We knew it would happen. It always happens. Not long after Twitter's popularity hit the stratosphere, the spammers began swarming. Now direct messages boxes are packed with Mafia invitations, follower lists have been infiltrated by pornbots, and I had to put up with dozens of impostors trading on my name before my verified account was able to show who's really me. Whenever something gets big and successful on the Internet, you can bet that there... Continue Reading

Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

The Internet has grown at an incredible rate. Online business is big business. And wherever there is big business there are bound to be scam artists. Due to the sheer number of people being deceived by unscrupulous marketers (though I hate to even call them marketers), the Federal Trade Commission has seen fit to intervene with a new set of regulations due to go into effect on December 1st, 2009. If you do ANY kind... Continue Reading

I seem to spend a lot of time on the road these days. I've been up and down the country, backwards and forwards, and from state to state. I've even been to the other side of the world and back. It's hard work, with lots of jet-lag and too much time away from my family. That always hurts. But I enjoy it. I like speaking. The people I meet at events and conferences tend to... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

I've had a ton of different business ideas. At the time I dreamt them up, they all looked like winners. It didn't always pan out that way. There have been a number of business ventures that I've started only to see them fizzle and die. It's just a part of business. No one ever goes through life without making a mistake. Continue Reading

A few months back, Twitter announced their Verified accounts program. Essentially, they would put a "Verified" badge on accounts that were deemed to be genuine. This is especially important for people with a high profile, where there are bound to be imposters. For the past two years, I have had at LEAST seventy (70) or so imposters. Usually, they sign up with a derivative of my name, post my photo on the profile, and proceed... Continue Reading

I've made a lot of money out of Internet marketing. I live in a beautiful home in a wonderful part of the country. I work with some fantastic, clever, creative people who together generate more profit-making ideas than we know what to do with. And most importantly, I have an amazing family and while I do have a busy life, being my own boss gives me the freedom to enjoy time with them. I feel... Continue Reading

Twitter divides people into two camps. To those who use it, it's a whole new Internet. There's the Web of pages and content, and there's the Twitter of people and connections. Both are valuable and both are enjoyable, but they do different things and they do them in different ways. To people who aren't on Twitter though, the service looks completely bizarre. It's a place where people go to tell strangers what they had for... Continue Reading

There are about seven billion people on the planet. Every one of us is different. Every one of us has opinions, tastes, inclinations and preferences. And every one of us is difficult to please. If you work hard at marketing your website and your products, you'll be able to put them in front of a few thousand of those people. Work really hard and build successful products, and maybe millions will see them. Continue Reading

One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the... Continue Reading

In Twitter Power, I described blogs as one aspect of the social media revolution. I think that might have surprised some people. Blogs, after all, pre-date the kind of interaction that we can see on Facebook and LinkedIn. They're more like old-fashioned publishing, in which information comes down from a publisher instead of being created and shared by contributors. But there is one aspect of blogging that's often forgotten by Internet publishers, and it's incredibly... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

The people behind Twitter were incredibly lucky. They weren't lucky because they had a great idea. They weren't even lucky that no one else had thought of their idea before them. They were lucky that the system took just two weeks to build. My staff and I get together for regular brainstorming sessions. We toss out ideas left, right and center. By the time we walk out of that room, we've got a white board... Continue Reading

I'm not much of a celebrity-watcher. I don't read tabloids and I couldn't care less who's dating whom in Hollywoodland. But I'm still pleased to see that so many celebrities have chosen to use Twitter. I'm pleased because those celebrities are bringing lots of regular folk like you and me with them. Those people might have come to chat with Oprah or Ashton Kutcher but they'll hang around and talk with the rest of us... Continue Reading

In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

I consider myself very fortunate. I have a beautiful home with a beautiful view of the Rockies in a beautiful part of the country. I also have a great office staffed with fantastic people. And the two are separate. That isn't everyone's goal. I've met lots of people whose dream is to give up the commute and start working from home. I can understand that. I've done that. Continue Reading

There's about a million and one reasons why I love Internet marketing. It pays, of course, and that has to be important. It's fun too. I'm having a ball doing this and it's rare that someone can say that about their work. But one of the things I love the most about Internet marketing is that it's democratic. Anyone can do it. And I really do mean anyone. Continue Reading

A recent question in USA Today by Steve Strauss in the "Ask the Expert" column asked the question, "Should Entrepreneur's Twitter?" Mr. Strauss answered the question with a definitive "No" and gave several reasons. One must wonder how someone who so clearly does not understand Twitter was able to speak as an "expert." As a true expert on the subject, I wish to set the record straight and dissuade entrepreneurs from acting on Mr. Strauss... Continue Reading

With Twitter becoming such a powerful force on the social media scene, there are those who get it and those who don't get it. There's a certain number of the "don't get it" crowd who will invariably take an outright aggressive posture and make a statement like this... "Twitter is a waste of time. Who cares what you had for breakfast?" Many on Twitter will hem and haw about the content of the question, almost... Continue Reading

Every time I go to a conference or take part in a seminar I meet a bunch of amazing people. I meet people who are experts at marketing. I chat to entrepreneurs who are wizards at search engine optimization. I swap ideas with other bloggers who are making six-figure incomes on the strength of their posts. Every one of those people is special. But they aren't successful because they're special. They're special because they're successful. Continue Reading

There are times when I've sat in a conference, looked around a room full of bright, hopeful entrepreneurs and wondered how many of them will become successful. I don't mean how many of them will be successful this time next year or how many will be millionaires in five years' time. I mean how many will be successful at all. Continue Reading

When I went to my first Internet marketing conference I had a huge surprise. It wasn't the amount of information that I picked up sitting in the audience. And it wasn't the fascinating conversations I had sitting in the restaurants and the hotel bar in the evening. It was the fact that people knew me. Continue Reading

You've heard the saying about not being able to fool all the people all the time. You probably also know then that you can't please all the people all the time too. It's an impossibility. It doesn't matter how good your content, how wonderful your website or what a great job you do, you're always going to get people who write in and complain. Continue Reading

A year or so ago, I started my own book publishing program. Essentially, my goal was to provide opportunity to a select group of new authors who I felt needed greater exposure. Made Easy Publishing has accepted a handful of manuscripts and I'm pleased to announce that our newest author has just hit #1 on Amazon.com! My friend, Ewen Chia, has just released his book "How I Made My First Million on the Internet and... Continue Reading

I wish I hadn't done it. And I wish I could tell you all the things that I wish I hadn't done but there are too many incidents to remember them all. I probably smack my forehead about a dozen times a day and wonder what I've let myself in for. I know lots of people say that they have no regrets. They might even be telling the truth. But that doesn't mean that they've... Continue Reading

There are two kinds of people in the world. There are people who dream. And there are people who act. Both types of people are important, and both skills are needed when you're trying to succeed. What's rare though is to find both those skills in the same person. Most of us are either brimming with ideas or overflowing with energy. We're either the type who spots opportunities or the type who spots the problems... Continue Reading

Here's a confession... Not every idea I've had has been golden. In fact, I can say that many of the business ideas I've tried have managed to bring me... well, let's just say something was funding one or two lunches per week. That's one of the advantages of marketing. Everyone gets to know about your successes but your failures just fade away. Continue Reading

It shouldn't be a difficult question. If you want to know whether your site is a success, you don't have to look further than the last line in your AdSense stats. If you're happy with the amount that's going to appear on Google's check this month, you're successful. But what if an advertiser asked how successful your site is. What would you say then? You wouldn't tell him how much you're earning each month, would... Continue Reading

You've probably noticed that I'm a big fan of video content. I don't think text is going to disappear from the Web completely but I do think we're going to see more and more video content appearing on the Internet. I also think that users now expect to find clips on the sites they visit. I'm not the only one who thinks that way. Google obviously thinks so too, which was why it bought YouTube... Continue Reading

It doesn't happen often. But it does happen. And when it does, I have to shake my head and wonder what some people are thinking. What am I talking about? Well, let me set the stage for you with a little anecdote. Continue Reading

The start of any new business always contains the scariest moments. On the one hand, you're never going to feel more enthusiastic about your idea than during those first few months. You'll get to see your plan take flight and discover whether it really does have wings. On the other hand, you also have to cope with the fear that it's going to fail -- that what you thought was going to bring you a... Continue Reading

You know what I like best about Twitter? It isn't the fact that it's easy to use and a ton of fun (although those are important). It isn't the fact that I can communicate with some fantastic people, get answers to questions and pick up information and advice that I couldn't have learned any other way (although those are important too.) And it isn't even that it's a fantastic marketing tool that drives traffic, builds... Continue Reading

'Twas the night before Christmas and all across Twitter Tweeples eyes were lit, they were all a-glitter. The tweets they were flying with speed and delight as each one made plans for that great winter's night "I'm traveling", "I'm eating", "I'm hanging with family" "I just wrapped the presents, I can say now so happily" The news it broke fast, from Mumbai - attack we all were there to say "we've got your back" And... Continue Reading

I've seen it. It's a glint in the eye, an intensity in the look, a feverish scribbling of notes during a talk. It's the desire for passive revenue - to set up a system that produces money while you spend the rest of your life on a beach in Cancun, occasionally checking how much you made today while doing nothing. I love to see that desire because, frankly, I have it too. That's why it's... Continue Reading

Google doesn't just have the best search engine on the Web. It doesn't just have the best contextual advertising system on the Web. Heck, it doesn't just have the best advertising system of any form of media in the world. It also has the best corporate slogan. "Do no evil" is a great attitude for any business. Continue Reading

"Focus on what's meaningful, not what's measurable." I wish I'd said that. It wasn't me though. It was Warren Buffet, a man much smarter -- and a great deal wealthier -- than me. And not surprisingly, it's great advice and it's especially important for online marketers. The Web gives us access to all sorts of figures. Our AdSense stats tell us our clickthrough rates, our eCPMs, how our channels are doing and of course, our... Continue Reading

The Internet has opened up business in all sorts of ways. It costs nothing to start a website. Anyone can write a blog. Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all. And the revenues can be fantastic. Millions of people have joined the Internet business revolution and have either swapped their day job for days of writing articles, or are enjoying some useful extra... Continue Reading

Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

Life must be hard for television executives. To decide how much to charge advertisers and whether they should commission another season of a show, they have to know the size of their audience. The only method they have to do that is by using a survey. The Nielsen ratings track what television viewers watch and then, based on demographics, make certain claims about what everyone else was watching at the same time. Those figures could... Continue Reading

"What's the secret to creating a successful online business?" I probably get asked that question about a million times a year. Here's the answer... But first, I should warn you. You're not going to like it... In fact, you're probably going to hate it and run off to Google to look for something else to read. But I have to give it to you straight, so here it is Continue Reading

No, this isn't another invitation to a webinar. (There will be another of those along soon, don't worry.) And it's not about another live video release. (There will be another one of those soon too.) In fact, it's not about me at all. It's about you. Continue Reading

Stuck for a blog post? Fed up writing how-tos and list posts? Want to write a piece of content that will not only be original, unique and genuinely interesting but which is almost guaranteed to deliver at least one return link from a targeted traffic source? So try Continue Reading

Online publishing has all sorts of advantages. You become your own boss, you have your own schedule, you get paid to produce content and bring in users. It's all great fun... and you can do it without leaving your house or having to cope with office politics. It's those last benefits that can look so appealing and be a little dangerous too. Social networking sites have made it so easy to chat with other people... Continue Reading

There's a reason that online publishing is profitable. It's a fantastic reason and it's one of the things that makes earning income as an online entrepreneur so enjoyable. People want to learn. They want to know how to be a better gardener, a better dad, a better soccer coach, a better entrepreneur too. Anyone who can provide that information can make some money -- and help others too. And anyone can do that. You might... Continue Reading

Become an Internet publisher, and you'll need to learn a whole bunch of new marketing skills. You'll have to unwrap the mysteries of search engine optimization, figure out how to make pay-per-click advertising pay for you and get to grips with "link bait," banners and keywords to name just a few. None of it is really very difficult and all of it can be learned but for anyone just starting out, it will all be... Continue Reading

I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue generations systems will help to increase the value you receive for your users. Continue Reading

I don't go to the movies much. I enjoy movies, I just don't enjoy the theater experience. Why pay top dollar to sit in a crowded cinema with chatty teens and people noisily crunching popcorn and nachos when I can buy or rent the DVD for less and enjoy the peacefulness and comfort of my home theatre. I choose to go to the Metrolux today in order to get a glimpse of An American Carol... Continue Reading

There are two reasons that people will visit your website. They'll visit to read great content. And they'll visit to feel part of a community. There's one way in which you can add valuable content to your site, get that content for free and build up your community at the same time. By receiving comments. Continue Reading

Want to know the difference between a successful entrepreneur... and an entrepreneur who wants to be successful? It's really very simple... An entrepreneur acts. An entrepreneur who wants to be successful thinks of acting. But successful entrepreneurs don't just act. They act at the right speed. Continue Reading

Recently, I wrote a post laying out what I think of multi-level marketing (MLM). I thought long and hard before I wrote that post. I knew that there would be a lot of people who wouldn't like it. I knew that some people might even stop reading my blog as result of it. And I also knew I wanted to write it. Continue Reading

It's been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have to bring in traffic to look at that content. The content itself has changed though. Videos are now an important... Continue Reading

Click Here to Order continues to sell very well and is showing up in more and more stores. I'd love to hear your CHTO Sitings if you spot it in your city or town. However, thanks to my friend Michael Copeland, I've discovered a way that you can read my new book for free and get some extra bonus material along the way! How can that be? Continue Reading

It's probably the most important decision you can make as a publisher... What are you going to create a website about? So much depends on your choice: The value of your ads. The pleasure you get out of writing your content. Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. Continue Reading

When I was researching "Click Here to Order," there was a story I kept coming across time and time again. Marketers would tell me how they were down to their last penny, ready to throw in the towel, on their way to looking for a day job... when something happened. For copywriter Michael Fortin, who had already declared bankruptcy by the age of 21, it was the discovery of the power of a well-written sales... Continue Reading

Social Media is all the buzz right now. It started with MySpace, continued with YouTube and has brought about Facebook, Twitter and a host of other sites promising the help people interact in new ways. These sites have become very popular and two were purchased for a tidy sum. Rupert Murdoch's News Corp purchased MySpace for $580 million and Google bought YouTube for for $1.65 BILLION. I'm sure the boys from Facebook and Twitter have... Continue Reading

While attending an Internet marketing conference in Chicago, I spent a lot of time networking with my peers. As I sat at the dinner table last night, I noticed that a bunch of us were twittering on our handhelds. Simon Leung, Donna Fox, Eric Farewell, Anik Singal and several others had their PDAs or phone out and were twittering away... sometimes to each other other, even though they were sitting across the table from each... Continue Reading

I've been frustrated lately. Here's the thing... As you know, I speak at a number of conferences. At these conferences, I teach people how to make money online and many of them purchase one of my products to help them build their online business. I know that what I teach works and that the products I offer have value. I know this because I receive testimonials from people all the time. But its the ones... Continue Reading

I'm currently in Los Angeles for the annual Book Expo America, otherwise known as BEA. Why BEA? I have a book coming out on August 1st and I showed up to support my publisher and do some networking. Now I must confess. I am a trade show junkie. I love the vast conference centers with aisles and aisles of vendors hawking their goods and services. I'm especially a sucker for the freebies and swag. It's... Continue Reading

While I'm still enjoying my family vacation here in Hawaii, I wanted to take a moment to let you know about a ground-breaking new tool that is guaranteed to increase your sales. Part of the reason I am able to enjoy vacations like this is because I've leveraged technology and employees to keep my business running, even when I'm away from it. Most people understand the concept of hiring employees, but many people don't understand... Continue Reading

What is the definition of true success? Is it having a large bank account? Is it having a garage full of cars? Is it having a mansion with so many rooms you can't fill them all? I would say that all of these material things are an indicator that a person may have succeeded in business, but without one key component I don't believe a person is truly successful. Continue Reading

If you were publishing a newspaper, you wouldn't care who read it. As long as the number of readers was nice and high, it wouldn't matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper. You'd just want know how many people your publication reaches so that you can charge advertisers the right price. Online... Continue Reading

Whenever something big happens in the world of online advertising, I'm left scratching my head and wondering what it means for me. It doesn't get much bigger than Microsoft offering tens of billions of dollars for Yahoo!. So what does that mean for me... and for you too? At the moment, nothing. Yahoo! has rejected Microsoft's bid and probably holding out for more money. If the deal goes through, it won't happen overnight. Even then... Continue Reading

I've just spent an incredible three days in Las Vegas at the Affiliate Summit. This gathering of nearly 3000 people was one of the largest concentrations of affiliate marketers in history. While I did enjoy some of the workshops, the greatest benefit was from networking with others in the industry. I finally got to meet famous bloggers such as Amit Mehta, John Chow, Andrew Wee and Zac Johnson, just to name a few. All these... Continue Reading

Today's entry may be one of the most important ones I have ever sent out. Why? Because your response to this newsletter is going to help guide the direction of all future newsletters! This is the day that I am asking for participation from every one of my readers... ... and I am counting on you! Continue Reading

I make no secret of it. I am a 43-year old man who loves playing computer and video games. And why not? I was a teenage when Space Invaders, Asteroids and Centipede took over the arcades. I was sixteen when I bought my first computer, a TRS-80. It was great for primitive gaming. And I've got a great collection of old computer software in a special room in my basement. Perhaps I'll do a video... Continue Reading

Before we left Oklahoma, we used to eat at Moe's, a tex-mex fast food joint. It was pretty good. I especially liked the way they trained their staff to yell out "Welcome to Moe's!' every time someone walked in the front door. It made for a friendly environment where they recognized every customer on every visit. As a sidebar, Moe's only played music featuring dead musicians in their restaurant. Interesting... But when we moved to... Continue Reading

I'm at a loss for words. I've started this newsletter half a dozen times trying to find the right way to share some information with you. Sometimes the words don't come. Eloquence doesn't seem to be in the cards for me today. It's not that the topic isn't interesting. It's just that I've got writer's block. Has that ever happened to you? There are days that I am able to create new content for my... Continue Reading

I'm a huge fan of developing online communities for revenue generation. The wonderful thing about community sites is that the members create the content for you. However, it can sometimes be tricky to kickstart your forums in order to get people posting. If you launch forums and people visit only to find that there is no activity, odds are they aren't going to register, post or return. This is the primary reason most forums don't... Continue Reading

Buzzword. Defined as a word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons. But Buzzword is more than that now. Look out Microsoft Office... there's a new player in town. Adobe announced the launch of their free online word processor, Buzzword. And I gotta say, it is a class act. There is a simple registration requiring your name, email address and... Continue Reading

I don't know where I'd be without joint ventures. I'd still have my AdSense income, which is nice, but I'd certainly be a lot poorer. I'd have fewer friends. And the people who acted on my recommendations would be a lot worse off too. Joint ventures are a vital part of my business. They should be a vital part of yours too. I still say that the best place to find joint venture opportunities is... Continue Reading

It's a sad moment, but it was easy to see coming. Google has now officially killed off site targeting. The function that allows advertisers to choose to advertise directly on your Web pages still exists. But now it's called "placement targeting." There are two differences. Continue Reading

Did you know Google is on track to make $14 billion in ad revenue this year? And while no one knows the exact percentage they are paying out to AdSense publishers, it is estimated to be in the ballpark of 60%-70%. Only Google knows for sure. And you know I am big fan of AdSense. I've made a lot of money with it. BUT, and that is a big BUT... ... there ARE alternatives to... Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

Do REAL people make money online? Well, I consider myself real people! Let's face it, before I became known for my AdSense ebook, I was just another anonymous Internet entrepreneur. It's true! Now my success story may seem out of reach... ... but it's not. No way. If I can do it, ANYONE can do it. Trust me. I know myself and am still amazed that people consider me an Internet "celebrity." Continue Reading

It's not always easy thinking up something to write about. However frequently (or otherwise) you update your site, you have to think of a topic, decide whether your users will find it interesting, estimate whether it will bring in ad clicks and turn it into content. Often, that's not a problem. You might be bursting with things you want to say. Sometimes though, you'll be left scratching your head and wondering what on earth you... Continue Reading

What if I told you could pick the brain of a former Google employee for $100. Would you seize the opportunity? Frankly, I can't imagine anyone with even the slightest curiousity not taking advantage of that offer. What if I told you that this person was on the original Google AdWords team? I don't know about you, but I'd pay over $1000 to hear what this person has to say! Well, I've got some bad... Continue Reading

I know I am opening myself up to criticism for this post, but it's been on my mind and I really just want to put it out there. I dislike the way multi-level marketing has been done by many companies. I don't dislike multi-level marketers, mind you (well, most of them anyway). I just think that business model has proven destructive to many individuals and families. Continue Reading

There are lots of things to enjoy as an online publisher. There's the thrill of creating content. The pleasure of meeting friends at conferences. The sheer freedom of being your own boss and setting your own schedule. And then there's publicity. That's a whole other world of fun. Not every online publisher uses publicity to drive traffic to their website. Some think it's a bit like a lottery. You'll send out hundreds of press releases... Continue Reading

I keep saying that anyone can make money out of an AdSense site. I still think that's true. Anyone can find something to write about that will interest other people and bring them in to click on ads. Everyone has a job, a favorite activity, a hobby, a pastime or some other interest that they can write a few hundred words about several times each week. And yet, so many people choose to write about... Continue Reading

Aloha! As you know, I am on vacation in Maui. As I write this, I am watching the sun rise behind the mountains, listening to the waves crash and enjoying the small birds that are landing on my balcony railing. Yes, it is just another day in tropical paradise. And yet, I am compelled to write... to share what is on my mind. Because with all the success I have enjoyed, I am reminded that... Continue Reading

Let's play a game... Simon says start your own website. Simon says sign up for Google AdWords. Start building your list. Hey, I didn't say "Simon says!" Continue Reading

It's one of the biggest challenges of building a profitable online publishing business. It's also one of the most important. Generating traffic. There's no easy way to do it. Yes, you have to have good content. Without that, you're never going to get the sort of traffic that arrives naturally, comes back and gives you referrals. But even good content isn't enough. It doesn't matter how good your content is if no one knows you... Continue Reading

I can't take it any longer. I've seen a few trends taking place in Internet marketing lately, and I don't think they are right. It's time to take off the gloves because I've got something to say. I'm throwing caution to the wind because I think someone has got to stand up and speak the truth. If I take heat for it, so be it. Here goes... Continue Reading

"It was a dark and stormy night." That may as well be the beginning of this newsletter, because I have started writing it five times now. I get past the first line, read it, and delete it. So I figure you just can't go wrong with "It was a dark and stormy night." Well, perhaps if I was writing fiction... The fact is that I've got a lot to tell you this week and I'm... Continue Reading

It's your right. It's your privilege. It's your duty. Vote. The field now has over 120 candidates. It must be narrowed. So I am counting on you... Continue Reading

Thanks for reading my blog today. I've got a problem and I really need your help. The problem is that I receive SO many questions about making money online there is simply not enough time in the day to answer them. So I realize that I need to focus the direction of my site to make sure I am serving as many people as possible in the time that I have. I sincerely want to... Continue Reading

OK... We all know most people are concerned about hackers and the safety of shopping online. And we all know that trust seals can help. But is there a best seal program to address this problem? Are there any real, proven benefits of one over the other? HACKER SAFE is proven to be the most effective trust seal... Ever! Think about it for one minute... * Used by over 75,000 websites * Seen on over... Continue Reading

Google has been doing a bit of spring cleaning lately. First it redesigned its ad units. Now it's changed the look of the AdSense home page. What effect have all these changes had on your revenues? Almost none, I would think. The new ad units are slight more attractive than the old ones. But I doubt if the new look is worth more than a click or two each month. Continue Reading

I'm sitting at the airport in Atlanta, Georgia, awaiting my return flight to Colorado. After living on the front range for nearly three months, I already find myself missing the beautiful mountains and am eager to get home. I wanted to send this newsletter today because I have just spent the last few days at Big Seminar #9, where I had the privilege of speaking to four hundred attendees and teaching how anyone can make... Continue Reading

Internet publishing is a strange thing. On the one hand, you can do everything yourself. It doesn't take two people to write a blog post. It doesn't take a team to design an attractive website. And it doesn't take an entire office to optimize your ad units. But on the other hand, it does take thousands of other publishers to place links to your site on their Web pages to push you up the search... Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

I am currently in the Nation's Capitol for an Internet marketing conference and I am the victim of a crime, even a felony. It happened while I slept. I was robbed and left for naked... and didn't even know it until late in the afternoon. Amazingly, there isn't a bruise on my body. Nor have I lost any material possessions. So what happened? Read on... Continue Reading

I love to write my own newsletter. It gives me an opportunity to share my thoughts and feelings with you in a very personal way. However, my friend Eric Holmlund has written such a brilliant piece that I have asked him if I can reproduce it in its entirity. Being a great guy, Eric said no problem. With no further ado, here is Eric's post... ---------------------- I want to tell you about a young woman... Continue Reading

When I talked recently about Darren Rowse's poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it's one I often wonder about: whether to include the whole article or just part of the article in an email or RSS... Continue Reading

Important. Urgent. Critical. Essential. Crucial. There are so many words I can use to describe how imperative it is that you read today's email, and listen to what I have to say... REALLY listen, because this comes from the heart. Continue Reading

Darren Rowse has an interesting post over on ProBlogger.net. He explains the most common reasons that users unsubscribe from blog RSS feeds. Can you guess which reason came out on top? Nope, it wasn't poor content. (That came in at numbers 6 and 7.) It wasn't the advertising. (Only three people said that.) And it wasn't too much selling. (That was number 14 on the list.) It was too many posts. Continue Reading

Google is very protective of its AdSense code. Start changing bits here and there and you can't expect to keep your account open for very long. But there's one exception to that rule and it's a very important one. You can put this code on your Web pages: <script type="text/javascript">    var random_number = Math.random();    if (random_number         //your first ad unit code goes here     } else {         //your second ad unit code goes here     } </script> <script type="text/javascript... Continue Reading

Do you remember the television commercial for a hair shampoo where the key concept was viral marketing? The phrase in the commercial went... "They'll tell two friends... and they'll tell two friends... and so on, and so on..." Yes, it was a very clear example of viral marketing. And whether we are talking about shampoo, automobiles, candy bars or web sites, viral marketing still works! If you were able to take your next visitor and... Continue Reading

The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn't know how he was going to complete it. Lamott's father had some wise advice. He told his son to do it "bird by bird." Lamott used that analogy to describe the process of writing a book. You can think of it as a way of creating a... Continue Reading

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

I love checking my server stats. It always turns up a ton of great information. Sure, I can see how much traffic I’ve received, where my users are in the world and, more importantly, how they reached my site -- and all of that information is hugely valuable. But mixed into all that data is often a bunch of details that just have me scratching my head. Like the search terms that have brought people... Continue Reading

There’s More To Marketing Than SEO... It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to be an important part of marketing your website. After all, the only thing better than targeted traffic is free targeted... Continue Reading

Take a look at your calendar. You probably have it marked up with important dates. Many calendar manufacturers do us a favor by including holidays and other special days preprinted for convenience. Christmas New Years Day Valentine's Day President's Day Groundhog Day Yes, they take time to remind us of the furry little rodent that somehow is able to predict the weather every February 2nd. Whatever. Now, I don't suppose the calendar's will ever come... Continue Reading

It's time to drag out the cliches. "Wow, can you believe it's 2007 already?" "Man, that year zipped by so fast!" "Before you know it it'll be 2008..." You get the picture. It's another turning of the page. Continue Reading

I'm always going on about the importance of great content. It really is the most important thing you'll put on your website. Sure, the way you format your AdSense units is important. The affiliate products you choose to promote will affect your earnings. The design and layout of your page will determine whether it looks professional and invites users to stick around and come back for more... or send them screaming back where they came... Continue Reading

Building a successful website doesn’t happen overnight. You have to create the pages, write the content, optimize your ads, drive traffic. You can be up and running within minutes but to earn the sort of revenues that make the whole thing worthwhile (and more) you’re going to have to invest time. And much of that time is going to be spent troubleshooting. A poorly-designed, badly-optimized site might make a little bit of money. A site... Continue Reading

I love this time of year. It remind me just how fortunate I am. While many people across the country will be looking forward to spending some extra time with their families over Christmas, I get to spend as much time with my family as I want every day of the year. That was always one of the big motivations for me as an online publisher: I wanted to be free to decide when to... Continue Reading

If you read yesterday's entry, you'll see that we had a heck of a time getting home from Chicago to OKC. Our flight was cancelled and we ended up rescheduled for an 8:55pm departure. Of course, the flight didn't leave until closer to 9:30 pm. And then we sat parked outside the gate in OKC for 30 minutes waiting for the plane at the gate to leave. All told, it was twelve hours from door... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Like most things on the Internet, marketing can be divided into two distinct periods: Before Google and After Google. Before Google, getting a link to your site on other sites took a huge amount of work. You'd have to write to each publisher separately. You'd have to try different CPC networks until you found one that worked for you. And you'd have to create a new Web page just for reciprocal links. After Google... well... Continue Reading

Nintendo Wii? Sony Playstation 3? Which is better? And does it really matter? Watch this for my honest assessment and to find out why this video is WAY more important than which game system is the best. Wii or PS3? Read on for my review... Continue Reading

Finding what you want online is a daunting challenge. The search engines are PACKED with billions of pages on every conceivable topic. That's why I'm pleased to announce a BRAND NEW search engine just for Internet Marketers! Whether you are looking for information on AdSense, AdWords, copywriting, search engine optimization, traffic generation, product creation, shopping cart systems, content creation or any number of other topics related to making money online, you will want to bookmark... Continue Reading

We live in a reciprocal Universe. All of us are trained at a very young age to take. Hopefully, we are also trained to give. Give and take. Someone asks you how you are doing... ... and you ask them how they are doing. Someone gives you a gift... ... and you are more likely to give them a gift in the future. Give and take. That's the way the Universe operates. Continue Reading

Hardly a week goes by that you don't hear about the newest/latest/greatest/world's-best-thing-since-sliced-bread ebook, software or member site. I confess, I do like to share quality products and services with my readers, but there are many that I wouldn't touch with a ten foot pole. Why not? Because they aren't in your best interests. Yes, there is money to be made in selling "stuff". And while I have no problem with earning commissions, my reputation is... Continue Reading

One of the most important things you can do to get traffic to your AdSense sites is to incorporate the use of a mailing list. With a list, you can mail your members and invite them back to your site again and again. With a list, you can profit by sending offers that your members would find interesting and useful. With a list, you have both momentum and leverage, two of the greatest keys for... Continue Reading

November 4, 2005. That date stands as a milestone for me, and for the growth of my business. It was the date I stepped out on faith, put my money on the table, and attended Armand Morin's Big Seminar in Los Angeles, California. Why was it such a milestone? Continue Reading

I've gotten to know Mike Filsaime over the past year, and consider him a good friend. Not only is he an incredibly smart marketer, but he is a good-hearted guy who really wants to see people succeed. When Mike launched Butterfly Marketing earlier this year, he hit a huge run. Not only did he sell tons of copies of his course, but the results have been equally impressive. Testimonial upon testimonial of success stories find... Continue Reading

When I give talks explaining how people can use AdSense to earn high revenues, I focus on some very specific strategies. I do the same in my book. I explain which ad formats work best, discuss where to put them, how to blend them into the page and how to influence the ads that appear so that you can make sure you’re always earning the highest revenues possible. Continue Reading

What's in an hour? Yes, I see the hand in the back of the room. Sixty minutes, you say? Ok, smart aleck. You can put your hand down. You've probably heard the old adage that we all get the same number of hours in a day. You've probably also heard Gerber's advice to spend an hour a week working on your business not "in" your business. And both are true . . . and false. Continue Reading

Did you know that MySpace.com is one of the most popular sites on the internet with teenagers? And are you aware of the type of content that MySpace users are regularly accessing? If you are a parent, you might be SHOCKED to find out what your kids could be viewing! If you have teenagers that could be using MySpace, I want you to RUN, not walk, and download a copy of... "My Space 4 Parents... Continue Reading

On the road again... Just can't wait to be on the road again... ... that is as long as I am either on vacation with my family or traveling to a seminar! And that's what I am doing tomorrow... heading to Philadelphia for Ken McArthur's JV Alert Live seminar, where I will be joining other speakers and attendees for three days of intense learning, brainstorming and networking. I absolutely love going to seminars. Want to... Continue Reading

I recently received a review copy of Anik Singal's brand new training product, The Affiliate Manager 1st Edition, and have had an opportunity to preview the set. In the video below, I take you item-by-item through the entire package and demonstrate why it is so important for anyone selling anything online to acquire a copy. Continue Reading

If you have a site and want to get your visitor's attention, this is really cool stuff... Over 86% of web surfers have some sort of popup blocker installed. If you want to gather email addresses or request your visitors take some other action, popups have become ineffective. Until now... Impact Popup gets around popup blockers to display a very slick popup that you can install on your site in a matter of moments. Continue Reading

I am currently in Orlando, Florida, attending Michael Penland's Internet Marketing Super Conference. I've been spending time with some great people, including Mike Filsaime, Gary Ambrose, Brian Edmondson, Keith Wellman and Tom Beal. Being here reminds me of how incredibly important it is to attend conferences if you want to be successful. Continue Reading

A few weeks ago, Andrew Fox phoned me and asked if I would speak to him for a bit about my AdSense strategies. I've known Andrew for a bit, having met him at Big Seminar in Los Angeles last year. (Remember, I always say how important it is to network at these seminars?) Anyhow, Andrew is a great guy... and he's pretty darned smart, too! Beating me to the punch, Andrew has put together a... Continue Reading

When I look at the Internet marketing landscape, I often see a vast wasteland of "me too" products and services. It seems many people are simply trying to capitalize on someone else's success. However, every now and then I see an ORIGINAL product come along... and I am excited to share it with you! Today I want to tell you about ZipSense, the world's first ZBook! Continue Reading

I am currently in a top-secret location with an unnamed group of people. What do we have in common? We are all online entreprenuers. Why gather? Because when people get together and begin discussing their lives, powerful stuff takes place. Continue Reading

As you may know from my blog, I am currently attending Yanik Silver's Underground Internet Marketing Seminar in Washington, D.C. I'm meeting so many brilliant and fascinating people, and I'm constantly learning more about ways to grow my business, and ultimately help YOU grow your business online! Anyhow, I just got back from lunch at Subway. Subway is NOT my restaurant of choice. I ate there by default. You may like it, but it's blech... Continue Reading

Three months ago, I told you that my cholesterol levels were high. My LDL (bad cholesterol) was approximately 138. My total cholesterol was 214. My primary care physician immediately wanted to place me on Lipitor. I told him that I was not eager to get on this medication as I heard it had some long-term side effects. I also do not like the idea of becoming dependent on the chemical compound du jour. So I... Continue Reading

There's only one thing I hate worse than email spam. It is junk fax spam. I got a fax machine so that I could send and receive important documents for my business. I use it for this purpose maybe once each week. But my fax machine is active far more frequently due to fax spam. I HATE junk faxes! So I decided to do something about it. Continue Reading

It doesn't always feel like Christmas in Oklahoma. The temperature on Christmas Eve peeked at 58 degrees. There is no snow on the ground. It's a far cry from my childhood in the freezing Chicago lakefront suburbs. And yet, Christmas really has very little to do with snow. It has little to do with jingle bells. And it has little to do with the materialism which drives our economy at this time of year. Continue Reading

I am sitting in Chicago O'Hare airport reflecting on this past weekend. Yes, I am taking the long way home from North Carolina, but you do what you gotta do. Anyhow... Continue Reading

I don't know about you, but I spend lots of time developing my web sites. I put my heart and soul (not to mention money) into creating great sites that will generate traffic and AdSense revenue. Unfortunately, there are many people who do not respect other people's work. And they will STEAL your site. I've seen it happen. Continue Reading

Since I became an Ebook author, I have realized the importance of each detail in the process. The topic, sales letter, price, marketing plan and other choices all have a significant bearing on whether or not the ebook will succeed. One commonly neglected area is the graphic design for the cover of the ebook. I am very pleased at how my covers have turned out, and I cannot recommend highly enough the designer who created... Continue Reading

In the midst of a global war on terror, it's good to see the President coming out for some of the battles on the home front. WASHINGTON, Aug. 3 (UPI) -- U.S. President George Bush reignited debate over evolution by advocating teaching concept of intelligent design in schools. That view promotes the idea that an unseen force is behind the development of humanity. Scientists claim intelligent design has no supporting evidence and is an attempt... Continue Reading

It's been a long day. We just got back from Westcliffe, Colorado, where my family and I have spent an extremely refreshing week at family camp. Take beautiful surroundings (the Rocky Mountains), wonderful people, an incredible staff, fun activities and spiritual nourishment... mix them all together... and that sums up the week. Well, I WAS feeling refreshed. Then I came back to tons of email, a desk loaded down with to-dos and the plain-ness of... Continue Reading

As one of my frequent readers recently noted, our world is filled with people living in poverty or under a totalitarian government. While we do have many poor people in America, our version of poor looks rich by the standards of many third world countries. And even with money, some countries treat people as disposable objects. In China, boys are treated as worthwhile, but girls are unwanted. The orphanages are overrunning with children, most of... Continue Reading

Silly fun. That's my two word review of the new animated film from Dreamworks Entertainment, Madagascar. A light-hearted story about some Central Park Zoo animals that wind up in the title country, Madagascar is an enjoyable way to waste 90 minutes, especially if you are in a theater of kids who make laughing at the silly gags even more enjoyable. As a children's movie, Madagascar succeeds with it's colorful animations and goofy characters. Dreamworks tossed... Continue Reading

I'm in the midst of reading "Under the Overpass: A Journal of Faith on the Streets of America" by Mike Yankoski. Essentially, Mike left his upper-middle class life and became a homeless street person for five months. He felt it was important to put his faith in God to the test to see if it would get crushed or blossom in the face of extreme adversity. His other motivation was to get a clearer picture... Continue Reading

After a long drawn-out fight, Michael Schiavo has succeeded in his goal to starve his wife to death. Terri Schiavo is dead and has entered eternity. Michael Schiavo must live on with the consequences of his murderous choices. It is a dark day in American history. We have been tested ethically and morally, and have failed as a nation. We are moving towards the European model of euthenasia, where other people decide whether or not... Continue Reading

I love finger food. There's nothing like the simplicity of enjoying cheese sticks and chicken fingers off the platter. But Wendy's has apparantly taken finger food to the next level. SAN JOSE, Calif. Mar 23, 2005 — A woman's meal at a Wendy's restaurant brought a whole new meaning to the term "finger food." The woman bit into a portion of a human finger while eating a bowl of chili Tuesday night at the San... Continue Reading

And I thought it was going to be as simple as getting on an airplane... Our flight home was initially scheduled for 6:30 pm, putting us into OKC around 8:30 pm. However, our schedule for the day was clear, so we decided to head to the airport early in hopes of catching an earlier flight on standby. We arrived shortly after 12:15 pm and attempted to book on the 1:11 pm flight. It had been... Continue Reading

There's something about building new web sites that stokes me. It's that feeling of making something from nothing that gets my creative juices flowing. Certainly, it is important to run a profitable business. But sometimes it is more satisfying to build a site that people enjoy. It seems I am always in the center of two or three new projects, and I rarely run out of ideas to build more. My biggest weakness is not... Continue Reading

Me and my family spent the last four nights in Eureka Springs, Arkansas, one of our favorite places to visit in the fall. The Ozarks rise to almost 2000 feet and are a touch of natural beauty only a few hours away from the plains of Central Oklahoma. Eureka Springs is particularly beautiful because it is a small town (population 2900) nestled in the mountains. Many of the streets are reminiscent of San Francisco, with... Continue Reading

From today's edition of FamilyFirst... Today's Family First site is one that seeks to help level the playing field in current political climate. Sort of a ying to the more liberal yang that seems to be cluttering the airwaves, print media, and bandwidth of the Internet. While some of you may scoff at the material presented on this site, call it lies, hateful deception, and other things that can't and won't be repeated here, just... Continue Reading

Mary and I had the opportunity to enjoy a "date night" on Friday. First we enjoyed a nice dinner at Johnny Carinos Italian restaurant. Next we went to the mall and pigged out on ice cream at Cold Stone Creamery (superior to Marble Slab in case you are wondering). Finally, it was on the cinema to take in a showing of Sky Captain and the World of Tomorrow. I received a great deal of chastisement... Continue Reading

Systematically deconstructing the lies of the Kerry campaign is a full time hobby for the people at CrushKerry.com. Scooping the media on the latest flip-flops, switcharoos and mainstream media hoo ha, this site is not only important, but loads of fun. We are on the verge of voting in the most important Presidential election of my lifetime (40 years old here...), and our nation can not, MUST not, elect John Kerry. On the upside, with... Continue Reading

Even though this is the day after the anniversary of the 9/11 attack on America, I came across a fantastic memorial site. I am dismayed that the media has done a blackout on showing 9/11 footage. I think we need to see it now more than ever. The attention span and memory of the average American is too short. Hopefully, the American people will not forget this horrific attack as we approach in incredibly important... Continue Reading

The Republican National Committee launched a new web game today that illustrates the massive tax increases required to pay for John Kerry's promised spending. Earlier this week the RNC unveiled the Index De Le Miserables, which calculated Senator Kerry's promised spending, promised tax increases, and unidentified tax increases. Senator Kerry's IDM was 20.46 the same as Carters MI in 1980. "John Kerry has promised $1.9 trillion in new spending and that’s just on the... Continue Reading

Right on time, the Bush campaign 2004 has released their first set of television ads. The ads are extremely positive and a wonderful alternative to the nasty attack ads the democrats have been running. However, the democrats are having an absolute hissy fit that there are images of the World Trade Center in the Bush ads. They claim it is "insensitive" to use the terrorist attack as a political event. Once again, they fail to... Continue Reading

Michael Medved is not alone in speaking out against those who would attempt label The Passion of Christ as "anti-semitic". Rabbi Daniel Lapin, known on the national airwaves as "America's Rabbi", has written a thoughtful article taking his fellow Jews to task. Lapin states: Those Jewish organizations that have squandered both time and money futilely protesting Passion, ostensibly in order to prevent pogroms in Pittsburgh, can hardly be proud of their performance. They failed at... Continue Reading

Here's some great links to make your weekend more meaningful ;-) DVDFile.com - the best place on the web for all things DVD HomeStarRunner.com - funny and on the edge - great stuff for wasting time Ira Goldklang's TRS-80 Revived Pages - my very first computer immortalized on this fan page. I owned a Model I with 4K of RAM. Sweet. Lateral Thing Puzzles - In the middle of the ocean is a yacht. Several... Continue Reading

I had the distinct pleasure of meeting a fellow 'net pioneer this week. Barbara Feldman of SurfNetKids, one of the best kid sites writes a nationally syndicated article, writes books and keeps up with a handful of web sites. She is a really neat lady with great ideas! Barbara's latest feature is an inspirational flash movie called Light an Educational Fire. If you are parent, teacher, grandparent or if you are in any category that... Continue Reading

Oh, this is rich! The very people who preach "tolerance" as a virtue... those bastions of all that is good who want to outlaw the beast known as "hate speech", are putting together an event that reveals their blatant hypocrisy for all to see. From the Drudge Report: HOLLYWOOD DEMS GATHER FOR 'HATE BUSH' MEETING AT HILTON Top Hollywood activists and intellectuals are planning to gather this week in Beverly Hills for an event billed... Continue Reading

Our time at the Conwell Inn has been great. The room is very nice and they have had some sort of breakfast downstairs every morning. When I took the dog out this morning, I was pleased to see a hot waffle iron and cups of batter. I surprised Mary and the kids with fresh waffles to get the day off on the right foot. Unfortunately, Mary hasn't felt good the past couple of days, so... Continue Reading

I kid you not. Elvis Presley's tooth is up for auction at eBay. High bid as of this writing? (are you sitting down?) $101,801.00 and the reserve on this item is not yet met. We'll be watching this one closely. Important stuff, you know. Continue Reading