Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Did you know Google is on track to make $14 billion in ad revenue this year? And while no one knows the exact percentage they are paying out to AdSense publishers, it is estimated to be in the ballpark of 60%-70%. Only Google knows for sure. And you know I am big fan of AdSense. I've made a lot of money with it. BUT, and that is a big BUT... ... there ARE alternatives to... Continue Reading

It is political correctness and anti-God behavior gone nuts. From the Reuters news wire... LOS ANGELES (Reuters) - A California teacher has been barred by his school from giving students documents from American history that refer to God -- including the Declaration of Independence. Steven Williams, a fifth-grade teacher at Stevens Creek School in the San Francisco Bay area suburb of Cupertino, sued for discrimination on Monday, claiming he had been singled out for censorship... Continue Reading

Several years ago, I remember going to the theatre with Mary to see a Martin Short film called Clifford. It took us about 15 minutes to walk out of the theatre and request a refund, something I had never done before or since. It was THAT bad. We just got done watching a movie that makes Clifford look like Shakespeare. Over the years, Christian film-makers have lagged behind secular filmmakers for lack of creative scripts... Continue Reading