"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Here's some great links to make your weekend more meaningful ;-) DVDFile.com - the best place on the web for all things DVD HomeStarRunner.com - funny and on the edge - great stuff for wasting time Ira Goldklang's TRS-80 Revived Pages - my very first computer immortalized on this fan page. I owned a Model I with 4K of RAM. Sweet. Lateral Thing Puzzles - In the middle of the ocean is a yacht. Several... Continue Reading

A completely uneventful driving day. We traveled from Knoxville, Tennessee to Conway, Arkansas today, covering 550 miles of Interstate 40. Fortunately, the weather was very nice. The mountains helped add to the scenery as well. We arrived in Conway around 7 pm or so, grabbed dinner at Fazolis, and checked into the Best Western. Tomorrow we complete our journey and hope to be home in time for Wednesday night service at church. I can't believe... Continue Reading

Today we visited The United States Holocaust Memorial Museum. As a Jew, I have been wanting to see the museum for a long time. I knew it would be a "must see" if I ever made it to Washington. I'm not sure I can put my experience into words, and perhaps it is best that I don't even try. I don't want to minimize my visit into simple cliches. I'll sum up by saying this... Continue Reading

We got to sleep in a bit this morning. After the kids did their schoolwork and I did some work, we went to lunch. Next stop was the John Fitzgerald Kennedy Museum and Library, south of the city. It is a beautiful building designed by I.M Pei. I was only two years old when President Kennedy was assasinated, so this was a great opportunity to learn more about this man that was much loved and... Continue Reading

Today, I am eight-years old for the second time. Sure, I carry myself in the body of a 39-year old. I'm hairier and heavier than the last time I turned eight. But make no mistake. Thanks to the magic of eBay, I am reliving my childhood in a very meaningful way. I submit to you photographs of my favorite childhood toy animal. It was a kangaroo puppet named Foopy Doo. Lest you think I have... Continue Reading