Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I received an 8 1/2" x 11" envelope today addressed to my business. Real official looking stuff. I open it up and it is a notice of estimated cash payment and claim form for a class action suit. Apparantly, my company is a member of the Class in the Visa Check/MasterMoney Antitrust Litigation. Don't ask me how I got in the class. I have no idea. The cash payment that I am entitled to as... Continue Reading

The Incredibles is Disney/Pixars' latest cash cow. Can these people do no wrong? Pixar has animated toys, bugs, monsters and fish. But one realm they had not covered to date was people. The wait is over. I took the kids to see The Incredibles yesterday and we all thoroughly enjoyed it. The Incredibles is a story of super heroes who have been exiled by the government and the people, due to ever-increasing litigation incurred as... Continue Reading

And so, the litigation hounds once again are unleashed on the prescription drug community. This time it is over Vioxx, an anti-arthitic drug manufactured by Merck. Research has long pointed to the fact that long-term use of Vioxx may contribute to heart attacks and strokes. Perhaps the FDA didn't study the drug long enough. Perhaps the pharmaceutical companies are only interested in money. Perhaps people don't read the warning labels. And perhaps some were willing... Continue Reading

One of the more popular articles on this site has been my review, and the subsequent discussion, of the IBIZ Virtual Keyboard. I received a review unit of the VKB and was led to believe that it was an IBIZ unit. As it turns out, the unit was manufactured by Enterprise Capital in Israel. Each side claims that they have severed ties with the other and it has gotten ugly. It seems that litigation is... Continue Reading