Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I've made a lot of money out of Internet marketing. I live in a beautiful home in a wonderful part of the country. I work with some fantastic, clever, creative people who together generate more profit-making ideas than we know what to do with. And most importantly, I have an amazing family and while I do have a busy life, being my own boss gives me the freedom to enjoy time with them. I feel... Continue Reading

I love it when academics launch studies of the entrepreneurial world. Sometimes, they come up with truly valuable and fascinating information. I can't think of any off-hand, but I'm sure they must do sometimes. More usually though, the buffoons claim that their observations have discovered something truly amazing and revolutionary... something that those of us who were actually doing it knew all along. While the prof. is getting another publication and a nomination for a... Continue Reading

Now that my book, Twitter Power, is moving up the charts (#15 on Bookscan last week!), I have a lot of people asking me how effective Twitter actually is for business. Certainly, it is difficult to put a price tag on relationships that have been built on Twitter. It's also very hard to quantify the effects of branding on a Twitter profile page correctly designed. But the question remains... Does Twitter use convert to sales? Continue Reading

I do not use my Gmail.com account for business. It is my personal account that I use to correspond with friends, family and close business associates. But I DO use the account and have a number of messages that I have saved for one reason or another. Around 2 pm MDT I went to check my Gmail account and was SHOCKED to see that my inbox was EMPTY! I thought, "surely this must be a... Continue Reading

I've seen some really clever things done with ads on the Web. I've seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the fact that its ads were so unobtrusive. When Chitika created its eMiniMalls and then its Premium ads, I thought the... Continue Reading

Twitter Power is quickly moving up the charts, entering Bookscan at #45 in its first week! The first book on Twitter to receive mainstream distribution (it's at your local bookstore), my hope is that this is the big breakthrough for more businesses to understand how social media can be used to grow their business. I invite you to pick up your copy of Twitter Power at any of these fine booksellers. Barnes & Noble Amazon.com... Continue Reading

There are two kinds of people in the world. There are people who dream. And there are people who act. Both types of people are important, and both skills are needed when you're trying to succeed. What's rare though is to find both those skills in the same person. Most of us are either brimming with ideas or overflowing with energy. We're either the type who spots opportunities or the type who spots the problems... Continue Reading

Here's a confession... Not every idea I've had has been golden. In fact, I can say that many of the business ideas I've tried have managed to bring me... well, let's just say something was funding one or two lunches per week. That's one of the advantages of marketing. Everyone gets to know about your successes but your failures just fade away. Continue Reading

As of this writing, There are over 13,000 applications in the iTunes app store. There are games, utilities, novelty apps, lifestyle apps, social networking, weather and several other categories. New apps are appearing every day. Some apps are original, but many are just more of the same. That's why I am excited to announce an entirely new genre of apps. Several months ago I and my team were considering ways to deliver our content to... Continue Reading

'Twas the night before Christmas and all across Twitter Tweeples eyes were lit, they were all a-glitter. The tweets they were flying with speed and delight as each one made plans for that great winter's night "I'm traveling", "I'm eating", "I'm hanging with family" "I just wrapped the presents, I can say now so happily" The news it broke fast, from Mumbai - attack we all were there to say "we've got your back" And... Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

I'm going to tell you a secret. It's the secret of continued success that every successful publisher knows and benefits from them. Here it is... The secret of continued success is.. to be successful. I know, it doesn't sound very helpful, does it? Continue Reading

What a fantastic book launch day! My book, Click Here to Order, took Amazon.com by storm on Tuesday, September 2nd, moving up the charts at record pace! As of this writing, the book has taken #1 in several categories, including Movers & Shakers, Web Marketing and Ecommerce. The book is currently sitting at #18 of ALL books available on Amazon.com! Continue Reading

I need to back up a bit because I left out Sunday from my journal. On Sunday, I spoke at Chris Howard's "Ultimate Wealth Symposium" on the grounds of the Sydney Olympic Park. I had a fantastic time sharing my story with 800 or so people. I've got to say, the Aussies are a bit difficult to get moving, but I think everyone had a good time and learned a thing or two. I also... Continue Reading

Around noon on May 22, 2008, I was at Denver International Airport waiting for a plane to Dallas. My phone rang and it was my daughter calling from her school to tell me that Loveland and northern Colorado was under a tornado warning. Apparantly a tornado had been spotted and they had the students go to the safest place in the building. A tornado? On the front range? I spent 21 years of my life... Continue Reading

I recently had the privilege of spending time with Mike Filsaime. The guy is one of the most brilliant marketers in the world, and he told me how he is "moving the free line"... again! Mike knows viral marketing unlike anyone else and he understands the power of providing free high quality information to people. He also understands the power of branding the reports and allowing others to give them away for you. Continue Reading

I make no secret of it. I am a 43-year old man who loves playing computer and video games. And why not? I was a teenage when Space Invaders, Asteroids and Centipede took over the arcades. I was sixteen when I bought my first computer, a TRS-80. It was great for primitive gaming. And I've got a great collection of old computer software in a special room in my basement. Perhaps I'll do a video... Continue Reading

I've got some. In fact, I've got a few. They've helped me get to where I am today, and they keeping me moving forward all the time too. Know what I'm talking about yet? Role-models. Continue Reading

A couple months ago, I shared the Bookwise opportunity with you. It appeared to be a solid MLM with potential. I've seen some people jump on board this, but the past few weeks I've been skeptical that they could really make it work. I've been using the domain BookWiseProfits.com to build my BookWise business.... until today. Continue Reading

I can't take it any longer. I've seen a few trends taking place in Internet marketing lately, and I don't think they are right. It's time to take off the gloves because I've got something to say. I'm throwing caution to the wind because I think someone has got to stand up and speak the truth. If I take heat for it, so be it. Here goes... Continue Reading

Thank you to those who submitted questions on my blog yesterday. I really appreciate your input and will be sharing some exciting news with you soon. By now, you probably know that I like to provide as much free information as possible. There is a lot of worthless junk passed off as valuable in the Internet marketing niche, and I like to make sure you get good stuff for absolutely nothing when possible. In celebration... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

Last time I visited Arizona, I had the pleasure of visiting the Grand Canyon. Undoubtedly, one of the most moving experiences of my life, there is absolutely nothing on the face of the earth that compares to standing on the edge of the canyon face and looking down one mile into it's deep, deep enormity. It was an experience that actually moved me to tears. (Hey, when you spend the majority of your life on... Continue Reading

You already know that ad units placed above the fold tend to get the most clicks. But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page? That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page. The problem comes when you start optimizing. Continue Reading

There are over 29 Billion web pages in the world. There are over 108 Million web sites in the world. There are over 85,000 Squidoo sites in the world. And mine is now #3... ...in the world! Continue Reading

Change. It's the one constant we can depend on. Moving to Colorado has been a big change for me and my family. And it has not been without it's share of stress! The stress took a toll on me and I have felt physically depleted. In fact, I cancelled my appearances at JV Alert Live and StomperNet this weekend due to my physical condition. Whether its a virus or just pure exhaustion, I knew that... Continue Reading

Change. It's one thing in life we can depend on. And it can be the thing that frightens us most. I've known people who don't like the least bit of change in their lives. They are most comfortable in keeping the status quo. Change implies risk. And risk... well, sometimes things don't turn out the way we hope they will. And sometimes they do. Continue Reading

Everyone has their pet peeves, present company included. Being Saturday, I had to go to the store for a couple different things. I needed to pick up a framed poster at Hobby Lobby and I took my son to Best Buy so he could spend a gift card. At Hobby Lobby, I approached the checkout lanes and found there was only one girl handling all the customers. I took my spot in line behind the... Continue Reading

I offended Vern Troyer, the actor who played the role of "Mini Me" in the Austin Powers movies. Why would I do such a thing? I didn't mean, to, but it happened anyhow... If you've been following my blog, you would know that I've been in D.C. attending Yanik Silver's Underground Seminar. Yanik was very clever in putting the seminar together. He gave the entire thing an "Austin Powers" secret agent feel, which each attendee... Continue Reading

You would think moving websites from one location to another would be an easy task. Think again. Continue Reading

In the midst of a global war on terror, it's good to see the President coming out for some of the battles on the home front. WASHINGTON, Aug. 3 (UPI) -- U.S. President George Bush reignited debate over evolution by advocating teaching concept of intelligent design in schools. That view promotes the idea that an unseen force is behind the development of humanity. Scientists claim intelligent design has no supporting evidence and is an attempt... Continue Reading

My post on the Arbonne business has continued to generate a great deal of interest. So I've decided to post my take on multi-level marketing in general here to start a new thread. What are the problems with Multi-Level marketing? 1) Most people are not mature enough to work the business truly looking out for other people. Greed is a huge motivator in MLM. There is the facade of "I have something to tell you... Continue Reading

Can you believe that it is already mid-July?!?! This year is flying by. And you can tell it is moving quickly when you see the 2006 Calendars begin to hit the market. Yup, it is time to begin planning your schedule for next year! Continue Reading

Have you caught any of the recent news stories about (the lack of) Internet security for people with Windows PCs? I have and it concerned me enough to actively seek help. Frankly, there are some frightening threats out there that you need to be aware of. For instance, are you familiar with "Spyware?" This is monitoring software that is secretly copied onto your computer without your knowledge or consent. Its purpose? To record as much... Continue Reading

After a long drawn-out fight, Michael Schiavo has succeeded in his goal to starve his wife to death. Terri Schiavo is dead and has entered eternity. Michael Schiavo must live on with the consequences of his murderous choices. It is a dark day in American history. We have been tested ethically and morally, and have failed as a nation. We are moving towards the European model of euthenasia, where other people decide whether or not... Continue Reading

The body count continues to climb in what is undoubtedly the greatest tragedy of human loss in my lifetime. As of this writing, it is estimated that upwards of 44000 people have been killed by the massive earthquake and tidal waves in Indonesia. The concept of waves moving at nearly 500 mph is staggering. This graphic demonstrates how this takes place. The whole thing seems so distant, yet is brought home by the heartbreaking photos... Continue Reading

In spite of the increasingly hostile environment by the hyper-sensitive political correctness mob, Christmas is ALIVE and well in America and around the world. Place aside the insanity of not allowing children to eat red and green M&Ms at school. Forget the silliness of removing manger scenes from public places. And disregard the bizarre attitudes of department stores and other merchants that feel it unsafe to wish anyone anything but "Happy Holidays". Jesus Christ was... Continue Reading

Serious or superfluous? Truth or propaganda? These are some of the questions we must ask as we view political campaign commercials. Often influential and sometimes backfiring, political parties and their public relations teams attempt to discuss the issues of the day and portray their candidate as the best man for the job. Often, this entails little more than communicating how their opponent is the worst man for the job. The Living Room Candidate is a... Continue Reading

What do you want? This is the question that we must ask ourselves, digging deep into our souls to discover that which drives us onward. In The Journey of Desire, John Eldredge ignites that spark that may light the flame of desire within, moving aside all that we think we want in order to make room for the deeper desire that can bring us true fulfillment. Eldredge writes in down-to-earth terminology. He communicates eternal truths... Continue Reading

Is it a bird? Is it a plane? Nope, its the Perseids! No, I am not nuts. The Perseids is a meteor shower that has been around since the time of the Civil War. From Space.com... "The Perseids are the result of stream of debris in space laid down by comet Swift-Tuttle, which orbits the Sun every 130 years and spends most of its time in the far reaches of the solar system. On each... Continue Reading

One of the reasons we wanted to get out of Oklahoma and visit Colorado was because of the intolerable heat. Ninety degree days just don't agree with us. Wouldn't you know it... Boulder is having a heatwave! According to the temperature gauge in the minivan, it got up to 98 degrees today! Needless to say, we didn't feel much like hiking of being outside. However, since it is so beautiful here, it is hard to... Continue Reading

When Friends came to NBC ten years ago, Mary and I loved the program. We recorded it every week and rarely missed an episode. About three years ago, we completely lost interest in the show. Tons of sex jokes and too many on-again off-again relationships contributed to changing the channel. On top of that, Survivor was scheduled in opposition to Friends. However, we did want to see how the series ended. As far as series... Continue Reading

It happened. It was bound to sooner or later. Actually, it happened right on schedule. When I was a young lad, a teenager, I remember thinking that forty was a long way off. I did the math in my head and realized that I would be forty in the year 2004. Wow, that was an eternity away. Welcome to eternity. Yesterday was my 40th birthday. I took the day off from work (do I really... Continue Reading

A couple months back, I discussed my trials and tribulations with Spyware, the insidious software that automatically installs itself on your PC when you visit certain web pages. Once installed, it proceeds to hijack your machine by delivering annoying pop-up advertisements, unwanted browser toolbars, and generally causing havoc with your computer. I have recently discovered a new program which has been extremely effective in removing spyware from my computers (yes, I had it on THREE... Continue Reading

Well, its Spring Break. We tossed around the idea of leaving town, but couldn't agree on where to go. Instead of hitting the road, we are redoing Zach's room. He is almost a teenager and it is time for his room to grow up with him. And so we say goodbye to the red and blue primary colors, and the cars and planes wallpaper border. His room will soon be Khaki (why can't we just... Continue Reading

What is the nature of memory? How accurate is your memory? Is it possible that your memories didn't really happen as you remember them? These are just some of the questions you may ask yourself when you get past the initial "wow" factor after seeing Memento, one of the most original thrillers ever put on celluloid. Memento is the story of Leonard Shelby (Guy Pearce), a man who suffers from the inability to make new... Continue Reading

About six years ago, a friend of mine introduced me to a new Christmas CD by The Trans-Siberian Orchestra. For those not familiar with the band, they are all rock and rollers, many with a heavy metal background. Their first album, Christmas Eve and other Stories is unlike anything I've ever heard before. It's a rock opera. It's spiritual. It's progressive rock. Simply put, it is an album that captures the essence of Christmas better... Continue Reading

Our time at the Conwell Inn has been great. The room is very nice and they have had some sort of breakfast downstairs every morning. When I took the dog out this morning, I was pleased to see a hot waffle iron and cups of batter. I surprised Mary and the kids with fresh waffles to get the day off on the right foot. Unfortunately, Mary hasn't felt good the past couple of days, so... Continue Reading

We left Jacksonville, MO around 11 am and set course for Beardstown, IL, made famous by the Beardstown Ladies Investment Club. Our visit had nothing to do with investing. We visited friends, Carla and Rick Simmert. Carla is a blessing as she is the person God had in place to take over Mary's web site, SafeHaven, when Mary no longer had the time to give it the attention it needed. We spent a couple hours... Continue Reading

The slope continues to get the grease. This from Fox News. MONTGOMERY, Ala. — Espousing his reverence of God above "earthly authorities," Alabama's Chief Justice Roy Moore (search) said removing the Ten Commandments monument (search) from the state judicial building is just plain wrong." I couldn't agree more. Unfortunately, the majority of Americans have been deceived into believing two erroneous assertions... 1) "The separation of church and state" appears in the U.S. Constitution 2) That... Continue Reading

While on vacation in Enid, OK, we took the kids to see Finding Nemo. It may just be the BEST Pixar animated feature to date! As they have done with several recent flicks, Pixar first taunted us with a short film. Knick Knack was their very first computer animated short film. This story of a snowman in a snow globe pining for the disproportionate blond from Miami had me in stitches for several minutes. 'Nuff... Continue Reading