Do you have your cell phone handy? Stop what you are doing and go get it because I want to show you something very cool. I am going to give you a look into the future... the very NEAR future. In fact once you begin to understand the possibilities of what I am going to demonstrate, you are going to be excited! And it is going to keep you awake tonight. But it's going to... Continue Reading

WARNING: Today's post is going to rattle cages and put a spotlight on a potentially dark side of Internet marketing. Yeah, I'm probably going to tick some people off. That's life. I'm more concerned with speaking the truth. This is #2 in a series called The Truth About Internet Marketing. Part one was called "The Long Form Sales Letter. For some time it has been suspected that there is a "secret cabal" of Internet marketers... Continue Reading

WARNING: This series of posts may be hazardous to your preconceived notions of how to make money online. Reading it may save you thousands of dollars in pipe dreams and cause you to focus on the single most important aspect of running an Internet business. If you suffer from A.D.S. (Acute Denial Syndrome) or insist on believing that buying another product or service is the magic bullet that will cure all your financial ills, these... Continue Reading

Branding is more than just getting your logo right and coming up with a catchy slogan for your company. While these things are obviously very important, branding can also include things like the outward appearance of you or your employees, and how you comport yourself in all the various details of business dealings. The following story is something that actually happened to me, and proves the saying that truth is stranger than fiction. In retrospect... Continue Reading

I grew up in northern suburbs of Chicago. You know all the John Hughes' films like Sixteen Candles, The Breakfast Club and Weird Science? They were either filmed or supposed to have taken place in the region where I was raised. In fact, there is a scene in Ferris Bueller's Day Off that was filmed outside my old high school, Glenbrook North. Ferris' sister is outside the school and a bunch of kids are running... Continue Reading

I've now been on Twitter since May 2007. When I wrote Twitter power, I had about 5000 followers. Fast forward to late 2009. I hit 83,000 followers, but that's nothing compared to the hundreds of thousands or millions of followers that some members have acquired. It's been an interesting ride, but a number of things have happened that have caused me to reevaluate my Twitter strategy. Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

A few months back, Twitter announced their Verified accounts program. Essentially, they would put a "Verified" badge on accounts that were deemed to be genuine. This is especially important for people with a high profile, where there are bound to be imposters. For the past two years, I have had at LEAST seventy (70) or so imposters. Usually, they sign up with a derivative of my name, post my photo on the profile, and proceed... Continue Reading

Affiliate products make up a large part of my income. They're one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons - and money is only one of them. Sure, an affiliate commission will always be worth more than an ad click but that's only the start of it. I also like the... Continue Reading

One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We've learned, for example, that many of the site's users are middle-aged, high earning business types rather than the kids that create pages on MySpace. We've found that only a small proportion of Twitter's users are writing most of the tweets while the... Continue Reading

I have a hard time keeping up with my tweets. I just get so many each day. I have an ever harder time keeping up with Direct Messages on Twitter (DMs). I usually don't read them. However, I took a peak at my DMs tonight and I came across something highly unusual. Continue Reading

Every time I go to a conference or take part in a seminar I meet a bunch of amazing people. I meet people who are experts at marketing. I chat to entrepreneurs who are wizards at search engine optimization. I swap ideas with other bloggers who are making six-figure incomes on the strength of their posts. Every one of those people is special. But they aren't successful because they're special. They're special because they're successful. Continue Reading

This week, I had the pleasure of being asked to speak to Microsoft employees on the subject of Twitter. Eckhart Boehme invited me to talk about how businesses are using Twitter, demonstrating that Microsoft is taking a very engaged position on social media. I was treated quite well by Eckhart and his team, and I met a number of very bright Microsoft people. The campus is ENORMOUS. I saw buildings numbered all the way up... Continue Reading

When I went to my first Internet marketing conference I had a huge surprise. It wasn't the amount of information that I picked up sitting in the audience. And it wasn't the fascinating conversations I had sitting in the restaurants and the hotel bar in the evening. It was the fact that people knew me. Continue Reading