It's one small change for Google. It could be one giant leap in your income. Or at the very least, a nice little increase. Google has changed its policies (again). Want to know what the change is and what it could mean for your revenue stream? Read on... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

When you sign up to an ad program, one of the first decisions you'll have to make is where to put your units. Should you cram them into the sidebar? Place them above the fold? Embed them into the text? Or relegate them to the end of the page? Although there are some general guidelines you can follow, the best way to decide which are the best spots on your Web pages for your ad... Continue Reading

Serious or superfluous? Truth or propaganda? These are some of the questions we must ask as we view political campaign commercials. Often influential and sometimes backfiring, political parties and their public relations teams attempt to discuss the issues of the day and portray their candidate as the best man for the job. Often, this entails little more than communicating how their opponent is the worst man for the job. The Living Room Candidate is a... Continue Reading