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How Many Social Media Experts Does it Take to Change a Lightbulb?

Posted on October 9, 2009 10:19 AM

Everyone and their grandmother is calling themselves a Social Media EXPERT these days. I'm not sure what the term really means any more. While I still use the term from time to time (even on this blog for SEO purposes), I fancy myself more of a Social Media EVANGELIST. I'm out there beating the drum to get businesses to use social media as part of their marketing mix. Continue Reading

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Should You Give Away Your Content?

Posted on September 9, 2008 08:00 AM

It sounds like a terrible idea. You spend ages thinking up an idea for an article, doing the research and writing it out... then you give it to someone else to put on their website. They get all the ad revenue and you get... what, exactly? Well, you get a link and if the site is good that could be worth more in steady streams of traffic than Continue Reading

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The Top Affiliate Challenge - In Defense of Thor Schrock

Posted on July 6, 2008 09:11 AM

Thor Schrock is catching a lot of heat over his online reality program, The Top Affiliate Challenge. I remember when Thor first told me about his idea for the show. I encouraged him to do it, but I warned him that it would take a miracle to pull off a quality show on a daily basis. When Eric and I produced The Next Internet Millionaire, we filmed for two weeks straight and had a two-week... Continue Reading

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How Many Internet Marketers Does It Take to Screw in a Lightbulb?

Posted on April 15, 2008 03:14 PM

I recently posed the riddle on Twitter, "How many Internet marketers does it take to screw in a lightbulb?" I think pasoderholm and FunDivaCristy tie for the best reply. What do you think? Do you have a funny answer to this riddle? Continue Reading

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