Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

It took me a while to figure it out. It took me a little longer to accept it. (My wife, by the way, was way ahead of me on this one. She'd been telling me this for years...) I'm not... Continue Reading