag. Well, maybe that's not a big surprise, but here's another secret... I can't do graphic design. That is, unless you count stick figures. I can draw those. May I tell you another secret? Continue Reading

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Google AdSense Secrets: 4th Edition

Posted on April 16, 2008 09:43 PM

On January 30, 2005, website owners all over the world rushed to pick up a copy of Google AdSense Secrets. It was the first edition of the ebook that has now become the definitive guide to making money with AdSense. That summer, I released a second updated version of AdSense Secrets. In March 2006, the much-demanded third edition hit the virtual newstand. Checking in at 199 pages, it is the bible of the industry and... Continue Reading

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Shopzilla Secrets

Posted on April 13, 2008 11:04 PM

Shopzilla is one of the largest online shopping sites. You've probably used them before for their price comparison tool. Recently, Shopzilla has been beta-testing a contextual ad program that would allow site publishers to place Shopzilla ads on their pages and get paid every time someone clicked on an ad, in the same vein as AdSense. I'm impressed with their program and I decided to research them further. My research led me to write a... Continue Reading

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Speed PPC

Posted on April 10, 2008 12:53 AM

Can I be honest with you? I have written the first few lines of this entry several times and I just can't seem to find the words to tell you what I want to tell you today. The fact is... I'm so freakin' excited about something I just came across that I couldn't wait to share it with you! I told Ken Burge, the President of my company, that I'd be sharing this with you... Continue Reading

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Author and Grow Rich

Posted on April 5, 2008 12:55 AM

It was fall of 2005 when I was scheduled to speak at Robert Puddy's Focus 4 the Future Internet marketing conference. It was the first time I had spoken at an event and I was on a roster with Mike Filsaime, Gary Ambrose and Craig Perrine. Yes, I was nervous. But why should I be? My AdSense ebook was a huge success and my name had begun to spread in the Internet marketing community. The... Continue Reading

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When Good Users Go Bad

Posted on March 31, 2008 12:59 AM

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

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My first live Internet broadcast

Posted on March 25, 2008 12:00 AM

I love to experiment with technology. And on Wednesday at 1 pm EST, I am going to give you an opportunity to experiment right along with me! You've participated in teleseminars... And you've participated in webinars... But now I invite you to join me for the very first "Joel Comm LIVE!" TV show streaming direct to you over the web! During this one-hour program, I will be answering questions from viewers in real time. Simply... Continue Reading

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Fresh Maine Lobster

Posted on March 21, 2008 07:26 AM

I am a victim of BSOS. What is BSOS, you might ask? Bright Shiny Object Syndrome. Yes, I am easily distracted by whatever amuses me. A few weeks ago, Dan Nickerson came to me with an idea for a new product. He pointed out that the product would require a domain and began seeking out the domain. I'm always on the lookout for new domain names. Continue Reading

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Subscribe to my YouTube Channel

Posted on March 20, 2008 02:18 PM

I just uploaded a new video to my YouTube channel, designed to encourage people to subscribe and follow my latest videos. Go to my channel and watch the one-minute featured video on the main page. Check out the very cool video production in the middle. You'll know it when you see it! Mad props to Chris Harper, my video producer. :-) Click here for my YouTube channel Continue Reading

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Instant Squeeze Templates

Posted on March 12, 2008 02:54 AM

I try to be very transparent about the ways I make money on the web. It's really no secret and I've nothing to lose by sharing this information with you. I don't like to hold back as that doesn't contribute to your success at all. So I'm about to reveal one of my biggest secrets for profiting online. Ok, it's really more along the lines of "incredibly obvious", but I'm amazed at how many people... Continue Reading

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Getting Your Share Of Microsoft's $44 Billion

Posted on March 6, 2008 12:02 PM

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

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One in Seventy-One Million

Posted on March 4, 2008 03:58 AM

Do you ever go to Google to search for your name? A search for David results in 719,000,000 web pages. Zoiks! A search for Brenda presents 31,500,000 results. And search for Fred will get you 120,000,000 results, including a stock chart for Fred's, Inc, whoever that is. Last year, I Googled my name to see where I came up in the results. Continue Reading

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Web Traffic Machines

Posted on February 29, 2008 12:57 AM

You can have a great idea for a web site. And developing the site can be a very rewarding experience. But without one thing, it doesn't matter how nice your site is... That thing is traffic. Traffic is really the "life blood" of our business. Without traffic you can't make sales, you can't generate affiliate commissions, you can't build a list... (you get the picture). So today I want to focus on traffic, and tell... Continue Reading

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Speak Up

Posted on February 19, 2008 12:58 AM

Today's entry may be one of the most important ones I have ever sent out. Why? Because your response to this newsletter is going to help guide the direction of all future newsletters! This is the day that I am asking for participation from every one of my readers... ... and I am counting on you! Continue Reading

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How to Use Facebook

Posted on February 18, 2008 10:13 AM

I am finding Facebook to be a great tool for networking and connecting with people. Since I started using last fall, I have connected with old friends, family members, new associates and some pretty big names. With Facebook, you can make contact with people who might otherwise be very difficult to reach. I've added over 1000 friends, started a handful of groups and have discovered how to post items so others can see what I... Continue Reading

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Can You Digg It

Posted on January 29, 2008 11:05 AM

Psst... want to know a way to get tons of free users to your website instantly? And when I say tons, I mean the sort of numbers that will crash your servers, send your page views spiking through the roof and make you dizzy when you look at your AdSense stats. Here's how to do it... Just get your Web page on the front page of Digg.com. I didn't say it was an easy way... Continue Reading

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WhyPark? Because it makes sense.

Posted on January 28, 2008 09:29 AM

I wish I had thought of this. It's so simple, yet it's brilliant. If you are like me, you own a few domains. Ok, you may own a LOT of domains. I own approximately 400 domain names. The problem is that most of the those domains do not have a web site on them. They are "parked" pages. Continue Reading

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Coming Attractions

Posted on January 25, 2008 05:46 AM

I've had several people ask me what I'm going to be up to in 2008. I'm very excited, because this is going to be a breakthrough year for many people who will increase their online revenue. AND, I am excited because I am going to be doing several things that have never been done before! That's kind of a mantra with me. I don't like to do what everyone else is doing. You have to... Continue Reading

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Get Google Pay-Per-Click Ads for Free

Posted on January 24, 2008 11:23 AM

"Get Google Pay-Per-Click Ads for Free" was the title on the report that promised an amazing way to advertise on Google AdWords without having clicks ding your wallet. This ebook was #1 on Clickbank's Marketing & Ads category, so curiousity got the best of me and I paid $97 to see what it was all about. Want my honest assessment? Read on... Continue Reading

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The Blog Strikes Again!

Posted on January 21, 2008 01:17 AM

Yesterday, I blogged about my experiences with American Airlines Aadvantage desk in regards to a change I needed to make with a ticket. Thanks to everyone who empathized with my plight. It appears I am nowhere near alone. Apparantly, Google is showing me some love. Check this out. Continue Reading

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WidgetBuck Secrets

Posted on January 11, 2008 03:18 AM

I love quick and easy changes that make a significant difference. A few months back, I learned of a contextual advertising service that was compatible with Google AdSense. It took me less than 15 minutes to place their code on my pages. In my first month, I made an additional $1000 just from that fifteen minutes. Not bad! And it gets better... Continue Reading

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Search Engine Myths Exposed

Posted on January 9, 2008 11:57 AM

Which of these would you say is true? A) Google Knows All and Sees All B) Google Will Not Rank Duplicate Content C) You Must Get Links From Related Subject Sites to Rank D) Your Site Must Focus On One Subject To Rank E) High PageRank Means Good Rankings F) To Maintain Good Rankings, You Must Add New Content G) Ranking In Google Is Hard! H) All of the above I) None of the above... Continue Reading

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'Twas the Night Before Christmas 2007

Posted on December 24, 2007 10:44 AM

'Twas the Night Before Christmas An Internet Marketing Adaptation for 2007 ----------------------------------------- 'Twas the night before Christmas and all cross the 'net Marketers were hoping that clickthroughs, they'd get. The products were finished and ready to go outsourced and prepared by those "in the know" Continue Reading

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Instant Forums with Vumpost

Posted on December 18, 2007 10:35 PM

I'm a huge fan of developing online communities for revenue generation. The wonderful thing about community sites is that the members create the content for you. However, it can sometimes be tricky to kickstart your forums in order to get people posting. If you launch forums and people visit only to find that there is no activity, odds are they aren't going to register, post or return. This is the primary reason most forums don't... Continue Reading

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Adobe Buzzword - Free Online Word Processor

Posted on December 17, 2007 05:13 PM

Buzzword. Defined as a word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons. But Buzzword is more than that now. Look out Microsoft Office... there's a new player in town. Adobe announced the launch of their free online word processor, Buzzword. And I gotta say, it is a class act. There is a simple registration requiring your name, email address and... Continue Reading

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Google Kills off Site Targeting

Posted on November 29, 2007 10:13 AM

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

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Body Alive from Tony Little

Posted on November 27, 2007 12:50 PM

A few months ago I wrote an article discussing why I dislike network marketing. One of the main reasons is because many organizations suggest that you recruit your family and friends to join you in your quest to get rich. Bah. I just don't like that. BUT, as I mentioned on my blog, the Internet now affords an opportunity to get involved in network marketing without having to sell to your "warm" market. Continue Reading

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AdSense Alternatives

Posted on November 25, 2007 12:59 PM

Did you know Google is on track to make $14 billion in ad revenue this year? And while no one knows the exact percentage they are paying out to AdSense publishers, it is estimated to be in the ballpark of 60%-70%. Only Google knows for sure. And you know I am big fan of AdSense. I've made a lot of money with it. BUT, and that is a big BUT... ... there ARE alternatives to... Continue Reading

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Entrecard

Posted on November 19, 2007 12:40 PM

When I was at Blogworld last week, I came upon the booth of a company called "Entrecard." Their display caught my attention and I introduced myself to the CEO, Graham Langdom. To my surprise, Graham is also the creator of The Million Dollar Wiki. The reason I was surprised is that I had become familiar with that site the week before and had purchased a few pages on the site! Anyhow, knowing how innovative Graham... Continue Reading

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It's Where You Click That Counts

Posted on November 14, 2007 11:49 PM

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

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Google Pagerank Shakeup

Posted on October 25, 2007 12:13 AM

The blogging world is cursing the big "G" and scratching their heads as their Google pagerank has suddenly taken a turn for the worse. Not unlike a stock market tumble, this change caught everyone off guard and has left many bloggers and content-based sites wondering what they did wrong. The pagerank algorithm has been a supposed indicator of the authority and value that Google has placed on a web page. On a scale of zero... Continue Reading

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Many Ways To Make Money Online

Posted on October 15, 2007 09:11 AM

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

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Are You a Developer or a Flipper?

Posted on October 10, 2007 11:52 AM

A few years ago, making money on the Internet was a breeze. All you had to do was open the dictionary, register each of the words you saw on the page as dotcoms and sell them to someone in California for the price of a South American country's national debt. It doesn't quite work that way any more. These days, domain name buyers want to see figures. They want to know how much traffic a... Continue Reading

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Generate Traffic And Brand Your Site With Amazon

Posted on October 5, 2007 08:05 AM

I recommend a lot of products to people, and sometimes I get emails from readers complaining that they can't possibly buy everything I recommend. I don't expect you to. Not all of the products I recommend suit everyone. All of them though will help someone. If you decide not to buy a product I recommend, that's fine. Just make sure that you're not turning down something that could genuinely help your site to grow and... Continue Reading

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Buying and Selling Domains for Profit

Posted on October 2, 2007 02:32 PM

Over the years, I've made a tidy sum by investing in domain names. We're talking thousands of dollars for less than $100 spent to purchase the names in the first place! There is a plenty of cash to be made in domain names, and I want to tell you how you can go about profiting from them. I've got a brand new 30-page report called, "Buying and Selling Domain Names for Profit", and I want... Continue Reading

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ScriptDojo Needs Your Mojo

Posted on September 7, 2007 12:26 AM

One penny. One cent. 1/100th of a dollar. Uno centavo. That's all it takes for you to instantly own your own Internet store! Yes, I'm serious. My customers have been asking me for a simple solution where they can tell people about great products and earn easy commissions... Continue Reading

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iPhone Review

Posted on September 1, 2007 12:34 AM

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

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How to JV with Joel

Posted on August 21, 2007 11:02 AM

Everyday I receive emails from people telling me that they have the best product since sliced bread, and asking me to do a joint venture with them. It is physically impossible for me to promote every product that comes my way. In fact, I am becoming more and more selective, making sure that I only share products with my customers if there is great value. Honestly, you wouldn't want to see a lot of the... Continue Reading

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Turning Long Posts Into Lots of Money

Posted on August 13, 2007 07:08 AM

I like to keep things short. I know that you're busy. I know that you've got a million things to do today. And I know that if you're reading this, you're not building your online publishing business. So I don't want to take up too much of your time. That's why I tend to keep my posts brief and to the point. In general, my philosophy is that if I can't say what I want... Continue Reading

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Win an Autographed Copy of The AdSense Code

Posted on August 10, 2007 12:21 AM

May I get your opinion please? I am giving away a FREE autographed copy of my book, The AdSense Code, to one person who will give me feedback on a one-minute video I have created. This will literally take just a couple minutes. Continue Reading

Comments (66)

Rip2It

Posted on July 27, 2007 12:28 AM

You knew it would happen... Corporate America is making its way into the Internet Marketing community. This industry is growing up! The doors just opened on a partnership between three Fortune-100 internet corporations and a software tool for online success. The new software is called Rip2it, the brainchild of Sean Roach and Nathan Anderson and the company's corporate partners. Continue Reading

Comments (4)

Three Little Words

Posted on July 15, 2007 06:16 PM

I've Got Three Little Words To Say To You... No, not those words (although I'm sure you're very nice). I mean these three little words... Just do it. I know, Nike got there first. But they were right. You get nothing by doing nothing. Back when I started out on the Web, becoming an online publisher meant buying a book about HTML the size of the Yellow Pages. It meant spending half a year reading... Continue Reading

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On the Border

Posted on July 9, 2007 12:03 AM

If you've created some new AdSense code recently, you've probably noticed that you now have an extra decision to make. Once you've picked your format and chosen your color schemes, you have to decide how you want the corners of your units: square, slightly rounded or very rounded? For most of us, the answer to that question is going to be "Who cares?" Continue Reading

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Google Referrals 2.0

Posted on July 4, 2007 12:07 AM

Google's referral programs have never impressed me very much. Although the commissions are now fair, they started out very low. But even at the new(ish) rates, few sites are going to benefit from them. They're only good for publishers who aim their content at other publishers. That's always been the problem with Google's referrals: there were too few products aimed at too few topics. But Google has been working on a whole new referral system... Continue Reading

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Follow Your Role Model

Posted on July 2, 2007 01:07 AM

I've got some. In fact, I've got a few. They've helped me get to where I am today, and they keeping me moving forward all the time too. Know what I'm talking about yet? Role-models. Continue Reading

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How to Profit from eBay Without Selling Anything

Posted on June 28, 2007 12:00 AM

Recently, I told you that I was pulling out of the Bookwise program. It looked like a good opportunity -- it still does look like a good opportunity -- but when they objected to the domain name I was using to profit from it, I decided to leave. One door closes... and another one opens. I've been playing around with AuctionAds, and I have to say, I've been very impressed. AuctionAds lets you put eBay... Continue Reading

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Bookwise But Not Smart

Posted on June 27, 2007 12:40 AM

A couple months ago, I shared the Bookwise opportunity with you. It appeared to be a solid MLM with potential. I've seen some people jump on board this, but the past few weeks I've been skeptical that they could really make it work. I've been using the domain BookWiseProfits.com to build my BookWise business.... until today. Continue Reading

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The Importance of an AdSense Journal

Posted on June 25, 2007 12:09 AM

I wish I could tell you that becoming a successful AdSense publisher is easy. I wish I could tell you that all you need to do is sign up to AdSense and hey presto... at the end of the week, you'll be lighting your barbeque with hundred dollar bills and using fine china dishes as Frisbees. But it doesn't work that way. Optimizing your AdSense units is hard work. And it's work that never ends. Continue Reading

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Money Does Grow on Trees

Posted on June 14, 2007 11:02 PM

Pssst. I've got a secret. Actually, I've got a LOT of secrets. Do YOU want to know the secret? No, not THAT secret. "That" Secret is the biggest bunch of nonsense served to the public on a shiny platter all year. But that's a topic for another newsletter. ;-) Continue Reading

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One More Link Unit Equals More Money

Posted on June 13, 2007 12:02 AM

It's one small change for Google. It could be one giant leap in your income. Or at the very least, a nice little increase. Google has changed its policies (again). Want to know what the change is and what it could mean for your revenue stream? Read on... Continue Reading

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Google Opens Up the Referrals Market

Posted on June 8, 2007 12:31 AM

I've been pretty lukewarm about Google's referral products. They've been pushing them pretty hard but I haven't been impressed. I'm not convinced that the Google Pack contains anything worth writing home about. I don't care enough about Mozilla to recommend that everyone downloads Firefox. And the commissions that Google is offering for its downloads just aren't big enough to take up real estate on my Web pages. I'd rather put together a joint venture with... Continue Reading

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What Ads Show on Your Site?

Posted on June 6, 2007 11:17 AM

One of the challenges of building pages for AdSense is that until the page is up and running, you can't really tell which ads you're going to get. And that's vital information. Apart from the fact that you can't know which ads to filter out if you don't even know which are going to show up, seeing the ads before you go live can help you decide which keywords to focus on. Continue Reading

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The Death of AdSense Arbitrage

Posted on May 23, 2007 12:03 AM

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

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Two Free Reports

Posted on May 18, 2007 12:03 AM

Thank you to those who submitted questions on my blog yesterday. I really appreciate your input and will be sharing some exciting news with you soon. By now, you probably know that I like to provide as much free information as possible. There is a lot of worthless junk passed off as valuable in the Internet marketing niche, and I like to make sure you get good stuff for absolutely nothing when possible. In celebration... Continue Reading

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New Money for Old Content

Posted on May 15, 2007 12:08 AM

Darren Rowse's blog at ProBlogger.net is always worth a read. He's a guy who's making a great income out of online publishing, and he's not afraid to share his knowledge. Recently, Darren put up a very interesting post about giving a second chance to old content. Sometimes, he points out, you'll put up a post that you're sure will get lots of traffic only to find that it dies away without doing anything special. There... Continue Reading

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How Nice is Your Niche?

Posted on May 14, 2007 12:20 AM

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

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Spring Cleaning

Posted on May 8, 2007 08:09 AM

Google has been doing a bit of spring cleaning lately. First it redesigned its ad units. Now it's changed the look of the AdSense home page. What effect have all these changes had on your revenues? Almost none, I would think. The new ad units are slight more attractive than the old ones. But I doubt if the new look is worth more than a click or two each month. Continue Reading

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What is the Secret?

Posted on April 26, 2007 05:11 AM

What is The Secret? No, no... not THAT Secret. That's an email for another day. MY secret is actually going to be revealed live at Armand Morin's Big Seminar on Friday morning. And the buzz is building. Everyone is asking me "What IS it, Joel?" My reply? You'll have to wait until Friday to see... just like everyone else. Continue Reading

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Nickelmania Strikes Again!

Posted on April 23, 2007 12:00 AM

Nickelmania strikes again! Right, I know. What the heck is Nickel-Mania? It's the brain child of Gary Ambrose. Basically, Gary releases one of his tremendous products and starts the price at a nickel. That's just five cents! And with each person that purchases, the price of the product goes up a little bit at a time. Continue Reading

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Lazy Git Marketing

Posted on April 20, 2007 10:45 AM

There isn't a day goes by that I don't receive at least two or three emails asking me to do a joint venture. Everyone and their mother (and their mother's dog?) has a product, ebook, software, telecourse or some other idea that will make me a zillion dollars. Now don't get me wrong. I am all for people pursuing their dreams and fervently believing in their product. It's just that I can't possibly look at... Continue Reading

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Are You An Army of One?

Posted on April 16, 2007 12:33 AM

Internet publishing is a strange thing. On the one hand, you can do everything yourself. It doesn't take two people to write a blog post. It doesn't take a team to design an attractive website. And it doesn't take an entire office to optimize your ad units. But on the other hand, it does take thousands of other publishers to place links to your site on their Web pages to push you up the search... Continue Reading

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My Contact Station

Posted on April 12, 2007 12:34 AM

A few days back, I told you I was working on some very significant projects. I am now prepared to reveal the first of them. What I am about to show you will be valuable to you on several levels... 1) When you see what it is, you will immediately want to use it on your web site. 2) Others will want it as well, and I will pay you 100% commission to share it... Continue Reading

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AdSense Changes

Posted on April 11, 2007 12:22 AM

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

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BookWise

Posted on April 6, 2007 12:06 AM

As an AdSense publisher, I've become accustomed to earning passive income. And in doing so, I've trained myself to watch for revenue-generating opportunities. Late last year, I told you about Agloco, a new company that would be releasing a viewbar that would pay you to surf the web. The naysayers thought it would never happen. Continue Reading

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The Million Dollar Template

Posted on April 2, 2007 10:35 AM

The Million Dollar Template. Is there such a thing? You know I am a big fan of templates. Each month, hundreds of subscribers receive AdSense templates from me so they can shortcut the creation of their web sites and get down to the business of building original content. Apart from the ones I have created, I have not seen any templates that are really worthy of emulating... Until now! Continue Reading

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Content Composer

Posted on March 29, 2007 01:03 AM

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

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Amazon Announces Content Links

Posted on March 28, 2007 01:04 PM

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

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Your Blog is Your Platform

Posted on March 26, 2007 08:14 AM

Everything has changed. I remember when I first discovered computers. I was in high school when Radio Shack came out with their TRS-80 Model I personal computer. I remember going to the store and staring at it... ogling it... feeling the power of its keyboard... Hey, I guess I just wasn't into girls yet. That time came along eventually as well. ;-) Oh, those were the days. Continue Reading

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The Joy of Blogging

Posted on March 24, 2007 12:00 AM

I treat my online businesses pretty seriously. I have to. They feed and house my family and that's a pretty serious business. But sometimes I wonder if I'm not missing something. Just surf at random around the blogs at Blogger.com and you'll come across a bunch of sites that have been put up for no other reason than to make the people who write them smile. They might make the half-dozen or so regular readers... Continue Reading

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The Web 2.0 Traffic System Ebook

Posted on March 22, 2007 08:37 AM

It seems like everywhere you turn, people are talking about Web 2.0. What's the deal with Web 2.0 and why should we care? In the past weeks, I have shared with you how I built my lists, increased my visibility and made more sales by using Squidoo. Many of you have written me thanking me for the free report on the topic as you are seeing results from using this new web technology. But did... Continue Reading

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Multiple Revenue Streams

Posted on March 21, 2007 12:09 AM

Ever since Google changed its Terms of Service to allow publishers to place other ad programs on AdSense pages -- provided those other ads don't look like Google's ad units -- publishers have been wondering how to make the most of this bonanza. It's like telling a child he can put as many different types of cake on his plate as he wants. On my blog for example, I'm using Kontera's text links to supplement... Continue Reading

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An Inspirational Story

Posted on March 19, 2007 11:58 AM

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

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Having the Last Word

Posted on March 14, 2007 11:09 PM

I love it when people add comments to my posts. Sure, I write a blog to share my information and tips... and to tell the world what I think sometimes too. But it helps to know that someone out there is actually reading what I'm saying. It helps even more to see what they think about what I'm saying! But comments at the end of articles aren't just a nice boost for the writer of... Continue Reading

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Teasing Your Readers

Posted on March 12, 2007 12:49 AM

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

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The Profit Vault

Posted on March 10, 2007 12:15 AM

Buzz! No, you didn't get the answer wrong. In fact, that would be impossible since I haven't even asked a question yet. I'm talking about a different kind of buzz. I'm talking about the kind of buzz that has generated over 1500 comments on one blog in just one week. I'm talking about the kind of buzz that indicates something BIG is about to happen. Here's the buzz... and the big news... Continue Reading

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Are Your Ads in Order?

Posted on March 9, 2007 07:28 AM

You already know that ad units placed above the fold tend to get the most clicks. But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page? That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page. The problem comes when you start optimizing. Continue Reading

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The Resource Report

Posted on March 8, 2007 08:18 AM

There's something you should know about me. It's kind of embarrassing, actually. I am terrible with my hands. More specifically, I am not mechanically inclined. In simple english, don't ask me to build stuff. Don't get me wrong. I can fix absolutely anything Continue Reading

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How Many Sites Do You Have?

Posted on March 6, 2007 12:29 AM

One of the most frequent questions I am asked is, "How many sites do I need in order to make money with AdSense?" The answer is simple... just ONE site can do it! The truth is, I make the majority of my AdSense income from just one of my sites, though I do enjoy a little here and a little there from some of my other sites. With that said, I know of several people... Continue Reading

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Big Seminar #9

Posted on March 4, 2007 12:06 AM

Important. Urgent. Critical. Essential. Crucial. There are so many words I can use to describe how imperative it is that you read today's email, and listen to what I have to say... REALLY listen, because this comes from the heart. Continue Reading

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The ABC's of A/B Split Testing

Posted on March 2, 2007 11:23 AM

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

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And They'll Tell Two Friends... And So On... And So On... And...

Posted on February 28, 2007 12:05 AM

Do you remember the television commercial for a hair shampoo where the key concept was viral marketing? The phrase in the commercial went... "They'll tell two friends... and they'll tell two friends... and so on, and so on..." Yes, it was a very clear example of viral marketing. And whether we are talking about shampoo, automobiles, candy bars or web sites, viral marketing still works! If you were able to take your next visitor and... Continue Reading

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Squidoo - It Took Just One Week to Get to #3

Posted on February 26, 2007 07:51 AM

There are over 29 Billion web pages in the world. There are over 108 Million web sites in the world. There are over 85,000 Squidoo sites in the world. And mine is now #3... ...in the world! Continue Reading