Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

In the beginning there were blogs. And yea, God saw that they were good. After all, what a fantastic way for anyone to become an online publisher. Sure, the word "blog" doesn't roll off the tongue. It sounds more like you are about to upchuck yesterday's hot dog. But being short for "web log", it does work in a "oh well I guess it will do" kind of way. Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

Twitter looks so easy, doesn't it? You don't have to plan and research like you do when you're writing a blog post. You can write whatever's on your mind and hit the Update button. Random thoughts make for perfectly good tweets. You don't have to think about search engine optimization. Tweets do turn up on Google but links in tweets don't count towards page rank and there's no way - or reason -- to optimize... Continue Reading

People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can't wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to their staff. That's all fine. I don't have a problem with any of those reasons. Provided they're all accompanied by... Continue Reading

What do users really want? It's a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what's going through our users' minds so that we can deliver content that interests them most. But maybe we're asking the wrong question. Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

There are lots of great things to say about being an Internet entrepreneur. You get to be your own boss, setting your own hours and working from home if you want. You get to define your own goals and connect your earnings directly to your efforts. And you get to be in full control of your life, instead of working a J.O.B. that you just can't stand. All of those things are true but there's... Continue Reading

You've probably noticed that I'm a big fan of video content. I don't think text is going to disappear from the Web completely but I do think we're going to see more and more video content appearing on the Internet. I also think that users now expect to find clips on the sites they visit. I'm not the only one who thinks that way. Google obviously thinks so too, which was why it bought YouTube... Continue Reading

AdSense has a weakness. It's not very good at handling images. Fill your blog or your website with pictures of your cat, your family or your vacation in Yosemite and you might please your readers, but Google won't know what to make of it. Unless you have a sizeable amount of text on your Web page, its robots won't be able to decide what you're talking about. You'll get Public Service Ads that don't earn... Continue Reading

I've seen it. It's a glint in the eye, an intensity in the look, a feverish scribbling of notes during a talk. It's the desire for passive revenue - to set up a system that produces money while you spend the rest of your life on a beach in Cancun, occasionally checking how much you made today while doing nothing. I love to see that desire because, frankly, I have it too. That's why it's... Continue Reading

Did you ever walk into one of those old mom-and-pop hardware stores, the sort of place where piles of dusty boxes filled with metal things are stacked from floor to ceiling and nothing's got a label on it? You walk up to the counter, explain what you're trying to do and the store owner nods, starts bringing down boxes and in no time at all finds exactly the widget you were looking for. Those people... Continue Reading

Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

I'm amazed that there are people out there -- somewhere -- who aren't making money from AdSense. It's not as though you need a doctorate in computer studies and a professorship in literature. You just need a website and an AdSense account. And ever since blogging came along, the website bit has been a breeze. It takes all of about five minutes to sign up on Blogger and it's a perfect match for AdSense. Continue Reading

There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an attempt to swap links and create exchanges. That's fair enough. It's all part of the job of being an online... Continue Reading

Dan Nickerson is on vacation, so today I was joined by my friend and joint venture partner, Eric Holmlund. We answered a bunch of questions about Internet marketing and played with our toys. Our sponsor for this week was KeywordExcavator.com Enjoy the show! Continue Reading

Can I be honest with you? I have written the first few lines of this entry several times and I just can't seem to find the words to tell you what I want to tell you today. The fact is... I'm so freakin' excited about something I just came across that I couldn't wait to share it with you! Continue Reading

Do you ever go to Google to search for your name? A search for David results in 719,000,000 web pages. Zoiks! A search for Brenda presents 31,500,000 results. And search for Fred will get you 120,000,000 results, including a stock chart for Fred's, Inc, whoever that is. Last year, I Googled my name to see where I came up in the results. Continue Reading

You can have a great idea for a web site. And developing the site can be a very rewarding experience. But without one thing, it doesn't matter how nice your site is... That thing is traffic. Traffic is really the "life blood" of our business. Without traffic you can't make sales, you can't generate affiliate commissions, you can't build a list... (you get the picture). So today I want to focus on traffic, and tell... Continue Reading

There is a lot of talk about niche marketing strategies. What are the things that smart marketers do to get their site listed high on the search engines? Well, things online have changed dramatically since I got started in 1995. Back then you could register killer domains for a song and be the first kid on the block to have a site established in a major niche. But as the years have passed, certain sites... Continue Reading

I'm a huge fan of developing online communities for revenue generation. The wonderful thing about community sites is that the members create the content for you. However, it can sometimes be tricky to kickstart your forums in order to get people posting. If you launch forums and people visit only to find that there is no activity, odds are they aren't going to register, post or return. This is the primary reason most forums don't... Continue Reading

It's not always easy thinking up something to write about. However frequently (or otherwise) you update your site, you have to think of a topic, decide whether your users will find it interesting, estimate whether it will bring in ad clicks and turn it into content. Often, that's not a problem. You might be bursting with things you want to say. Sometimes though, you'll be left scratching your head and wondering what on earth you... Continue Reading

How would you like to be able to discover the all-time top paying keywords for AdSense? Would you like to access search and bid data for over eight million AdSense keywords? Wouldn't it be helpful to locate hot domain names that are still available? It's time to do AdSense smarter! Check out this site now and find out why AdSense Smarter is the best top paying keywords tool available and learn how you can profit... Continue Reading

Google's referral programs have never impressed me very much. Although the commissions are now fair, they started out very low. But even at the new(ish) rates, few sites are going to benefit from them. They're only good for publishers who aim their content at other publishers. That's always been the problem with Google's referrals: there were too few products aimed at too few topics. But Google has been working on a whole new referral system... Continue Reading

Recently, I told you that I was pulling out of the Bookwise program. It looked like a good opportunity -- it still does look like a good opportunity -- but when they objected to the domain name I was using to profit from it, I decided to leave. One door closes... and another one opens. I've been playing around with AuctionAds, and I have to say, I've been very impressed. AuctionAds lets you put eBay... Continue Reading

I wish I could tell you that becoming a successful AdSense publisher is easy. I wish I could tell you that all you need to do is sign up to AdSense and hey presto... at the end of the week, you'll be lighting your barbeque with hundred dollar bills and using fine china dishes as Frisbees. But it doesn't work that way. Optimizing your AdSense units is hard work. And it's work that never ends. Continue Reading

Let's play a game... Simon says start your own website. Simon says sign up for Google AdWords. Start building your list. Hey, I didn't say "Simon says!" Continue Reading

I've been pretty lukewarm about Google's referral products. They've been pushing them pretty hard but I haven't been impressed. I'm not convinced that the Google Pack contains anything worth writing home about. I don't care enough about Mozilla to recommend that everyone downloads Firefox. And the commissions that Google is offering for its downloads just aren't big enough to take up real estate on my Web pages. I'd rather put together a joint venture with... Continue Reading

One of the challenges of building pages for AdSense is that until the page is up and running, you can't really tell which ads you're going to get. And that's vital information. Apart from the fact that you can't know which ads to filter out if you don't even know which are going to show up, seeing the ads before you go live can help you decide which keywords to focus on. Continue Reading

There isn't a day goes by that I don't receive at least two or three emails asking me to do a joint venture. Everyone and their mother (and their mother's dog?) has a product, ebook, software, telecourse or some other idea that will make me a zillion dollars. Now don't get me wrong. I am all for people pursuing their dreams and fervently believing in their product. It's just that I can't possibly look at... Continue Reading

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

Let's play a game. Take the following quiz by filling in the blanks... 1) A _______ in the hand is worth two in the bush. 2) A rolling stone gathers no _____. 3) A penny _______ is a penny earned. 4) A stitch in time saves ______. 5) Without ________, you can't make any money with your website. Continue Reading

Five days ago, I wrote about my experience with American Furniture Warehouse in Fort Collins, Colorado. It was not a glowing moment for their customer service team. This morning, my home phone rang and my wife informed me that American Furniture Warehouse wanted to speak with Joel Comm. I had been anticipating a call from them. Surely they monitor the web for mention of their name, and just 48 hours after blogging about my experience... Continue Reading

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

I hate it when it happens. I'm sure you do too. You've set up your site, you've optimized your ads, you've watched your income rise and at last you're getting your rewards. Each month you receive a nice fat check from the generous people at Google. And then all of a sudden, the numbers start to shrink. You haven't changed a thing. Your ad units are still in the same places. You're still discussing the... Continue Reading

I'm always going on about the importance of great content. It really is the most important thing you'll put on your website. Sure, the way you format your AdSense units is important. The affiliate products you choose to promote will affect your earnings. The design and layout of your page will determine whether it looks professional and invites users to stick around and come back for more... or send them screaming back where they came... Continue Reading

Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras right next to the ad unit. Your unit would have all the eye-catching attention of a graphic ad without the... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

Like most things on the Internet, marketing can be divided into two distinct periods: Before Google and After Google. Before Google, getting a link to your site on other sites took a huge amount of work. You'd have to write to each publisher separately. You'd have to try different CPC networks until you found one that worked for you. And you'd have to create a new Web page just for reciprocal links. After Google... well... Continue Reading

As I travel to conferences and receive email from people, the questions I am asked have a recurring theme. One of the most frequent questions is not so much about technology as it is about individuality. The question is, "What kind of web site should I build to make money online?" And that, my friends, is the wrong question. The right question is not about web sites or keywords. The right question is about you. Continue Reading

It's come to my attention that some more Link Sizzler sites are popping up online. If you are interested on getting a word link on one of these sites, the prices seem to be right. 300 Jobs for Moms - This one is great if you want to advertise your work-at-home opportunity 300 Blogs - Blogging is the hottest way to get your name out there. Place a link on this site and see if... Continue Reading

The Link Sizzler has set off a firestorm of word-cloud sites, with sharp site owners picking up a word link and capitalizing on the traffic these sites can generate. 499Sites.com is a new word site that does something the other sites don't do... allow you to claim entire keyword phrases! Not relegated to just one word, you can select your favorite search term and link it to your own website. For a short time, you... Continue Reading

If you've been following my life at all, you know I've been working with my mother to help her build her website, TravelsWithSheila.com. Acting on my advice, my mom has issued a press release today. Continue Reading

Here's a question I get again and again... "Joel, what are the best AdSense tools available?" With such a proliferation of "me-too" products on the market, it can be difficult to wade through them all and select the tools that will truly benefit you as an AdSense publisher. So I have created a site called Best AdSense Tools where I will be writing about the tools you should own and the tools you should avoid. Continue Reading

Lara Croft is back. And this time she means business. Back in the late nineties, Lara Croft came on the scene in the game Tomb Raider. A female "Indiana Jones"-style character, Lara spelunked tombs in ancient ruins of Rome, Mexico, Egypt and Atlantis, fighting off creatures and bad guys while on the hunt for priceless artifacts and treasure. Rather than just shooting to kill stuff, Tomb Raider challenged the player mentally with a series of... Continue Reading

If you are an AdSense publisher, you have undoubtedly heard about top-paying keyword reports that promise to give you the keys to the AdSense kingdom. Some of these reports have been worth the money, but most have been a total waste of time. AdSense Publishers ALERT! I just got finished doing an interview with Roxanne McHenry, co-creator of a revolutionary AdSense tool that EVERY AdSense publisher needs to know about. I have been in the... Continue Reading

About two weeks ago, I told you about a new advertising service called Chitika. What makes Chitika unique is that they have implemented features which make it completely compatible with AdSense. That means you can run it on the SAME PAGES as AdSense. I have been testing Chitika for these past weeks and I have come to the following conclusion... Continue Reading

I've been playing around with a few automated page generator programs to see what they are capable of. These programs allow you to build an entire web site based on keywords. For example, Help Desk, Wifi World and Enterprise Portals were built using Cash Page Builder. Essentially, the software finds similar keywords and proceeds to build many pages containing news feeds and products related to the keyword. It's not a great way to build a... Continue Reading

Google AdSense ads have become ubiquitous. It's hard to find many sites that aren't running their contextual text advertisements. However, there ARE other options available for site publishers wishing to monetize their web pages. I recently came across a site called Kontera. They have a different approach to contextual advertising. Rather than display ads directly on the site, their engine looks at a web page and highlights certain keywords on the page by placing a... Continue Reading

So much of having a successful Internet business is dependent on getting your sites indexed on the search engines. When someone types a keyword into Google or Yahoo, where does your site come up on the page? Many people make a living in the search engine optimization (SEO) field, helping sites optimize their pages to be more search engine friendly. So how do you get to the top of the search engines? Here is a... Continue Reading

Building a web site is easy. Getting traffic to it is a whole different beast. Google, Yahoo! and MSN rule the roost of the search engine market, but figuring out how to show up at the top of the results is no easy task. My friend, Rick Butts, has come up with a killer tool that I starting using today. When I say killer.. I mean killer. If you have a web site, you've got... Continue Reading

Since my ebook has become popular, I have been inundated with emails from people wanting me to look at ebooks and Internet tools. Many of them are a waste of time and money. But occassionally I come across something of real value. Today's entry is about one such tool. The tool is called Search Automator and, to be candid, it is one of the most incredibly useful, and powerful new tools I've seen this year... Continue Reading

I've been reviewing the log files from this site and found out some interesting stuff. Following is a list of the most popular blog entries, along with reasons why the entry received lots of reads and/or comments. Tsunami Video - I originally linked to a video which was then taken offline. But people searching the web for the keywords "Tsunami Video" found my site and visited by the thousands. The Passion: Mel Gibson's Labor of... Continue Reading

Remember the good old day, when you could easily register the domain name you wanted? It was no sweat to grab a great .com domain name. Who knew that everyone and their dog would want to build a web site, thereby dwindling the supply of good domain names? Times have changed and the domain name industry is BIG business. Whether .com, .net, .org, or the newer extensions, .us, .biz and .info, individuals, businesses and... Continue Reading

Over the past few years, Google has come on strong as a leader in the Internet search engine industry, giving Yahoo!, MSN and AOL a run for their money. With an initial public offering just around the corner, can anything stop this behemoth? I hope not. I love Google! One of their most recent additions to the site is their pay-per-click advertising program, Google Adwords. Here's how it works. You advertise your site on Google... Continue Reading