Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you'll make. Your clickthrough rate - the percentage of users who click on an ad - is a measure of your ability to convert your users. A good website will have a clickthrough rate (or CTR) of around 3 percent. Or to put it another way, even a... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

Google AdSense is currently the reigning King of contextual advertising services. But the King always faces challengers to the throne. Kontera, Chitika and Intellitext have managed to absorb a small piece of Google's market, but they've barely made a dent thus far. So who can take on the 100 pound gorilla? Only another gorilla. Enter Yahoo! Continue Reading

I just received an email from Mike Filsaime. For those who already know Mike, you already know he is an Internet Marketing legend. For those who don't know him, you are about to find out WHY he is a legend. Continue Reading

Last week, I was contacted by a gentlemen asking me if I would take a look at his product. He claimed that his CD presentation would help anyone start a web business by following his simple instructions. I said, "sure, go ahead and send it" I now have previewed a copy of EZ Web Business Builder, and I have to say that it is a truly fabulous product. The author's name is Jim Daniels, and... Continue Reading

I've been slaving away attempting to make sense of this thing we call the Internet. In order to put things in proper perspective, I have composed this paper which I hope will prove useful. Continue Reading