In my book, Twitter Power, I describe a number of different kinds of tweets that twitterers are posting on the site. I talk about news tweets and customer service tweets, random thoughts and feedback, and a whole lot more besides. I explain how businesses are using them, why they work and how to make them work for you. You don't have to use all -- or any -- of those tweet models if you don't... Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

Here's a confession... Not every idea I've had has been golden. In fact, I can say that many of the business ideas I've tried have managed to bring me... well, let's just say something was funding one or two lunches per week. That's one of the advantages of marketing. Everyone gets to know about your successes but your failures just fade away. Continue Reading

I love giving things away. I know, I'm supposed to be a marketer. I'm supposed to know how to get the full value for everything I supply. But every year, I give away tons of fantastic freebies. I give away content, e-books, videos, training sessions, teleseminars and all sorts of other wonderful things. If I had to calculate the total value of the goodies that I pass out for nothing every year, I'd need to... Continue Reading

I don't know where I'd be without joint ventures. I'd still have my AdSense income, which is nice, but I'd certainly be a lot poorer. I'd have fewer friends. And the people who acted on my recommendations would be a lot worse off too. Joint ventures are a vital part of my business. They should be a vital part of yours too. I still say that the best place to find joint venture opportunities is... Continue Reading

Put a Google search box on your website and you'll give yourself an opportunity to pick up some extra revenue. You'll also give your site a bit of extra functionality by letting users search your old posts. But you'll also be granting yourself a golden opportunity to create some joint ventures that could land you some finely targeted traffic. When you generate the code for the search box, you'll be asked if you want to... Continue Reading

When Google takes action, they really take action. The forums have been buzzing recently with news that Google is in the middle of a content "quality initiative." There's nothing about it in the AdSense blog, but Jennifer Slegg of Jenstar.com has reported that a number of publishers have received emails telling them that they have "an unsuitable business model" and that their account will be closed within two weeks. They will be allowed to keep... Continue Reading

I've been looking back at what's been happening in the world of AdSense over the last ten months or so... and I've been amazed at what I've found. I was able to count at least fifteen innovations that could affect the way publishers earn through AdSense. Some of those changes, such as larger image ads, are relatively minor. Others, such as video ads and multiple channels for ad units, have the potential to radically change... Continue Reading

There are so many ways to promote business online. Adsense is a focus for me, because it has been so lucrative, and because there are so many businesses building their brand through the Adwords program. What's very interesting is that there are entire worlds of promotion outside of the Adwords Pay Per Click model. "Sponsorship" type programs are one example, which can bring traffic to not only your web site, but to your brand, through... Continue Reading

Two totally conflicting stories out of Hollywood today that explain absolutely everything you need to know about how out of touch Hollyweird is with the American mainstream. Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

I have been a computer gamer ever since I encountered Space Invaders on my TRS-80 (that REALLY dates me) about 25 years ago. Dozens of computer games are published every year, but only a handful of those I try actually keep my attention for the duration of the game. The last game to do so we Star Wars Galaxies (which has since lost my attention and I am cancelling my account). I had a great... Continue Reading

Around 3 pm Sunday afternoon, Mary came into the office and said something like, "If we would have thought of it, we could have just left today." I stared at her for about one second and spoke, "Well, why don't we?" I don't think she realize what she got herself into! We furiously gathered everything together and packed up the van. Just when I thought it was full, Mary pointed out another item that needed... Continue Reading