We knew it would happen. It always happens. Not long after Twitter's popularity hit the stratosphere, the spammers began swarming. Now direct messages boxes are packed with Mafia invitations, follower lists have been infiltrated by pornbots, and I had to put up with dozens of impostors trading on my name before my verified account was able to show who's really me. Whenever something gets big and successful on the Internet, you can bet that there... Continue Reading

Hardly a day goes by that I don't hear about a new Twitter app, web tool or other utility created to make the use of Twitter easier or more interesting. It's pretty hard to keep up with them. And it's pretty rare that I endorse a tool or app. Just as I wait to see new sites pick up steam before jumping on board, I usually don't start using new tools until they demonstrate widespread... Continue Reading

Twitter isn't the only microblogging service on the Web. It's not even the best microblogging service on the Web. In Twitter Power, I describe a number of sites that also let members post short notes to tell friends and followers what they're up to. Plurk, for example, is alive and kicking, and it looks great. It has neat icons, a clever, horizontal timeline and all sorts of add-ons and gizmos that make it look a... Continue Reading

I've had a ton of different business ideas. At the time I dreamt them up, they all looked like winners. It didn't always pan out that way. There have been a number of business ventures that I've started only to see them fizzle and die. It's just a part of business. No one ever goes through life without making a mistake. Continue Reading

A few months back, Twitter announced their Verified accounts program. Essentially, they would put a "Verified" badge on accounts that were deemed to be genuine. This is especially important for people with a high profile, where there are bound to be imposters. For the past two years, I have had at LEAST seventy (70) or so imposters. Usually, they sign up with a derivative of my name, post my photo on the profile, and proceed... Continue Reading

Twitter looks so easy, doesn't it? You don't have to plan and research like you do when you're writing a blog post. You can write whatever's on your mind and hit the Update button. Random thoughts make for perfectly good tweets. You don't have to think about search engine optimization. Tweets do turn up on Google but links in tweets don't count towards page rank and there's no way - or reason -- to optimize... Continue Reading

One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

I love it when academics launch studies of the entrepreneurial world. Sometimes, they come up with truly valuable and fascinating information. I can't think of any off-hand, but I'm sure they must do sometimes. More usually though, the buffoons claim that their observations have discovered something truly amazing and revolutionary... something that those of us who were actually doing it knew all along. While the prof. is getting another publication and a nomination for a... Continue Reading

I've been talking about social media a lot lately and one of the questions that comes up time and time again is how effective it is. It's not an easy question to answer. Ask me how effective an AdSense placement is and I can open my AdSense journal, look at the stats and tell you exactly how much extra I earned when I moved an ad unit on that page from here to there. I'll... Continue Reading

I'm scared of change. There, I said it. It's not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you'll have in the future. It's risky. It's dangerous. It's disruptive. It's also thrilling, exciting... and inevitable. Continue Reading

In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

A recent question in USA Today by Steve Strauss in the "Ask the Expert" column asked the question, "Should Entrepreneur's Twitter?" Mr. Strauss answered the question with a definitive "No" and gave several reasons. One must wonder how someone who so clearly does not understand Twitter was able to speak as an "expert." As a true expert on the subject, I wish to set the record straight and dissuade entrepreneurs from acting on Mr. Strauss... Continue Reading

When I started work on Twitter Power at the end of September 2008, I had about 5,000 followers. That was a pretty good amount back then: it was only a year ago that Twitter's blog was reporting that anyone with more than 80 followers was among the site's top ten percent of users. Boy, have things changed! Continue Reading

Twitter has experienced massive growth in the past year, with the number of people signing up each month accelerating. It has also become the media darling of the day. It seems that everyone is Twittering. However, with only 10-12 million people on the site, its clear that everyone is NOT Twittering. Don't fret. They will be soon. So where is the media paying the most attention to Twitter? You guessed it. It's all about the... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

Every time I go to a conference or take part in a seminar I meet a bunch of amazing people. I meet people who are experts at marketing. I chat to entrepreneurs who are wizards at search engine optimization. I swap ideas with other bloggers who are making six-figure incomes on the strength of their posts. Every one of those people is special. But they aren't successful because they're special. They're special because they're successful. Continue Reading

Now that my book, Twitter Power, is moving up the charts (#15 on Bookscan last week!), I have a lot of people asking me how effective Twitter actually is for business. Certainly, it is difficult to put a price tag on relationships that have been built on Twitter. It's also very hard to quantify the effects of branding on a Twitter profile page correctly designed. But the question remains... Does Twitter use convert to sales? Continue Reading

Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That's easier... not easy. I know my limitations. And I know Internet marketing. And I know that there's no such thing as a successful Internet business that was built easily. Continue Reading

It's all changed. It happened so fast, we hardly even noticed. But looking back, it's incredible how different everything is today. When I started out in Internet Marketing, no one had any idea who I was. No one needed to. All they had to do was know where my websites were and enjoy the content I was putting up. It was impersonal and it worked both ways. My users might only have thought of me... Continue Reading

Since the iTunes App store launched, many developers have been wondering exactly how app store rank relates to actual sales. I haven't seen anyone release this data as of yet, and while mine is incomplete, it can give you a glimpse into how ranking translates to units sold. Our application, iFart Mobile (app store link) , was finally released last week, alongside other novelty apps that had been rejected or placed "in review." Continue Reading

How many people REALLY use Twitter? And what percentage of people account for most of the activity on Twitter? These are questions I posed on Twitter today. I asked "Would you say that 1% of Twitter members do 99% of the tweets?" Some answers from my followers and some of my own research has uncovered some interesting data. Continue Reading

It's been assumed that the more followers you have on Twitter, the more power you have. However, I think true Twitter power comes from the ability to have your followers follow your links. That's why I am not using TinyURL to shorten my urls any more. I am using Twitpwr.com. Dan and I discussed this new site on Joel Comm LIVE! today. We also answered questions and revealed our new iPhone application. Watch the replay... Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

What would you say if I told you that you can boost your profits by typing just 140 characters? (That's about the length of this paragraph.) If you're smart, you might say "Which ones?" If you're really smart though, you'd say "I know." That's because the power of Twitter isn't a secret any more. CEOs are using it. Bloggers are using it. Marketers are using it. Everyone's using it (including me) and not only are... Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

Click Here to Order continues to sell very well and is showing up in more and more stores. I'd love to hear your CHTO Sitings if you spot it in your city or town. However, thanks to my friend Michael Copeland, I've discovered a way that you can read my new book for free and get some extra bonus material along the way! How can that be? Continue Reading

I was on Twitter the other day, noticing that I had passed 3300 followers (thanks everyone!), and also noticed that Twitter has no slogan. Well, there's "What are you doing right now?" But that's so 2007. So I asked my followers for some ideas for new Twitter slogans. Here is sampling of the responses I received... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

I was all set. Today was going to be the day. I knew from the pre-orders on my new book, "Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs", that we were on the verge of making history with an instant best-seller. And then... it happened. I received a call from my publisher, David Hancock. David is not one to be given to overexcitement, but there was something in the sound... Continue Reading

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

While attending an Internet marketing conference in Chicago, I spent a lot of time networking with my peers. As I sat at the dinner table last night, I noticed that a bunch of us were twittering on our handhelds. Simon Leung, Donna Fox, Eric Farewell, Anik Singal and several others had their PDAs or phone out and were twittering away... sometimes to each other other, even though they were sitting across the table from each... Continue Reading

I was helping my wife clean out the closet yesterday and I've got a feeling I didn't pick up a box correctly. Yesterday afternoon, my lower back began hurting... all the way down at the base of my spine. I tried heat. I tried ointment. I tried advil. I managed to sleep through the night without any trouble, but man am I hurting today! Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

I consider myself a fortunate person. Every day, I sit in a beautiful office, surrounded by great people and look out of my window towards a fantastic view of the Rockies. I think it's a great thing. Not everyone agrees with me. I know that lots of people want something different. They want to work from home. Continue Reading

Reality TV. The words conjure up images of people doing crazy things for cash. On Survivor its having the endurance to brave the elements and make it on a deserted island with a bunch of strangers. On American Idol its being embarrased before the entire country as Simon Cowell makes you his whipping boy. On The Apprentice its about giving up your well-paying business to take a lower paying job with Donald Trump. And what... Continue Reading

I like to keep things short. I know that you're busy. I know that you've got a million things to do today. And I know that if you're reading this, you're not building your online publishing business. So I don't want to take up too much of your time. That's why I tend to keep my posts brief and to the point. In general, my philosophy is that if I can't say what I want... Continue Reading

This is big. No, seriously. This is REAL Big! I am on the set of The Next Internet Millionaire, where I am currently in between scenes... thought it would be a great opportunity to tell you what's going on. Well, as much as I CAN tell you :-) Continue Reading

I had the pleasure of enjoying the company of my brother and his family this past weekend. They live in suburban Chicago, so it was a treat for them to come to the mountains and enjoy a little slower pace for a few days. By the way, you'll want to watch for my bro. He is a brilliant CPA with some keen insights into money management. I foresee a website and a book in the... Continue Reading

Google's done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren't related to the subject of the ads? Has anyone actually been banned for putting ad units near images? Google didn't exactly clear up all those questions, but it did make its reasoning clear. Images shouldn't look... Continue Reading

It's a basic AdSense strategy. One page. One topic. One group of nicely targeted ads. But what if your website covers more than one topic? Suppose you have a blog that's about cars, for example, and occasionally you like to write about satellite radios or travel destinations. Is it enough to put an off-topic post on a separate page or should you put it on a whole different website? You'll need two pieces of information... Continue Reading

You've probably already noticed it. The look of your AdSense units has changed. No, you didn't push the wrong button and accidentally wipe out all your formatting. And no one hacked into your code and played with your Web page. Google has redesigned its ad units. The changes aren't radical but they do offer a couple of small advantages. First, the "Ads by Google" tag is now at the bottom of the unit instead of... Continue Reading

Important. Urgent. Critical. Essential. Crucial. There are so many words I can use to describe how imperative it is that you read today's email, and listen to what I have to say... REALLY listen, because this comes from the heart. Continue Reading

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

I've been getting a LOT of email about Google's new policy change related to their AdWords program. Thousands of advertisers had the prices per click raised DRAMATICALLY overnight. It has been very costly for some, perhaps unfairly so. Are you one of the people that got hit by this Google "slap"? Are you still trying to recover and to find your lost traffic? Many people have pleased with Google to let them have the lower-cost... Continue Reading

Three months ago, I told you that my cholesterol levels were high. My LDL (bad cholesterol) was approximately 138. My total cholesterol was 214. My primary care physician immediately wanted to place me on Lipitor. I told him that I was not eager to get on this medication as I heard it had some long-term side effects. I also do not like the idea of becoming dependent on the chemical compound du jour. So I... Continue Reading

The numbers are bad. If you are fan of the television show, Lost, you know exactly what that phrase means. However, in my case it means something entirely different. Continue Reading

About two weeks ago, I told you about a new advertising service called Chitika. What makes Chitika unique is that they have implemented features which make it completely compatible with AdSense. That means you can run it on the SAME PAGES as AdSense. I have been testing Chitika for these past weeks and I have come to the following conclusion... Continue Reading

In news that has the left side of the aisle stunned, the President's economic policies are validated once again as the Federal Government reports INCREASES in tax revenue that have caused a decrease in the U.S. fiscal deficit. Continue Reading

Over the past few months, I have helped several family members, friends and associates remove spyware from their computers. Often, people don't even realize they are infected with this insidious stuff. All they know is that their computers are running slower and those blasted pop up ads just keep coming. My son didn't know any better when he clicked on a popup ad for "free smilies". He meant well, but that one click managed to... Continue Reading

I get ticked off with my cell phone from time to time. Spring PCS is not always "free and clear". Just 1/2 mile from my home in suburban OKC is a dead zone. Makes me crazy. Apparently, some guy in North Dakota lost it in a Verizon store. Man Hurls Phones, Causes $2K Store Damage May 14, 2004 11:40 a.m. EST FARGO, N.D. - A man who said he was fed up with his cellular... Continue Reading

I hate dealing with insurance. When you pay a premium, you are betting that you will need to make a claim. With health insurance, you are betting that you are going to get sick! About eight years ago, I bought a policy with Fortis, one of the world's largest banking and insurance companies. At that time, we decided that all we needed was a major medical policy. So we choose a $2500 per person deductible... Continue Reading

My investment in GameZNFlix.com is starting to pay off. Trading as GZFX on the OTC bulletin board exchange, this little penny-stock company has got guts. As mentioned in a previous entry, Ben Curtis of "Dude, you're getting a Dell" fame was on CNBC Wednesday afternoon and he talked about the company. He will be featured in three commercials to be broadcast nationally in early May. The stock hit a high of .14 today and is... Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

I have been into computers since the TRS-80 Model I came out in the late seventies. I am not a programmer, but I can put a PC together from scratch, install an operating system and just about any software. I can tweak a machine under the hood and have been able to solve just about any problem I have encountered. To my family, friends and associates, I am the local computer guru. But even I... Continue Reading

We interupt this blog for a shameless advertising plug... If you are planning on ordering flowers for your sweetie for Valentine's Day, I HIGHLY recommend GrowerFlowers.com. I have ordered from them many times and the flowers are very fresh, lasting much longer than flowers from other growers. These flowers are shipped direct from the grower and they guarantee you will be thrilled with the quality! Now is the time to order for Valentine's Day. Get... Continue Reading

I have love. I just don't know where to put it. What can we forgive? It's been a couple weeks since my last review in the series titled, The 15 Best Movies Ever, but I now know why it has taken me so long. Initially not on my top 15 list, but a runner-up, I have been wanting to watch Magnolia for several weeks. Tonight I finally got the opportunity to do so. It is... Continue Reading

When we were on our month-long road trip, one of our key stops was in Plymouth, Massachusetts, the place where the pilgrims first set foot on the continent after disembarking the Mayflower. Click here to read about our journey to this historic location. And click here to learn more about the first Thanksgiving. One of the stops on our trip was in Niagra Falls, Canada. While we were there, we visited a church. As it... Continue Reading

We got to sleep in a bit this morning. After the kids did their schoolwork and I did some work, we went to lunch. Next stop was the John Fitzgerald Kennedy Museum and Library, south of the city. It is a beautiful building designed by I.M Pei. I was only two years old when President Kennedy was assasinated, so this was a great opportunity to learn more about this man that was much loved and... Continue Reading

The room at the Red Roof is great, but we have the world's worst Internet connection. It doesn't matter if I use AOL or MSN, and it doesn't matter which number I dial. The phone lines here STINK! The absolute worst I can ever imagine. Ok, done ranting. Today we went to Plymouth, the site where the pilgrims landed at Plymouth Rock in 1620. It was a one hour drive through Boston and into Cape... Continue Reading

Woke up around 8 am and went to breakfast at The Hole Thing, once again. Back to the room to load up the van and say goodbye to Red River. We stopped in Cimarron for one last look at the scenery before making the long trip back to Oklahoma. We did manage to make one more scenic stop along the way. Just outside Amarillo, TX is the Cadillac Ranch. We stopped many times along the... Continue Reading

Another beautiful morning in Red River! We've been eating breakfast in the room all week, so we decided to go out for eggs and pancakes this morning. We went to The Hole Thing Donut Shop and were very pleased with the meal. It was pricy, but that's the way it goes. Afterwards, we found a nice park where the kids could play, the dog could sniff, and Mary and I could sit and enjoy the... Continue Reading

Pre-order Indiana Jones DVD trilogy. No DVD collection is complete without these. Pondor feedback left by you regarding our plans to take a one-month family road trip. Stop. Smell roses. Or something similarly fragrant. Work less. Work smarter. Life is short. Be a friend to someone today. Do the hokey pokey. Because let's face it. That's what its really all about. Continue Reading

I am eager to get past this leveling off in my metabolism. It's falling off a bit slower this week, but I remember this happening last time. It seems like I am going nowhere and then the bottom drops out and more pounds falls off quickly. I've been VERY good about my eating habits. I had some Thai food for the first time yesterday. It was a spicy chicken with white rice, bamboo shoots, carrots... Continue Reading

Hope all you moms have a great day today. My mom is here from out of town, but she is leaving in just a bit. Then we are heading out to MrsMayor's parent's house for the afternoon. I need to grab some flowers for my mother-in-law and score some points. :-) Continue Reading