I believe that anyone can make money as an online publisher. I've always believed that and I've seen enough people set up websites and generate income to keep believing it. But I know there's something wrong with this picture. I'm not going to kid myself and it would be plain wrong to try to kid anyone else. Some publishers are going to have an easier time than others. Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

It's been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have to bring in traffic to look at that content. The content itself has changed though. Videos are now an important... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

I'm always going on about the importance of networking at conferences. That's because I don't know of any strategy that can improve an online publishing business's success rate faster. Networking puts you in touch with opportunities that you can't find any other way. It builds the sort of business relationships that can last for many profitable years. It really does make running a business fun. And there's just no better place to do it than... Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads... It's enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best match your content and which system you should be using to squeeze the most out of your pages? Continue Reading

The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn't know how he was going to complete it. Lamott's father had some wise advice. He told his son to do it "bird by bird." Lamott used that analogy to describe the process of writing a book. You can think of it as a way of creating a... Continue Reading

There's a look that I've seen way too many times. It doesn't happen often, but even once is enough. I'll be standing in front of an audience at a conference or teaching a class, and I'll see my audience's eyes glaze over. Instead of looking at me, they start looking at the conference program or at their watch or at anything but me. It's a look that says I've lost them. Whenever that happens, I... Continue Reading

I would like to wish you a very Happy New Year! May your year be filled with good health, prosperity and lots of laughter. :-) I have a New Year's gift for you to get things off to a good start! You may download your very own FREE AdSense Buddy, a very useful tool to help you keep track of your AdSense statistics without having to login to Google's site! You can check stats by... Continue Reading