Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

Omakase is a Japanese word meaning 'leave it up to us'. It is commonly used in Japanese restaurants for a meal where the chef uses their experience and knowledge to select and prepare the meal for a customer without specific directions. And with the beta launch of Amazon.com's new contextual ad service, Omakase takes on a new meaning. DId you just say, Amazon.com and contextual ad service in the same breath? Yes... yes, I did. Continue Reading