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Turning Your Audience Into A Community

Posted on November 26, 2008 08:00 AM

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

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The Passion - Watch out, here comes Jesus

Posted on February 10, 2004 11:02 AM

In what may be a shocker to Hollywood, but I have predicted all along, Mel Gibson's The Passion of Christ is set to be a blockbuster. Here's the latest story from Variety magazine... 'Passion' poised for heavenly B.O. (Variety) The movie that couldn't find a distributor a year ago is now poised to become this year's first surprise hit. Though not a single television ad has aired for "The Passion of the Christ" two weeks... Continue Reading

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Restored faith in the American public

Posted on September 4, 2003 10:19 AM

My faith in the American public is slowly being restored with this news from the Hollywood Reporter newswire. Fox News gains, other news networks fall NEW YORK (Hollywood Reporter) - Fox News Channel was the only cable news service in August to grow in viewership from a year ago, gaining 20% in primetime and 29% across the entire day, according to Nielsen Media Research. By comparison, CNN fell by 9% in primetime and total day... Continue Reading

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