"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

It happens even before your site really starts to make money. You post articles, market your content, pick up comments and find that other sites are talking about you. All of a sudden, you've moved from being one person with ideas you want to share to being the center of a community, part of a circle of online friends with a keen interest in what you have to say. Continue Reading

Google has been doing a bit of spring cleaning lately. First it redesigned its ad units. Now it's changed the look of the AdSense home page. What effect have all these changes had on your revenues? Almost none, I would think. The new ad units are slight more attractive than the old ones. But I doubt if the new look is worth more than a click or two each month. Continue Reading

Finally! After way to long, the Bush administration has finally spoken up regarding the massive influx of illegal aliens into the United States. I have no problem with people going through the proper channels to become citizens of this great country. But I have a serious problem with people entering the country illegally and living off American taxpayers. Continue Reading