What is hype? From dictionary.com, one definition is "exaggerated publicity" For example... "The amazing super-duper fantasmagorical stapler can save thousands of dollars each year in lost time and help you lose 30 pounds in three minutes!" Ok, that IS over-the-top hype. What about where Internet marketing products are concerned? Is there hype? Continue Reading

Google is continually looking for ways to put the kabosh on click fraud. It is important that they protect the rights of their advertisers by making sure each click is an intentional click. That is, they want to be certain that the person clicking the ad is doing so deliberatel. Otherwise, the advertiser is paying for a visit that is not purposeful. So it has recently leaked out from a number of blogs that Google... Continue Reading

It's one thing to have consenting adults eat worms on a reality show. It's a totally different story when children are being exploited for entertainment. And that is exactly what is taking place with Kid Nation, CBS television's much-hyped reality show. Continue Reading

What is The Secret? No, no... not THAT Secret. That's an email for another day. MY secret is actually going to be revealed live at Armand Morin's Big Seminar on Friday morning. And the buzz is building. Everyone is asking me "What IS it, Joel?" My reply? You'll have to wait until Friday to see... just like everyone else. Continue Reading

The hype for Spiderman 3 is building faster than any movie I can recall since the last Star Wars film. Could this end up becoming the highest grossing film of all time, perhaps knocking Titanic off it's perch? Only time will tell as we still have a few weeks before the film launches on May 4th. At the very least, the teasers and trailers are a fascinating study in pre-launch marketing. Will you be seeing... Continue Reading

The Million Dollar Template. Is there such a thing? You know I am a big fan of templates. Each month, hundreds of subscribers receive AdSense templates from me so they can shortcut the creation of their web sites and get down to the business of building original content. Apart from the ones I have created, I have not seen any templates that are really worthy of emulating... Until now! Continue Reading

I recently received an email from a reader. May I share it with you? "Joel, I appreciate your newsletters and great tips. Out of all the so-called gurus, I feel like you deliver more real value in your email than anyone else. But I am feeling very confused about all the different ways you discuss to make money. You tell us about a new software tool that is the supposed answer to our problems, but... Continue Reading

It seems like everywhere you turn, people are talking about Web 2.0. What's the deal with Web 2.0 and why should we care? In the past weeks, I have shared with you how I built my lists, increased my visibility and made more sales by using Squidoo. Many of you have written me thanking me for the free report on the topic as you are seeing results from using this new web technology. But did... Continue Reading

Important. Urgent. Critical. Essential. Crucial. There are so many words I can use to describe how imperative it is that you read today's email, and listen to what I have to say... REALLY listen, because this comes from the heart. Continue Reading

Ack! It was the only word uttered by Bill the Cat of Bloom County fame. If you don't know who I am referring to, here's a quick refresher course. Bill the Cat And now that we are on the same page, I felt a bit like Bill the Cat yesterday when I received questions about my Monthly Templates membership program. They were very GOOD questions. And I can't believe that I blew it by not... Continue Reading

I love giving gifts. I can't help myself. I am one of those who prefer watching others open presents on Christmas morning to opening my own. There's just something special about seeing a smile on someone's face when they open a present I've given them that brings joy to my heart. Continue Reading

Remember the hype about "The Death of AdSense" a few months back? Of course, that turned out to be a load of silliness because AdSense is more alive than ever before. So what are we to think when Mike Filsaime releases a free report called "The Death of Internet Marketing"? At first glance, I thought Mike was going to give away this report and then try to sell me something. Guess what? Continue Reading

I've had a BUNCH of people ask me if Brad Fallon and Andy Jenkins' product, StomperNet, is a bunch of hype... or if these guys and their product is the 'real deal'. I've known Brad Fallon for six years. He and I have shared many meals and spoken at length about what he does... and what he knows. I can say without a DOUBT, that Brad is THE leading expert on search engine optimization on... Continue Reading

Eric Holmlund has been telling me about HyperVRE. He's like, "Joel, this is perfect for your AdSense students... and it's free!" I said, "Reeeeally..." So I took a look at it. And I am impressed. Eric said that I could show you his video that demonstrates exactly how this free tool works. HyperVRE Continue Reading

I remember receiving an email from someone in early 2005, just after the first edition of my ebook had come out. He asked me if I was interested in doing a "JV". Being mostly ignorant of Internet marketing jargon at the time, I only knew JV to mean Junior Varsity. Since that time, I have found out that JV means Joint Venture. And Joint Venture means MONEY. Continue Reading

I am just thrilled with my mom right now. A few days ago I wrote about her new blog, TravelsWithSheila.com. Since starting her blog, she has been dilligently working hard to create new content and understand the entire blogging process. I love the way she has taken the bull by the horns and is really wanting to excel with this project. Continue Reading

It doesn't always feel like Christmas in Oklahoma. The temperature on Christmas Eve peeked at 58 degrees. There is no snow on the ground. It's a far cry from my childhood in the freezing Chicago lakefront suburbs. And yet, Christmas really has very little to do with snow. It has little to do with jingle bells. And it has little to do with the materialism which drives our economy at this time of year. Continue Reading

Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading

My post on the Arbonne business has continued to generate a great deal of interest. So I've decided to post my take on multi-level marketing in general here to start a new thread. What are the problems with Multi-Level marketing? 1) Most people are not mature enough to work the business truly looking out for other people. Greed is a huge motivator in MLM. There is the facade of "I have something to tell you... Continue Reading

In 1996, Eidos Interactive came out of nowhere with a game that has become one of my all-time Top 10 computer games. (Maybe I'll do a top 10 series if I ever finish my 15 Best Movies of All Time) Continue Reading

In spite of the increasingly hostile environment by the hyper-sensitive political correctness mob, Christmas is ALIVE and well in America and around the world. Place aside the insanity of not allowing children to eat red and green M&Ms at school. Forget the silliness of removing manger scenes from public places. And disregard the bizarre attitudes of department stores and other merchants that feel it unsafe to wish anyone anything but "Happy Holidays". Jesus Christ was... Continue Reading

I friend recently recommended that I give a look at World of Warcraft, the latest MMORPG to hit the market. WoW comes with a boatload of hype, mostly due to the incredibly successful Warcraft: Orcs vs. Humans RPG series. WoW, however, is an entirely different beast than the previous games (which didn't interest me in the least). WoW is a fully 3D world teaming with life and critters of all kinds. Since I enjoyed Star... Continue Reading

Charles Krauthammer, writing for the Jewish World Review, has come out with an article that precisely nails down the problem with John Kerry and John Edwards. Highlights from Krauthammer's article... This is John Edwards on Monday at a rally in Newton, Iowa: "If we do the work that we can do in this country, the work that we will do when John Kerry is president, people like Christopher Reeve are going to walk, get up... Continue Reading

From today's edition of FamilyFirst... Today's Family First site is one that seeks to help level the playing field in current political climate. Sort of a ying to the more liberal yang that seems to be cluttering the airwaves, print media, and bandwidth of the Internet. While some of you may scoff at the material presented on this site, call it lies, hateful deception, and other things that can't and won't be repeated here, just... Continue Reading

Before you go any further, I must tell you that this article is NOT a movie review. Rather, it is a smack to the side of the head of Activision regarding the release of the new PC game of the same name. Available last week, amidst much hype due to the release of the movie, Spiderman 2: The Game was promised to be an extremely open-ended game where you had all of Manhattan Island to... Continue Reading

The Passion of Christ continues to dominate the box office for its third week straight. This amazing phenomenon has grossed over $267,000,000 in the U.S. in the first 20 days of its release. It is now #22 in all-time box office gross. It would not surprise me to see it pass the $400,000,000 mark by the time the dust settles. If that happens, it will be challenging Spiderman for the #5 spot. Box office numbers... Continue Reading

Here's an incredibly useful site for you. DictionaryWords.net is a fantastic reference resource. Do a search for a single word or term and it will pull up results from several sources, including The CIA World Factbook (2002), WordNet, Webster's Revised Unabridged Dictionary, The Virtual Entity of Relevant Acronyms, The Jargon File, Hitchcock's Bible Names Dictionary, The Collaborative International Dictionary of English, The U.S. Gazetteer, The Free On-line Dictionary of Computing, Elements Database and Easton's 1897... Continue Reading

The critics are all over the map on this one. MetaCritic has opinions ranging from 20 to 80 (out of possible 100). I give it a solid 80. Here's why. Bruce is a story of faith. It is a journey of coming out of darkness into the light. It paints a wonderful picture of prayer as a vital means for communing with God, and most certainly causes people to reflect on their own relationship with... Continue Reading