Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

There are about seven billion people on the planet. Every one of us is different. Every one of us has opinions, tastes, inclinations and preferences. And every one of us is difficult to please. If you work hard at marketing your website and your products, you'll be able to put them in front of a few thousand of those people. Work really hard and build successful products, and maybe millions will see them. Continue Reading

By now, you know that I am the creator of the world's most-talked about iPhone application, iFart Mobile. Although most people know me these days as the best selling author of "Twitter Power - How To Dominate Your Market One Tweet At A Time" and a successful internet entrepreneur, my staff and I eagerly jumped into iPhone development as soon as the app store launched. If you have been following me on Twitter, you are... Continue Reading

I've been an Amazon.com Associate since the beginning. I'm not sure when they started their program, but it's been over ten years that I've promoted Amazon's products and services. Imagine my surprise when I received an email from Andrea, an Associates Account Specialist (is that for people who can't get jobs with the post office? I'm kidding.. relax...), that informed me my account was being closed. First of all, let me say this. I am... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

Wow. I should probably just end the blog post with that one word, as I am speaking about Tweet-a-Thon 2009. Just wow. But you know I can't stop there! It's the morning after. I am still exhausted. But I am basking in the afterglow of what I shall remember for the rest of my life. Continue Reading

Yesterday I posted a video of my brother-in-law's legendary karaoke performance. Many have asked if I was going to post my performance. Being a high-profile marketer, I should no better than to do that. After all, why would I want people to see how badly I sing? But I thought about it and decided that transparency is a good thing. In fact, the more you share your life with your customers, the more they have... Continue Reading

I just returned from a one-week cruise to the Mexican Riviera with my extended family. We enjoyed a wonderful week aboard the Norwegian Star. I'll be providing more details of the cruise in the future, but for now I want to focus on the first video that I've uploaded. In what can only be described as a legendary performance, my brother-in-law Michael Costantini dominated the Karoaoke floor one evening with his rendition of this classic... Continue Reading

It's easy to assume the role of a celebrity on Twitter, but how do you know which ones REALLY have the true celebrity behind the name and which are fakes? I have just persuaded an old friend, David Lawrence (portrays the eeeevil Eric Doyle on the hit TV show Heroes), to sign up for Twitter. So I can vouch for the validity of his account. You can follow him at twitter.com/dhlawrencexvii Other verified celebrities include... Continue Reading

Google. Amazon.com. eBay. Yahoo! MySpace. Facebook. Everyone has heard of these Internet giants. These companies have generated billions of dollars in revenue and made their founders multi-millionaires. The mainstream media talks about them religiously. But ask yourself a question... Continue Reading

I've been paying close attention to customer service wherever I go these days. In my business, I tell my support team to go the extra mile when assisting customers. I believe this pays off big time in the long run. But I am amazed at how many businesses do not pay attention to the simplest of customer service details. In the past few days, I have made observations at Best Buy, Gamestop, Qdoba and... my... Continue Reading

Did you know Google is on track to make $14 billion in ad revenue this year? And while no one knows the exact percentage they are paying out to AdSense publishers, it is estimated to be in the ballpark of 60%-70%. Only Google knows for sure. And you know I am big fan of AdSense. I've made a lot of money with it. BUT, and that is a big BUT... ... there ARE alternatives to... Continue Reading

It's one thing to have consenting adults eat worms on a reality show. It's a totally different story when children are being exploited for entertainment. And that is exactly what is taking place with Kid Nation, CBS television's much-hyped reality show. Continue Reading

I'm not easily impressed. As I said yesterday, if a product isn't innovative it probably isn't going to get my attention. But I've just seen something that makes me say "wow!" If you are looking for an incredibly cool way to put advertisements on your site, I've got just the thing for you. Go ahead. Click the link and check out how compelling this is... Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

First you are born. Then you go to school. Year upon year upon year of the best public education your tax dollars can buy. After twelve years, you hit a fork in the road with a choice to make... Do I get a job or go to college? For many, the decision to go to college seems clear cut. After all, we're told that you need a college degree to get a good job in... Continue Reading

There's only one thing I hate worse than email spam. It is junk fax spam. I got a fax machine so that I could send and receive important documents for my business. I use it for this purpose maybe once each week. But my fax machine is active far more frequently due to fax spam. I HATE junk faxes! So I decided to do something about it. Continue Reading

I've gone the majority of the year without a compelling computer game to buy. Of course, I purchased World of Warcraft in 2004, so that doesn't count. But things have taken a turn for the better this past month. Look at what is now in my PC gaming queue. Continue Reading

With the Harriet Miers nomination withdrawn, conservatives everywhere are calling on the President to bring forth a true conservative judge in the fashion of Scalia and Thomas. We desperately need to bring sanity back to the highest court in the land. Appointing a judge that would interpret the law, rather than legislate from the bench, is the best way to achieve this goal. Continue Reading

Random thoughts for today... I'm finally starting to see through the scam known as "insurance". What ticks me off most is health insurance. It doesn't matter how healthy you are. Once you are accepted by a company, they religiously increase your rates every premium period just because they can. So what to do? Change insurance companies. My premium got cut in half when I did this. Of course, in just a few years, it will... Continue Reading

All you hear from the liberal democrats these days is "Bush lied... no weapons of mass destruction... Get out of Iraq... Saddam was not tied to terrorists... etc and so forth." I came across this series of quotes from the beloved liberal leadership that should make anyone who has supported them in the past go "hmmmm" Their own words nullify their objections with this administration, and make clear that they have absolutely no platform to... Continue Reading

Here we go again. A federal judge in California (9th Circuit Court of Appeals) has ruled that the Pledge of Allegiance is unconstitutional because it includes the words "Under God". This highlights the reason that it is critical for Bush's appointee, Judge John Roberts, to be confirmed by the U.S. Senate. We need strict constitutionalists sitting on the bench, and not activists judges who rewrite the law in order to promote their own agenda. Roberts... Continue Reading

It will happen sooner of the later. The people of the state of California will eventually have a majority that will vote for same-sex marriages. Don't get me started on what it means to redefine the English language and the meaning of words. But regardless of which side of the debate you stand, Governor Schwartzenegger has pledged to veto the bill recently passed by the California legislature, which usurps the will of the people of... Continue Reading

Unbelievable. Fox News is reporting that someone is shooting at rescue helicopters, making it a war zone for those who are trying to save lives! There are reports of looters roaming the streets with stolen guns. People are not only looting food (which I think it alright in these extreme circumstances), but they are taking non-essentials like baskets full of electronics, expensive shoes, etc. A despicable minority is bringing chaos to New Orleans and I... Continue Reading

The schizophrenic thinking of our increasingly sick culture continues unabated. Check out this story from Texas. Teen Gets Life Sentence For Helping Girlfriend End Pregnancy 19-Year-Old Stepped On Stomach While Girl Punched Self LUFKIN, Texas -- A 19-year-old East Texas man faces a life prison sentence for causing his teenage girlfriend to miscarry twins, even though she wanted to end the pregnancy. Gerardo Flores was accused of causing the miscarriage by stepping on his girlfriend's... Continue Reading

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading

After a long drawn-out fight, Michael Schiavo has succeeded in his goal to starve his wife to death. Terri Schiavo is dead and has entered eternity. Michael Schiavo must live on with the consequences of his murderous choices. It is a dark day in American history. We have been tested ethically and morally, and have failed as a nation. We are moving towards the European model of euthenasia, where other people decide whether or not... Continue Reading

Spongebob is everywhere. He's on TV. He's at the movies. He's on tshirts, socks and underwear. He's on my watch (really...) Let's face it. Spongebob is a mega-superstar. Remember those Spongebob Inflatables that were being stolen from Burger King restaurants last year? My friend, David Lawrence, is giving away FIVE (5) of these Spongebob Squarepants inflatable characters via his web site and radio show, Online Tonight Enter to win one of these cool thingamajigs, and... Continue Reading

About a month ago, Mary got pulled over for speeding. The cop let her off the hook for whatever reason, but he noticed that the tags on the minivan had expired. I always take care of tag renewal and recalled that I had just sent a check in a few days prior. The city record showed that the tags had been expired for 8 months. Mary got a ticket and we had a court day... Continue Reading

What a great Christmas Eve present! President Bush is going to renominate the qualified judges that were arrogantly filibustered by the Democrats in Senate last term. The Dems can still attempt to do the same thing this time around, but hopefully they will remember the fate of Tom Daschle, and they will think twice before standing the way of the majority. Of course, some Senate Democrats are already crying out about this, claiming that Bush... Continue Reading

It is political correctness and anti-God behavior gone nuts. From the Reuters news wire... LOS ANGELES (Reuters) - A California teacher has been barred by his school from giving students documents from American history that refer to God -- including the Declaration of Independence. Steven Williams, a fifth-grade teacher at Stevens Creek School in the San Francisco Bay area suburb of Cupertino, sued for discrimination on Monday, claiming he had been singled out for censorship... Continue Reading

Off the top of my head, here is what I would love to see take place during Bush's second term... Finish the war in Iraq within the first year. Level Fallujah if absolutely necessary. We MUST show strength and send a message that we are serious about taking out terrorists before they take us out. Mr. President, it is time to CLOSE our borders to illegals! There are over 20 million illegal aliens living off... Continue Reading

Do you have a fax machine? If so, has your number been released to the spammers of the fax world? Once it has, your fax machine will never be the same. Junk Fax has cluttered my fax machine for nearly two years. I get several junk faxes a week, promoting the latest penny stock, travel club or health insurance scheme. I have been throwing away the faxes as the removal numbers at the bottom seem... Continue Reading

Mary and I had the opportunity to enjoy a "date night" on Friday. First we enjoyed a nice dinner at Johnny Carinos Italian restaurant. Next we went to the mall and pigged out on ice cream at Cold Stone Creamery (superior to Marble Slab in case you are wondering). Finally, it was on the cinema to take in a showing of Sky Captain and the World of Tomorrow. I received a great deal of chastisement... Continue Reading

The most requested DVDs of all time are finally going to be hitting the retail shelves today. Faster than you can say, "Use the Force, Luke", The Star Wars Trilogy DVD set will probably break all records for DVD sales. I know that I will be contributing my $45 to George Lucas's pocketbooks as I plan on picking up my copy on my way to work today. If you can stand to wait a few... Continue Reading

Amazingly, there are still liberals and democrats repeating the "Bush lied about WMDs" mantra. Let's put it to rest once and for all. Before we went to war in Iraq, what did DEMOCRATS say about the connection between Saddam and WMDs? "One way or the other, we are determined to deny Iraq the capacity to develop weapons of mass destruction and the missiles to deliver them. That is our bottom line." - President Clinton, Feb... Continue Reading

The California Supreme Court got one right. SAN FRANCISCO (AP) - The California Supreme Court on Thursday voided the nearly 4,000 same-sex marriages sanctioned in San Francisco this year and ruled unanimously that the mayor overstepped his authority by issuing marriage licenses to gay and lesbian couples. The court said the city violated the law when it issued the certificates, since both legislation and a voter-approved measure defined marriage as a union between a man... Continue Reading

I rented Mystic River this week, as I have been wanting to see it ever since it received critical acclaim. This Clint Eastwood directed film has been dubbed his "masterpiece" by many, with Sean Penn and Tim Robbins both winning Oscars for their performances. Mystic River was a very moody and layered piece. Three boyhood friends are forever changed when one of them is abducted and abused for several days. The 10-minute boyhood prologue sets... Continue Reading

A few years back, I purchased a Pioneer DVD recorder for my home PC. I enjoyed burning a handful of videos onto disc (home movies), but I haven't really gotten much use from the unit. Incompatibility problems, buggy drivers and other obstacles have made it a bit less attractive then when I first purchased it. I've had my eyes on a DVD recorder for my home theater ever since that time, pining for the day... Continue Reading

A Review of the IBIZ Virtual Keyboard Up until now, portable keyboards for PDAs have been clunky and fragile This review is being written on a device the size of a cigarette lighter with a keyboard that is invisible. I am speaking of the IBIZ Virtual Keyboard, a new device from IBIZ Technologies that combines infrared and laser technology to deliver a keyboard that is both functional and portable. Using a standard laser, the VKB... Continue Reading

Several years ago, I remember going to the theatre with Mary to see a Martin Short film called Clifford. It took us about 15 minutes to walk out of the theatre and request a refund, something I had never done before or since. It was THAT bad. We just got done watching a movie that makes Clifford look like Shakespeare. Over the years, Christian film-makers have lagged behind secular filmmakers for lack of creative scripts... Continue Reading

It happened. It was bound to sooner or later. Actually, it happened right on schedule. When I was a young lad, a teenager, I remember thinking that forty was a long way off. I did the math in my head and realized that I would be forty in the year 2004. Wow, that was an eternity away. Welcome to eternity. Yesterday was my 40th birthday. I took the day off from work (do I really... Continue Reading

I am one proud papa tonight. Zachary has been taking piano lessons since he was five years old. It took him a while to get going, but he has steadily improved over the years. Like his mom and dad, he has a natural love for music. This past year, I have noticed a marked difference in his playing. I am very impressed with the skill he has developed since turning twelve! Tonight was his piano... Continue Reading

The conference in Reno is going great. What a fantastic opportunity to face-to-face with so many of the people whom I have had the opportunity to work with online. Back in a 1996, I had the privilage of being interviewed for the now-defunct Boardwatch Magazine by the infamous Bob Rankin, a tech guru from the dark ages of the online world. Dr. Bob, as he is known online, is the originator of the Internet Tourbus... Continue Reading

Interesting things you find online. Ever heard of a structured settlement? Lets say you had a large sum of cash due you from a lawsuit or personal injury case. A structured settlement is "An agreement in settlement of a lawsuit involving specific payments made over a period of time. Property and casualty insurance companies often buy life insurance products to pay the costs of such settlements." Receiving large sums of money at once can be... Continue Reading

I've been following the coverage of Mel Gibson's upcoming film, "The Passion of Christ", with great anticipation. Unfortunately, Mel is being castigated by some people for being anti-semitic in his portrayel of the Jews in the film. I find it amazing that the same people who have been subject to people attempting to rewrite history (as far as the holocaust is concerned) are now attempting to rewrite history as to an accurate account of the... Continue Reading

I was listening to talk radio this morning on the way to work and the host began discussing a story that I had heard about on the Glenn Beck Program the day before. The story centered around a Cleveland, Ohio TV news Anchorwoman and some indiscretions that occured when she was in Florida with her husband several months earlier. Essentially, this "anchorette" got blotto and entered a wet t-shirt contest at a local bar in... Continue Reading

Another great Walmart story brought to you courtesy of the "whats-in-it-for-me" crowd... A Mt. Pleasant Township couple wants Wal-Mart to pay for foot and toe injuries they claim were caused by canned goods and condiments that tumbled from an overfilled plastic grocery bag. According to a two-count civil lawsuit filed Wednesday in Westmoreland County, Brenda and Ronald Sager contend a plastic bag they brought home from the East Huntingdon Township store last month was deficient... Continue Reading

Christmas. It evokes thoughts of Santa Claus, reindeer, snow, presents, wrapping, shopping, a warm fireplace on a chilly night, children anticipating the big day, and time spent with family and friends. My hope for you is all of the above. But even moreso, my hope for you is that the real meaning of Christmas will land smack dab in the middle of your heart... and never leave. Christmas is Jesus. Christmas is the birth of... Continue Reading

Oh, this is rich! The very people who preach "tolerance" as a virtue... those bastions of all that is good who want to outlaw the beast known as "hate speech", are putting together an event that reveals their blatant hypocrisy for all to see. From the Drudge Report: HOLLYWOOD DEMS GATHER FOR 'HATE BUSH' MEETING AT HILTON Top Hollywood activists and intellectuals are planning to gather this week in Beverly Hills for an event billed... Continue Reading

Once again, we got an early start and walked all over the place. We started by going to the Washington Monument, the tallest structure in D.C. It stands 555 feet high and is truly an awesome site. We took the elevator to the top and got to look out some very small windows in each direction. Of course, there are many others attempting to get a good view, so we didn't have much time to... Continue Reading

We left Philadelphia early this morning and jumped on the highway towards Hershey, Pennsylvania. The kids have been looking forward to our visit to Chocolate World for the whole trip, so the anticipation had been building. Hershey's Chocolate World was just plain fun. Pulling into the parking lot gives you the feeling of, "Uh oh, there goes the diet!" The first thing we did was check out the free Chocolate Tour Ride, a Disney-style track... Continue Reading

It was another walk in the footsteps of our Founding Fathers. The city of Philadelphia is where the Declaration of Independence was composed and signed. We can trace much of that which makes America great to the heart of this old city. We started the day by hopping a bus downtown. If I had known how crowded the bus would have been, I think we would have taken a cab. Anyhow, we arrived downtown and... Continue Reading

We had a horrible night at the Quality Inn in Lyndhurst, NJ. It was supposed to be a non-smoking room, but the odor was there just the same. I went to the front desk and they gave me an ionizer to use in the room. We gave it a shot, but it didn't do the trick and the odor was giving Mary a headache. It was late and the kids were already falling asleep, so... Continue Reading

Finding a church to worship at while out of town is always a challenge. You just never know what you are going to get. As it turned out, I opened the yellow pages, placed a call to a church, asked a couple questions and decided that I had found a place. Redeemer Bible Church is a medium-sized church about five miles from the falls, just off the highway. The church placesa high emphasis on music... Continue Reading

Man, am I beat. It has been a LONG day, but quite enjoyable. The kids did a lot of their school work in the room this morning while I took a walk around the area. I am determined to continue exercising while we are on this trip lest I move up a waist size. We got going around noon and set course for St. Louis. I did not realize that the mountains/hills went this far... Continue Reading

Mary and I had a date night on Friday and went to see Pirates of the Caribbean: Curse of the Black Pearl. Having grown up with the DisneyWorld ride that the movie is derived from, I was curious to see the film. While reviews have been mixed, the public has spoken by making it a summer blockbuster. I went with an open mind, very much wanting to be entertained. I wasn't. I was downright bored... Continue Reading

Holy Moses. If this isn't BIG BROTHER attempting to claw away at your privacy with his big hands, I don't know what is. This from the Washington Post. Fliers to Be Rated for Risk Level New System Will Scrutinize Each Passenger, Assign Color Code In the most aggressive -- and, some say, invasive -- step yet to protect air travelers, the federal government and the airlines will phase in a computer system next year to... Continue Reading

This just in from the Washington Post... Recording Industry Sues File Swappers The Recording Industry Association of America (news - web sites) (RIAA) today said it filed lawsuits against 261 people accused of trading copyrighted songs on the Internet. The group also said that it would not sue file sharers who promise in writing not to do it again. The lawsuits, which were filed in federal courts across the country, are the RIAA's latest tactics... Continue Reading

What's that? You like your greasy cheeseburgers and french fries? Gasp! Don't you know you are contributing to the ongoing trend of obesity in America? And don't you realize that you are responsible for the exploding costs in health care? What kind of person are you, anyway? You should be punished! Or so say the liberal, wacko extremists that want to find another way to place restrictions on your Constitutional freedoms. Fortunately, they have lost... Continue Reading

My faith in the American public is slowly being restored with this news from the Hollywood Reporter newswire. Fox News gains, other news networks fall NEW YORK (Hollywood Reporter) - Fox News Channel was the only cable news service in August to grow in viewership from a year ago, gaining 20% in primetime and 29% across the entire day, according to Nielsen Media Research. By comparison, CNN fell by 9% in primetime and total day... Continue Reading

The slope continues to get the grease. This from Fox News. MONTGOMERY, Ala. — Espousing his reverence of God above "earthly authorities," Alabama's Chief Justice Roy Moore (search) said removing the Ten Commandments monument (search) from the state judicial building is just plain wrong." I couldn't agree more. Unfortunately, the majority of Americans have been deceived into believing two erroneous assertions... 1) "The separation of church and state" appears in the U.S. Constitution 2) That... Continue Reading

Pro-life women shift to majority By Grant Schulte THE WASHINGTON TIMES The balance between pro-choice women and women who say abortion should be outlawed or severely restricted is shifting toward the pro-life side, bumping that group into the majority in the debate over reproductive rights, according to a new national poll. Fifty-one percent of women surveyed by the Center for the Advancement of Women said the government should prohibit abortion or limit it to extreme... Continue Reading

Staying on track with a pound a day. It sure sounds tempting to go get some pizza. Instead, I'm going to mow the lawn and hit the treadmill. Continue Reading

Hope all you moms have a great day today. My mom is here from out of town, but she is leaving in just a bit. Then we are heading out to MrsMayor's parent's house for the afternoon. I need to grab some flowers for my mother-in-law and score some points. :-) Continue Reading

So, today I mowed the lawn and laid down some grass seed. Yee-haw. Another exciting day in Edmond, Oklahoma. Oh, and Socrates got his hair cut today. Continue Reading