Our iPhone development team is responsible for some great apps in the iTunes app store. iVote Mobile was in the first batch of 500 apps that were released in the app store when it first went live in Summer of 2008. Last holiday season, iFart took the world by storm. It has gone on to become one of the most frequently mentioned iPhone apps in the world. Our team was among the first to develop... Continue Reading

I have a confession to make. I am a packrat. It's not like when I die they are going to find stacks of National Geographic magazines in my house, but I do have a tendency to hold on to stuff that I think is cool. My old software collection always blows away people who visit my home. Perhaps I'll make a video of that someday. Continue Reading

The Internet has grown at an incredible rate. Online business is big business. And wherever there is big business there are bound to be scam artists. Due to the sheer number of people being deceived by unscrupulous marketers (though I hate to even call them marketers), the Federal Trade Commission has seen fit to intervene with a new set of regulations due to go into effect on December 1st, 2009. If you do ANY kind... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Twitter isn't the only microblogging service on the Web. It's not even the best microblogging service on the Web. In Twitter Power, I describe a number of sites that also let members post short notes to tell friends and followers what they're up to. Plurk, for example, is alive and kicking, and it looks great. It has neat icons, a clever, horizontal timeline and all sorts of add-ons and gizmos that make it look a... Continue Reading

Alright, so maybe it wasn't the legal dispute of the century. But you've got to admit, for two little iPhone flatulence apps, we sure did make a stink! As you may recall, the fun and games began when Air-O-Matic, the creators of Pull My Finger, contacted me with a demand for $50,000. Why? They claimed that my use of the phrase "pull my finger" in a small portion of our online marketing campaign was responsible... Continue Reading

Big changes don't usually happen overnight. There are usually a few quiet moves first -- little tweaks and adjustments that no one really notices. And then suddenly, one more little change makes a huge difference, pushes it over the tipping point and forces everyone to pay attention. Continue Reading

The Internet has been good to me. No, I'll say that differently. The Internet has been fantastic to me. It's changed my life, brought me some incredible deals and continues to deliver a reliable and generous revenue stream. It's allowed me to build a successful business and lead the kind of life I've always dreamed of. I don't know where I'd be without the Web. Still selling encyclopedias probably. Or disc jockeying at weddings. We... Continue Reading

I have to warn you now. This entry is not going to be pretty. But someone has got to say something. Anyone? Anyone? Bueller? Fine... sigh... I'll do it. Continue Reading

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

I've been doing a lot of traveling lately. I've been from California to New York, to Utah and Seattle, and to Denver more times than I can count. In theory, none of that traveling should be necessary. Twitter, after all, is the ultimate networking tool. I can be sitting anywhere and by firing up Tweetie on my iPhone, find myself swapping tweets with Tim O'Brien of the New York Times or exchanging ideas with best-selling... Continue Reading

I've been an Amazon.com Associate since the beginning. I'm not sure when they started their program, but it's been over ten years that I've promoted Amazon's products and services. Imagine my surprise when I received an email from Andrea, an Associates Account Specialist (is that for people who can't get jobs with the post office? I'm kidding.. relax...), that informed me my account was being closed. First of all, let me say this. I am... Continue Reading

It had to happen. The world was waiting for it. And then it was unleashed on the world like a tazmanian devil on steroids. Yes, I am talking about none other than iFart Mobile, one of the world's most-talked about applications for the Apple iPhone and iPod Touch MP3 player. Continue Reading

When I went to my first Internet marketing conference I had a huge surprise. It wasn't the amount of information that I picked up sitting in the audience. And it wasn't the fascinating conversations I had sitting in the restaurants and the hotel bar in the evening. It was the fact that people knew me. Continue Reading

A few weeks ago we announced the release of our Mobile Syndication Solutions turn-key system where anyone could easily get their own iPhone app developed for a fraction of the going rate. I'm excited to say that a new app using this system has just been unleashed into the Apple iTunes App store. Not only that, but it is for a musician that you all know, none other than Grammy-Award winning MC Hammer! The HammerTime... Continue Reading

As of this writing, There are over 13,000 applications in the iTunes app store. There are games, utilities, novelty apps, lifestyle apps, social networking, weather and several other categories. New apps are appearing every day. Some apps are original, but many are just more of the same. That's why I am excited to announce an entirely new genre of apps. Several months ago I and my team were considering ways to deliver our content to... Continue Reading

I said I was going to go into silent mode regarding our sales, but so many people have asked me what happened through Christmas Day that I have decided to release stats just one more time. We left off December 23rd with stats current from our release date on 12/12 through 12/22. Everyone is curious about what happened next. You may be shocked. I know I was when I saw the numbers. Continue Reading

If you've got nothing nice to say, say nothing. It's a great rule to follow when you're offline. Online though, saying nothing just isn't an option. As an online publisher, you have to publish. You have to keep a steady stream of new content appearing on your website so that your users will keep coming back, your ads will keep appearing... and your money will keep rolling in Continue Reading

It's easy to assume the role of a celebrity on Twitter, but how do you know which ones REALLY have the true celebrity behind the name and which are fakes? I have just persuaded an old friend, David Lawrence (portrays the eeeevil Eric Doyle on the hit TV show Heroes), to sign up for Twitter. So I can vouch for the validity of his account. You can follow him at twitter.com/dhlawrencexvii Other verified celebrities include... Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

I was helping my wife clean out the closet yesterday and I've got a feeling I didn't pick up a box correctly. Yesterday afternoon, my lower back began hurting... all the way down at the base of my spine. I tried heat. I tried ointment. I tried advil. I managed to sleep through the night without any trouble, but man am I hurting today! Continue Reading

It was fall of 2005 when I was scheduled to speak at Robert Puddy's Focus 4 the Future Internet marketing conference. It was the first time I had spoken at an event and I was on a roster with Mike Filsaime, Gary Ambrose and Craig Perrine. Yes, I was nervous. But why should I be? My AdSense ebook was a huge success and my name had begun to spread in the Internet marketing community. The... Continue Reading

I'm not a big fan of the major airlines. In fact I have written several entries that demonstrated poor customer service by United and American. However, I had a uniquely good experience on United a couple days ago and wanted to share it with you. I was traveling to Los Angeles with Joel Ownby and Tim Prince, en route to Yanik Silver's Internet Underground conference in Los Angeles. The three of us board the 737... Continue Reading

I'm currently in Atlanta for Matt Bacak's Marketing Madness conference. I'm set to speak to 150 or so people tomorrow. So Dan Nickerson and I are in our hotel room right next to the airport. I mean DIRECTLY next to the airport. Our balcony overlooks all the runways, so we've enjoyed the sights and sounds of planes continually taking off and landing. But as we were coming back from dinner tonight, I noticed lightning in... Continue Reading

I try to be very transparent about the ways I make money on the web. It's really no secret and I've nothing to lose by sharing this information with you. I don't like to hold back as that doesn't contribute to your success at all. So I'm about to reveal one of my biggest secrets for profiting online. Ok, it's really more along the lines of "incredibly obvious", but I'm amazed at how many people... Continue Reading

I'm about to share a hard truth with you. I hope you are sitting down, cause here we go... Most of the people reading this newsletter will never make money online. Ouch. Sure, read it again. You heard me right. Now before you go questioning me, calling me insensitive or flat out cursing me out, let me say this... Continue Reading

I've been wanting to meet Jason Calacanis face-to-face for some time. For those that don't know, Jason is the co-creator of Weblogs, Inc., which was sold to AOL for $25 million. I'm at Affiliate Summit in Las Vegas where Jason Calacanis delivered the keynote address this morning. I really didn't know anything about Jason as a person, so I was looking forward to an insightful talk with fresh ideas. Wow, was I in for a... Continue Reading

I wish I had thought of this. It's so simple, yet it's brilliant. If you are like me, you own a few domains. Ok, you may own a LOT of domains. I own approximately 400 domain names. The problem is that most of the those domains do not have a web site on them. They are "parked" pages. Continue Reading

I make no secret of it. I am a 43-year old man who loves playing computer and video games. And why not? I was a teenage when Space Invaders, Asteroids and Centipede took over the arcades. I was sixteen when I bought my first computer, a TRS-80. It was great for primitive gaming. And I've got a great collection of old computer software in a special room in my basement. Perhaps I'll do a video... Continue Reading

I have a confession to make. I haven't watched the Jerry Lewis MDA Labor Day Telethon in years. And I honestly feel like I am missing something. As a child, I would watch the show religiously, year after year. I remember the parade of celebrities, Jerry Lewis' banter with his guests, Ed McMahon, the volunteers answering phones, and of course, the magical toteboard that would light up with huge numbers indicating that the cure for... Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

I have just come from the office where I have seen the rough cut of Episode One of The Next Internet Millionaire. WOW! This thing looks great! The intro is cool. The music is awesome. The teaching is solid. The storyline is compelling. The cast is entertaining. I am absolutely sure that you are going to love this show. Continue Reading

Writer's block. Like the cement barricade at the end of an unfinished highway, the writer's block stands before me... mocking me... challenging me... It happens to everyone, but I sure didn't expect it to hit today. Because content creation is such a critical part of making money with your blog, writer's block can be the site owner's worst nightmare. What do I write about today?!?! Here's how I handle writer's block. Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

Let's play a game. Take the following quiz by filling in the blanks... 1) A _______ in the hand is worth two in the bush. 2) A rolling stone gathers no _____. 3) A penny _______ is a penny earned. 4) A stitch in time saves ______. 5) Without ________, you can't make any money with your website. Continue Reading

Creating a successful online business is tough. Sure, creating a site is simple. You can buy a domain name, find a hosting service and use a template to have your site up and running within a day or two (or even less) of first thinking up your business idea. Affiliate systems and contextualized ad programs can then have you earning without ever touching a product or a shipping form. That's the easy part. The hard... Continue Reading

There’s More To Marketing Than SEO... It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to be an important part of marketing your website. After all, the only thing better than targeted traffic is free targeted... Continue Reading

If you read yesterday's entry, you'll see that we had a heck of a time getting home from Chicago to OKC. Our flight was cancelled and we ended up rescheduled for an 8:55pm departure. Of course, the flight didn't leave until closer to 9:30 pm. And then we sat parked outside the gate in OKC for 30 minutes waiting for the plane at the gate to leave. All told, it was twelve hours from door... Continue Reading

The information age really does move at the speed of light. Technology is advancing faster than we ever conceived possible. I've been online for 26 years now. In 1980, I bought my first computer, a TRS-80. This machine had 4K of RAM (not 4MB... 4K) and a cassette player that was used as a storage device. There wasn't even a floppy disc drive! I owned a 300 baud modem that I used to dial into... Continue Reading

We live in a reciprocal Universe. All of us are trained at a very young age to take. Hopefully, we are also trained to give. Give and take. Someone asks you how you are doing... ... and you ask them how they are doing. Someone gives you a gift... ... and you are more likely to give them a gift in the future. Give and take. That's the way the Universe operates. Continue Reading

Hardly a week goes by that you don't hear about the newest/latest/greatest/world's-best-thing-since-sliced-bread ebook, software or member site. I confess, I do like to share quality products and services with my readers, but there are many that I wouldn't touch with a ten foot pole. Why not? Because they aren't in your best interests. Yes, there is money to be made in selling "stuff". And while I have no problem with earning commissions, my reputation is... Continue Reading

One of the most important things you can do to get traffic to your AdSense sites is to incorporate the use of a mailing list. With a list, you can mail your members and invite them back to your site again and again. With a list, you can profit by sending offers that your members would find interesting and useful. With a list, you have both momentum and leverage, two of the greatest keys for... Continue Reading

Last night, my family and I went to see Glenn Beck at the Mabee Center in Tulsa. For those not familiar with Beck, he claims to have the third most popular radio show in the country. I guess that would be behind Limbaugh and Hannity. I started listening to Glenn a few years ago when his program began airing on our local radio station. He says that you need to listen to the show for... Continue Reading

I picked up a copy of Crash on DVD this week because I had heard that it was a fantastic movie. Mary and I watched it last night. I really wanted to like it, but I feel like it fell short. When I learned that it was awarded "Best Picture" by the Academy, I was amazed once again at how out of touch Hollywood is. Continue Reading

This software is no longer available. Continue Reading

Internet entrepreneur Joel Comm and his new book: "The AdSense Code: What Google Never Told You About Making Money with AdSense." reveal how anyone can generate passive income on the Internet. Since only those books that appeared on Oprah ranked higher, Comm figures Oprah and her audience would find his Internet income strategies the real story. Read on for today's news release... Continue Reading

I recently received an email from a reader lamenting how I have strayed from my political rants. Believe me, it's not for lack of material. Between the mainstream media's pathetic obsession with VP Dick Cheney accidently shooting a friend while hunting (don't get me started) and the never-ceasing parade of Democrat leadership attempting to undermine America, I could blog for hours on end. I have just become fed up with the lunacy and have focused... Continue Reading

I remember a story on the cover of Time magazine about ten years ago. It had the following headline which was just a tremendous shocker to me. It said... Continue Reading

Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading

"Bush is stupid" is always a great way to start a conversation. Seriously... bold, definitive statements are the doorway from which we can expand our knowledge base and increase in wisdom. Continue Reading

I wanted to say "thank you" to those of you who have emailed or left comments on my blog in support of me and my family in the loss of my Aunt. I have enjoyed spending time with my family today. It is especially touching to hear my mom tell stories of her relationship with her sister. There have been a good many tears. Tomorrow we lay Joan to rest, and live will go on... Continue Reading

You knew it was bound to happen sooner or later. There is Yahoo Instant Messenger, MSN Messenger, Aol Instant Messenger and ICQ. Now, the Big Dog of search engines has entered the instant messaging market with Google Talk. The beta is now available for download. Google Talk has a colorful and simple design, similar to their web site. Your Gmail account name is your Google Talk login. Not only can you instant message friends, but... Continue Reading

I've always been a fan of the Broadway musical. When I was young, I remember hearing my mom and dad play the soundtracks to many popular musicals on their record player. Fiddler on the Roof, Company, Carousel, The Sound of Music and West Side Story were staples around my house. Combined with a few trips of my own to the theater, I developed a taste for this genre before I became a teenager. Continue Reading

Tonight, I grudgingly sat through War of the Worlds. I went with Mary and another couple because we wanted to do something and all the other movies looked like garbage. The movie promised that I would be "on the edge of my seat". And I was. But that was only because I was slumped so far into my chair that my butt was hanging over the edge of the seat. With the exception of some... Continue Reading

I believe there are insidious forces at work in America to tear down the fabric of this great nation. I believe these forces primarily reside in the extreme leadership of the Democrat party and the mainstream media. I believe these forces are the ones responsible for swaying public opinion against our brave men and women fighting the war on terror. These people despise our President and the tremendous successes he has had in this war... Continue Reading

As one of my frequent readers recently noted, our world is filled with people living in poverty or under a totalitarian government. While we do have many poor people in America, our version of poor looks rich by the standards of many third world countries. And even with money, some countries treat people as disposable objects. In China, boys are treated as worthwhile, but girls are unwanted. The orphanages are overrunning with children, most of... Continue Reading

Like I really need another site, huh? I am putting the finishing touches on BestDates.info, a site designed to help people seeking information on online dating. The site contains over 150 articles on the topic and will have reviews of the most popular dating web sites. I will also be making my ebook available for download on this site. It is called Online Dating Secrets. Continue Reading

I am sick to my stomach after reading this story about some High School punks sexually abusing a 16-year old disabled girl while other students stood by and watched. Rather than rehash the incredibly disgusting story (and the castrated administrators and teachers who have NO business being in the educational system), I want to address the real problem. Our society has not only become to permissive, but corporations and many leaders are now endorsing immoral... Continue Reading

Is Ted Turner relevant to anyone anymore? Listen to what this buffoon had to say at the National Association for Television Programming Executives's conference Tuesday. "While FOX may be the largest news network, it's not the best." (sour grapes because they are beating Turner's CNN?) He followed up by pointing out that Adolph Hitler got the most votes when he was elected to run Germany prior to WWII. He said the network is the propaganda... Continue Reading

I friend recently recommended that I give a look at World of Warcraft, the latest MMORPG to hit the market. WoW comes with a boatload of hype, mostly due to the incredibly successful Warcraft: Orcs vs. Humans RPG series. WoW, however, is an entirely different beast than the previous games (which didn't interest me in the least). WoW is a fully 3D world teaming with life and critters of all kinds. Since I enjoyed Star... Continue Reading

And I thought it was going to be as simple as getting on an airplane... Our flight home was initially scheduled for 6:30 pm, putting us into OKC around 8:30 pm. However, our schedule for the day was clear, so we decided to head to the airport early in hopes of catching an earlier flight on standby. We arrived shortly after 12:15 pm and attempted to book on the 1:11 pm flight. It had been... Continue Reading

Way back in July 2004, Disney released America's Heart and Soul without any fanfare. I reported about the release of the movie and indicated that I was eager to see it. While the film received virtually no screen time, it is now available on DVD. I finally viewed the movie tonight and I am perplexed as to why Disney did not put some promotion muscle behind this brilliant and inspiring picture! America's Heart and Soul... Continue Reading

Off the top of my head, here is what I would love to see take place during Bush's second term... Finish the war in Iraq within the first year. Level Fallujah if absolutely necessary. We MUST show strength and send a message that we are serious about taking out terrorists before they take us out. Mr. President, it is time to CLOSE our borders to illegals! There are over 20 million illegal aliens living off... Continue Reading

Me and my family spent the last four nights in Eureka Springs, Arkansas, one of our favorite places to visit in the fall. The Ozarks rise to almost 2000 feet and are a touch of natural beauty only a few hours away from the plains of Central Oklahoma. Eureka Springs is particularly beautiful because it is a small town (population 2900) nestled in the mountains. Many of the streets are reminiscent of San Francisco, with... Continue Reading

Mary and I had the opportunity to enjoy a "date night" on Friday. First we enjoyed a nice dinner at Johnny Carinos Italian restaurant. Next we went to the mall and pigged out on ice cream at Cold Stone Creamery (superior to Marble Slab in case you are wondering). Finally, it was on the cinema to take in a showing of Sky Captain and the World of Tomorrow. I received a great deal of chastisement... Continue Reading

A Review of the IBIZ Virtual Keyboard Up until now, portable keyboards for PDAs have been clunky and fragile This review is being written on a device the size of a cigarette lighter with a keyboard that is invisible. I am speaking of the IBIZ Virtual Keyboard, a new device from IBIZ Technologies that combines infrared and laser technology to deliver a keyboard that is both functional and portable. Using a standard laser, the VKB... Continue Reading

Not be confused with my groundhog day rant a couple weeks back, this entry concerns itself with the title of the Bill Murray film from 1993. Caddyshack was funny. Ghostbusters was trendy. The Razor's Edge was dramatic. But Groundhog Day is Bill Murray's finest hour and comes in at #10 on my list of The 15 Best Movies Ever. Groundhog Day is the story of Phil Connors (Murray), a cynical weatherman who feels he is... Continue Reading

Carl D. Atwood, a 73-year old man from Indiana, won $57,000 on a lottery TV show. He taped the program for later broadcast and headed home. On his way to the grocery store where he had bought his winning ticket, a black pickup truck rounded the corner and ran into him. The impact caused head injuries which led to Mr. Atwood's death. Ouch. Read all about it Continue Reading

The Democratic Party is in sad, sad shape. They have moved way to the left and are completely out of touch with mainstream America. However, with the exception of the liberal wackos who actually believe in the socialist mumbo-jumbo, the vast majority of Democrats really don't know the people they are voting for. They are content to believe the lies spoon-fed by the liberal media. While George W. Bush is not all I hoped he... Continue Reading

A few interesting links for casual viewing... Spongebob Arena - All things spongy, yellow and funny GoldNCrackle Bread - A surprisingly tasty treat! The Amazing Send Me a Dollar Web Site - You can look, but don't touch. If you want to send someone money, it should be me. The Fawlty Towers Multimedia Page - the funniest British comedy... ever. The Movie Spoiler - why pay when you can read the whole story line here? Continue Reading

Pinch me. I must be dreaming. As if suing McDonalds for hot coffee isn't bad enough, check out this story... Cable TV made a West Bend man addicted to TV, caused his wife to be overweight and his kids to be lazy, he says. And he’s threatening to sue the cable company. Timothy Dumouchel of West Bend wants $5,000 or three computers, and a lifetime supply of free Internet service from Charter Communications to settle... Continue Reading

About six years ago, a friend of mine introduced me to a new Christmas CD by The Trans-Siberian Orchestra. For those not familiar with the band, they are all rock and rollers, many with a heavy metal background. Their first album, Christmas Eve and other Stories is unlike anything I've ever heard before. It's a rock opera. It's spiritual. It's progressive rock. Simply put, it is an album that captures the essence of Christmas better... Continue Reading

We had a casual morning, taking our time to get packed up and on our way. Packing is such a hassle and I do not look forward to "the big schlepp" each time we leave. I have streamlined the procedure a bit more with each stop, but we are also acquiring more souveniers along the way, so the van is getting more and more stuffed. We left our hotel around 12:30 pm and went to... Continue Reading

After schlepping our stuff to the car, for what seemed to be the umpteenth time, we drove to the campus of the University of Illinois, my alma mater. Many things looked different, but much more looked exactly the same. I felt both relieved and sentimental as I walked "the quad". It was great to show the kids where I went to school, and I think they were impressed by the old buildings and the number... Continue Reading

Here's the story... of course, you won't see it in the mainstream news or papers. They don't want to eat crow. State Department spokesman: Lethal bio-toxin 'kills people, it kills people in large quantities' © 2003 WorldNetDaily.com The vial of botulinum bacteria discovered in Iraq by U.S. arms inspectors – which experts call the most poisonous substance known to man – is "a weapon of mass destruction," the State Department's top spokesman announced yesterday. "Botulinum... Continue Reading

It was touch and go early this week as the shocking news hit the wires. News so terrifying, so insidious, and so darned ridiculous that many were questioning whether or not the pod people had taken over. Of course, I am speaking Stephen Joseph, the moron (re: attorney) in San Francisco (where else?) who filed to BAN Oreo cookies in California. Why? He said the popular cookie contains a life-threatening compound called trans fat. EEEEEEK... Continue Reading