Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete... I received this email from Kim Malone at Google today... Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

When I was at Blogworld last week, I came upon the booth of a company called "Entrecard." Their display caught my attention and I introduced myself to the CEO, Graham Langdom. To my surprise, Graham is also the creator of The Million Dollar Wiki. The reason I was surprised is that I had become familiar with that site the week before and had purchased a few pages on the site! Anyhow, knowing how innovative Graham... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

*** This just in! *** Actually, TWO things just came in. Please read both items carefully... 1) I JUST received an email from John Reese, the Internet marketing legend who created the now-famous Traffic Secrets course. When this course came out, it was considered pricey, and somewhat out of reach for people. Don't get me wrong... At $997 it was worth EVERY penny. But STOP THE PRESSES! John just told me that his inventory is... Continue Reading

I was on the phone with Armand Morin last night, and I've been thinking about something he said ever since. We talked about the great ebooks that are out there... We talked about some of the cool software tools that are now available... And of course, we talked about AdSense. But here's what he said that stuck with me. Continue Reading

Last July, I wrote about how Amazon.com was breaking into contextual advertising with its Omakase program. Now they're at it again with another context-based advertising system. This time though, they've taken a leaf right out of Kontera's books. Instead of placing ads in ad units, they're linking to keywords in the text and serving floating ad balloons. You can see samples here and here. Continue Reading

Vince Lombardi once said, "A man can be as great as he wants to be. If you believe in yourself and have the courage, the determination, the dedication, the competitive drive and if you are willing to sacrifice the little things in life and pay the price for the things that are worthwhile, it can be done." Take inventory of yourself... Are you where you want to be? If not, why not? Continue Reading

You already know that ad units placed above the fold tend to get the most clicks. But did you also know that Google automatically places the highest-earning ads in the first ad unit on the page? That's very helpful. Before you've done any optimization, you're already getting the most valuable ads in the best spot on your page. The problem comes when you start optimizing. Continue Reading

Wouldn't it be great if we could optimize our websites for AdSense then just kick back and enjoy the income? We wouldn't have to worry about trying new ad formats or checking new strategies or wondering what else we could be doing to increase our revenues. We certainly wouldn't have to watch out for the sort of change that could radically affect the way our pages are arranged. One such change could be just around... Continue Reading

My post on the Arbonne business has continued to generate a great deal of interest. So I've decided to post my take on multi-level marketing in general here to start a new thread. What are the problems with Multi-Level marketing? 1) Most people are not mature enough to work the business truly looking out for other people. Greed is a huge motivator in MLM. There is the facade of "I have something to tell you... Continue Reading

It is true. I am an Arbonne consultant. (Actually, that may be past-tense by the time you read this...) For those unfamiliar with Arbonne, they are a fast-growing company focused on health care and skin care products. They claim the products are all natural and most of the people who try them truly love them. The downside is that they are ridiculously expensive. Still, you get what you pay for. For the record, I have... Continue Reading