Whenever I attend a conference I always try to listen to as many of the other speakers' talks as possible. I can't think of a single talk that hasn't taught me something. But some of the most powerful and valuable information that I've learned at conferences didn't come while sitting in front of a professional marketer. It came while sitting in the café afterwards and chatting with my students. Continue Reading

Did you ever walk into one of those old mom-and-pop hardware stores, the sort of place where piles of dusty boxes filled with metal things are stacked from floor to ceiling and nothing's got a label on it? You walk up to the counter, explain what you're trying to do and the store owner nods, starts bringing down boxes and in no time at all finds exactly the widget you were looking for. Those people... Continue Reading

It's been a long time coming. I've been asked to speak in Australia several times over the past couple years, but the timing just hasn't worked out for one reason or another. On Sunday, I will be speaking at a major event in Sydney, and I've decided to bring my lovely bride with me. Mary and I are currently in the International Business Lounge at LAX. It's still a few hours until we head to... Continue Reading

I'm in Las Vegas for Affiliate Summit and am looking forward to the a few days of networking and learning. And while I have nothing to say about the conference yet because it hasn't started yet, I do have an experience to share with you. As you know, I enjoy blogging about my customer service experiences... especially the bad experiences. Why do I do this? I place a very high value on customer service and... Continue Reading

Does American Airlines have good customer service? Once again, I find myself on the "I can't believe this is happening" end of a telephone conversation with a customer service rep. Here's the story. I had booked a flight using reward miles to fly someone from Dallas to Denver in a couple weeks. As it turns out, he is going to drive here a few days early and won't require the initial leg of the flight... Continue Reading

A few days back, I told you I was working on some very significant projects. I am now prepared to reveal the first of them. What I am about to show you will be valuable to you on several levels... 1) When you see what it is, you will immediately want to use it on your web site. 2) Others will want it as well, and I will pay you 100% commission to share it... Continue Reading

Ever since Google changed its Terms Of Service to allow other contextualized ad systems on the same pages as AdSense, I've been busy taking another look at its competitors. And what I've found was that Kontera has been pretty busy. Kontera has created an ad system that turns keywords on a Web page into double-underlined links. When users mouse over those links, they get a floating tool box containing an ad. It's unobtrusive and looks... Continue Reading

So when was the last time you checked AdSense's TOS? I know, I know, it's all small print. It's boring. It doesn't change very often. And when it does change, the changes don't mean anything. Right, right, right... and wrong. Very, very wrong. The Terms of Service of any program, especially contextual ad programs, might be about as fun to read as the ingredients list on a TV dinner but they're important. They're important to... Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

Our time at the Conwell Inn has been great. The room is very nice and they have had some sort of breakfast downstairs every morning. When I took the dog out this morning, I was pleased to see a hot waffle iron and cups of batter. I surprised Mary and the kids with fresh waffles to get the day off on the right foot. Unfortunately, Mary hasn't felt good the past couple of days, so... Continue Reading

This bit of disgusting news hit the wire today... Bill on Hil: It's a maybe His hint she may run in '04 shocks Dems Clinton loyalists were startled yesterday to hear former President Bill Clinton suggest that his wife hasn't made up her mind yet about running for the White House. Asked in Monterey, Calif., on Tuesday about chatter that Sen. Hillary Clinton (D-N.Y.) might join the crowded Democratic field, the former President hinted that... Continue Reading